SharkPreneur

Eliminating Risk While Growing Your Nest EggLarry Kriesmer and Bernard Surovsky, Measured Risk Portfolios – The Sharkpreneur podcast with Seth Greene Episode 932 Larry Kriesmer and Bernard SurovskyLarry Kriesmer graduated from the University of Redlands as an English Major and then began his career in financial services as a registered rep and insurance advisor. In that role, he quickly passed the General Securities Representative Series 7 exam and subsequently passed the Series 24 Registered Principal exam and holds the designations of Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) from the Society of Financial Service Professionals. He is a member of the National Association of Insurance and Financial Advisors (NAIFA) and the Society of Financial Service Professionals (FSP).Frustrated by his observations with Modern Portfolio Theory and exposure to potential losses even with diversified portfolio positions, Larry Kriesmer, CLU, ChFC set about finding a portfolio risk management solution over which he could feel more in control. Finding nothing that fit his objective, he drew on his early training as an insurance professional, and along with his business partner, Bernard Surovsky, formed Measured Risk Portfolios, a registered investment advisor, in 2007. Initially deployed on a few select clients, the strategy is now used by the majority of his personal clients and hundreds of accounts that are referred to the firm by outside advisors.Bernard Surovsky graduated from the University of Cape Town with a Bachelor of Science in Construction Management and Economics. He emigrated to the US in 1992 and passed the General Securities Representative Series 7 exam in 1996 and holds the designations of Certified Fund Specialist (CFS) from the Institute of Business & Finance.Frustrated with the results of Modern Portfolio Theory and the significant losses incurred in client accounts, he set about finding a more predictable solution to managing portfolio risk. Finding nothing that fit the need, he drew on his early training as an insurance professional, and along with his business partner, Larry Kriesmer, formed Measured Risk Portfolios, a registered investment advisor, in 2007. Initially deployed on a few select clients, the strategy is now used by the majority of his personal clients and hundreds of accounts that are referred to the firm by outside advisors. Listen to this informative Sharkpreneur episode with Larry Kriesmer and Bernard Surovsky about eliminating risk while growing your nest egg.Here are some of the beneficial topics covered on this week’s show:- How the old way of doing things in financial services doesn’t work during a crisis.- Why you must do something different to achieve a different outcome.- What an Index Annuity is and isn’t and how they work.- Why a small allocation can control a large amount of capital and yield the desired return.- How softened portfolios still carry a tremendous risk for clients. Connect with Larry and Bernard:Guest Contact InfoLinkedInlinkedin.com/company/measured-risk-portfolios Links Mentioned: measuredriskportfolios.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Email into a ProfitTyler Cook, Hypermedia Marketing – The Sharkpreneur podcast with Seth Greene Episode 931 Tyler CookTyler Cook is an experienced email marketing expert with a proven track record of helping companies grow and scale through building email marketing funnels, connected customer journeys, and ensuring high email deliverability and inbox placement. He is passionate about making email marketing simple and effective. Listen to this informative Sharkpreneur episode with Tyler Cook about turning email into a profit.Here are some of the beneficial topics covered on this week’s show:- How an email allows entrepreneurs sell to many people at once.- Why you learn how to speak and communicate better when you read the right books.- How entrepreneurs and online marketers need to take email marketing more seriously.- Why it’s for important businesses to build up a good sender reputation.- How having a good sender reputation means you’ll reach more inboxes with your email marketing. Connect with Tyler:Guest Contact Info Links Mentioned: hypermediamarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Adversity into Global OpportunityBrad Burton, BradBurton.biz – The Sharkpreneur podcast with Seth Greene Episode 930 Brad BurtonBrad Burton was born in Salford, Manchester and was brought up by his mum Brenda after his father left when he was just 6 months old. In his childhood, Brad moved homes 14 times. During his school life, Brad was the class clown, entertaining his friends yet leaving with no qualifications. Now, Brad is a professional motivational speaker, entrepreneur, and disruptive business expert as well as entertainer, educator, a true motivator. Listen to this informative Sharkpreneur episode with Brad Burton about turning adversity into a global opportunity.Here are some of the beneficial topics covered on this week’s show:- How hitting rock bottom doesn’t define what you’re capable of doing in your life.- Why making your mess your message can and will inspire other people.- How you have to think bigger in order to become successful.- Why you have to convince yourself of your brilliance first to thrive.- How you can make the shift from getting in your own way to using your mistakes as fuel to become prosperous. Connect with Brad:Guest Contact InfoTwitter @bradburtonFacebook facebook.com/TheBradBurton Links Mentioned: BradBurton.biz  Learn more about your ad choices. Visit megaphone.fm/adchoices

Telling Powerful Stories that Change the WorldNick Bruckman and Ryder Haske, People’s Television – The Sharkpreneur podcast with Seth Greene Episode 929 Nick Bruckman and Ryder Haske Nicholas Bruckman is the founder and CEO of People's Television, a production studio and creative agency that produces award-winning independent films as well as video storytelling for the world’s leading brands.His feature documentary Not Going Quietly, executive produced by Mark and Jay Duplass, premiered at the 2021 SXSW Film Festival where it won the Audience Award and Special Jury Prize, and was nominated for Best Documentary and Best Director of the year at the IDA awards. The film was critically acclaimed and acquired for distribution by Greenwich Entertainment (theatrical), PBS POV (broadcast), Vice World News (international), and Hulu (streaming).He previously produced the narrative feature film Valley of Saints, shot under lockdown in Kashmir, which won the Audience Award at the Sundance Film Festival and the Asia Africa Prize at the Dubai Film Festival. His first documentary La Americana broadcast worldwide on networks including National Geographic and Al Jazeera.He has executive produced numerous short films, including Rosa, which won Best Short at the Woodstock Film Festival and was acquired by HBO Max, and Desert Mourning, which premiered at Mountainfilm Telluride.Nick has participated in numerous labs, fellowships, and markets worldwide, including the Rotterdam Producers Lab, the IFP Cannes Producers Fellowship, and the Film Independent Producers Lab. His work has been supported by foundations including the Sloan Foundation, Cinereach, Rooftop Films, and the International Documentary Association.Through People’s TV, Nick regularly produces branded films for clients including Airbnb, Greenpeace, Meta, and Dropbox, and works with A-list talent and CEOs. He has shot in over 25 countries around the world, including across Latin America, Europe, and Asia.Ryder Haske has been a partner at People’s Television for over 10 years. During his tenure, he directed and produced commercials and ad campaigns for fortune 500 companies, federal agencies, and global foundations. He was a Cinematographer and Executive Producer on the feature documentary Not Going Quietly and has won multiple AAF and Telly awards. Ryder’s work has brought him to nearly every state and over 25 countries. Based in Washington, where he oversees the DC office, Ryder’s work ranges from mental health awareness to environmental conservation and social justice. Listen to this informative Sharkpreneur episode with Nick Bruckman and Ryder Haske about telling powerful stories that change the world. Here are some of the beneficial topics covered on this week’s show:- How character driven stories can be the most impactful for an audience.- Why many people don’t know that they have a powerful story to tell.- How most people intuitively skip over advertising, which is why you need a compelling story.- Why the storytelling techniques learned in film school, or a creative writing class apply to storytelling in ads.- How you want your story to be so interesting that it will be shared past potential customers. Connect with Nick and Ryder:Guest Contact InfoTwitter @peoplestvInstagram @peoples.tvFacebook facebook.com/pplstvLinkedIn linkedin.com/company/people’s-tv Links Mentioned:peoples.tv Learn more about your ad choices. Visit megaphone.fm/adchoices

Protecting Your Merchant AccountsMaria Sparagis, DirectPayNet – The Sharkpreneur podcast with Seth Greene Episode 928 Maria SparagisAs President of DirectPayNet, Maria Sparagis makes it her mission to help merchants find the best payment solutions for their online business, especially if their business model involves online subscriptions or continuity products and services. She helps setup localized payments modes and has tons of other tricks to increase conversions and in turn your revenue! Prior to starting DirectPayNet over 10 years ago, Maria was a founding Director at MANSEF Inc. (now known as MindGeek), where she led a team dedicated to managing merchant accounts for hundreds of product lines as well as customer service and secondary revenue sources. She is an avid traveler, conference speaker and loves to attend any event that allows her to learn about technology. She is fascinated by anything related to fintech and can offer you a wealth of information on new trends and technology regarding payments around the globe. Listen to this informative Sharkpreneur episode with Maria Sparagis about protecting your merchant accounts.Here are some of the beneficial topics covered on this week’s show:- How there are two different types of risk: reputational risk and charge back risk.- Why having a lot of charge backs can lead to issues with your payment processor.- How being a high-risk merchant means you can have large repercussion in your business and little recourse.- Why relying on aggregators like Stripe and PayPal is a huge risk you shouldn’t take.- How you lose all your traffic and subscriptions if your aggregator shuts down your account. Connect with Maria:Guest Contact InfoTwitter @directpaynetFacebook facebook.com/directpaynetLinkedIn linkedin.com/company/directpaynetYouTube https://www.youtube.com/channel/UCiPxIjN4s6iZskqf7BvP43Q Links Mentioned: directpaynet.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Why CryptoCurrency RegulationDr. Christopher Smithmyer, BlackWalletLTD – The Sharkpreneur podcast with Seth Greene Episode 927 Dr. Christopher SmithmyerDr. Christopher Smithmyer is the cofounder of BlackWalletLTD, a professor of MBA business at Doane University and the Vice President of International Affairs at Brāv Online Conflict Management. Dr. Smithmyer is one of the most lettered men in the world with 9 degrees (8 graduate). He is also one of the projects leads on the KIROS spiderweb bridging project to help make the cryptoverse more accessible and safer for people around the world. He is one of the authors of “Dragons of The Digital Age: How Unilateral Cryptocurrency Regulation is a Threat to Consume the Entire Global Economy," "Digital Exquecher," and "Smithmyer's Encyclopedia of Cryptocurrency and Blockchain Dynamics" Volume I - VIII and Appendix (only Volume I image including).  Listen to this informative Sharkpreneur episode with Dr. Christopher Smithmyer about crypto currency regulation.Here are some of the beneficial topics covered on this week’s show:- How the concept for Blockchain has been around since the 1970s, started forming in 1990, and was monetized in 2009.- Why many people don’t understand what crypto currency is.- How you must look at each individual currency to see how they will function.- Why crypto currency isn’t the problem, it’s unilateral crypto regulation that threatens to consume the global economy.- How creating cookie cutter regulations don’t fit the different forms of crypto. Connect with Dr. Smithmyer:Guest Contact Info Links Mentioned: blackwalletltd.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Using API Tech to Track AudiencesRocco Baldassarre, Zebra Advertisement – The Sharkpreneur podcast with Seth Greene Episode 926 Rocco BaldassarreRocco Baldassarre is best known as the Founder of Zebra Advertisement. As the CEO and public face of the company, his main responsibility lies with consulting clients to develop customized advertisement strategies. Rocco was awarded Microsoft’s Most Valuable Professional for his consulting work for Bing Ads and The Forbes 30 under 30 for Marketing and Advertising. He is the youngest person and only marketer to ever be awarded. His digital marketing agency manages $2 Billion in Ad Spend and is a three time Google Partners All Stars Winner and Stevie Award Winner. Clients include Facebook, Google, Microsoft, Yellow Pages, Thomson Reuters, and among many others. Listen to this informative Sharkpreneur episode with Rocco Baldassarre about using API tech to track audiences.Here are some of the beneficial topics covered on this week’s show:- How you can’t be a good marketer unless you understand what works for your company.- Why you need to be financially invested in a company to learn how good marketing works.- How Zebra Advertisement looks at your whole business to help market and scale it.- Why you shouldn’t hire a marketer who only does campaigns.- How understanding what goes on in your company will make you an effective marketer. Connect with Rocco:Guest Contact InfoTwitter @TheZebraTeamInstagram @zebraadvertisementFacebook facebook.com/ZebraAdvertisementLinkedIn linkedin.com/company/zebra-advertisement Links Mentioned: zebraadvertisement.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Brand IronMichael Doyle, Brand Iron – The Sharkpreneur podcast with Seth Greene Episode 925 Michael DoyleMichael Doyle has been changing the face of brand marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million-dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world. Listen to this informative Sharkpreneur episode with Michael Doyle about transforming brand marketing with Brand Iron.Here are some of the beneficial topics covered on this week’s show:- How Brand Iron helps brands and companies position themselves to achieve their goals and objectives.- Why branding isn’t about your logos or your website.- How Brand Iron helps your company achieve the results you want using a repeatable and scalable process.- Why many people don’t have an objective view about what their brand is and how it’s positioned.- How Brand Iron can provide an objective opinion about your company. Connect with Michael Doyle:Guest Contact InfoTwitter @BrandIronInstagram @brand.ironFacebook facebook.com/BrandIronDenverLinkedIn linkedin.com/company/brand-iron Links Mentioned: brandiron.net  Learn more about your ad choices. Visit megaphone.fm/adchoices

Exceptional Storytelling for Sophisticated AudiencesThomas Carter, Artillery Creative Collection – The Sharkpreneur podcast with Seth Greene Episode 924 Thomas CarterThomas Carter is a founding partner of Oil & Cattle and managing partner of Artillery Creative Collection. Oil & Cattle is an entertainment acquisition and development fund created to support exceptional storytelling for a sophisticated audience. O&C specializes in identifying and developing commercially viable intellectual properties for the big and small screen. Artillery Creative is a production and literary management company based in Los Angeles. We are called "Artillery" because we believe in the power of collaborative storytelling, and we believe that talent comes first. We specialize in identifying and developing commercially viable writers, directors and filmmakers and work closely with them to develop their career path whether in feature films, television, digital or brand integrated content. Listen to this informative Sharkpreneur episode with Thomas Carter about exceptional storytelling for sophisticated audiences.Here are some of the beneficial topics covered on this week’s show:- How it can be difficult to figure out how to make money off independent films.- Why good storytelling leaves your audience more empathetic to the world.- How you must cut through the clutter and find good writers you want to work with.- Why an aspiring screen writer should write what they are passionate about.- How the authentic stories with strong voices are the projects that succeed. Connect with Thomas:Guest Contact InfoLinkedIn linkedin.com/in/Thomas-carter-9145723  Learn more about your ad choices. Visit megaphone.fm/adchoices

Monetize Your ContentRoy Taylor, Ryff Inc. – The Sharkpreneur podcast with Seth Greene Episode 923 Roy TaylorRoy Taylor has been Founder and CEO of Ryff Inc. since the company was formed in June 2018. Ryff is the inventor & world leader in VPP (Virtual Product Placement) which delivers real-time, digital dynamic brand integration for sport, social media, film, and television. Until December 2021 he was also a Director for the Board of BAFTA (British Academy of Film & Television Arts) North America. Chairman Emeritus to the Infinity Film Festival he is also Technology Advisor to three film schools, the Beijing Film Academy, Dodge Chapman and The Johnny Carson Center of Emerging Arts.Previously he was Corporate Vice President and Worldwide Head of AMD Entertainment Studios based out of Hollywood, Los Angeles. Before that Mr. Taylor ran worldwide channel sales at Advanced Micro Devices responsible for $2 Billion annual revenue. He worked at AMD from January 7, 2013. Prior to AMD Mr. Taylor served as Executive Vice President and General Manager of Display Devices Division at MasterImage 3D, where he was responsible for autostereoscopic (glass-free) 3D business. From 1998 to 2010, Mr. Taylor served as Executive Vice President NVIDIA, first as a founder of NVIDIA Europe and later internationally after a transfer to NVIDIA headquarters in Santa Clara in 2005.Mr. Taylor is principally known for the invention of the ecosystem business model whilst at NVIDIA and for his roles in supporting the video game industry. Mr. Taylor is synonymous with his ‘The Way Its Meant To Be Played’ campaign and the catch phrase ‘Can it play Crysis?’. More recently he has been a vocal advocate for the metaverse including VR, AR and AI. In his role as head of AMD Studios Mr. Taylor was Executive Producer of VRLA, the worlds largest VR event and during this time he picked up Executive Producer credits for three VR productions and the India’s most successful film, Baahubali. Listen to this informative Sharkpreneur episode with Roy Taylor about monetizing your content.Here are some of the beneficial topics covered on this week’s show:- How Ryff delivers perfection that is rooted in authenticity.- Why you don’t want to sell more to spend more, you want customer activation.- How it’s important to find the content that resonates with your customers.- Why all decisions are based in emotion.- How you should direct your content to the people buying your products. Connect with Roy:Guest Contact InfoTwitter @ryff_coInstagram@ryffcoLinkedIn linkedin.com/company/ryff Links Mentioned: ryff.com  Learn more about your ad choices. Visit megaphone.fm/adchoices