Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics.

Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across! 

Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google’s Penguin algorithm updates. 

Want to know where you should look for good SEO advice? Mordy and George share their personal list of great sources of SEO advice and strategy!

[00:01:31] What's On This Episode of SERP's Up?

[00:02:50] Focus Topic of the Week: Good SEO Advice vs. Bad

[00:17:32] Focus Topic Guest: Himani Kankaria 

[00:22:16] Is This New? 

[00:31:24] Snappy News

[00:34:10] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

George Nguyen: https://twitter.com/geochingu 

Himani Kankaria: https://twitter.com/himani_kankaria 

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn

Learning SEO by Aleyda Solis: https://learningseo.io/ 

Search Engine Roundtable: https://www.seroundtable.com/ 

Search Engine Land: https://searchengineland.com/ 

Semrush Blog: https://www.semrush.com/blog/

Moz Blog: https://moz.com/blog

Lily Ray: https://twitter.com/lilyraynyc 0000 

News:

Google expands enhanced product experiences to more eCommerce sites, releases new Search Console reports https://searchengineland.com/google-expands-enhanced-product-experiences-to-more-e-commerce-sites-and-releases-new-search-console-reports-387888

Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews https://www.seroundtable.com/google-review-guidelines-prohibit-negative-reviews-removal-34077.html