

Brave Ideas
Hosted by Caleb Parker
Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate.
Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today.
Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media www.braveideas.media
Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today.
Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media www.braveideas.media
Episodes
Mentioned books

Jul 17, 2024 • 27min
What Are The Drivers of Uncertainty in Office Real Estate?
In this podcast, Pontus Kihlman and Caleb Parker discuss the drivers of uncertainty in office real estate, emphasizing agility and customer-centricity. They explore multi-locational workplaces, adapting to changing preferences, and the role of data analysis in office design.

Jul 10, 2024 • 38min
How can CRE accelerate the flex sales cycle
Featuring Bogdan Nicoară, Cofounder & CEO at Bright Spaces With over 60% of London office leases under 10,000 sqft and 65% having upcoming lease events, there’s a lot of void space on the horizon. How do we fill this space? In this epsisode, Bogdan Nicoară and Brave Founder, Caleb Parker, discuss the impact of digital tools to enrich the sales process, how virtual tours and 3D visualizations are changing the game and how exiting owners and operators can respond to the skyrocketing demand for flex and managed suites About Bright Spaces Bright Spaces is the interactive 3D layer for the Built World dedicated to customised 3D Digital Twins, focused on compliance and aesthetics. Learn more at https://brightspaces.tech/ This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.braveideas.media/subscribe

Jul 3, 2024 • 50min
Should Coworking Make Money?
Featuring Keke Patissier, Cofounder & CEO at Koho Fact: 25% of coworking businesses are loss making. But that means 75% are not. If office real estate is going to keep up with customer demand for flex, service, hospitality and community, investors must to understand there’s money to be made. In this epsisode, Keke Patissier and Brave Founder, Caleb Parker, discuss how coworking and flex space is moving office real estate from a bond like investment to a predictable recurring revenue stream - not to dissimilar from the software as a service model. They explore the challenges of revenue leakage in this business model, and and the importance of data and taking a proactive approach to managing risk. KK shares her insights on differentiating in the increasingly commoditized coworking industry and why office real estate may need more sales people than asset managers. About Koho Koho is a risk management platform that helps coworking operators optimise revenue retention and growth. Learn more at www.koho.ai This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.braveideas.media/subscribe

Jun 26, 2024 • 25min
Can coworking brands support customers beyond their 4 walls?
Featuring Manuel Conti, Cofounder and CEO of PONT As the flex market grows, many operators find themselves in a commoditized landscape. But what if brand differentiation is the key to acquiring new customers? In this episode, Manuel Conti and Brave Founder, Caleb Parker, dive into the evolving expectations of coworking space customers, the necessity of standardization to expand the flex market, and the importance of operator collaboration to support customer needs beyond their own buildings. We also explore how PONT is helping operators leverage events and community-building to foster brand loyalty and why real-time availability is crucial for enhancing the sales funnel. About PONT Boost efficiency and profitability with PONT’s platform. Enjoy features like real-time booking, automated inventory management, and operational insights to maximise space use and reduce overhead. Simplify complex operations and increase occupancy effortlessly. Learn more at www.pont.work This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.braveideas.media/subscribe

Jun 19, 2024 • 28min
Do You Have the Right Tech Stack for 78% of Office Customers?
Featuring Tom Proctor, Founder/CEO of NCG Did you know that tech, as important as it is, is not enough to retain customers? But the research shows that bad tech is enough to lose customers. In this Caleb Parker Show episode, Tom Proctor joins Caleb to dive into some research on what today’s office customers want. Tom shares why a frictionless user experience is important, how NCG has helped rejuvenate former Wework locations and how some CAT B Tech is being delivered earlier, as the tech backbone of an asset. About NCG NCG combines the physical and digital worlds needed to run a connected and responsive office environment. They are an end-to-end technology partner, providing the tech stack that underpins hundreds of flexible spaces across the UK and Europe. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.braveideas.media/subscribe

Jun 5, 2024 • 50min
Have we found the solution to valuing flex office space?
Featuring Sam Gamble, Cofounder of ReturnSuite Is space as a service the solution to protecting property values? In this Caleb Parker Show Special Feature, Sam Gamble and Caleb Parker, dive into the challenges and opportunities in this period of evolution that office real estate is currently experiencing. Sam shares his journey from traditional office real estate to embracing Space-as-a-Service, and the obstacles he faced in valuing and financing flex properties. Will there be a shift towards permanent capital as investors, landlords, and operators adapt to the changing dynamics of financing office real estate? If you're an office investor, asset manager, landlord, lender, valuer or operator, you don't want to miss this conversation. Check out Sam's company www.returnsuite.com More about Caleb Parker at www.bravecorp.co/caleb This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.braveideas.media/subscribe

May 29, 2024 • 16min
Imagine the metaverse: Revolutionizing urban planning and CRE
Featuring Dr. Anniina Autero, Head of Development for the City of Tampere, Finland. Imagine a future where our physical and virtual worlds seamlessly integrate, transforming how we interact with our cities and workplaces. In this special feature, Dr. Anniina and Caleb Parker zoom out from office real estate to discuss a broader perspective: the metaverse and its implications for urban planning. The potential impact on office real estate is tremendous now that we’ve entered the experience economy. If you're a developer, investor, technophile, or just curious about the future of our cities, be sure to tune into this conversation with Dr. Anina, then book your ticket to the IMAGINE CONFERENCE 2024 11-12 of June, where the City of Tampere has teamed up with with Microsoft & Nokia and many global experts to explore the depths of the metaverse’s possibilities. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.braveideas.media/subscribe

May 28, 2024 • 3min
Trailer Episode (Big News Inside)
https://bravecorp.co/calebWhat's this? After diving into the world of Space-as-a-Service for 11 seasons, taking the #WorkBold Podcast into the top 1% of business podcasts globally - it’s time for a new chapter. It’s to be brave and evolve. Hit that play button to find out what's up with award winning podcaster, Caleb Parker. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.braveideas.media/subscribe

May 22, 2024 • 28min
How to design offices for hybrid and remote first companies
In this final episode of Season 11, host Caleb Parker is joined by Dominique Gonfard, Chief Revenue Officer at Quarterback Real Estate to discuss the future of work and the role of technology in workplace design. They explore the concept of designing the office in the cloud and creating a digital backbone for employees to tap into. They also discuss the importance of putting employees first and embracing flexible working arrangements. Dominique highlights the need for early engagement with service partners and the integration of technology from the beginning of the design process. They mention companies like Google and Wise as examples of organizations that are embracing change and designing innovative workspaces. Highlights: Exploring the Future of Work and Office Real Estate Sponsor Shoutout: FreshWave's Impact on Connectivity The Personal Journey and Professional Evolution of Dominique Gonford Redefining Office Spaces: Insights and Innovations The Role of Technology in Shaping Future Workspaces Envisioning the Office of the Future: A Digital-First Approach Dominique Gonfard: LinkedIn | Website Dominique Gonfard, is a strategic workplace expert with cross-discipline experience in CRE and the built environment. She is a CRE and technology-driven workplace expert focused on helping occupiers, owners, and landlords reposition real estate assets through design, construction, and innovation initiatives. She is trained as an architect and approaches real estate and the built environment from a position of professional empathy and expertise. Her firm Byra Group was acquired by QBRE last year, and prior to that she spent over 8 years at JLL where she led the growth of in-house design & build firm Tetris, one of the fastest growing subsidiaries of JLL. Since 2020, She’s been working with the team at Concrete Ventures, a seed and Series A PropTech venture capital firm based in London. Don't forget to hit that subscribe button so you get each episode as it comes out. Sponsors: Headlines sponsor Freshwave: Website | LinkedIn Freshwave is the connectivity infrastructure-as-a-service provider bringing MNOs, government, and real estate providers to work together in new ways. From stadiums and hospitals to skyscrapers and shopping centres, we provide mobile, 5G and Wi-Fi connectivity infrastructure all over the UK and Europe. Fortune Favours the Bold: Website | LinkedIn Bold is a coworking brand owned and operated by NewFlex. Future Proof Your Portfolio with NewFlex: Website | LinkedIn NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. Brave Corporation: Website | LinkedIn The next generation real estate company driving value through strategic asset repositioning to de-risk assets and increase NOI. Launch Your Own Podcast: Website | LinkedIn ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.braveideas.media/subscribe

May 15, 2024 • 23min
How Emerging Trends Are Reshaping Office Investment According to PwC's Gareth Lewis
Will there be a shift in profile of the office real estate investor to recognize the increased risk and potential added value of flexible office spaces? In this episode of the #WorkBold podcast, host Caleb Parker discusses the future of office real estate valuations and investments with Gareth Lewis, Director of Real Estate M&A at PwC, on a boat in Cannes, France, outside MIPIM. They delve into the pressing issues surrounding the evolution of office space, highlighting the impact of shorter leases, shrinking footprints, and the rise of flexible workspaces on valuations. Gareth shares insights on the potential shift in the investor profile to accommodate these changes and the opportunities for creating long-term value in a landscape marked by operational complexities. The conversation also covers emerging trends such as dispersed workforces, real estate ecosystems, the importance of strategic partnerships, and the embrace of discomfort as a pathway to innovation. The episode concludes with optimism for the industry's future, emphasising the importance of adapting and finding new ways to create value amidst discomfort. Highlights: The Evolution of Office Real Estate Valuations Networking at MIPIM Valuing Flex Space: A Roundtable Discussion Recap Investor Profiles and the Future of Office Real Estate Emerging Trends in Real Estate: A Global Perspective Embracing Change and Uncomfortability in Real Estate Gareth Lewis: LinkedIn | Website Gareth is the Survey Director for PwC’s Emerging Trends in Real Estate series. He has led many successful European and global projects on behalf of the property sector, engaging senior people from inside and outside the industry and reporting to a Management Board of quoted property company CEOs and investors. Don't forget to hit that subscribe button so you get each episode as it comes out. Sponsors: Headlines sponsor Freshwave: Website | LinkedIn Freshwave is the connectivity infrastructure-as-a-service provider bringing MNOs, government, and real estate providers to work together in new ways. From stadiums and hospitals to skyscrapers and shopping centres, we provide mobile, 5G and Wi-Fi connectivity infrastructure all over the UK and Europe. Fortune Favours the Bold: Website | LinkedIn Bold is a coworking brand owned and operated by NewFlex. Future Proof Your Portfolio with NewFlex: Website | LinkedIn NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. Brave Corporation: Website | LinkedIn The next generation real estate company driving value through strategic asset repositioning to de-risk assets and increase NOI. Launch Your Own Podcast: Website | LinkedIn ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.braveideas.media/subscribe