The Dental Marketer

Could Instagram ads be the key to effectively marketing your practice? In this conversation, Dr. Anissa Holmes uncovers the secrets to leveraging Instagram ads to attract new patients and build a thriving practice. With her expert guidance, you'll learn how creating strategic video content, such as showcasing your practice’s unique features and sharing compelling patient testimonials, can drive local traffic and convert viewers into loyal patients. Dr. Holmes makes it clear that with even a minimal ad spend, you can achieve significant results that benefit your practice.Dr. Holmes also takes you behind the scenes of her marketing agency, Digital Floss, and shares practical advice for dental professionals operating on a tight budget. From building a community of brand ambassadors to utilizing interactive quizzes and landing pages for effective lead generation, this episode is packed with actionable tips. Whether you’re new to digital marketing or looking to refine your existing strategy, Dr. Holmes provides the blueprint for success!What You'll Learn in This Episode:How to use Instagram ads to attract new patients to your dental practiceTechniques for creating engaging video content that highlights practice differentiatorsThe impact of patient testimonials on local traffic and patient conversionBudget-friendly strategies for running effective Instagram adsHow to build a community of loyal brand ambassadorsUtilizing quizzes and landing pages for effective lead capturePractical marketing advice for practices with limited budgetsDon’t miss out on these expert tips – tune in to hear Dr. Holmes' invaluable advice today!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍You can reach out to Dr. Anissa Holmes here:Website: https://www.digitalfloss.com/‍Mentions and Links: Tools/Resources:Instagram AdsBoost PostGoogle AdsUpworkSquarespace‍Brands/Products:Invisalign‍People:Dr. Ashley JovesRussell Brunson‍Community/Groups:The Making of a Dental Startup Group‍Books:Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Anissa. So talk to us. What's one piece of advice you can give us this Monday morning? Anissa: Yeah, absolutely. So first of all, thank you for having me. so one thing that a lot of people are not aware of are the power Of Instagram ads.this is something that I have been using for quite some time. I do have a marketing agency that focuses on social media, but what's really powerful about Instagram ads is that it's almost like when Facebook just got started and nobody knew about Facebook ads. Like it's literally happening right now.And many of you early days of Michael's podcast, you know, you've heard me speaking about social media and Facebook, this is better than when I was teaching Facebook guys, the results are insane. what you're able to do If you have videos that you're putting up, so these are going to be.Reels, where people can go and see that you're an expert or what makes your practice different, or maybe it's going to be a video testimonial, but putting a little bit of ad spend on it, So going in and boosting that video. And again, it's just going in following the prompts. But once you're doing that, a couple things happen, You're able to have people on your team helping you. Thousands and thousands of views. For example, in our agency, Digital Floss, we had a client who was not an extrovert, Very quiet, very humble very, kind, very shy, almost ish. And being able to have those videos. highlight the sweetness of this particular doctor and how they were there to really serve the community and the things that they were working on in terms of Invisalign and those things.So anyway, you put the Instagram ads in and you can literally spend about 5 a day. And with that over a month, we were able to get about 30, 000 of views on her video of people that were five miles from her practice. Now, this is huge, but it doesn't stop there. All The other powerful thing is that when you're running.Instagram ads. You have the ability within the ad itself to be able to drive visibility or traffic, if you will, to somewhere else, whether it's going to be your website, whether it's going to be your online booking link. My favorite is actually a digital marketing funnel, So imagine now having a quiz where people can see if they are a candidate.For clear liners, or they are a candidate for dental implants, or if they qualify or pre qualify for financing right now, all of that traffic can go to that website where you are able to also collect email addresses if you have the right internal processes or team. Or agency and process to be able to call those leads to get them pre qualified to give them book the sky's the limit.But again, being able to spend, that amount of money, a dollar or less per click to your website is huge. So again, imagine spending, like 5 a day or even committing to, you know, 100 budget. Being able to get a hundred people to click to your website and being able to get, 000 views is huge.So that's the biggest thing that no one is talking about. There are definitely some people that are talking about Instagram out there that are teaching Instagram. If you go and look at their individual Instagram pages, though, there's typically, you'll see 300 views on their videos or a thousand views on their videos, right?Maybe. Maybe, that allows me to really understand that that's not being done. it's all about getting people in your local market to see it. Compiling that with what Michael teaches, right? With all the ground marketing. It's really powerful. Google's great. But what can we do on the organic side so that people in our own neighborhoods, in our own communities are talking about us.And so going into Instagram ads, compiling with that ground marketing guys is like game changer. Michael: So if we wind a little bit, how can the community, see that they're an expert, for example, the videos that they boost, how do we know post is boost worthy or we're looking at it and we're like, that wasn't the best post.Anissa: Yeah, so definitely there's some strategy behind it. I've seen lots of things again, just evaluating, but what works really well is utilizing the three opportunities at the top of your reels or your actual posts to be able to pen. Okay. And so what I recommend, whether it's either a photo post or a video is that the first real estate, the first post that you have pinned on the left.Is going to be, what makes your, practice different? So what makes Glee Dental different, why are our patients choosing us, The middle one should be your focus, So if that quarter you want to focus on clear aligners, so you want to focus on all on four.What do you want to be known for, Whatever that is, That video needs to be in the middle and the one all the way to the right is going to be a patient testimonial. So now within one quick glance, they're able to see that you're the expert why people are choosing you or what sets you apart.And at the same time, have an actual patient validating or vouching for your practice. I actually recommend to just have an ongoing budget of five dollars a day. And those will ultimately with that strategy will wind up having before, you know, at 100, 000 views, 200, 000 views.And again, being very strategic and, putting in the address of your practice location. And that allows you to, again, be able to target people that are five miles for your practice. And then. If you have an ongoing content strategy, which I 100 percent recommend, and you've got a video that's coming out every week or multiple videos, at least one of those videos every week, putting that 5 on.And so if you've got that ongoing budget in addition to again, once a week, putting a 5 on it for those, I typically say, let's just do 5 for 7 days. And then next week we choose another video and we do it 5 for seven days. And that way you can stay within budget. I know there are different people that are listening to this podcast, a lot of, young practices and a lot of startups I know really listen to this as a huge resource.And so as you're trying to really, modify or really stay within budget or like really tried to juggle a lot of things that strategy works really well. You know, The three at the top or every day and then once a week choosing one and then pushing it out for seven days and then it'll auto expire and then you just keep boosting the next one.So there's lots of strategies and again, you can incorporate this in with funnels and call centers and all of the things, but this is something that people can definitely start utilizing where they can see some immediate results. Michael: Nice. Okay. Great. And so I know you also mentioned.There's a lot of views that start coming in right when we do this. So out of the views that happen, how many are like cheeks and seats? How many patients actually come in? Anissa: Yeah. So there's two things that happen here. Okay. So number one is we're building a community of ambassadors. That ultimately you will not be able to turn off. So one of the things that I did for my practice if you remember, Michael was like, how did I get the 50, 000 people follow me? Like when my community started marketing for me, here I am now. 10 years out, 15 years out. I've got three associates and we don't have to do the Google ads and all of the things we just brought the practice in to do the social now.Cause it's really cool. A lot of things that are happening, but the reality is we don't have to because our entire community now sees that we're an expert. And so if you commit to the strategy, even for a year, it will pay you forever. Imagine now everybody's talking about you. So it's not a short time.Oh, I need to have five patients tomorrow. More powerful strategy than that, And so that's the 1 thing that happens, The 2nd thing that happens When we attach it to a funnel, is that now we're able to have the ability to collect email addresses to collect phone numbers, and now we can contact those leads immediately. The third thing that happens. Is that we have the ability once people are going to your funnel to actually have a tracking pixel there.And so if you're looking at doing Facebook ads again, if you're using an agency for that, or you're doing it yourself now, you have the ability for those Facebook ads to now be seen to people first who have visited through either people watching your videos or going to the landing page. And so you're going to have higher convergence as well.Michael: Interesting, I like that, building a community of ambassadors, you have a marketing engine from that point on. So then I know you mentioned the landing page that we can send them to. What should the quiz look like or do we do this? Anissa: Yeah, absolutely. So once they are going to The landing page is typically a page that has Information about the service.So for example, they're coming from an Instagram page Video or even a post, They go to a page and it'll say maybe it's going to be about pediatric dentistry. Is your child at risk for cavities? Take this quiz to find out. Or are you a candidate for dental implants? And so they go ahead and put in their information.There could be information about the doctor. They could be some Google reviews on there. And again that's one way to be able to build it. But again, the power there is to be able to get the results. Now they put in their phone number, they put in their email, and the beauty of that is that now you have those email addresses.We have a doctor within digital floss, where we're doing this with Instagram, also doing this with Facebook ads, and they now have an Invisalign day that's actually happening next week. And so what we're able to do for them. Is we're able to build out an email campaign to people who have previously gone in and taken the quiz some of them have become patients. Some have not but giving them that opportunity to come in and participate in this clear aligner day. Some of you guys know Ashley who has her startup Facebook group. This was literally the funnel that I built for her prior to opening.But it was a startup funnel and what we're giving away was a chance to win a thousand dollar gift card or free teeth whitening for life. And so this could actually be put out before you even open up your appointment book. And now the beauty and benefit of that. Is that you have those emails so that when you're ready to actually start taking patients, which is what she did, she's able to email them and say, okay, we're now making appointments, or maybe even in that funnel, having the ability for them to be able to get an online booking link and start prebooking appointments.If you don't have a back end team or agency to be able to help you. And so definitely, not just creating awareness, but creating that engine where you have the multiple touch points is going to be really powerful. Michael: Gotcha. Okay. And then one of the last questions. let's just say our budget is like, oof, to the itty bitty.Right. I know some people say like Instagram is a different type of audience than Facebook and then Google ads is like an overall kind of thing. What would you recommend? Would you just stick with Instagram? Anissa: somebody has a very little budget. you know, I love to do Google ads and Facebook ads and funnels.And I just need to start with something. What I would say is just pick up your phone guys, pick up your phone and figure out how to do stories, right? It's not hard. You've just follow the prompts, Because the power of stories is that you're getting into people's feeds.You can download. The story, you can use it as a real then when it's in storage, you can put captions on there. You don't have to have an external software to do that. Now that can be a real and you can literally boost these videos yourself, an again, small budget. Huge impact, Once you get that going, then now it becomes, okay, great. This is going now. I'm busy you know, or I don't have time for this, or I don't want to be the person having to remember to do this. And at that point, you can look at bringing in a local photographer, a videographer to get videos for you, whether you're going out on Upwork or online jobs, or, finding somebody to be able to edit the videos and all of the things.Or again, if you want to have an agency that can do for you, I own an agency is, for example, there are people that can literally fly in, do all of that stuff for you and you show up and the posts are there. But again, the thing is just don't not do it because you think that you need to have.An agency or a big budget or all of those things, like my first website for my dental practice guys, I built it myself on Squarespace. Mm-Hmm. .. Same thing for my coaching program. Like I built it myself, right? And then now, it gave me some insight and when I realized, you know what, it's not as good as somebody else will do it, or, I just put a little bit more money and, and then I had somebody to help me with it.And that's really the premium where you're gonna get to that point. But the point is like, do something. Don't not do anything. Right? Michael: I love that. Yeah. And then real quick, digital floss. Talk to me about that. Anissa: So I'm pretty excited about digital floss. Many people knew me from teaching Facebook and teaching funnels.I've worked with Brunson for seven years one on one. He's spoke about my Invisalign bundle and his book, Expert Secrets. And so after so many years about a year ago I was with Russell and I was like, I'm finally going to go ahead and say yes. I actually co founded a marketing agency with my business partner who is a pastoral assistant also agency owner Vemul we formed an agency that did not exist.And so we literally go out and we film content. You speak with a premium copywriter, my copywriter who gives you really heart centered copy. We do the editing, we post for you, we build the funnels. And then now we can retarget with those Facebook ads. We do Google ads and it's really high touch again, clients saying, Oh, we've got an Invisalign day.And the very day we're like, okay, here's some flyers that we've designed for you. ahead and print these out and put them at your front desk, right? Or we're going to email your, leads list. And then being able to have that call center that can get people pre approved for financing for you and put them right into your schedule.So, that's our niche. We are, focusing there, but we're really excited about being able to help practices to do social correctly. And it's not about, followers. It's about actual patients that will come in and building the community to be that marketing engine for you.Michael: Awesome. That's going to be exciting in this. And I appreciate your time. And if anyone has further questions, you can definitely find her in the dental marketer society, Facebook group, or where can they reach out to you directly? Anissa: Yeah, absolutely. So digital floss is the best way to connect with us.And what's really cool is that, we have calls and some people it's just social. Some people, they're like, I don't want to be on social, but I need help. And so we're able to help them on the Google ad side. And sometimes, honestly, it's just telling you strategy and say, you know what?Let's start first with you doing it on your own and do this and do this well, and then reach out to us. we're just there to be a resource. My partner and I are practitioners first in the dental field, and so we're just really here to try to help give you strategy and help get you so that you can build that impact.Michael: Awesome. So all the links are going to be in the show notes below if you want to reach out to Anissa. Anissa, thank you for being with me on this Monday morning episode. Anissa: Thank you so much for having me.

‍Could personal branding and virtual care be the x-factor for your practice? In this episode, I'm sitting down with Melissa Turner, an industry powerhouse affectionately known as the @thetoothgirl on Instagram. Melissa unveils her fascinating journey from dental hygiene to co-founding pivotal industry events like the Denobi Awards and the National Mobile & Teledentistry Conference. She breaks down the art of building authentic, community-focused brands for dental practices. Melissa shows how practices can shift from overly credential-focused messaging to patient-centered marketing, using genuine team photos and local community engagement to tell a compelling brand story.But the conversation doesn't stop at branding. We get into cutting-edge strategies for enhancing patient retention through virtual care and mobile services. Melissa passionately advocates for incorporating telehealth and mobile units to meet patients' evolving needs, especially as the population becomes more mobile. She envisions a future where every dental practice offers both in-office and remote care, ensuring no patient is left behind due to mobility or geographical restrictions. The episode wraps up with Melissa sharing her personal strategies for maintaining motivation and growth, including the importance of a balanced life and supportive work environments. This episode is packed with practical tips and visionary ideas that might be the next step for your practice!What You'll Learn in This Episode:How personal branding can grow your practice.The importance of community engagement in building an authentic brand.Common pitfalls to avoid in dental practice marketing.Strategies for improving patient retention through virtual care.The future of dental practices incorporating mobile and telehealth services.Effective work-life balance strategies for dentists.The importance of supportive work environments, especially for parents.Practical steps for setting boundaries and maintaining personal growth.Tune in today to learn the ins and outs of branding, virtual care, and the future of dentistry, with Melissa Turner!‍‍Sponsors:‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/‍Guest: Melissa TurnerBusiness Name: Cellerant Consulting GroupCheck out Melissa's Media:Website: https://www.melissakturner.com/Instagram: https://www.instagram.com/thetoothgirl/LinkedIn: https://www.linkedin.com/in/melissakturner‍Other Mentions and Links:‍Software/Tools:Zoom‍Organizations/Events:The Denobi Awards Red Carpet GalaOscarsNational Mobile & Teledentistry Conference‍Brands:StarbucksUber Eats‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍‍

Could subbing in multiple offices before starting your own be the key to clarity? In this episode, we're bringing on Dr. Lara Saleh, a seasoned dentist, to reveal some game-changing advice for aspiring practitioners. Lara shares her journey from working in various offices to finally opening her own practice, highlighting the invaluable lessons she learned along the way. She candidly discusses the protocols and strategies that have made her practice thrive, from managing financial challenges to implementing clear emergency protocols. This episode is packed with real-world insights that could make all the difference for anyone dreaming of establishing their own dental hub.Lara delves into the critical importance of working in multiple dental environments before taking the plunge to start your own practice. Recognizing what works and what doesn’t has helped her shape a practice that not only meets her standards but also ensures patient safety and satisfaction. She pulls back the curtain on the must-have protocols and the potential pitfalls, including which stress-inducing sedation techniques to avoid and why hiring adaptable team members is crucial. With a focus on continual learning and adaptation, Lara's advice is both practical and inspiring for any dentist looking to elevate their career.What You'll Learn in This Episode:The benefits of working in multiple dental offices before starting your own practice.Key protocols to have in place for a successful practice.Financial challenges of running a dental practice and how to manage them.Non-negotiable practices that will ensure the smooth operation of your clinic.Effective team management strategies and the importance of hiring adaptable team members.Why continual learning and adapting to new systems keep your practice competitive.Tune in now to empower your career with Lara's expert advice!‍‍Sponsors:‍Oryx: an all-in-one cloud-based dental software created by dentists for dentists.Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Visit Oryx today for a special TDM offer! (Just click or copy and paste the link here) https://thedentalmarketer.lpages.co/oryx/‍You can reach out to Dr. Lara Saleh here:Website: https://drtoothfairy.com/Email: lara@drtoothfairy.com‍Mentions and Links: Terms:Demerol‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Laura. So talk to us. What's one piece of advice you can give us this Monday morning? Lara: my one piece of advice for anyone who is thinking about opening their own practice. is if it's possible to do what I did. And I think it's a wonderful start of a career. If you want to do private practice is to take some time off, but not completely off.You'll be doing subbing or replacing doctors. Either because of an injury, or they go on maternity leave, or for any other reason, they just want to go on vacation, you just cover for them. So I did this exclusively for about 18 months before I opened my own practice, and that really opened my eyes to what I wanted to implement in my office, what were the non negotiable things that I wanted in my office, what I could compromise on, And the definite no no's. And I gained a lot of perspective by knowing what not to do in my office. And actually it set my priority list on what's really important and non negotiable all the way down to what's really a kind of forbidden to be done in my office. And that I do not want to go down that path.And that was. The best thing that I did throughout my career, because when you work in one office for a long period of time, you're an associate, you get sucked into that office and the policies of that office. I think I covered about, 21 offices in the whole state of Virginia, where I worked, I just got to see so many things that I never thought I would implement in my own office, or I didn't think it would have been, a good idea.But when I was there and practice in these offices, it turned out to be fantastic ideas that I would have never thought about had I not been in that situation in this office at that time. Michael: After the 18 months, did you feel ready?Were you like, okay, this is all I needed. I'm good to go on my own. Lara: Absolutely. I felt I'm ready to do everything that I needed to do clinically to open a practice. But also there's not a lot of transparency when you're actually visiting an office. There's not like that huge door that they would open for you to look at their finances and to look at billing issues.So that part, I just had to learn when I opened my own office because you learn it hands on, like the first time I saw an EUB is the first time I learned how to deal with an EUB. I've never seen one before until I opened my own office and that's how I learned it.Michael: Yeah. Interesting. Okay. And then what were some of the non negotiables or the no nos that you mentioned? Lara: most of it were protocols. That I did not want to implement those. Emergency protocols. really learned it the hard way in one of the offices you never think that it's going to happen to you, but it might happen to you.And the worst thing is not to be prepared for it. So even subbing at those offices, I had it in my contract that I had to look at their emergency protocol before actually going into that office and making sure that. Their emergency kit is up to date and well stocked. Michael: Gotcha. So emergency protocols and you immediately implemented that into your absolutely now.Lara: Yes. Michael: Okay. And then what were some things that you watched that you said, I would never want to do this. I thought I did, but I would never want to do this with my team or my practice. Yeah. Lara: Honestly, oral sedations. my training program was very heavy on oral sedation. some of the practices wanted me to do.To sedation at a time and then sedation fell out of favor, but some offices still were heavily sedating kids some of the offices would advise you to use their protocol, which might be something that you're not trained to use, like Demerol. I was not trained to use Demerol. they had good record with Demerol. my stress level was much higher with sedations. And I knew that right there. And then when I wanted to open my own office, keep in mind that I opened my office after 10 years of practicing. So I've had a lot of experience experience and I saw a lot of things and I was okay doing sedation the way I learned how to do it.But once I started seeing how these sedations are and how little control you have after the sedation for monitoring, I decided that is something that I do not want to do in my office. Michael: So do you get a lot of parents who ask? Lara: Actually some parents don't really know the difference between nitrous, mild sedation, moderate and deep sedation.So there's a lot of people who don't know, so kind educating them. And I do refer some cases to other providers who do them. It's just I learned to be true to my comfort level and to listen to myself. If I'm not 100 percent comfortable with a procedure, I'm not doing it. And I learned that from, age and just stress levels.I don't want to be stressed for the rest of the day or for two days after my sedation. Michael: you ever feel Laura, like the ones that you feel super stressed or not comfortable, do you think okay, you know what, I'm gonna get there. I want to get there. I'm going to get some training. Or you're just like, Nope, that's just not how my practice runs.That's not how we are. Lara: After 10 years, I kind of learned, what really stresses me out. I just want to avoid it. let's say it's an advancement in pediatric dentistry, I definitely want to learn about it. So if it's something that we were not heavy on in my residency, I would want to learn about it.But sedation, I had, a lot of training on it. And we were super competent doing sedations. We did this every morning in our residency. So every morning we started with a sedation three days a week. So we're super, super comfortable doing the sedation. It's just my stress level was high after doing them that I decided I do not want this chronic stress, even if it's not super high stress, chronic low stress, I feel is very detrimental for your health, your mental health, your physical health, and for everybody around you. Michael: Yeah, no, a thousand percent. So then You worked at 21, that's a lot, 21 Lara: Sometimes it was just an afternoon.So it still counts, but it was just an afternoon. But it was quick in and out. It would be an emergency. They'll call me and can you come in this afternoon and I'll show up for the afternoon. Michael: Yeah. Interesting. Okay. So the 21 offices that you worked at, which were the things that you saw when it came to systems that they implemented?Were a good idea or were not a good idea, but it turned out to be fantastic to you in your eyes. Lara: Some of the systems that I thought were a great idea are system implemented by someone on site. There was that office manager that she ran this office.lovingly being respectful to everybody and in an emergency situation, you have the team leader, you have everybody knowing their roles, things just fell into place. And the day went by so well. Another thing is an office manager that was super tight with the owner, I feel like everybody liked that nonchalant, but nobody knew what they were doing. So instead of doing your job, a hundred percent, everybody was getting by, by doing 50 percent and people just getting confused, who does what and when should it be done? So I feel like these kind of situation I wanted to avoid.Michael: All the confusion and everything like that. So be more specific. Lara: Yeah. having like a role for everybody and a very well defined role. So these are your responsibility. And it's kind of hard sometimes when you're a startup, cause you really don't, know everything.And then you start making lists. And that's what I did. I started making lists and start as I go adding on to these lists of responsibilities, but it's so well defined that people have their boundaries and also like, this is what's expected of you and.this is the outcome that I want. So you can do everything that is expected of you, but not have the outcome that you want. That means maybe you didn't give them enough training on it, there's something that needs to be fixed within those boundaries that you've set.Michael: I like that. So then whenever you're making this list and you add new technology, new practice management software or something. Do you put it on there like, I expect you guys to get it, to know it, or do they sometimes say like, I don't like this practice management software, it's not working with us, Lara: some people express this pleasure with some things. It's just cause you're adding things on their plate. But I was very clear that I am learning with them. So as I learn more things, they need to keep up with me. And that's how we're a team. If I'm just learning, that means everything is falling on me.That's not teamwork. So as I learn and every CE that I go, I try to take at least one or two people with me, even though it will not be super beneficial for the dental assistant to come to a trauma. for me, it's just keeping that teamwork. If I learn something, I want them to learn with me.If I evolve, I want them to evolve with me. And that's how I think the best thing for a team is to evolve together. So we have actually blocked time on our schedule when you're a startup, you have a lot of time, but I do block time for us to go through pediatric dentistry articles and I have also blocked time to go through our software.everybody needs to know how to schedule an appointment, how to cancel an appointment, how to collect payment. Everyone in the office, no matter what their role is, everybody needs bare minimum. And then with our current software, we have a lot of evolution in it. And requests, so they keep adding stuff to the software and we block time to actually go through every additional feature, whether we use it or not, it's going to be determined later, but we all go through it together.Michael: I like that. And then the software you guys use is what right now Lara: is Oryx cloud based. Michael: Gotcha. Is there a reason why you guys went with cloud based? Lara: I think this is the future of everything having your software, your radiographs, everything in the palm of your hand, anywhere you go was just a non brainer for us and not having a server and depending on backing up those servers was just I feel like it's a dinosaur age to have anything that is not completely cloud based. Michael: Okay. I like that. So then any final pieces of advice that you would like to give to our listeners? Lara: If you're thinking about opening your own practice. Open it with the mindset of the future.if you're going to hire somebody, hire them thinking that they need to be open to all the newer technologies that you want to implement. Do not hire someone who's so attached to their previous, say software, or do not hire someone who's attached to their previous practices who are not open to learning new things. Most of my hires have no dental experience. And it worked out great for me. Michael: Wow. That's fantastic. If anyone had any questions or concerns, where can they reach out to you? Lara: They can reach out to me at my first name, Laura at Dr. Tooth Fairy, which is the name of my practice. Laura at drtoothfairy. com. Michael: Nice.Awesome. Laura, thank you so much for being with us. We appreciate it. And thank you for being with me on this Monday morning episode. Lara: Thank you for having me.‍

Are you struggling with high staff turnover and inefficient hiring? In this episode, I'm sitting down with Dr. Mike Neal, optometrist and founder of Build My Team, to uncover how his innovative approach to hiring can transform your practice. Dr. Neal shares the origin story of Build My Team, a company created to tackle the widespread problem of hiring based on misleading resumes. Instead, they focus on identifying candidates' natural strengths through rigorous psychometric assessments, ensuring the right fit for the job every time. This method not only improves team performance but also dramatically enhances staff retention rates.During our conversation, Dr. Neal elaborates on the intricacies of the hiring process—rewriting job descriptions, sourcing candidates from over 20 job boards, and using advanced assessments to filter the best candidates. This comprehensive approach saves practices significant time and effort while guaranteeing that only the most competent staff are hired. The results speak for themselves: improved gross revenue, increased net income, and a more motivated team. Dr. Neal's insights extend beyond hiring new staff—he also shares strategies for assessing current employees to ensure each individual is in the role best suited to their talents. By leveraging the right technology and making swift decisions, practices can ensure long-term success and stability.What You'll Learn in This Episode:The common pitfalls of traditional resume-based hiring.How Build My Team's assessment-driven approach improves staff retention.The process of sourcing and evaluating candidates from multiple job boards.The impact of effective hiring on a practice's revenue and team morale.Strategies for assessing and optimizing the performance of existing staff.The importance of quick decision-making and leveraging technology in hiring.Ready to revolutionize your practice's hiring process? Let's listen to what Dr. Mike Neal has to say!‍‍Sponsors:‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/‍Guest: Dr. Mike NealBusiness Name: Build My TeamCheck out Mike's Media:Website: https://www.buildmyteam.com/‍Other Mentions and Links:‍Software/Tools:Indeed‍Establishments:Wharton Business School‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Have you been wondering how AI could revolutionize dental practices and patient care? In this Monday Morning Episode, we chat with Mike Buckner from Pearl, an AI company dedicated to transforming the dentistry landscape with cutting-edge technology. I begin by asking for insights on integrating AI into dental practices, Mike emphasizes that, despite the confidence many experienced dentists have in their diagnostic skills, patients increasingly expect advanced technologies that offer precision and unparalleled care. He delves into how Pearl’s AI assists by marking pathologies on dental x-rays, making dental issues more comprehensible to patients and boosting acceptance of recommended treatment plans.Mike shares compelling statistics from the CDC on undiagnosed conditions and highlights how AI offers a valuable second look, ensuring no critical details are overlooked. He discusses the reliability of AI, acknowledging its occasional false positives or negatives but likening it to a TSA scanner that identifies areas warranting closer dentist inspection. Throughout the conversation, he emphasizes that AI aids rather than replaces dentists, providing them with robust tools to enhance diagnostic accuracy. A deeply personal story about his wife’s missed breast cancer diagnosis underscores the broad potential of AI to elevate diagnostic care across medical fields. As the episode wraps up, Mike encourages listeners to explore Pearl’s offerings and consider a demo to experience AI’s benefits firsthand.What You'll Learn in This Episode:How AI is transforming the field of dentistry and patient expectationsThe advantages of using AI for diagnosing dental issues through x-ray analysisKey statistics on undiagnosed conditions and the role of AI in mitigating theseThe limitations and reliability of AI in diagnostic proceduresPersonal anecdotes highlighting the broader significance of AI in healthcare diagnosticsDon't miss out on discovering how AI can elevate your dental practice and ensure the best patient care – tune in to this episode now!‍‍Pearl AI: The Future of Dentistry, Powered by AI: https://hellopearl.com/ (Don't forget to mention you heard about Pearl AI on the podcast!)‍You can reach out to Mike Buckner here:Website: https://hellopearl.com/Can You Beat AI? http://play.hellopearl.com/‍Mentions and Links: Podcast Episodes:402: DR. KYLE STANLEY | BEVERLY HILLS DENTIST – THE DENTAL MARKETER PODCAST‍Products/Brands:iPhone‍Sources for Referenced Stats: Development of a Deep Learning Algorithm for Periapical Disease Detection in Dental RadiographsDiagnosis of Occlusal Caries: Part I. Conventional MethodsProducts - Data Briefs - Number 307 - April 2018‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Mike. So talk to us. What's one piece of advice you can give us this Monday morning? Mike: A little background. I work at a, an AI company, right? Pearl. and so what we're doing is we're helping dentists see and analyze everything that's on the x rays that are taken.And oftentimes, you know, it's really interesting, but oftentimes talk to dentists who say, you know what, I've been looking at x rays. for the last 20, 30 years, I don't need help. I don't need technology to help me look at or diagnose or find things on x rays. I never miss anything on my x rays.And I guess a piece of advice that I would give is that it's not necessarily about. You know, that sounds really bad, but it's really about the patient and what the patient is expecting. oftentimes we get an influx of patients that reach out to us at Pearl are asking us, Hey, can you help us find a dentist in the area that we live in that utilizes artificial intelligence?because they've been burned before. They've had bad experiences before they needed to go and get a second opinion before. And so it's really about what the patient's expectations are. What is going to give your patients the peace of mind that they are going to a practice that leverages the latest and greatest in technology so that they are going to someone who's going to provide them with the best oral care available.Michael: And so you guys have been bumping into this a lot with regular population, general population asking. Mike: Yeah. So we, we get a lot of patients that,have an interest in what we're doing with artificial intelligence and highlighting all of the pathologies on the x rays because really what it does is it's giving the patients as a patient's in the chair.It gives them the opportunity really for the first time to kind of see what the clinician's seeing, to see what the doctor's seeing. The dentist can look at the x rays and he can see and analyze almost everything that's on there. But when he's pointing out the treatment to the patient, the patient's like, I'm sorry, everything looks Kind of gray or this dark color gray, because the doctor's like, do you see this area right here? That's a little darker and for them. They're not seeing it But when AI can come in and highlight all of those areas on the x ray it breaks it down for them It helps them see it and understand it and when they see it and they understand what's going on in the x rays it makes sense to them.It truly leads to an increase in case acceptance. Michael: Do you, Mike, by any chance have stats on how much missed things have happened you know what I mean? like my own self trust. I got this. Don't worry. I've been doing this for years. Compared to AI. Mike: I do. In fact, I'm glad you asked that. We did not rehearse this before, but I actually have some stats up that I wanted to share.this is right off of the CDC website. are some studies show that 43 percent of carries in x rays are undiagnosed. 20 percent of carries diagnosed in patients are not actually carries. here's the big one, 49%, almost right down the middle, almost a coin toss 49 percent of periapical radiolucency and x raysare undiagnosed.That's huge. Yeah. That's massive. And even if it's just one that's missed, now, unfortunately we're seeing it more than ever. We're seeing, law firms that are advertising to patients. saying, Hey, did your dentist miss this or miss that? Cause if so, click here and submit a claim and we're going to go after him and get you some money.It's, unfortunate, but that's really the way that things are going. So, This just allows that second set of eyes, that peace of mind, especially as you have associates, you've got other people working with you in the practice to make sure that everyone is seeing all of the detections.It's not diagnosing. But it's just helping highlight and find things earlier or sooner than human eye might be able to. Michael: the human eye can only see between 30 and 50 different shades and tones of gray, artificial intelligence, it has the ability to really pick up and highlight between 500 and 700 different shades and tones of gray, it really is able to catch things earlier than what a dentist might be confident in finding diagnosing. Gotcha. Okay. now this is a question I've seen floating around. Can AI make mistakes? Mike: Absolutely. In fact, what I would say is that when you do install or implement AI, there will be times that you'll look at it and it might be a false positive.It might be a false negative. And here's really kind of reasoning behind it. if you go onto your phone, your iPhone. And they have that search in your photos, you can go to your photos and you can search and type in something fairly generic into the search. You can type in like a dog or a cat and it's going to go in and it's going to give you all of the pictures, all categorized, all bunched together, all the pictures of dogs in your phone.But you might have a couple of those that are going to be cats or might be deer or might be something else, but it looks very similar to that. Now, this is where it's not a replacement for the doctor. It's not a replacement for the human eye, because if you look at that, you can easily see, Oh, you know what?It's actually a deer. It looks like a dog, but I can tell that it's a deer. The same thing applies with the x rays. Sometimes the x ray might be taken on a poor angulation or with a lot of overlap and it might pick something up. But looking at it, oftentimes the doctor will say well, yeah, I can see why it might be highlighting or showing that as carries.But I know that there's just massive area of overlap or something else that, they can easily see and pick up. Michael: So would you recommend if we're utilizing Pearl or AI, right? We use it Hey, this is our first round and then I will double check it as a doctor and make sure it looks good.Or the other way around,Mike: because it works instantaneously, I would almost suggest look at the areas that the AI is saying, Hey, there might be a curious lesion here. Very similar, Michael, when you go through like TSA at the airport, you walk through that scanner.And when you walk through, there's a little box that it shows kind of an outline of a person and it shows a little box to the TSA agent saying, Hey, you should probably check this area. And that's very similar to what the AI is doing. showing you the areas to the dentist that saying, Hey, you might want to check this area based upon the pixels on the x ray in this area.There's a high likelihood that there's, radiolucency that's found within this area. Michael: Gotcha. it's really good. To always keep that alert on this thing. And so with AI, you mentioned that patients reach out to you. Is there a specific thing that you guys do where you're like, Hey, there's doctors near you who have, you know,Mike: So we don't have anything that's programmed yet that we, have released, probably coming soon, kind of a little teaser there but, is something that AI is huge in medicine. we talked about this, right before this podcast where, it affected me as well. In fact, my wife's breast cancer was missed on a mammogram. And I started researching where is AI in mammography we're seeing more and more of it, but patients are aware of this.Patients know that AI is here to stay. It is really elevating the standard of care because humans are prone to mistake. Humans are prone to errors and missing things. And the AI is really kind of that, unbiased, able to just highlight all the data that's shown and let the clinicians, let the doctors make the final decision.Michael: Gotcha. Can I ask Mike, what made you, when it came to the breast cancer with your wife, get like a second opinion and not just depend on that one doctor and say, Hey, cool. Mike: Yeah. It's funny. there was a phrase that was shared with us when the oncologist, showed us the mammogram and then he said, we can do an ultrasound.We did the ultrasound. Same thing. It's not really typical to what we see with breast cancer. And then he said, we can watch it. you're young, I wouldn't worry about it. You can come back next year. We'll get another mammogram.We can see if it's changed in size or anything. I'm like, there's no way there's no way I'm watching it. Cause I know what that means. What are we going to watch it do? We're going to watch it get bigger. I don't want to play with that. that's really where I thought, you know what? kind of. wanted to research where is AI in mammography? Because this all happened while I'm working at Pearl, while I'm working at a company that is bringing artificial intelligence, aid or detections to x rays. those words, we can watch it. To me, it was like, okay, the doctor sees something there, but is not certain enough.To give a diagnosis. went ahead with the biopsy and the biopsy came back positive. She's doing well now, but the biopsy came back positive and I went home and I was like, Oh my gosh, of course. humans make mistakes.don't blame him because here's the thing that I don't know. Was that his first mammogram that he looked at on Monday, or was that his 500th mammogram that he looked at on Friday and where everything is kind of all blending together, can't blame him for that, humans just make mistakes, but that's really where after we got the results back from the biopsy, I went back and I started researching this.And, AI in medicine is making massive strides all across all the different fields in medicine. And it's exciting because I do think that it will improve the overall standard of care. Michael: That's interesting. Man, that you mentioned that because for a lot of patients. Dental or not, like this is their, visit, whether they're in the chair, right?And then they're getting checked up on and stuff like that, that could be their first most terrifying experience ever. But for the doctor, it's it's Friday, my last pay, I just want to get out of here kind of thing. Right. I have stuff to do. And so the doctor could be super experienced.But the time of day and how they're feeling and everything plays a huge factor, and that's what can miss it, right? And so I guess we're not really thinking of, oh, this is the patient's first and most terrifying experience ever here with us. And they're depending on me to get everything on point, but I'm like, I gotta get Mike: out of here Michael: kind of thing, right?Mike: Yeah. you look at those x rays, we've been looking at the same black and white and gray technology for a long time now oftentimes it is kind of on the fence, like, should we treat it? Should we not? We don't want to be too aggressive. But I remember I've been to the dentist before and the dentist has told me like, ah, there's something here, but might want to just keep an eye on it.And I'm like either there is, or there isn't. Can we stop it? Can we do something to remineralize whatever? But don't just let me walk out of here. If you see something there let's take care of it. I want to fix it. Michael: Yeah. A hundred percent, man. That's true. Awesome. Mike, thank you so much for your time.I appreciate it. But if anyone has further questions or concerns, where can they reach out to me? Mike: Actually you can go to our website. Hellopearl. com. If you go to our website, you can sign up for a demo of Pearl. see how the AI interfaces with your x rays.what it can do for your practice. So we really have designed different features and different tools for all areas of the practice, whether it's front office, whether you're a hygienist, you're a dentist. We really have, explored ways to leverage artificial intelligence to really increase overall efficiency and the standard of care in the practice.Michael: Awesome. So that's going to be in the show notes below. So you can reach out to Mike and get that free demo. Mike, thank you so much for being with us on this Monday morning episode. Mike: Thank you very much.‍

‍How does a oral surgeon transform into a social media sensation WHILE building a thriving multi-location practice? In this episode, we dive deep with Dr. Jason Auerbach, an oral maxillofacial surgeon who not only founded Riverside Oral Surgery but also became the popular Instagram persona "Bloody Tooth Guy." Jason unveils his entrepreneurial journey, giving you a glimpse into how he turned his practice in River Edge, New Jersey, into an industry leader. He shares his road map to success, highlighting the importance of optimal patient experience, strategic acquisitions, and genuine communication with referring doctors. His story is a testament to how balancing clinical artistry with business prowess can result in a flourishing practice.Jason also elaborates on how social media has played a pivotal role in shaping his personal brand. His Instagram account, initially aimed at surgically-minded young dentists, has unexpectedly amplified his practice’s reputation. However, what's truly fascinating is how Jason separates the content for his personal brand from that of Riverside Oral Surgery, ensuring a clear focus on expert patient care. He discusses the balance needed between embracing emerging technologies like digital dentistry and robotics while preserving the human touch. The episode is peppered with Jason's insights on maintaining authenticity, fostering a supportive work culture, and prioritizing steady, incremental improvement. Whether you have years of dental experience or are just starting out, Jason provides valuable advice in this episode.What You'll Learn in This Episode:The journey of transforming a single practice into a successful multi-location entity.Importance of referral management and transparent communication with referring doctors.Strategies for cultivating a positive and hospitable environment for patients and staff.The role of social media in building a personal brand and enhancing a practice’s reputation.Balancing technological advancements in dentistry with clinical artistry.Insights on authenticity, perseverance, and incremental improvement for long-term success.Ready to get inspired by the dynamic world of modern oral surgery? Tune in to this episode now!‍‍Sponsors:‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/‍Guest: Dr. Jason AuerbachPractice Name: Riverside Oral SurgeryCheck out Jason's Media:Website: https://www.riversideoralsurgery.com/Jason's Instagram: https://www.instagram.com/bloodytoothguy/Practice Instagram: https://www.instagram.com/riversideoralsurgery/Email: jma@riversideoralsurgery.com‍Other Mentions and Links:‍People:Dr. Pimple PopperElon MuskJeff Bezos‍Businesses/Brands:Max Surgical Specialty Management3Sixty ‍Establishments:New York University (NYU)Kings County Downstate Medical CenterPrudential Center‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

We all love when our peers agree with us online, but could this be hurting our mindset and creativity? In this episode, I sit down with Jennifer Pearce to explore the perils of groupthink and the profound impact of mindset on success in the dental industry. We dive deep into how maintaining a healthy, critical approach is crucial for dentists, especially when transitioning from larger DSOs to private practice. Jennifer passionately discusses the dangers of groupthink, revealing how it can obstruct innovation and stunt personal growth.Through examples and insights from her coaching experience, Jennifer sheds light on the necessity of evolving one's mindset. Whether you're just starting in the field or looking to make a significant career change, this episode is packed with practical advice and thought-provoking ideas. Tune in to discover how critical thinking and self-awareness can become your greatest assets in navigating the complexities of a dental career.What You'll Learn in This Episode:What is groupthink, and how does it affect personal and professional growth?Why mindset is critical for success in dentistry, especially in private practice.How to transition from working in DSOs to establishing a private practice.The importance of critical thinking and self-awareness in overcoming industry challenges.Real-life examples and insights from Jennifer's coaching experiences.Practical tips for evolving your mindset at different stages of your dental career.Strategies to maintain an independent and creative approach in a collaborative environment.How to identify when you're falling into the groupthink trap.Let's get into our episode with Jennifer Pearce today and learn how to steer clear of groupthink!‍‍Sponsors:Studio 8E8: Dentistry’s story-driven marketing agency. Traditional marketing repels. Story-first dental marketing attracts.We bring your story to life in a way that captivates and connects: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true‍You can reach out to Jennifer Pearce here:Website: https://prosperitydentalsolutions.com/Email: jennifer@prosperitydentalsolutions.com‍Mentions and Links: Terms:Groupthink‍People:Travis Kelce‍Events:Super Bowl‍Football Teams:Dallas CowboysKansas City Chiefs‍Insurance Companies:MetLife‍Companies/Brands:American Airlines‍‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Jennifer. So talk to us. What's one piece of advice you can give us this Monday morning? Jennifer: Good morning. Um, the first thing I would like to say is group think is a powerful thing. It's also can be a very harmful thing and your mindset is pivotal. But how you establish that mindset is more pivotal, and this is why I bring up the subject of groupthink. Michael: Okay, so groupthink, and then you, one thing you mentioned is how you establish your mindset. First and foremost, how do we establish a good mindset? And what would be good? Jennifer: I don't think that you wake up one morning and say, I'm going to get a good mindset. I think it's an accumulation of experience. things that you do right, things that you do wrong.We all tend to learn more from things we do wrong. But I do feel that it needs to be, um, critical as to what you're trying to accomplish. Because. What I see a lot of today, and this is why I talk about groupthink, is, oh, I'm experiencing this. Let me go on social media or Google and Google what I'm facing and see what other people say or think about.current conundrum, problem, or whatever. And so when you're a dentist and you're raised in the critical thinking, genre in your schooling, that's great. But sometimes I feel like the critical thinking or the awareness of the mindset thinking gets a little bit muddy when we're looking for a solution to a problem.So this might seem a little like a vague answer and I don't mean it to be, but mindset is. It's not something you wake up one morning and say, okay, I'm going to do a through Z. And then I'm going to have a good mindset. It has tributaries. It has things that take you off of stream. And then you come back onto the stream and being in the ebbs and flows of your mindset, awareness, and growing sometimes for dentists being highly technical thinkers, this gets scary, muddy, um, overwhelming And that's part of it, too. It's part of the process. So I think mindset a little bit is an overused word or a misunderstood word, but your mindset and how to fix your business is pivotal. So let me give you an example, if I may. Michael: Yes. Jennifer: So when you're a new practitioner, you've decided I've come out of school and I'm going to go work at a DSO and I'm going to get some skills, whether it be becoming faster at your skills.better at your skills, whatever. your mindset at that time is knowledge acquisition, time inefficiency, learning how to be with a team, what you need from the team, those kinds of things. I coach some people, some doctors who have come DSO environment, go into a private environment, and it's not the same they've evolved.What they expect from their team could be different and they haven't done enough work on their mindset. They've mainly worked on their technical skill sets. So there's technical prowess, there's a mindset, and there's leadership. And all of these are pivotal pieces to your practice growth.If you decide to have one or your own, clinical growth. If you decide not to have a practice and be within a DSO environment. could be DSO. It could be ideas. So it could be a number of things. I use DSO. It's a very broad term for private. Versus corporate versus anything you do not own. Okay.So a lot of the doctors don't realize they have been put into a mindset and leadership, path or story. And sometimes they're not aware of that's what's happening. And they adopt some of that as their own. So this is where I say your mindset is very important because it's almost like you've been kind of in a cult and you may not know it.And then you come out of the cold and you decide I'm going to open a practice or I'm going to do this. Your mindset has to be your path. Your mindset has to be where you take it. It becomes your vision. It becomes your, your style of business. I often say with mindset, I'm from Texas, so pardon my frankness, but if you do not choose your saddle, your saddle will choose you.Michael: And it may not be a good saddle for you. So people choose to go into different business models within dentistry for whatever reason. There's, so many reasons we can give for why people choose. But. the mindset that got you there when you choose whatever you choose. And then the mindset that takes you along your career, five years, 10 years, 15 years in has to evolve because what got you the first five years won't get you to the next five years.Jennifer: What got you through the first 10 years may not get you through the next 10 years. Um, because I probably am not telling anybody anything they don't know, but we are in what I consider to tonic shifts in dentistry. which I've been in for 30 years. So over the last, I would say 12 years, I've seen tectonic shifts, whether it be from technical disruptions, team disruptions, COVID, you know, incidents, which has changed us all.So, mindset is something that has to always be, brought to awareness and, challenged with inquisition of what you really want, not just challenging, just to challenge. Yeah. Michael: Yeah. Cause I feel like, well, then let me know, Jennifer, when it comes to mindset, let's just say we come out of a DSO.This happens a lot, right? We come out of a DSO, we enter into a private practice, then we start liking the private practice. Oh my God, the doctor was amazing. I love the way she works and everything, but it's time for me to open up my own practice. Right. And so they open it up. They take systems from the private practice.They take some things they like from the DSO, but they hated it. They're like, I hated the, the non. You know, we were like a drill and fill and get out kind of thing. Right. And so where is it with the doctor who's opening up the practice where they're like, all of this is mine, my mindset, or is it okay enough for us to kind of take pieces of stuff that we like and things like that.But maybe later on, we never questioned it. And then we're like, I never really liked that. I, it just worked to make money kind of thing. And I guess. Jennifer: It's called the status quo. I coached two practitioners right now that did just that. They were very successful in a DSM environment.And so yes, event, they knew eventually they were going to have their own. That's no big secret. It's something that happens, right? But they love the, the systemization. Yes. Of what they had at the DSO. And they were then in this illusion and bubble of what the DSO had created as far as the continuity of how things went, whatever leadership had been established.They may have liked pieces of the leadership as a doctor, but not the other pieces. Michael: You Jennifer: know, there's so many little intricacies to this conversation about that, but they never realize. The stress. The amount of personal time everything's going to take till they buy it. And then, uh, one that I have been coaching now for a year and a half, but unbeknownst to her, a dumpster fire, she did not know what she bought because.A lawyer told her it was okay and a broker told her it was okay, but she never really looked the business itself and in got in the practice management software and all those kinds of things. So, and many times she has said to me, I was really good at this and a DSO environment, but in this environment, it's completely different.And I said, so yeah, we've got to work on. Your mindset towards now that you own it, your leadership style. Now that you own it, which systems did you like? Which systems did you not like? Let's make this saddle fit your ass. you now own the saddle, you own the horse, you own it all. and they just don't realize it's like anything else.None of us realize till we jump into something. And then we're like, wow, I can't swim this fast or chew this fast. What do I do? How do I get it? Right. And I think the hard thing for all this is then we're talking to somebody who now has a husband or a wife. and children and life and those things may not have been part of the stressors to begin with, right?So your mindset towards what gets your attention at what times and then focusing that attention, um, cause usually dentists, as you know, and it's no big secret that they're technical. they're the technical tinkers. They want to work with their hands and all that stuff. So. Michael: Interesting.Okay. So internet show group think Jennifer: yeah Michael: is powerful. You said, but horrible sometimes. Jennifer: Yes Michael: In the sense of when can it start becoming horrible for someone? Jennifer: So I'll see something being said. let's just talk about, you know, on Facebook because it's something everybody understands, right? And you'll be in a group and there'll be, you know, a doctor will state something and then 60, 70, 500 comments come along with other doctors and it's.Same, same, same, same, same. Michael: Yeah. Jennifer: So, one of the things that I really work individually with people on is standing in your rightness. R I G H T N E S S. But when you get a hundred things of agree, agree, agree, agree, and you realize there's, there could be some nuances to that answer, not judgment or this is wrong, whatever.Um, you realize they're all group. Think group. Think feels comfortable group. Things feels vindicating group. Think feels, Oh, I must be right. If I can just get everybody else to listen to me. My pain will stop and no, you're all actually maybe only a skosh wrong, but you're wrong, you know, in how maybe you're leading or how you're trying to get something to be accomplished or whatever, which then over time leads to status quo, where they just.Pull back. And they just say, this is too hard. I pay my team. They're doing okay. We're doing okay. I want to be with my wife and children or my husband and my children. This is okay. This is enough. This is, this is what dentistry was for a very long time. You know, it was a cottage industry business. and the dentist would show up to do his or her work, tinker.Michael: Yeah. Jennifer: They'll go home. Now we have more entrepreneurial based dentists. We have more competition. We have the insurance derivatives. DSOs, you know, different models. And so it's like a pressure cooker now. And I think the pressure cooker. gives groupthink a place to go and kind of hang out for a minute and yeah, yeah, yeah. So funny share. Okay. Michael: Yeah. Jennifer: I love football. I'm from Texas. I'm a football girl. If I could buy the Dallas Cowboys and flip that team, I would. Okay. So watching the super bowl, most people tend to watch the super bowl. So it tends to be a good bonding discussion. And Travis. Kelsey, and his coach with the, Kansas city chiefs, you know, they were having a moment. They were having an intense, passionate moment with a top performing athlete. Okay. Did the coach get all reactionary and bench him because he was like misbehaving or speaking inappropriately to the coach at the moment?No, that coach has been around a while. That coach just looked at him and he heard him. But is that the time to punish him, get into it or whatever? No, he let, he let him have his moment and they went on to win in the celebration of the super bowl, what were that coach and player doing, loving on each other, high fiving.They just made a ton of money. And one of the group things I saw in one of the chats on Facebook was he was disrespectful, he should have been benched. He should have been this. Very much standing in rightness at the end of the day, that coach was very wise with a very talented person. Let him have his moment, let him blow some steam and then let him ride, let him fly, let him get out there and do what he needs to do.And I think sometimes this is what I see in group thing in dentistry, killing a little bit of our ingenuity, our creation within our team, our advancement. Really crucial talent in our teams. So sometimes the doctor's like, well, they did this and I'm going to, you know, and I'm like, Hmm, that person closed 500, 000 in your books last year.Is this a battle or is this a war? Cause you're making it a ward. It might just be a battle we might just let this one go. So this is mindset. This is mindset. And you can tell how much I love this. I'm very passionate about it. I can go on, about it because I think in dentistry, one of the most, the biggest blessings I had is my clinicians that I worked for, male, female.I've, I've had both that I've worked for as an employee. Michael: Mm-Hmm. . Jennifer: they empowered me. They let me take my passion. They let me. You know, grow and do things. And they allowed me also to challenge their mindset at times about how they were thinking about something. the first one happened very young in my career when my dentist wanted to get in network with MetLife, we were completely fee for service practice, like literally the patient came and got a crown, they gave us a check.We gave them a super bill to melt to their insurance. And he says, we, we need to go in network with MetLife. And I said, tell me what that means. Not a clue. Michael: Yeah. Jennifer: We were right down the street from American Airlines hub at DFW Airport. We had pilots, we had flight attendants, we had baggage throwers, and he said, well, we can get more patients.And I said, we have three operatories. We're booked out six months. in hygiene right now because we have one hygienist. look at the fee schedule. So I looked at it and I said, you want us to take a 40 percent decrease in our pay. You want us to see more patients. We don't have capacity. Why would we do this? He said, they're going to leave us. Who told you this? Mindset. Michael: Mm hmm. That's why. Gotcha. That's nice. That's nice, Jennifer. Awesome. I appreciate it. Thank you so much for being with us. It's been a pleasure. If anyone had further questions or concerns, where can they reach out to Jennifer: you? You can find me at Prosperity Dental Solutions.That is my website. Um, my email is jennifer at prosperity dental solutions. I'm reachable through there. That's probably the easiest way to get ahold of me. Michael: Okay. Awesome. So that's going to be in the show notes below. And Jennifer, thank you so much for being with us on this Monday morning episode.Jennifer: Thank you for having me.‍

‍How can you streamline your operations while maintaining exceptional patient care? In this episode, we've brought on Priscilla White, the innovative CFO of Comfort Dental Studio in Chicago, to uncover the secrets behind their thriving office. Priscilla provides an illuminating overview of their processes and systems, emphasizing how their commitment to caring professionals translates into superior patient experiences. She elaborates on their strategic expansion to a second location in Pilsen, a move designed to meet the demands of a growing patient base and reduce waiting times, demonstrating the power of patient-focused growth.Facing daunting challenges like high aging accounts receivable (AR) and inefficiencies at the front desk, Priscilla shares how she transformed these obstacles into opportunities. After transitioning from corporate banking to the dental industry, she introduced cutting-edge practice management software, Dentrix Ascend, and leveraged third-party partnerships with Unitas and eAssist. These innovations have not only optimized insurance billing and PPO negotiations but also allowed the practice to concentrate on patient care while ensuring profitability. Priscilla’s hands-on management style and strategic decisions, including staff realignment and enhanced communication protocols, have significantly boosted efficiency and financial health at Comfort Dental Studio.What You'll Learn in This Episode:How to effectively manage expansion and new locations in a dental practice.Strategies for reducing high aging accounts receivable (AR).The benefits of implementing Dentrix Ascend practice management software.The role of third-party services like Unitas and eAssist in enhancing practice profitability.Practical tips for improving front desk operations and patient ledger management.The importance of thorough communication and systematic processes in team productivity.Insights on staff realignment to meet practice goals and philosophies.Advice on utilizing sophisticated practice management systems tailored to dental offices.Let's dive into Priscilla's expert insights and proven strategies today!‍‍Sponsors:‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/‍Guest: Priscilla WhitePractice Name: Comfort Dental StudioCheck out Priscilla's Media:Website: https://www.comfortteeth.com/Instagram: https://www.instagram.com/comfortteeth/Facebook: https://www.facebook.com/profile.php?id=61551046628909‍Other Mentions and Links:‍Priscilla's 4 production columns to cover 4 operatories: Dr. Production (fillings, etc.)HygieneNew Patient Recall ‍Software/Services:DocSitesUnitasDetrix AscendeAssist‍People:Dr. White‍Businesses/Brands:Henry Schein‍Establishments:University of ChicagoSophy Hotel‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Have you heard claims like "less than 1% of dental practices fail"? Today we're exploring how that may not be the case! In this episode, I'm sitting down with Ali Oromchian to debunk common myths about the failure rates of practices and uncover the essential strategies that can help you mitigate risks in this challenging field. From the critical importance of due diligence when acquiring a practice to the necessity of robust HR practices, we delve into the nitty-gritty details that can make or break your career. Ali's insights are not just theoretical; they are drawn from real-world experiences and seasoned legal advice.As we navigate through this discussion, Ali emphasizes the transformative power of creating a positive work environment to attract and retain top talent. You'll learn the subtleties of maintaining compliance with ever-evolving legal requirements and avoiding common HR missteps that many practice owners fall victim to. Whether you're just starting or looking to optimize your existing practice, this episode is packed with actionable advice that can help elevate your practice to the next level. Stay tuned until the end to find out how you can get in touch with Ali for personalized guidance and support.What You'll Learn in This Episode:Why the "low failure rate" of dental practices could be a misconception.Key strategies to minimize risks as a practice owner.The importance of thorough due diligence when buying a dental practice.How to establish solid HR practices and stay compliant with legal requirements.The vital role of creating a positive work environment in recruiting top talent.Common HR pitfalls and how to avoid them.Let's learn how to minimize risk and maximize peace of mind in our practices today with, Ali Oromchian!‍‍You can reach out to Ali Oromchian here:HR for Health Website: https://www.hrforhealth.com/ (Don't forget to mention the podcast sent you!)Ali's Website: https://www.dmcounsel.com/Phone: 925-999-8200‍Mentions and Links: Software/Tools:IndeedMonster.comCraigslist‍‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Ali, so talk to us. What's one piece of advice you can give us this Monday morning. Ali: All right, Michael, thanks for inviting me on here. You know, I'll tell you, you know, business owners, whenever you talk to these lenders, they always throw this statistic out at you. They say.You know, less than 1 percent of all dental practices, you know, fail. and they, they always throw that out there because they're excited to want you to kind of be energetic And, empower to start your own practice, um, or to buy a practice. but the reality is, is that it's really not 1 percent or less than 1%. you know, there may be very few practices that don't do well, But a lot of people suffer, right? A lot of people suffer. you know, the way to avoid suffering, the way to make the practice ownership kind of process, um, exciting and fulfilling is to limit and minimize your exposure to risk.Right? and so, with that, you know, if you're buying a practice, making sure you're doing all of your due diligence, right? you know, making sure you're looking at. you know, the patient, you know, charts, you know, looking at all the financials, looking at everything that you need to look at from a legal perspective to make sure that you're actually buying what you're buying.if you're doing a startup, you know, making sure that you have a lawyer or someone looking at your leases and making sure that's done well. Um, and then finally, I would say, you know, making sure in either scenario that you have your HR house in order, that you are hiring your employees correctly, you're giving them lunches and breaks when you're supposed to you're giving them overtime when you're supposed to doing all those things that you're supposed to do, you're actually doing from a legal perspective.And, And I think if you do those things, your risks will be minimized, and then you can not suffer. Right. And so, you know, it's a little bit unpopular, but people, people are like, Oh my gosh, less than 1 percent of dentists fail. So let's all go do it. And it's like, yeah, everybody should be in, you know, a practice owner.Absolutely. But I want to prevent you from suffering. Right. And the suffering is when You know, you don't do the right marketing, you don't have the legal, components done well, and then, and then over time you struggle and you grow not as fast as you should, you get sued, you know, you get all those things happen and, that can really impact your happiness and your drive to continue growing the practice and, uh, and, and that's one of the things, Michael, that's been my mission throughout my career has been to help young doctors get empowered to become practice owners.But doing it in a way where their risks are minimized so that they don't have those exposures long term. Michael: Got you. Okay. I like that. So one thing you mentioned is, which we appreciate that, right, the preventing the suffering, right? Because it is true. You can say you're not going to fail, but is it worth the, you know what I mean?All that, man, we've been suffering for like 20 years, 15, 10, five, right? But you mentioned have your house in order. And I know something right now, and maybe you've been seeing this, Ali, where it's like It's hard to maintain or retain those great employees sometimes and then sometimes it's even just hard to find Ali: yeah Michael: team members So what are your thoughts like on that when it comes to suffering in that sense?Ali: Yeah. Oh my gosh I'm, so glad you asked about this because this is like one of those areas that we get so many questions about here's the thing i'll tell you the number one recruiting tool hands down year over year over year Is not indeed. It's not monster. com.It's not Craig's list. It's none of those things. The number one recruiting tool for finding really good employees is your current team, Because guess what? They're going around saying to people. Yeah, because they have friends who are RDAs, DAs, hygienists, you know, whatnot and they're going to them and saying, you know what, I love where I work, you know, you know, my doctor does this and my doctor does that and, and we have so much flexibility in this regard where I get these benefits and then their friends want to join the practice, right?So I always say, It's really important from a recruitment perspective that you create an atmosphere that people want to come and the best way for people to come is by the current team recruiting them in, you know, inviting their friends. And so I always say, talk to your team and say, Hey, if you know anybody that's good, that's looking to change, please invite them in for an interview and whatnot.And you'll be surprised how many people do that if it's a good environment. If it's not a good environment, then they won't. Right. They don't want to do that. They won't invite people to come in and interview and whatnot. So, so I would say from a recruitment perspective, I would focus on that. from a legal perspective, I think, uh, you know, making sure you've got all the basic documents that you need when you're hiring everybody.Uh, you know, making sure you have an employment manual and things of that nature. I think those basics that companies like HR for health provide, I think are, great. You know, and if you do that. then that suffering goes down because the chance of a lawsuit also goes down dramatically. Michael: Well, that's interesting.Where do people normally, in your experience, drop the ball when it comes to the basics? Ali: I think they rely on companies that they shouldn't rely on for their HR. Like, for example, a lot of people will Rely on their payroll company to provide them HR documents. Well, the payroll company is a payroll company, they're going to provide you the basic documents they need for running payroll They're not an HR company, right? So so I think I think that's the first Um, the second is not having an employment manual that's up to date, and I think you know, especially with all the rule changes since covid it's super important to You To have an updated employment manual.Um, and then the third is what's called wage and hour and wage. An hour is something that's a problem nationwide because it's about paying people correctly for overtime, giving lunches at the right time of the day. Giving breaks when you're supposed to, making sure the paychecks are correct, you know, all the, things around the financial side of, payroll, um, that people make mistakes on.So, I think if you do those three things, and you do them well, you're well on your way. Michael: Ali: for health from a HR perspective. We'll make sure your hands down compliant from A to Z a hundred percent. Michael: Okay. Wow. That's amazing, man. I know you guys have a software too.Is that true? Ali: so HR4L is a SaaS based software, so it's all online, you know, the employees, you know, clock in and clock out, they sign things electronically, so everything's very sort of streamlined. Michael: Do you guys ever, if I needed like a person, you know what I mean? Like, can I need a consultant to talk about this type of like compliancy or something's happening a unique situation, right?Do you guys have that too? Ali: Yeah, absolutely. Yeah. Yeah, we have a unlimited hr support actually, where they can be on the phone Uh with some one of our you know, hr experts at any time of the day Uh, really all day long, um and as many times as they need if for some reason they can't answer it then it goes one level higher to lawyers And depending on where they are in the country, they'll either be talking to, you know, our firm and someone like me or a friendly firm that does a lot of HR.but either way, you know, we take care. Michael: Yeah. Cause I know that's super important, Ali. I feel like sometimes maybe you might've seen this. We ask questions like on a forum, right? Like dental town or Facebook groups and things like that. Yeah. And people give their advice and opinions, but it's a different state.Right. Different rules, different things. And so like maternity leave, right. Or when it comes to, I don't know, like, depending on should we pay them for, lunch and learn, right. Kind of things like that. And so do you see that a lot? Ali: I do. Yeah. People, I like to think that people are good intention, Michael.And so when they go on these, uh, blogs and whatnot, whether it's Facebook groups or it's, uh, you know, like using like dental town or other things that they contribute. Because they want to be helpful, right? And they're using their own base of knowledge, but you hit it on the head. I mean, I can't tell you how many times somebody has given advice to someone else without even knowing what state they're in, you know, and if you don't know what state they're in, then you, how can you advise on any of these rules? But what people are doing is they're giving their own personal advice based on their experience, which may not be right. And what's scary is we see it sometimes where somebody takes that advice, And does something with it and then they get in trouble because it was the wrong advice, you know, and this, this happened actually recently where, you know, a young doctor coming out of school on the practice for a few years and, uh, hadn't been paying their, uh, assistance minimum wage.They weren't paying the minimum wage in the state that they were in. Why? Because they had gone on one of these groups and asked the question and the person replied with the minimum wage in their state, not in this person's state. and what's even worse, and you'll, you'll laugh at this. The payroll company that was running their payroll didn't even tell them, right? Wouldn't you think, Michael, that if you're using a payroll service and you're paying someone below state law in terms of minimum wage, they would tell you what that is? I mean, it's just like crazy. And they didn't, they didn't. And of course, You know, the employees got upset, and, uh, when they found out and it's funny because they went like almost a year, almost a whole year, like nine months without saying a word.And then that January, the law changed and, the minimum wage increased. And then the employees saw it in the news and they were like, Wait a second, like I'm being paid 14. 25. It says minimum wage went up to 16 from 15 like something like what the hell just happened, you know? Yeah, yeah.And so, so like it was a disaster, but that's what I mean by, you know, payroll companies are not HR companies. And there's so many ways of, doing this wrong. And, and remember what we were talking about in the beginning about suffering, like how bad does that doctor feel? Yeah. Right. Right. It's not like, I mean, you know, you work with doctors all the time.They're not trying to steal from employees. They're not trying to not pay them the minimum of what they, but they just make mistakes and like, it's just, you know, that's the suffering that I want to avoid. Michael: Yeah, that you want doctors to avoid. Awesome. Holly. I appreciate your time. If anyone has further questions or concerns, where can they find you?Ali: you can just go to our website if you'd like. It's, uh, d m council. com C O U N S E L. Uh, or you can call the office at 9 Um, and of course, if you just Google my name, you know, I'm everywhere. And so you guys can find me there so Michael: awesome. So that's going to be in the show notes below. If you guys want to.Go in the show notes below and check out and ask and pick Ollie's brain a little bit more. Right? Ask him any questions or concerns about this. So awesome, Ollie. Thank you so much for being with me on this Monday morning episode. Ali: Thanks, Michael. I appreciate it.‍

‍Are you looking to scale your practice from one location to multiple thriving offices? In this episode, I sit down with Dr. Andrew Vallo to explore his incredible journey of expanding his practice to four busy locations, with plans for even more on the horizon. Andrew shares his secrets to success, including an innovative business model that combines different dental specialties and a clever strategy for cutting costs by sharing office spaces. You'll learn about his dynamic marketing approach, particularly how he managed to skyrocket his Invisalign services by making treatment more accessible and offering flexible payment options.Andrew opens up about the hurdles he faced, like dealing with substantial construction delays and how he maintained team morale in challenging times. He provides unique insights on fast-tracking the growth of a dental practice, emphasizing the importance of strategic investments in marketing and staffing right from the start. Andrew also delves into effective team management, stressing the pivotal role of the right personnel in the right positions and not shying away from turnover when necessary. By the end of our conversation, you'll understand why adopting an abundance mindset and being willing to take calculated risks are key to achieving rapid growth in the dental industry.What You’ll Learn in This Episode:How Dr. Andrew Vallo scaled his practice to four locations with more on the wayThe benefits and challenges of combining different dental specialties within a single practiceEffective cost-cutting measures, including shared office spacesProven marketing strategies for scaling Invisalign services rapidlyTailoring marketing efforts to different platforms and patient demographicsCoping with significant construction delays and maintaining team moraleAndrew’s unconventional advice for rapid growth in dental practicesThe importance of strategic investments in marketing and staffingBest practices for team management and handling staff turnoverAdopting an abundance mindset and taking calculated risks for growthReady to unlock the secrets to fast-tracking your practice growth? Let's get right into it with, Dr. Andrew Vallo!‍‍Sponsors:‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/‍Guest: Dr. Andrew ValloPractice Name: The Dental Boutique WestchaseCheck out Andrew's Media:Instagram: https://www.instagram.com/dr.andrewvalloPodcast: https://www.dentalunfilteredpodcast.com/Facebook Pages:‍https://www.facebook.com/TheDentalBoutiqueWestchase‍‍https://www.facebook.com/BestValueDenturesPractice Websites:‍https://www.westchasedentalboutique.com/‍‍https://www.bestvaluedentures.com/Email: docvallodds@gmail.com‍Other Mentions and Links:‍Andrew's Past Episodes:MMM [STARTUPS] CUTTING FRICTION FOR SEAMLESS NEW PATIENT ONBOARDING IN YOUR PRACTICE – THE DENTAL MARKETER PODCAST406: DR. ANDREW VALLO | THE DENTAL BOUTIQUE WESTCHASE & BEST VALUE DENTURES – THE DENTAL MARKETER PODCAST‍Software/Services:Google AdsFacebook AdsClinCheck‍People:Dr. David Galler‍Brands/Products:Invisalign‍Organizations:AACA‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍‍