How Charlie McVeigh pioneered the craft beer revolution, built and sold The Draft House to Brewdog, became lead investor in Butchies Fried Chicken, The Breakfast Club

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There was someone else before Brewdog and Camden Town Bewery.

Ferociously banging the craft beer drum when no one listened.

Charlie McVeigh.

Charlie pioneered of the craft beer movement. 

In 2006, founded The Draft House, built a wildly succesfulscuccessfully sold to Brewdog in 2018.

Charlie’s featured on the programme Million Pound Menu. The Dragons Den for food and drink brands.

And investor in the wildly popular Butchies Fried Chicken, Foodstuff, The Breakfast Club.

Our conversation dives deep into the dark side of being a founder.

ON THE MENU

1. Why a business is “essentially a fiction” and how new ideas spread - every brand touch point is an opportunity for storytelling.

2. The founder “Messiah” vs. “Imposter” complex - and how to spot your weaknesses.

3. Why founders must find and embrace their psychotic part. Turn empathy off.

4. How to add systems as you scale - a brand can only scale once the right systems are in place = Brand principles + systems + link to brand + consistency = HUGE brand scale

5. How to ACTUALLY fire employees: Sad reality not everyone is going to be perfect

6. Why founders MUST know what type of business they’re building: Do you want to be Rich or Do you want to be King?

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►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)