HUNGRY.

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Flew over 4000 miles for this.Totally blew my mind.On the plane back to rain-sodden Blighty, over tepid-yet-actually-quite-nice plane foodI realised my WHOLE VIEW of challenger brand building changed.A scrumptious, fresh playbook installed.Brand building is WAY closer to sport than “traditional business”.When you see entrepreneurship like sport, everything changes.Bill Shufelt and John Walker co-founders of Athletic Brewing Co. are the latest guests on HUNGRY.🥯 Ranked the second-fastest growing food and beverage company in US (26th overall) by Inc🍡 One of the 100 most influential companies of 2022 by TIME magazine🍋 Investors include Karly Kloss, Dave Chang, Blake Mycoskie (TOMS), Lance Armstrong🥩 Raised a total of $175 million with a recent $50 million investment Dr. PepperLaunched in all US major grocery outlets and just launched in Tesco and Whole Foods Market.ON THE MENU:1. Everyday EXPECT things to break + you’ll face something new for the first time. Your cool head, prevails.1. Why you must SO RUN at the HARD problems most WON’T TACKLE - create an IMPOSSIBLE moat for your competitors to cross.2. How to keep going after 120 investors say “No” - look for breadcrumbs to yes3. Why founders must look at the world from the OTHER WAY round to find “the ideas hidden in plain sight.”4. Solving the NPD Paradox: don’t just create NPD for supermarkets. Listen to what's out there in the world + what your community ACTUALLY wants5. Work hard. Be nice. Good things happen.6. Why there must always be fires burning all times. Be 100% on or 100% off to solve them.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our newsletter why wouldn't you? Click here Have a wonderful day Popey  xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Do you ACTUALLY want to keep your brand going ? Or are you shackled in the pride prison and ego ? Scared of telling your family and friends "it's over Mum or mate or Marge "Worried about changing job title from prodigious founder to employee? Or maybe you're just going through Seth Godin's "The Dip.Maybe, you're mere moments away the Gold, El Dorado, lands of milk and honey and lots of stinkin' money. Our Wet Little Angry Island loves failure compared to the US. It's fucked. Quitting is brave, bold, commendable. We should celebrate as much as winning. Balance persistence with pragmatism. Because All the sticky, gorgeous wisdom lies in failure. Thrilled to welcome my hombre-from-another-mombre, James Hickson  Hickson, on the pod.Career at Innocent and Brewdog. Founded We Bought Beer, scaled it, loved it, hated it,  folded it. Learnt loads. Head of Brand Hackers. Speaks to food founders every. Single day. ON THE MENU: 1. How to solve the principle-agent problem, lessons from BREWDOG  and Pret A Manger -  a brand is the long shadow of a formidable founder 2. Why strong brand = promise + consistency and consistency x time = trust 3. Why challenger brands must "turn momentum into an invisible force"4. Stop and see your brand and business from 10,000 feet 5. The dip - when to fail (forward) and when to keep pushing for the hold 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here  Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey  xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

If you ONLY do one thing next week. Do this.Scoff this conversation down your earlobesHANDS DOWN.One of the most important conversations I’ve EVER had.We dove deeper.deeper.deeperdeeper.Crossing the chasm from challenger “Thinking” to challenger “Being”.I’ve listened back 4 times.Scribbled copious scraggly notes.Still unearthing glistening pearls of pithy and profound wisdom.Totally honored to welcome David Hieatt to HUNGRY.David’s career is challenger “Being”- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.- founded and building Hiut Denim Co.SO excited for you to listen to this.ON THE MENU:1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile2. The way to the future is to get there before anybody else, Speedboats get there faster.3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.6. Why Creativity is NOT following - remember BIG ideas are often small7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.8. Fall in love with the dark days - people only ever remember the peaks9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co.Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey  xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/David Gluckman is a food and drink LEGEND. Creator of Baileys, Ciroc, Tanqueary gin And many, many moreall folded into his INSANE book "That Shit Will Never Sell"David gave me the (much needed) nudge to start HUNGRY.HUNGRY. doesn't exist without David. David was our first ever episode. It changed my life.Absolutely Deeeee-ligh-ted to welcome The Gluckman to poddy.Our conversation made my realise creativity is all around us. All the time. Often hidden in plain sight. We just need to look harder.ON THE MENU:1. The Baileys story and how to disrupt categories by recombining different things2. How to turn into a creative machine - realise ideas and creativity is often hiding in plain site3. Virgin Larger: how Richard Branson tried and failed with Virgin beer and lessons for challenger brands - is your product4. Why it's very easy to come up with 6 solutions to one problem. One word. One problem. One solution.5. Why Low to No is a mad category chasing good intentions🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Sometimes brands become a bland-wishy-washy-meh-ness. Sometimes the £5 million RSV mark is dangerous. Scale often kills magic. Process and experience and meetings-about-meetings-about-meetings seep in and piss over the Bonfire of Magic. Candy Kittens didn’t let that happen. CK kept the sparkle in their eye. The fire burning. Roaring. Yes, they’ve won listings at Sainsbury's, Waitrose & Partners, Tesco, Asda, Morisson’s - a full shebang of distribution. BUT. Candy Kittens still THINK and FEEL and ACT like a small, scrappy- challenger.Edward Williams is the bulwark of bold thinking And he’s the latest guest on hungry. Our convo zoomed into unchartered waters, unearthing unreal learnings. You’re in for a sweet treat. ON THE MENU: 1.Why single mindedness is the HARDER route BUT, FASTER route – Do. One. Thing. Well. 2.Why Challenger brands must sack off longtail SKUs to drive penetration of the core range 3.Why Challenger brands must build a culture that doesn’t allow dogmatic, experience in – Stay Dumb. Stay Foolish. 4.Why NPD is a marketing and purpose play to drive ROS of core – the story of SHOX 5.Why founders must realise they get bored of ideas before others even latch on6.How Candy Kittens stand firm on price and don’t join the HARIBO pound party7.The Harsh reality of price increases: yes buyers and brands give a monkeys. But does the consumer ACTUALLY? 8.Why your goal as a founder is to feed the culture by constantly reframing – Pain. Setbacks. Obstacles. Challenges. Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here  Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey  xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 Maybe I am wrong.For yonks I’ve been waxing ad nause aboutNarrow and Deep.Focus.Do less, better.Be a Meaningful specific.It’s what every wonderful guest on the poddy teaches me.TRIP ripped up the rule book.Definition of outlier.TRIP is for everyone and anyone, anywhere, anytime and everywhere.TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.All charged with a beautiful mission: Be Kind to your Mind.Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & CoOlivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.ON THE MENU:1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.5. How TRIP raised £10 million quid – do you really need presentation a deck?6. Why founders must actually seek and embrace stress it’s a gateway forward.Full conversation goes live on Monday 8am.Fancy being kind? Feeling warm inside on a Friday.You’d really make my weekend. I’d be SO SO grateful if you’d please tickle my subscribe button – he’d be a very happy bunny.Other episodes in comments below x Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk Hungry on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)