

The AC Podcast
Association for Coaching
Welcome to the Association for Coaching (AC) Podcast Channel.
Enjoy our educational, thought-provoking conversations as our diverse range of hosts speak with coaches, thought leaders, academics and industry innovators. Listen to our weekly episodes to gain actionable tools and proven techniques to elevate your personal and professional development, boost your coaching business and become a better coach for your clients. Whether you're a seasoned professional or just starting, this is your go-to resource for growth and success in the coaching industry.
All our podcast and guest resources are available in our Digital Learning Hub, which includes an extensive library of webinars, interviews, and a portfolio of live events to help you develop and increase your coaching expertise. https://www.associationforcoaching.com/page/dl-hub
Enjoy our educational, thought-provoking conversations as our diverse range of hosts speak with coaches, thought leaders, academics and industry innovators. Listen to our weekly episodes to gain actionable tools and proven techniques to elevate your personal and professional development, boost your coaching business and become a better coach for your clients. Whether you're a seasoned professional or just starting, this is your go-to resource for growth and success in the coaching industry.
All our podcast and guest resources are available in our Digital Learning Hub, which includes an extensive library of webinars, interviews, and a portfolio of live events to help you develop and increase your coaching expertise. https://www.associationforcoaching.com/page/dl-hub
Episodes
Mentioned books

Jul 25, 2022 • 43min
096: Creating a Marketing Mindset
Donald Stojack, Entrepreneur and Business Strategist, joins our host Rob Lawrence for this insightful and inspiring conversation about developing the right attitude about your marketing, focusing on strategic planning and engaging your ideal clients in a way that gets them moving towards you. Donald shares that growing your business requires good marketing mindsets, insights, foresight and actions. Learn what you need to do, find out what you can do and then develop a strategy around what you will do. “Find what people are really looking for and attach that to your offer - that's the gold". For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Donald_Stojack

Jul 18, 2022 • 55min
095: Marketing Truths and Tips
Kim Arnold, Business and Marketing Consultant, joins host Rob Lawrence in a wonderfully practical conversation for coaching on the myths and truths about marketing your coaching business. Kim provides many handy tips and advice on what not to do and what to do to market your coaching business. She directly challenges the idea that marketing is 'hard' while demonstrating how essential it is to take your marketing seriously and absorb the truth that you are now a business owner. Coaches will learn much from this insightful, honest and pragmatic conversation. “You're a business owner, not just a coach". For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/Make_Time_For_Marketing_podcast_series_Kim_Arnold

Jul 11, 2022 • 36min
094: Creating an Engaged Workplace with Coaching
Geoffrey Matthews, HR Strategist and Coach joins host Sylvain Newton, for our first ever AC DACH region (Germany, Austria and Switzerland) podcast to discuss what employee engagement is, how it differs from motivation and the role coaches play. The 'Great Resignation' underlines how people are looking for more than just money when choosing a job, want purpose and meaning and how workplace culture is becoming more important. Given these changes in how people view their work, this podcast explores what it means for people to be 'engaged,' how leaders can foster an engaging workplace and what coaches can do to help foster better workplaces for the future. “It’s that kind of strong emotional connection both with the job and the organisation which I think characterises engagement.” For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/DACH_podcast_series_Geoffrey_Matthews

Jul 4, 2022 • 1h 8min
093: The Future of Coaching is Creative
Andréa Watts, Stephen Brown, Beth Clare McManus and Pearl Jordan, join our host Maxine Bell for the final episode of our “Let’s Make Coaching Creative” podcast series in a beautiful, thought-provoking panel discussion. Together, they discuss the challenges they have faced in their coaching journey. They also share strong evidence that using creative tools and a creative approach has led to powerful results in coaching. Learn why they think there is a rise in creative techniques in coaching and what kind of future they see for creative coaches. "People come to coaching and ask more existential questions, and that’s another reason why there is a rise in creative coaching.” For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/Making_Coaching_Creative_podcast_series_Panel_Discussion

Jun 27, 2022 • 53min
092: Weaving the Rich Tapestry of Creativity in Coaching
Elaine Patterson and Karyn Prentice, Senior Faculty at the Coaching Supervision Academy International Ltd, join our host Maxine Bell to explore what it means and what it takes to be creative in a noisy world that needs creativity more than ever! They believe we are all naturally creative. Creating our own preconditions for our creativity to flourish is now mission-critical because it is how we put love into the world. Listen and learn how we must give ourselves and our clients permission to play, to get messy and to flow with what emerges, silencing our inner editors and critics. They ask: “What is possible, and what would it be like if we could all be just 5% or 10% more creative in our lives and work?” Encouraging us to have fun and be audacious in pursuit of our creative expression. “Creativity goes beyond our competencies – our capacity to create, our capacity to care, our capacity to be courageous.” For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/Making_Coaching_Creative_podcast_Patterson_and_Prentice

Jun 20, 2022 • 52min
091: The Coaching Dance to Wellness
Pearl Jordan, Personal Development and Wellbeing Coach, joins our host Maxine Bell to share her inspiring personal story of suppression, discrimination, tenacity and resilience that brought her to use movement and dance with coaching, by creating The Rhythmic Remedy®. Her own personal story explains why she is so passionate about what she does and how it is that she created and now uses The Rhythmic Remedy® - a movement inspired approach to coaching beyond the spoken language and how this differs from other creative tools. It is an important holistic inside-out approach having great impact. “I help them see the mind-body connection because your body is speaking to you every day.” For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/Making_Coaching_Creative_podcast_series_Pearl_Jordan

Jun 13, 2022 • 53min
090: Coaching with Collage
Andréa Watts, Coach and creator of the Collage Coaching Technique™, joins our host, Maxine Bell, to discuss coaching creatively with collage. Andréa describes the neuroscience behind the art of her technique - a three-stage process she's developed to support clients surface their unconscious intuitive knowing to conscious knowledge, thus shifting behaviours and mindsets. In this engaging conversation, Andréa shares her coaching collage story, clarifies the difference between her work and vision boards, discusses the concerns of going deeper with clients, and talks about her forthcoming book. “Creativity is really finding its space in the coaching world.” For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/Making_Coaching_Creative_podcast_series_Andrea_Watts

Jun 6, 2022 • 59min
089: Why it Matters to Be Yourself as a Coach
Auriel Majumdar, a creative coach, educator, supervisor and poet, and Stephen Brown, coach, consultant and re-emerging music composer, join our host Maxine Bell to share their collaboration of music and poetry, created to reflect the coaching journey. This podcast episode is full of thought-provoking insights and personal experiences that demonstrate creativity’s ability to provide more data for a better coaching experience for both coach and client. They bravely share their own vulnerability in discovering their creativity, how it has enhanced their coaching practice and how it has given them a sense of fulfilment and authenticity that wasn’t there before. Enjoy listening to the music track they made in this very inspiring episode. “I don’t think that being creative is the problem, but how it will land or what people will say.” For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/Making_Coaching_Creative_podcast_series_Mujumdar_and_Brown

May 30, 2022 • 46min
088: How Coaching with Proverbs Creates New Perspectives
Lorlett Hudson FRSA, Executive Leadership, Transition Coach and CEO of One Hand Can’t Clap, joins host Maxine Bell, to talk about her multi award winning, 52 card set of proverbs, “What Mama Used to Say,” designed to facilitate change, alter perceptions, break down barriers and develop high performing leaders and teams. She talks about her work with African Caribbean leaders and entrepreneurs, the power of words to help us find what is not being said and what limiting beliefs we are holding onto. An authentic, natural born coach, full of wise simple truths that she generously shares in this podcast episode. Listen and be inspired by her passion for people, community, innovation, coaching and change. “As coaches, our voices transform the quality of life for people.” For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/Making_Coaching_Creative_podcast_series_Lorlett_Hudson

May 23, 2022 • 59min
087: Coaching Psychology & Creative Experimentation
Beth Clare McManus, a coaching psychologist and illustrator, joins our host, Maxine Bell, for this rich and fascinating episode where she shares her experiments with creativity in her coaching practice, the impact on clients and the results of her MSc research into ‘Music and Mark-Making in Coaching Supervision.’ Beth advocates that all coaching is creative by its very nature, explaining the difference between creativity and the use of innovative tools. Learn how to facilitate responsible, creative experimentation that is client-focused and allows us, as coaches, to stretch the comfort zones of our own practice. "We're constantly asking them to imagine, and for me, that's the root of coaching, and it's also the root of creativity.” For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/Making_Coaching_Creative_podcast_series_Beth_Clare_McManus