SharkPreneur

A Systems Based Approach to MarketingChris Carr, Farotech – The Sharkpreneur podcast with Seth Greene Episode 787 Chris CarrChris Carr is the founder and CEO of Farotech, an award-winning digital marketing agency. He started Farotech over 20 years ago and is widely considered an expert in Digital Marketing, Web Development and Video Production. Farotech now has 40+ team members and is in the Inc 5000 fastest-growing, private companies in America. Farotech is in the Philadelphia 100, the fastest growing companies in Philadelphia and is a contributor to Forbes and a member of the Forbes Agency Council.Chris has been a keynote speaker at a variety of events such as SEMrush, ExporTech, and the International Trade Association. He is the host of two podcasts: Thought Leader Magazine and Digital Marketing Masterclass.Listen to this illuminating Sharkpreneur episode with Chris Carr about a systems-based approach to marketing.Here are some of the beneficial topics covered on this week’s show:- How you must love what you do to have a successful thriving company.- Why it’s important to work both in your business and on your business.- How Farotech helps companies build systems that generate leads who become clients who turn into brand ambassadors.- Why business owners must realize marketing can no longer be a one-person job.- How business owners need to be making data driven decisions for their business.Connect with Chris:Guest Contact InfoTwitter@FarotechFacebookfacebook.com/farotechmarketingLinkedInlinkedin.com/company/farotech Links Mentioned:farotech.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Justice for WomenJennifer Justice, The Justice Dept – The Sharkpreneur podcast with Seth Greene Episode 786 Jennifer JusticeJennifer “JJ” Justice is an entertainment and live-experience executive known for her expertise in building artists’ careers and business portfolios by marrying art with commerce. From the beginning of her career, JJ as she is known, has championed gender equality and diversity in the workplace. As general counsel and EVP at Roc Nation, she helped structure the vision and growth of Roc Nation. She served as Jay-Z’s personal entertainment attorney for a total of 17 years as well as Beyonce’s personal attorney for one year while at Roc Nation. In 2019, JJ founded The Justice Dept. – a management, strategy and legal firm that works with female (and woke male) entrepreneurs, executives, talent, brands and creatives to build and maximize their value focusing in the areas of tech, consumer product, finance, media, entertainment and fashion. JJ has been named a “Game Changer” by Goop, by InStyle as one of the 50 Badass Women Changing the World in 2020, and on Billboard's Women in Power list three times. She has been featured on the TODAY Show and is a regular contributor on NBC News.Listen to this illuminating Sharkpreneur episode with Jennifer Justice about justice for women.Here are some of the beneficial topics covered on this week’s show:- Why women need to understand their worth and advocate for themselves.- How we have a pay gap between genders that won’t be fixed for at least 200 years.- Why it’s important to enlist and hire other women and pay them fairly at your business.- How women need to understand what they deserve out of their business ventures.- Why women must do the research on what they should be getting and add 20%.Connect with Jennifer:Guest Contact InfoInstagram@thejustice.dept Links Mentioned:thejusticedept.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Medical Practice Commercial Real EstateKody Miller, Menlo Group Commercial Real Estate – The Sharkpreneur podcast with Seth Greene Episode 785 Kody MillerKody Miller, MBA, is Chief Operating Officer at Menlo Group Commercial Real Estate. In his role, he leads the company’s recruiting efforts, manages business operations and strategy, and oversees a variety of special projects. Kody played an integral role in Menlo Group’s acquisition of a property management company and the expansion of that services offering.Prior to working at Menlo Group, Kody established a successful career in operations, supply chain and finance. He worked for two years at British Petroleum, where he successfully renegotiated a three-year supply helicopter lease contract that saved the company $30 million. Kody then spent over six years at Intel, serving most recently as a Senior Strategic Finance Analyst.Kody holds a degree in Accounting from Arizona State University and an MBA from Michigan State University. In his free time, he enjoys mountain biking, reading self-development books and participating in water sports. Kody is married with four young children. Listen to this illuminating Sharkpreneur episode with Kody Miller about commercial real estate for medical practices.Here are some of the beneficial topics covered on this week’s show:- Why business owners may need to hire project managers to over-see construction.- How choosing a niche and specialization sets you apart as an expert in your field.- Why commercial real estate for medical practices wasn’t as affected by the pandemic.- How it can be hard to manage the growth of your business in commercial real estate.- Why building a good reputation in your marketplace is everything. Connect with Kody:Guest Contact InfoTwitter @MenloGroupCREInstagram @menlogroupcreFacebook facebook.com/melotrouprealestateLinkedInLinkedin.com/company/Menlo-group-commercial-real-estateLinks Mentioned: menlocre.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Reinventing Accounting for Small BusinessCourtney DeRonde, TDT CPAs and Advisors – The Sharkpreneur podcast with Seth Greene Episode 784 Courtney DeRondeCourtney DeRonde is a CPA and Managing Partner of TDT CPAs and Advisors, a boutique advisory and accounting firm for small businesses and nonprofit organizations. They help overwhelmed, successful leaders understand and maximize financial information so they can achieve better results and move their organization to the next level. TDT is awarded as a Forbes 2021 Best Accounting Firm. Courtney is primarily responsible for the firm’s vision and strategic direction. Her professional background includes almost two decades serving small businesses and non-profits. As an owner in her firm and managing partner, she also has firsthand experience running and scaling a small business. Courtney and her husband Brian live in Des Moines, Iowa, along with their three children, M’lynn, Brady and Callen, and their Whoodle, Oscar. Listen to this illuminating Sharkpreneur episode with Courtney DeRonde about reinventing accounting for small businesses.Here are some of the beneficial topics covered on this week’s show:- Why what worked for small business owners in their start-up phase won’t work in any other phase.- How it’s important for business owners to change and pivot as their business grows.- Why you must have the right systems and processes in place to grow and scale a business.- How your employees must know what they should do and who should do it.- Why you must document what flows through the business to be able to scale. Connect with Courtney:Guest Contact InfoFacebook facebook.com/tdtpcLinkedIn linkedin.com/courtney-de-rondeLinkedin.com/tdt-cpas-and-advisors-p-cLinks Mentioned: tdtpc.com/sharkpreneur  Learn more about your ad choices. Visit megaphone.fm/adchoices

Automatic Marketing MachineDanny Decker, AutomaticMarketingMachine.com – The Sharkpreneur podcast with Seth Greene Episode 783 Danny DeckerDanny Decker is a speaker, author, podcast host, direct-response copywriter, and marketing consultant for ambitious entrepreneurs. In 2018, he successfully sold his marketing agency which he built from zero to seven figures in just five years, despite operating in a highly competitive industry. Danny is the author of Marketing Simplified, available through Amazon and all major book retailers, and he is also the host of several popular podcasts, including Marketing Simplified Podcast. Danny is the co-author of a forthcoming book, The Automatic Marketing Machine, which he wrote to help ambitious business owners learn how to stop wasting money on marketing that doesn’t work and learn how to create simple, effective marketing systems that generate a profit.  Listen to this illuminating Sharkpreneur episode with Danny Decker about his new book, The Automatic Marketing Machine.Here are some of the beneficial topics covered on this week’s show:- How you want your marketing to grow your business in a consistent and scalable way.- Why small business owners need to know how marketing works with their business.- How marketing should produce a steady flow of qualified leads to your business.- Why having a steady flow of qualified leads changes everything for your business.- How you don’t want to bounce around from client to client. Connect with Danny:Guest Contact InfoTwitter @automaticmmInstagram @automaticmarketingmachineFacebook facebook.com/AutomaticMarketingMachineLinkedInLinkedin.com/company/automaticmarketingmachineLinks Mentioned: automaticmarketingmachine.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast with ImpactAnna Parker-Naples, The Podcast Agency – The Sharkpreneur podcast with Seth Greene Episode 782 Anna Parker-NaplesAnna Parker-Naples is bestselling Author of ‘Podcast with Impact’ and ‘Get Visible’, Speaker, Coach and audio expert. She helps leaders to get louder by amplifying their message through the power of podcasts. Her own show, ‘Entrepreneurs Get Visible’ is amongst the top 1% of all podcasts globally. Anna has a background as a multi award winning audio producer and voice actor. She began working in the mindset and entrepreneurial space after going from disabled to fully recovered at the top of her field on the red carpets in Hollywood, and wanted others to understand the potential of mindset and NLP to transform their levels of success. She is CEO of ‘The Podcast Membership’ and ‘The Podcast Agency’ - a full consultancy and production service and uses her audio knowledge to help experts reach the masses with their message. She has helped almost 300 podcasts became chart-topping shows since Jan 2020, with a ripple effect that touches millions.   Listen to this illuminating Sharkpreneur episode with Anna Parker-Naples about her book, Podcast with Impact.Here are some of the beneficial topics covered on this week’s show:- How many entrepreneurs don’t understand the unique opportunity having a podcast affords.- Why it’s important to have the right equipment and good audio when making a podcast.- How you must take advantage of the small window to promote your podcast when it first launches to grow your audience organically.- Why having a strong social media following is important when launching a podcast.- How podcast producing agencies should only launch one podcast a week. Connect with Anna:Guest Contact InfoTwitter @AnnaParkerNapleInstagram @annaparkernaplesFacebook facebook.com/AnnaParkerNaplesCoachLinks Mentioned: annaparkernaples.comThepodcastangency.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Growing Your Business on Tik TokWill Perry, Reason Agency – The Sharkpreneur podcast with Seth Greene Episode 781 Will PerryWill Perry is the CEO and CMO of Orlando-based Reason Agency, a direct response ad agency focusing on apparel brands, health and wellness, and healthy food spaces within e-commerce. They help scale up growth-stage ready brands drive significant revenue through paid social media ads such as Facebook and Google ads. Reason specializes in highly optimized split testing & media buying strategies that make acquiring customers more profitable.  Listen to this illuminating Sharkpreneur episode with Will Perry about growing your business on Tik Tok.Here are some of the beneficial topics covered on this week’s show:- Why people should be excited about using Tik Tok as an advertising platform.- How the changes Facebook makes impacts small businesses.- Why 2021 was a rocky year for a lot of advertisers.- How Tik Tok ads are a lot less expensive than Facebook ads right now.- Why creating native interactions drives sales for your business. Connect with Will:Guest Contact InfoLinkedIn linkedin.com/in/will-perry-4a483958Links Mentioned: reasonagency.co   Learn more about your ad choices. Visit megaphone.fm/adchoices

Thriving Coach AcademyFrank Macri, Thriving Coach Academy – The Sharkpreneur podcast with Seth Greene Episode 780 Fank MacriFrank Macri is the Founder of Thriving Coach Academy. When he started his own journey as a coach over 7 years ago, Frank did not have any prior business experience or a large online following. Yet, he discovered a unique process that allowed him to take his business from zero to multiple six figures before turning 30, making him one of the most successful Millennial coaches in the industry. Now, Frank has trained and mentored over 1,000 individuals looking to start their own coaching practices. He is also the host of the “Life Coaching Secrets” podcast. Listen to this illuminating Sharkpreneur episode with Frank Macri about Thriving Coach Academy.Here are some of the beneficial topics covered on this week’s show:- How Thriving Coach Academy has trained over 1000 coaches to date.- Why you can’t let yourself be held back by your own limiting beliefs.- How you need to know how people’s minds work if you want to be a life coach.- Why you don’t have to stay locked into one type of client as a life coach.- How life coaches should let their specialty evolve as they evolve. Connect with Frank:Guest Contact InfoTwitter @_FrankMacriInstagram @frankmacriFacebook facebook.com/frankmacriLinkedIn linkedin.com/in/frankmacri  Learn more about your ad choices. Visit megaphone.fm/adchoices

Evolved ProfitsMarc Freedman, Evolved Profits – The Sharkpreneur podcast with Seth Greene Episode 779 Marc FreedmanMarc Freedman is a serial entrepreneur, CEO, and best-selling author who loves helping people. He has 40+ years of experience and an extensive network of experts who help businesses answer an important question that each one runs into at one point or another—am I paying more than market price? Sometimes the answer is no. But when the answer is yes, Marc and his team help businesses free up cash so that it can be reinvested into helping employees, growing the business, and creating Social Impact!Marc believes that, like people, businesses can often fall into ruts. One of those ruts is the mentality that the only way to cut costs is to reduce payroll or cheapen the product. In more than 25,000 audits of businesses of all sizes from a range of industries, Marc and his team have found dozens of expense categories in which businesses can lower their spending without adversely affecting their people or their product.His first company, Expense To Profit, focused on ensuring that companies paid no more than market price for the products and services that they needed. After saving companies over $1 billion, Marc has extended his vision of helping others with Evolved Profits, where he helps companies not only reduce their spend, but also extend their positive impact on the world by taking 5% of his fees and donating it to an impact fund that companies can apply to a cause-driven project, community contribution, or donation to a charity partner.Marc’s need to share his expertise with the world also led him to write a book. He is now a #1 Amazon best-selling author in 8 categories, and the book is titled Expense To Profit: Eliminate the Costs that Sabotage Your Growth. Listen to this illuminating Sharkpreneur episode with Marc Freedman about his company Evolved Profits.Here are some of the beneficial topics covered on this week’s show:- How building relationships with people who own businesses can set you up for success.- How many businesses don’t know they are paying too much for some things.- How Evolved Profits has helped businesses save billions of dollars.- Why it’s important for businesses to know why something costs what it costs.- Why an ambassador program is a great way to bring in new clients. Connect with Marc:Guest Contact InfoLinkedIn linkedin.com/in/freedmanmarcLinks Mentioned: evolvedprofits.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Shift Your Marketing ThinkingSean Doyle, FitzMartin Inc – The Sharkpreneur podcast with Seth Greene Episode 778 Sean DoyleSean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations for B2B companies. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Sean knows that the split personality of marketing is inhibiting growth aspirations. Budget and impact conversations often become contentious: revenue operation marketers tout their ability to drive sales while brand builders argue for longer-term brand investments. The executive team thinks both struggle to demonstrate the near-term value. It is for this reason that Sean’s team believes a thoughtful and datadriven full-funnel marketing strategy can drive significant value. Sean’s latest book, Shift, explores 19 practical ideas, grounded in the science of behavioral change, that can transform a business’s marketing efforts and, by natural extension, its profitability. A native Pennsylvanian who’s put down deep Southern roots, Sean is a man of family and faith who strives to be a selfless leader. On weekends, you’ll find him out fishing local streams and teaching the art of fly fishing to anyone who wants to tag along. Listen to this illuminating Sharkpreneur episode with Sean Doyle about shifting how you think about marketing.Here are some of the beneficial topics covered on this week’s show:- How marketing and sales is applied behavioral science.- How cognitive marketing equips sales and marketing to know when and what to do.- Why you should find a marketing firm that starts with the late-stage deals that don’t close.- Why it’s important for you to look at your customers and see what their needs are.- What full funnel marketing is and how it turns people into customers and fans. Connect with Sean:Guest Contact InfoTwitter @FitzMartinb2bInstagram @fitzmartinmarketingFacebook facebook.com/fitzmartinmarketingLinkedInLinkedin.com/company/fitzmartinLinks Mentioned:Fitzmartin.comSeanmdoyle.com  Learn more about your ad choices. Visit megaphone.fm/adchoices