SharkPreneur

Crush Your PPC Results with OptmyzrFred Vallaeys, Optmyzr – The Sharkpreneur podcast with Seth Greene Episode 968 Fred VallaeysFred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision. Listen to this informative Sharkpreneur episode with Fred Vallaeys about crushing your PPC results using Optmyzr.Here are some of the beneficial topics covered on this week’s show:- How Optmyzr aims to make PPC advertising more efficient and enjoyable for viewers.- Why people are concerned about the encroachment of automation and role of humans in PPC marketing.- How humans can serve as the PPC doctor, teacher, and pilot while working alongside automation.- Why businesses and entrepreneurs should target specific preferences and locations.- How it can be difficult to stay up to date with the fast pace of Google and Google Ads. Connect with Fred:Guest Contact InfoTwitter @siliconvallaeys @OptmzrFacebook facebook.com/optmyzrLinkedIn linkedin.com/in/fredrickvallaeys linkedin.com/company/optmyzr Links Mentioned: optmyzr.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Increasing Revenue Using Cutting Edge Marketing and TechnologyHernan Vazquez, HernanVazquez.com – The Sharkpreneur podcast with Seth Greene Episode 967 Hernan VazquezNothing is fluff or theory. Hernan Vazquez has worked with the brightest minds in digital marketing and direct response from around the world. He also consults with several 7 and 8 figures business so he knows what works, what doesn’t, and what can be applied to your website today.Hernan also had the privilege of working and being mentored by the likes of Frank Kern, Dan Kennedy, Todd Brown and many others. This has allowed him to launch and grow several 7 figure companies from the ground up and attract and collect thousands of paying customers and hundreds of thousands leads, on a monthly basis. Listen to this informative Sharkpreneur episode with Hernan Vazquez about increasing revenue using cutting edge marketing and technology.Here are some of the beneficial topics covered on this week’s show:- How business owners should be utilizing paid advertising, sales funnels and email marketing.- Why it’s important to stay on top of the ever-changing digital landscape.- How focusing on fundamentals and understanding human psychology is crucial for success regardless of technological changes.- Why artificial intelligence is game-changing in the marketing world.- How it’s crucial to continue to work on being a better leader and manager while empowering your team members. Connect with Hernan:Guest Contact InfoTwitter @hernan07Instagram @hernanvazquezmarketingFacebook facebook.com/hernanvazquezimLinkedIn linkedin.com/in/hernanvazquez Links Mentioned: hernanvazquez.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

From 0 to 100 MillionGary Garth, Great Dane Ventures – The Sharkpreneur podcast with Seth Greene Episode 966 Gary GarthGary Garth is a serial entrepreneur, Founder & CEO of 360° Solution for Behavioral Health Center elev8.io, Author of ‘The Zero to 100 Million Sales Blueprint‘ book, and ‘The Goals, Grit & Greatness‘ Planner. He also leverages his resources via Great Dane Ventures as an angel investor, helping high-potential startups go-to-market, scale, and become profitable via 360 degrees sales and marketing support, incubator programs, advisory services, and proprietary technology, engineered with the purpose of empowering entrepreneurs.For more Gary’s story Listen to this informative Sharkpreneur episode with Gary Garth about going from 0 to 100 million.Here are some of the beneficial topics covered on this week’s show:- How entrepreneurs will have different steps to take depending on where they are in their journey.- Why people must overcome the idea that no one can do it as well as the founder.- How you must build trust in the team while allowing your team members autonomy to execute their tasks.- Why business owners need to find the balance between enabling success while not micromanaging their workers.- How selling or exiting a company puts entrepreneurs at risk of giving up their secret sauce.  Connect with Gary:Guest Contact InfoInstagram@iamgarygarthFacebookfacebook.com/iamgarygarthLinkedInlinkedin.com/in/garygarth Links Mentioned:elev8.iogarygarth.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Coaching for CharacterGary Waters, CoachWaters.com – The Sharkpreneur podcast with Seth Greene Episode 965 Gary WatersCoach Gary Waters spent 11 seasons (2006-2017) as Winningest Coach in Cleveland State University’s Program History. As Head Coach for the Vikings, he led CSU to six postseason invitations during his tenure, including reaching the second round of the 2009 NCAA tournament. In 2008 Waters was named the Horizon League coach of the year.In addition, all seniors who were in the program during Waters' tenure have graduated with their degree, and the program received four consecutive public recognition awards from the NCAA (2012-16) for having an academic performance rate that was in the top–10 percent nationally.With over two decades of experience in coaching, Waters has seen many changes within the profession over the years, and has worked tirelessly to instill a core of values and integrity, both on and off the court.Gary Waters is a Detroit, Michigan native and a 1969 graduate of Mackenzie High School. Waters graduated with a B.S. in Business Administration from Ferris State in 1975, a B.S. in Business Education from Ferris State in 1978 and an M.A. in Educational Administration from Central Michigan in 1976. Waters is also a member of the Ferris State University & Kent State Hall of Fames. He has also been recently inducted in 2019 to the Detroit High School Hall of Fame. He is married to the former Bernadette Amos, with two children Sean and Seena, and seven grandchildren. Listen to this informative Sharkpreneur episode with Gary Waters about coaching for character.Here are some of the beneficial topics covered on this week’s show:- How the business community needs lessons on character building and leading with character.- Why the emphasis should be on inspiring others to have better character.- How character building is crucial in both your personal and professional life.- Why having a moral compass is essential to navigating society with integrity and ethics.- How aligning your personal values with your organization’s culture is important to avoid compromising your character. Connect with Gary: Links Mentioned: CoachWaters.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Build the FortChris Heivly, BuildTheFort.com – The Sharkpreneur podcast with Seth Greene Episode 964 Chris HeivlyChris Heivly is one of the nation’s leading experts on launching startups and has been dubbed the “Startup Whisperer.” He co-founded MapQuest, is an angel investor, ran a corporate venture fund and 2 micro venture funds (directed over $75M) and was recently SVP Innovation with Techstars. Chris just released his new book, The Startup Community Builder’s Field Guide for founders, investors, and economic development leaders to better accelerate their ecosystem. Listen to this informative Sharkpreneur episode with Chris Heivly about his book, Build the Fort.Here are some of the beneficial topics covered on this week’s show:- How it’s important to adopt a “Build the Fort” mindset when starting or growing a business.- How many adults overcomplicate the process of starting a business by focusing too much on a distant vision and waiting for perfection.- Why you should break up goals into smaller steps while thinking about what needs to be accomplished in the next three months.- Why socializing your idea and getting feedback from others is crucial.- How collaboration and teamwork are essential for successful entrepreneurship. Connect with Chris:Guest Contact InfoTwitter @chrisheivlyFacebook facebook.com/BuildTheFortLinkedIn linkedin.com/in/chrisheivly Links Mentioned: buildthefort.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Alchemy of PowerJoni Carley, JoniCarley.com – The Sharkpreneur podcast with Seth Greene Episode 963 Joni CarleyDr. Joni Carley’s expertise in values-driven leadership & cultural development draws on a unique depth and breadth of experience—ranging from the jungle to the boardroom, from the C-suite to the podium, the African Bush to Asian Temples, and from universities to the United Nations, where she serves as an ECOSOC consultant, and convener of the United Nations NGO Major Groups’ Unitive Cluster. Her private cultural and leadership development consulting practice helps leaders build a robust quadruple bottom line: Prosperity, People, Partnership, Planet and Peace.Joni advises, speaks and is the author of “The Alchemy of Power: Mastering the Invisible Factors of Leadership.” She is an ordained inter-spiritual minister, holds a doctorate in The Reinvention of Work, has written for publications including Kosmos Journal and Huffington Post’s blog, Thrive Global, and she co-leads international programs with Unity Earth. Listen to this informative Sharkpreneur episode with Joni Carley about her book, The Alchemy of Power.Here are some of the beneficial topics covered on this week’s show:- How the traditional understanding of leadership focuses on profits, competition, and tangible outcomes while neglecting purpose, values, and consciousness.- Why the narrow perception of leadership has led to a leadership crisis.- How a shift is occurring and leaders are becoming more aware of the need for a holistic approach in leadership.- Why leadership must go beyond positional authority.- How a values assessment provides valuable data on an organization’s culture and highlights areas of alignment or entropy that impacts profits and employee engagement. Connect with Joni:Guest Contact InfoTwitter @JoniCarleyFacebook facebook.com/JoniCarleyLinkedIn linkedin.com/in/drjoni Links Mentioned: JoniCarley.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Crafting BrandsKate DiLeo, The Brand Trifecta – The Sharkpreneur podcast with Seth Greene Episode 962 Kate DiLeoKate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta. She is also an “accidental brand strategist” who discovered the power of branding in her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. Kate therefore threw out the complex sales scripts and instead delivered a simple pitch that shared what she did, how she could solve someone’s problem, and how she differed from the competition. The message worked because it gave prospects all the information they needed to take the next step.The success in Kate’s sales job was the catalyst for her career in branding, and it is this same brand pitch that she now teaches through The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. When she is not partnering with clients to build brands that win more work, Kate teaches at some of the world’s premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs. Listen to this informative Sharkpreneur episode with Kate DiLeo about the power of branding.Here are some of the beneficial topics covered on this week’s show:- How entrepreneurs should learn the art of delivering a systematic brand pitch.- Why building brands requires crafting effective pitches.- How an effective pitch doesn’t overwhelm potential clients with too much information.- Why finding ways to generate passive revenue is important for any business venture.- How it’s valuable to document processes and create a brand play book to create consistent results. Connect with Kate:Links Mentioned: katedileo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From 100,000 in Debt to 40 Million in RevenueMatt Shoup, MattShoup.com– The Sharkpreneur podcast with Seth Greene Episode 961 Matt ShoupMatt Shoup is a Jesus follower, husband, father, an award-winning serial entrepreneur, author, keynote speaker, Spain aficionado, aspiring paella chef, Brazilian Jiu Jitsu black belt, and Spanish coffee addict.Matt’s entrepreneurial journey began at the age of 10, when he started a lawn mowing business to earn $200 for a boombox. It was then that Matt discovered his passion and love of business.Ten years later, while studying at Colorado State University, Matt was recruited by a college painting company, where he learned even more about sales, marketing, and business operations. Matt made lots of money in college and then spent three times what he made.In March of 2005, Matt was recently married, six figures in debt and working at a job he hated as a loan officer. Matt was laid off from that job, and from there, quickly founded M & E Painting with the last $100 he had to his name.M & E Painting grew quickly, and has produced over $35 million dollars in revenue since 2005. Matt and M & E Painting have received dozens of local, state, national and international business awards. Click here to see which ones.Matt has been featured in publications such as INC Magazine, Entrepreneur Magazine, BBC, Fox Small Business, Huffington Post, US News and World Report, and EO Overdrive.Matt has spoken to companies all over the world, in both English and Spanish, where he shares a refreshing and down to earth message for entrepreneurs, inspiring them to Pour Into People, and Share Their Painted Baby Stories, among other topics.Matt wrote his first book Become an Award Winning Company in 2011, and his second book, Painted Baby in 2023. Matt has founded 6 successful companies and grown them all from the ground up. All of these companies are being run by extraordinary people! These companies are M & E Painting, M & E Roofing Solutions, RiRy: Makers of The Pirate Patch Drywall Repair Tool, Northern Colorado Jiu Jitsu, M & E Real Estate Ventures and MattShoup.comWhen Matt is not running his businesses, he enjoys spending lots of time with his family, traveling to Spain, teaching Brazilian Jiu Jitsu, perfecting his Spanish paella cooking skills and enjoying endless cups of Spanish Coffee at Café Sevilla. Listen to this informative Sharkpreneur episode with Matt Shoup about going from $100,000 in debt to making $40 million in revenue.Here are some of the beneficial topics covered on this week’s show:- How breaking down your goals into small manageable steps and taking consistent action each day allows you to achieve success.- Why your true strength comes from being gentle, kind, and mentally adept.- How sharing your personal story of overcoming challenges will inspire people to hire you.- Why overcoming personal obstacles and improving allows you to be a better business owner.- How business owners should embrace vulnerability and authenticity to build stronger connections with others. Connect with Matt:Guest Contact InfoInstagram @matthewshoupFacebook facebook.com/matt.shoup Links Mentioned: mattshoup.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

From Winning on the Track to Winning in SalesKarl-Saxon McKinnie, Market Domination– The Sharkpreneur podcast with Seth Greene Episode 960 Karl-Saxon McKinnieAfter graduating in 1977, Karl-Saxon McKinnie went on to spend a year at Buffalo State, where he achieved great success in track and field. He emerged victorious in both the indoor and outdoor State Collegiate 400 meter competitions, showcasing his exceptional athletic abilities. Additionally, his talent shone through as he earned an indoor world ranking in the 600 meters.Following Karl's time at Buffalo State, he transferred to San Diago State University, where he continued to focus on his track and field career. Specializing in both the 400 and 800 meters, he excelled to the point of qualifying for the 1980 Olympic trials in the 800 meters. However, due to the international boycott, he was unable to compete in the Games. Notably, Karl achieved best times of 45.01 seconds in the 400 meters and 1:45.60 in the 800 meters, demonstrating his impressive speed and endurance.After Karl's athletic pursuits, he transitioned to competing for Club Olympia and the Buffalo Pioneers until an unfortunate injury forced him to retire in 1983, putting an end to his promising career in track and field.Karl's academic journey led them to earn a degree in Chemistry. However, in 1983, his interest took a turn when he discovered a passion for sales and business development. He has since dedicated himself to this field and has been successfully involved in Sales/Business Development ever since. Notably, he has developed the 10-60-4 sales system, a method that has proven to be a significant prospecting success. Listen to this informative Sharkpreneur episode with Karl-Saxon McKinnie about turning a winning track career into a winning sales career.Here are some of the beneficial topics covered on this week’s show:- How people should continue to work hard even when faced with adversities.- Why creating connections in any industry provides opportunities for collaboration.- How athletes must sacrifice a lot to compete at a high level.- Why visualizing a positive outcome puts people into a winning mindset.- How giving your best on any given day provides you with a feeling of fulfillment in your life and career. Connect with Karl:Links Mentioned: marketdominationllc.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Tragedy into AdvocacyMark Talley, Agents for Advocacy – The Sharkpreneur podcast with Seth Greene Episode 959 Mark TalleyMark Talley is an accomplished individual and author who is making significant contributions to his community. In addition to founding the successful socioeconomic nonprofit, Agents for Advocacy, which addresses systemic inequalities, Mark also serves on the boards of African Heritage Food Co-op, Habitat For Humanity - Buffalo, Literacy Buffalo Niagara, and Community Canvases. Through these organizations, Mark actively participates in initiatives that uplift marginalized communities, promote affordable housing, support literacy, and foster community engagement. Their book, 5/14 - The Day the Devil Came to Buffalo, based on the terrorist attack in which their mother was a victim, was listed briefly as one of Amazon's best new releases, shed lights on their personal journey and inspiring others. Mark's resilience, determination, and commitment to social justice continue to make a lasting impact in the fight against injustice and inequality. Listen to this informative Sharkpreneur episode with Mark Talley about turning tragedy into advocacy.Here are some of the beneficial topics covered on this week’s show:- How systemic racism and gun violence affects individuals, families, and communities.- Why it’s important to take part in a community and give back to that community.- How the African Heritage Food Co-Op address food inequality and food deserts in Buffalo.- Why Mark became involved with the organization Literacy Buffalo Niagra.- How Mark dedicates his time fighting systemic injustices and inequalities and why others should do the same.  Connect with Mark:Guest Contact InfoInstagram @agentsforadvocacy Links Mentioned: agentsforadvocacy.org  Learn more about your ad choices. Visit megaphone.fm/adchoices