

Business Breakdown
Al Dea
This is a podcast that helps entrepreneurs improve their business and entrepreneurial skills. We'll interview founders & entrepreneurs who are experts in their service domain (coaching, consulting, speaking, corporate training) to hear their experiences in managing and growing their small business.In each episode, we'll hear stories, lessons, and actionable practices from fellow entrepreneurs about aspects of running a people/services business, including marketing, sales, business model design, client delivery, personal branding and personal development.If you’re an entrepreneur or solo founder building your service-based business then this podcast is for you!
Episodes
Mentioned books

Jul 13, 2025 • 23min
Dr. Cree Scott, on Blending Psychology, Coaching, and Creativity to Build a Purpose-Driven Practice
Dr. Cree Scott is the Founder and CEO of Serenity Psy Consulting, a boutique leadership development firm that blends psychology, executive coaching, and facilitation. In this episode of Business Breakdown, Dr. Scott shares her journey from clinical psychologist to management consultant at Deloitte—and why she left it all to build a values-driven business rooted in peace, purpose, and impact. She unpacks how she designed her business around facilitation, coaching, and custom leadership programs, and explains how diversification became her growth strategy. LinksLinkedIn: https://www.linkedin.com/in/creescott/Website: https://www.serenitypsyhealth.com/

Jun 29, 2025 • 26min
The Journey of Building a Values-Aligned Business with Jennifer Fink
Jennifer Fink is the CEO and Career Coach of Fink Development, a coaching agency helping mid-career professionals navigate inflection points with clarity and purpose. In this episode, Jennifer shares how she transitioned from higher education to full-time entrepreneurship and built an agency model that aligns with her values, strengths, and lifestyle. She unpacks lessons learned from testing multiple business models, why solopreneurs must prioritize fit over trend, and how thinking like a business owner—not just a coach—transformed her growth. Jennifer also reflects on building a coach collective, clarifying her ideal client, and defining success on her own terms. LinksWebsite: https://www.finkdevelopment.com/LinkedIn: https://www.linkedin.com/in/jennfink/

Jun 22, 2025 • 43min
The Business of Coaching and Facilitation: Lessons from Jason Frazell’s Entrepreneurial Path
Jason Frazell is the CEO of Jason Frazell Coaching, LLC, where he helps founders, executives, and high-performers unlock their potential through transformative coaching. In this episode, Jason shares his journey from tech sales leadership to entrepreneurship, and how he built a thriving facilitation and coaching business from the ground up. During this conversation, Jason ives into the mindset shifts required for solopreneurs, the importance of niching down, and the power of referrals and partners in a relationship-driven business.LinksLinkedIn: https://www.linkedin.com/in/jasonfrazell/Website: https://www.jasonfrazell.com/

Jun 15, 2025 • 33min
Mike Kim on Building a Business and Brand That Lasts
Mike Kim is a Wall Street Journal Bestselling Author and Consultant. In this episode, Mike shares his journey from Chief Marketing Officer to full-time entrepreneur, and how he built a thriving business rooted in personal branding, content creation, and strategic clarity. Mike unpacks the power of mastering one skill at a time, how to avoid shiny object syndrome, and why he favors simplicity over complexity in business design. He also offers a practical model for balancing experimentation with sustainable growth—and previews his latest book, Own Your Brand, Own Your Career. LinksLinkedIn: https://www.linkedin.com/in/mikekimtv/Website: mikekim.com

Jun 8, 2025 • 24min
Scaling Insight: How Ciela Hartanov Helps Women Lead Through Change
Ciela Hartanov is an Organizational Consultant and Coach at humcollective. In this episode, Ciela shares her journey from leading future of work initiatives at Google to launching her own consulting and coaching practice focused on transformation and foresight. She reflects on the challenges of redefining identity after leaving a corporate role, the slow pace of business development, and building offerings that blend organizational strategy with deep personal growth—especially for women navigating complexity and change. Ciela also introduces her “Sensitivity Paradigm,” a powerful framework designed to help individuals and organizations adapt in an AI-driven world.LinksLinkedIn: https://www.linkedin.com/in/cielahartanov/

Jun 1, 2025 • 24min
The Art of Social Selling: Mastering Sales and The Entrepreneurial Journey with Darren McKee
Darren McKee is the Founder of Darren McKee Co., where he helps entrepreneurs and sales teams master the art of selling through LinkedIn. In this episode, Darren shares his journey from delivering mail to managing sales at top coaching companies like BetterUp and Skye, to building a successful solo business that blends personal branding, social selling, and cohort-based learning. He discusses the turning points that led him to launch his business, lessons learned from pricing and scaling, and why building trust is the foundation of modern sales. Darren also offers tactical advice for service-based founders looking to grow without relying on cold calls.LinksLinkedIn: https://www.linkedin.com/in/darrenmckeesales/Website: https://darrenmckee.co/

May 26, 2025 • 30min
From Corporate to Consultant: How Jess Almlie Designed a Business with Purpose and Intention
Jess Almlie is a Learning and Performance Strategist and Founder of Almlie Consulting. In this episode, Jess shares her journey from VP of Learning and Development to independent consultant and how strategic reflection and networking helped her make the leap. During this conversation, Jess unpacks the evolution of her business, including the creation of her “coach-sulting” model and upcoming book on transforming L&D teams into strategic partners. Jess also reflects on what she learned from a failed first attempt at entrepreneurship and how she now defines success beyond just business outcomes. Links• Website: https://www.jessalmlie.com/• LinkedIn: https://www.linkedin.com/in/jessalmlie/• Podcast, “L&D Must Change”: https://www.jessalmlie.com/podcast• Blog, “L&D Must Change”: https://www.jessalmlie.com/blog• Subscribe to Jess’s Newsletter, “L&D Must Change”: https://almlie-consulting.kit.com/87e0251322

May 18, 2025 • 23min
The Business of People: Inside PeakHR with Morgan Williams
Morgan Williams is an advisor and consultant to People Leaders as well as the the Founder and CEO of PeakHR, a HR consulting and training company. In this episode of Business Breakdown, Morgan shares how her unconventional path, from studying theater to becoming a Chief People Officer, informs her approach to leadership, talent, and organizational design. She dives into the importance of founder alignment, why HR is more than just compliance, and how early-stage companies can set the right foundations for culture and growth. LinksLinkedIn: https://www.linkedin.com/in/morganbwilliams/Website: https://www.mwhrconsulting.com/

May 11, 2025 • 29min
How Relationships Built a Keynote Speaking Business: Lessons from Jennifer McClure
Jennifer McClure is the Founder and CEO of Unbridled Talent, LLC. In this episode, she shares her journey from corporate HR to building a thriving speaking business and the key lessons she’s learned along the way. Jennifer dives into how she discovered her passion for professional speaking, the importance of personal branding, and the critical role that relationships with peers and industry colleagues have played in her success. She also reflects on navigating major challenges, including COVID-19, and how moments of self-reflection have helped her stay aligned with her purpose. LinksWebsite: https://jennifermcclure.net/LinkedIn: https://www.linkedin.com/in/jennifermcclure/

May 4, 2025 • 26min
The Art of Reinvention: Sara Canaday’s Path from Executive to Entrepreneur of a Leadership Development Business
Sara Canaday is a Leadership Strategist, Speaker, and Founder of Sara Canaday & Associates. In this episode, she shares her journey from insurance executive to successful entrepreneur, diving into how personal reflection, burnout, and the desire for fulfillment led her to create a leadership development training business that aligns with her values.During the conversation, Sara discusses the importance of investing in yourself, building strategic partnerships, and leveraging AI to empower leaders. She also unpacks how she’s scaling her impact through digital learning platforms and B2C leadership development. LinksWebsite: https://saracanaday.com/LinkedIn: https://www.linkedin.com/in/saracanaday/


