The AC Podcast

Carolyn Freyer-Jones, Coach, Facilitator and founder of the CFJ Coaching Success School, joins our host Sylvain Newton in our second AC DACH region podcast. Together they discuss the trajectory of a professional coach learning the art and skill of service-centered coaching and what it takes to grow a financially successful coaching business from the inside out. Carolyn encourages coaches to slow down in the development process and learn how to put aside the noise in our own heads in order to be fully present in service of clients. She stresses the importance of doing the inner work to become truly effective externally in your business. “If we’re not being coached deeply then we can’t coach others deeply.” For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/DACH_podcast_series_Carolyn_Freyer-Jones

Robbie Swale, Coach, Author, and Podcaster joins our host, Rob Lawrence, for this final episode of our podcast series, Make Time for Marketing. Robbie weaves together many threads from the series, whilst adding more depth and wisdom in this lively, engaging conversation. Five years ago, Robbie challenged his own resistance and fear by committing to writing 12 minutes a week and posting it publicly. It has become known as the 12-minute method. He shares the impact this had on his life, his confidence, and his coaching business, advocating the ‘art of practice’ as life-changing, assisting your development into the coach you want to be as well as creating authentic-based marketing. “Practise is everything and everything is practice.” For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Robbie_Swale

Charlie Gilkey, business strategist, speaker and author, joins our host Rob Lawrence for this fascinating episode to really dig deep into why we don’t achieve our marketing, business, or life goals and why it’s important to know what we truly want. With a Ph.D. in philosophy, Charlie takes our marketing conversations to a level that can encourage long-lasting results, allowing us to be clearer about what we really desire. Learn some of the tools and resources available to enable you to become both a better coach and business owner. “How can we define our dreams and wants in a powerful way?” For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Charlie_Gilkey

Mark Williams, speaker, author and podcaster, often known as Mr LinkedIn,  joins our host, Rob Lawrence for this insightful, practical discussion about the business networking platform, LinkedIn.    Mark explains the crucial difference between marketing and networking and shares many of his top tips for successfully understanding and engaging this platform to help you build important relationships, become more known, attract more clients and ultimately grow your coaching business.   “It’s a powerful tool because everyone you want to do business with is on it.”   For the episode resources and guest bio, please visit:   https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Mark_Williams 

Amanda FitzGerald, PR and Visibility Strategist, joins our host, Rob Lawrence, for this enlivening and practical conversation about how PR can enhance your marketing strategy. Learn where and how to approach journalists, the type of emails to write, as well as the magic hashtag that will open doors for your business. With transparency and generosity, Amanda shares a wealth of expertise and advice to help you get started - all you need is seven minutes a day! "Think about the impact one message can have.” For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Amanda_Fitzgerald

Sai Blackbyrn, founder of the Coach Foundation and multi-time bestselling author, joins our host Rob Lawrence, for another in-depth marketing conversation. In today’s episode Sai shares how it is pain, not desire, that drives action and how your empathy as a coach is your greatest marketing tool. Learn a coach’s greatest fear when it comes to marketing, why your philosophical beliefs matter and how that impacts your marketing tactics. A succinct, powerful discussion not to be missed! “Ultimately, marketing is empathy – knowing that someone else knows what I’m going through.” For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Sai_Blackbyrn

Smaranda Dochia, Rob Lawrence, Miranda Woodhouse, and Darren Robson join Maxine Bell to celebrate our 100th podcast episode! Together we are the complete podcast team involved in the vision and creation of our great quality weekly episodes. Join us, to hear more about the values, ethos, and processes we use to create each episode. Enjoy listening to the passion behind the purposeful playfulness, the challenges, and the surprising depths and impact our podcast channel has had. Be inspired to be brave and join us as a host for a podcast series on a topic you love, from a professional team that supports and mentors you through the whole process. “We wanted to create a space for voices from our wonderful, eclectic community.”  For the episode resources and guest bio, please visit:  https://associationforcoaching.site-ym.com/page/AC-at-20_podcast_series_Meet_the_Podcast_Team_Panel _Chat

Pamela Slim, business coach, entrepreneur and award-winning author, joins our host, Rob Lawrence to bring a fresh and human perspective to marketing your coaching business. She encourages coaches to do the foundational work based on self-reflection, authenticity, and integrity, rather than tactics. Pamela encourages coaches to experiment, test, try and refine their ideas. Learn how to ethically ‘widen your net’ and create an ecosystem that assists the marketing and growth of your business. “You do not have to be who you are not in order to market effectively.” For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Pamela_Slim

Dr Christine Li,  the 'Procrastination Coach' and psychologist, joins our host Rob Lawrence, to share her insights on dealing with procrastination that might be slowing down your marketing efforts. She will inspire you to connect with your current audience and future clients in a way that aligns with your way of being and working. Learn about her 4F model for boosting productivity in any area and some of the most reliable ways to address fear and resistance. This lively, engaging and insightful conversation will put you at ease and help you spring into action when it comes to marketing your coaching business. “When you're stuck, that's where to begin, not where to end.” For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Dr_Christine Li

Jeremy Lazarus, Master Coach and NLP Master Trainer, joins our host, Rob Lawrence, to discuss how having a sales mindset helps you focus on serving your clients and translates into creating a marketing strategy for your coaching business. In this podcast, learn how to create powerful habits, including better time management and prioritization, as well as the importance of shifting your limiting beliefs to consider your purpose. Jeremy shares how focusing on the power of your coaching skills to help clients change their lives, rather than your insecurities or self-doubt, is the key to success. "If what you offer is going to serve someone, it's rude not to sell to them." For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Jeremy_Lazarus