Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone!  What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the journey with your user is also content, right? The tiniest points matter the most. Don’t gloss over them. We’re joined by Shelby Blackley & Jessie Willms of WTF is SEO? to get their take on how to get users to not only click on content but ultimately trust the brand and come back for more! [00:01:59] What are we talking about in this episode? [00:03:36] Focus Topic of the Week | Content [00:14:21] The Brand Sniff Test [00:17:05] Focus Topic Guest: Shelby Blackley and Jesse Williams [00:23:20] From the Top of the SERP [00:33:13] Deep Thoughts | What IS Content? [00:39:37] Snappy SEO News [00:39:55] News: Beauty Blog With Financial & Medical Advice A Bit Sus  [00:41:41] News: Google's Helpful Content Update [00:42:08] Follow of the Week [00:44:18] Wix.com/SEO/Learn Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Shelby Blackley: https://twitter.com/shelbyblackley  Jessie Willms: https://twitter.com/jessiewillms Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn WTFSEO Newsletter: https://wtfseo.substack.com/  News: Google: Beauty Blog With Financial & Medical Advice A Bit Sus: https://www.seroundtable.com/google-beauty-blog-with-financial-medical-advice-a-bit-sus-33967.html  What creators should know about Google's helpful content update: https://developers.google.com/search/blog/2022/08/helpful-content-update

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone!  In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some of the most common mistakes people make with homepages and how to avoid them. Mordy and Crystal take on Google’s most universal SERP feature, People Also Ask! Can baseball teach us about SEO? Find out as we dissect the People Also Ask Box and explore how Google thinks about search queries!  What’s our favorite SEO tool this week? See which SEO tool you should test in our Tool Time segment! Catch up on the most recent SEO news of the week and track down the Follow of the Week on Twitter. [00:01:21] Wix.com/SEO/Learn [00:02:16] What is SERP'S UP About? [00:02:59] On This Show [00:04:00] Focus Topic of the Week | Your Home Page [00:17:51] Focus Topic Guest: Ryan Jones [00:23:36] People Also Ask [00:28:44] Tool Time [00:31:37] Snappy SEO News [00:34:49] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Ryan Jones: https://twitter.com/RyanJonesSEO Nati Elimelech: https://twitter.com/Netanel Resources: SERP's Up Podcast:  https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn AlsoAsked Search Research Tool: https://alsoasked.com/ Breaking Down Tech SEO with Nati Elimelech & DeepCrawl: https://www.wix.com/seo/learn/resource/breaking-down-technical-seo May 2022 Google Core Update Analysis: https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update News: Google’s Algorithms Can Understand When Sources Agree On Same Fact https://www.searchenginejournal.com/googles-algorithms-can-understand-when-sources-agree-on-same-fact/461099/