SharkPreneur

823: Using Blockchain Technology to Reinvent the Advertising Industry , Matt Wasserlauf, BLOCKBOARD Using Blockchain Technology to Reinvent the Advertising IndustryMatt Wasserlauf, BLOCKBOARD – The Sharkpreneur podcast with Seth Greene Episode 823 Matt WasserlaufMatt Wasserlauf, one of the original disruptors of the TV business, is known as the visionary who revolutionized advertising by enticing television advertisers to invest their marketing dollars online. In 2020, iMedia recognized Matt with the “Conviction Award” for his unwavering belief and conviction in the future of video beyond TV. In 2004, he founded Broadband Enterprises (BBE), the industry’s first online video company and co-founded the mobile video platform Torrential in 2013. He recently sold Torrential to the television company ITN, the leading unwired broadcast network. In May of 2019, Matt Wasserlauf launched his newest, and arguably most exciting venture yet, BLOCKBOARD; a new digital distribution platform service that utilizes Blockchain technology to distribute videos. As advertisers continue to shift their attention towards OTT and non-linear television, Matt Wasserlauf created BLOCKBOARD to ensure trust, full transparency, and verification in the shifting advertising landscape. Listen to this illuminating Sharkpreneur episode with Matt Wasserlauf about using blockchain technology to reinvent the advertising industry.Here are some of the beneficial topics covered on this week’s show:- How blockchain can help rebuild some of the components of the video marketplace.- Why it’s important for people to have transparency with their advertising.- How BLOCKBOARD turns infomercials into high performing digital video ads.- Why many companies are hesitant to change and how that can be detrimental.- How BLOACKBOARD wants to help businesses grow and scale to their greatest potential. Connect with Matt:Guest Contact InfoTwitter @BlockboardcoInstagram @blockboardcoFacebook facebook.com/blockboardcoLinkedIn linkedin.com/company/video-icoLinks Mentioned: myblockboard.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

822: Senior Insurance Marketing , Todd Brauch, Senior Insurance Marketing Senior Insurance MarketingTodd Brauch, Senior Insurance Marketing – The Sharkpreneur podcast with Seth Greene Episode 822 Todd BrauchTodd Brauch has over 30 years of experience in the life and annuity industry. He has his FLMI and ACS designation also Life, Health, and Annuity License. Given his wealth of experience and insurance knowledge he is an asset to the Senior Insurance Marketing team. Todd is an avid member of several organizations and loves spending time with his wife and two sons – as well as time on the family farm. Listen to this illuminating Sharkpreneur episode with Todd Brauch about marketing insurance to seniors.Here are some of the beneficial topics covered on this week’s show:- How Senior Insurance Marketing helps supplement Medicare for seniors.- Why insurance agents are leaving a lot of the table by only offering a Medicare supplement sale.- How Senior Marketing Insurance helps alleviate a wide array of expenses, so you beneficiaries can be left with more.- Why Senior Marketing Insurance offers more than Medicare supplements.- How insurance agents can serve their client better by making sure they have the right coverage. Connect with Todd:Guest Contact InfoInstagram @seniorinsurancemarketingFacebook facebook.com/simktLinkedIn linkedin.com/company/simktLinks Mentioned: simkt.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

BestsellingBook.comVikrant Shaurya, BestSellingBook.com – The Sharkpreneur podcast with Seth Greene Episode 821 Vikrant ShauryaVikrant Shaurya is the CEO and Founder of BestsellingBook.com. He’s also the author of two #1 bestsellers: P.O.W.E.R: The Success Mantra, and How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority.  Vikrant is the most-viewed author for “eBook Publishing” on Quora and is recognized by the National Academy of Bestselling Authors. Listen to this illuminating Sharkpreneur episode with Vikrant Shaurya about writing a bestselling book.Here are some of the beneficial topics covered on this week’s show:- How BestsellingBook.com can help you write your book and get it out there.- Why having a bestselling book can help you establish yourself as an authority.- How BestsellingBook.com offers more than 50 services for self-publishing authors.- Why having a strong business is a great starting point for writing a book.- How many people fail at writing a book because they don’t have an outline and procrastinate. Connect with Vikrant:Guest Contact InfoInstagram @bestsellingbookdotcomFacebook facebook.com/bestsellingbookdotcomLinkedIn linkedin.com/company/bestsellingbookLinks Mentioned: BestsellingBook.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

From $100, to $1 Million and Beyond on AmazonRobyn Johnson, Marketplace Blueprint – The Sharkpreneur podcast with Seth Greene Episode 820 Robyn JohnsonRobyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor.  Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues.  Listen to this illuminating Sharkpreneur episode with Robyn Johnson about making $1 million on amazon.Here are some of the beneficial topics covered on this week’s show:- How many brands need help navigating how to sell their product on Amazon.- Why you shouldn’t be afraid to start things that no one else will do.- How being a reseller isn’t glamorous or fun but it’s still a great way to start a business.- How many people in the Amazon space stumbled on being an entrepreneur.- Why you should get your feet wet on eBay before moving to selling on Amazon. Connect with Robyn:Guest Contact InfoTwitter @AMZRobynJohnsonLinkedIn linkedin.com/in/robynjohnsonazLinks Mentioned: MarketplaceBlueprint.commarketplaceblueprint.com/facebook  Learn more about your ad choices. Visit megaphone.fm/adchoices

819: Disrupting the Skin Care Industry , Dr. Reid Maclellan, Cortina Health Disrupting the Skin Care IndustryDr. Reid Maclellan, Cortina Health – The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 819 Dr. Reid MaclellanReid Maclellan, M.D. is the Founder and CEO of Cortina Health, Inc. Dr. Maclellan also is an Adjunct Professor of Plastic Surgery at both Harvard Medical School and Boston Children’s Hospital where he practices and teaches translational medical research. Cortina Health, an artificial intelligence healthcare company, has a mission to restore the “care” in healthcare and improve quality of life for both patients and physicians. Cortina Health combines its proprietary patent pending AI-assisted teledermatology solution with its national network of board-certified dermatologists to provide patients with an immediate diagnosis and treatment plan all from the comfort of the patient’s home. Cortina’s compounding pharmacy then formulates and delivers the customized medications to the patient’s doorstep. Cortina’s platform automatically connects with the patient regularly to ensure a true continuity of care. Listen to this illuminating Sharkpreneur episode with Dr. Reid Maclellan about disrupting the skin care industry.Here are some of the beneficial topics covered on this week’s show:- How Cortina is a virtual teledermatology that is available in all 50 states.- How you get your results from a board-certified dermatologist in 24 hours with Cortina, unlike a traditional practice that may take 6 months to get you in.- Why everyone in America should have access to elite, board certified dermatologists.- How the secret to success is surrounding yourself with people who are smarter than you.- How Cortina’s dermatologists have seen over 100,000 patients collectively. Connect with Dr. Maclellan:Guest Contact InfoTwitter @getcortinaInstagram @getcortinaFacebook facebook.com/GetCortinaLinkedInLinkedin.com/company/cortinahealthLinks Mentioned: cortinahealth.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Scaling to an 8 Figure E-Commerce BusinessJason Wong, Pughaus – The Sharkpreneur podcast with Seth Greene Episode 818 Jason WongIn the past 8 years, Jason Wong has built a portfolio of 7-figure and 8-figure eCommerce brands that span beauty, food and beverages, home decor, and apparel. His holding company Pughaus is involved in brands such as Doe Lashes, Kaja Beauty, I Dew Care, Nectar Hard Seltzer, Triple Whale, and other emerging brands in the DTC space. Renowned for his approach to brand marketing and framework to bootstrap consumer brands, he teaches his program at Shopify as well as speaking at universities across the country. Listen to this illuminating Sharkpreneur episode with Jason Wong about scaling eCommerce business to 8 figures.Here are some of the beneficial topics covered on this week’s show:- How using images that are already highly searched for online in the art you sell can bring great success.- Why you should wait to quit your day job until money hits your bank account from your business.- How capturing the zeitgeist of the moment can help you and your products go viral.- Why you shouldn’t only rely on paid ads to make your business profitable.- How if you start something with influencing, you can scale it with paid ads. Connect with Jason:Guest Contact InfoTwitter @EggrollInstagram @pugLinks Mentioned: bbclass.copug.haus   Learn more about your ad choices. Visit megaphone.fm/adchoices

Selling B2B SaaS CompaniesLowell Ricklefs, Traction Advising – The Sharkpreneur podcast with Seth Greene Episode 817 Lowell RicklefsLowell Ricklefs is the Founder of Traction Advising which specializes in helping B2B SaaS companies with >$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach.As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders and investors structured to maximize success. Listen to this illuminating Sharkpreneur episode with Lowell Ricklefs about selling B2B SaaS companies.Here are some of the beneficial topics covered on this week’s show:- How there are little things businesses can do to improve their metrics with little effort.- Why it’s important to say no to some clients and not take on too much.- How historically people went to banks to sell their companies and why that isn’t the best method.- How SaaS companies are financially simple and infinitely scalable. Connect with Lowell:Guest Contact InfoLinkedIn linkedin.com/company/traction-advising-m&aLinks Mentioned: tractionadvising.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

816: Articulate B2B Marketing , Matthew Stibbe, ArticulateMarketing.com  Articulate B2B MarketingMatthew Stibbe, ArticulateMarketing.com – The Sharkpreneur podcast with Seth Greene Episode 816 Matthew StibbeMatthew Stibbe created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science.Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University. These days, he blogs about modern management at www.geekboss.com, about marketing at www.articulatemarketing.com and wineat www.vincarta.com. Listen to this illuminating Sharkpreneur episode with Matthew Stibbe about Articulate Marketing.Here are some of the beneficial topics covered on this week’s show:- How companies pay writers more than magazines do for writing articles.- Why it’s important to earn the readers trust and engage them.- How writers must deeply research and understand what they write about.- Why writers need to understand what the audience wants and finds interesting.- How writers must know the correct language and position what they are selling the right context. Connect with Matthew:Guest Contact InfoTwitter @wearearticulateInstagram @wearearticulateFacebookFacebook.com/ArticulateMarketingLinkedInLinkedin.com/company/articulate-marketingLinks Mentioned: articulatemarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

815: Privacy and Technology Law , Gabe Kotch, Invicti Security Corp. Privacy and Technology LawGabe Kotch, Invicti Security Corp. – The Sharkpreneur podcast with Seth Greene Episode 815 Gabe KotchGabe Kotch has been practicing for nearly 20 years, with the majority of that in-house. He started as a litigator but has practiced in the privacy and technology transactions space for a large part of his practice. He has held several in-house rolls, with advancing leadership, and is now Assistant General Counsel with a cybersecurity technology provider. Listen to this illuminating Sharkpreneur episode with Gabe Kotch about privacy and technology law.Here are some of the beneficial topics covered on this week’s show:- Why business owners should hire in-house council to help them.- How business owners should not negotiate their own agreements.- Why lawyers must prove to business owners the value of in-house council.- How you might need help from outside council on certain cases. Connect with Gabe:Guest Contact InfoLinkedIn linkedin.com/in/Gabriel-kotch-esq-cipp-us  Learn more about your ad choices. Visit megaphone.fm/adchoices

Scaling Your BusinessStuart Leo, Waymaker.io – The Sharkpreneur podcast with Seth Greene Episode 814 Stuart LeoStuart Leo leads the team at Waymaker.io. Waymaker is the intelligent business strategy software that helps you dynamically manage business growth and goals in the 21st century.Like a smart watch listens, diagnoses, tracks and empowers a user to set goals for a healthy life; Waymaker listens, diagnoses, tracks and empowers users to set goals for dynamic business growth. Listen to this illuminating Sharkpreneur episode with Stuart Leo about scaling your business.Here are some of the beneficial topics covered on this week’s show:- How most business owners don’t have a way to strategically plan their businesses.- Why leading people and managing businesses must be different than it was in the 10th century. - How many businesses don’t have a decision-making tool that lets them have a course of action.- Why our enemy in business is the gap between where you are today and where you want to be.- How you gain great awareness about your business through objective reality. Connect with Stuart:Guest Contact InfoInstagram @waymaker.ioLinkedIn linkedin.com/company/waymakerLinks Mentioned: waymaker.io  Learn more about your ad choices. Visit megaphone.fm/adchoices