SharkPreneur

Be a Digital Marketing DeviantJaryn Dominique, Deviant Digital Services – The Sharkpreneur podcast with Seth Greene Episode 992 Jaryn DominiqueLeading the way at Deviant Digital Services is Jaryn Dominique, our visionary Chief “Deviant” Officer (CDO). With a rich background spanning over a decade in the digital marketing landscape, Jaryn has meticulously crafted her reputation and honed her expertise within some of the nation's largest digital agencies. From international brands to small enterprises, her journey has been an odyssey of mastering search engine optimization, Local SEO, content strategies, paid campaigns, and social reputation management.Jaryn's passion lies in personal connections. This ardor led her to step away from the confines of agency life. Through Deviant Digital Services, she eradicated bureaucracy and corporate politics to engage directly with brands. Drawing from her industry acumen and invaluable skills, she established Deviant Digital Services and curated a team of exceptional digital marketers. Their mission mirrors Jaryn's dream: to deliver cutting-edge digital strategies to business owners who are ready to break free from the ordinary and outdated norms of traditional agencies. Listen to this informative Sharkpreneur episode with Jaryn Dominique about being a digital marketing deviant.Here are some of the beneficial topics covered on this week’s show:- How it’s important for individuals to forge their own marketing path.- Why business owners shouldn’t handle their own digital marketing.- How it’s important to hire professionals to guide and streamline your marketing efforts.- Why AI enhances marketing efforts but doesn’t replace human input.- How marketing strategies should be tailored to individual goals rather than following generic advice. Connect with Jaryn:Guest Contact InfoTwitter @DeviantServicesInstagram @deviantdigitalservicesFacebook facebook.com/DeviantDigitalServicesLinkedInLinkedin.com/company/deviant-digital-services Links Mentioned: beadeviant.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

From Zoomies to Zoom Room: Unveiling the Secrets of Strategic GrowthMark Van Wye, Zoom Room – The Sharkpreneur podcast with Seth Greene Episode 991 Mark Van WyePrior to Zoom Room’s launch in 2007, Mark Van Wye maintained a career deeply rooted in educational values. He previously served as a teacher, writer and curriculum creator focused on the development of educational training programs. In his previous role, Mark also developed award-winning after-school programs for the Boys and Girls Clubs of America and consulted on educational projects for notable companies, including Disney, Nintendo, Microsoft and a variety of children’s television programs.  A lifelong dog owner and lover, Mark understood the ongoing instructional needs of both owners and dogs. Driven by his background in teaching, Mark seized the opportunity to redefine and evolve the dog training industry, coining the Zoom Room’s motto: We don’t train dogs. We train the people who love them. Listen to this informative Sharkpreneur episode with Mark Van Wye about growing Zoom Room franchise.Here are some of the beneficial topics covered on this week’s show:- How Zoom Room is an indoor dog training gym that offers diverse training programs and emphasizes socialization.- Why the growth rate of Zoom Room can be attributed to the strength of the pet industry.- How pet care remains a priority to pet owners despite economic fluctuations.- Why franchise opportunities appeal to entrepreneurs and can set them up for success.- How Zoom Room offers dog agility classes that are accessible to all breeds, sizes, and ages while emphasizing the bond between owners and their pets. Connect with Mark:Guest Contact InfoInstagram @zoomroomFacebook facebook.com/ZoomRoom Links Mentioned: zoomroom.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Proven System to Hiring Right the First TimeRyan Englin, Core Matters – The Sharkpreneur podcast with Seth Greene Episode 990 Ryan EnglinRyan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way.His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has worked with over a hundred clients, helping business owners achieve their goals by hiring the right people. Listen to this informative Sharkpreneur episode with Ryan Englin about using a proven system to hire the right people the first time.Here are some of the beneficial topics covered on this week’s show:- How employers need to learn how to identify the right people to work for their organization.- Why hiring should be approached as a marketing activity to find your ideal candidates.- How a well-defined culture is essential for attracting and finding the right employees.- Why you should understand the purpose behind why you and your employees do what you do.- How sharing your company’s core story effectively communicates its culture and attracts like-minded individuals. Connect with Ryan:Guest Contact InfoTwitter @coremattersFacebook facebook.com/thecoremattersLinkedIn linkedin.com/company/corematters Links Mentioned: thecorematters.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Orrin Klopper, passionate about business creation and customer service, talks about turning IT into a profit center. Topics covered include the importance of reliable technology, leveraging technology for growth, enhancing productivity with Microsoft technology, and the benefits of a good ROI.

Made From Scratch: From $5 to Ten Million DollarsMignon François, The Cupcake Collection – The Sharkpreneur podcast with Seth Greene Episode 988 Mignon FrançoisMignon François is a speaker, entrepreneur, and community leader who has inspired thousands through her "Follow Your Spirit" approach. After years of drowning in debt and brokenness, Mignon founded The Cupcake Collection in 2008, on the last $5 she had to feed her family and turned it into a legacy with over five million cupcakes sold.  Her grassroots story of success has garnered national attention from TODAY with Hoda and Jenna, Southern Living, Entrepreneur and Business Insider just to name a few. In addition, her business savvy has earned her numerous titles and awards, including Woman of Legend and Merit, Entrepreneur of the Year, Women's Empowerment Innovator, NAACP Powershift Entrepreneur, and Black Enterprise magazine's Family Business of the Year.  Today Mignon is committed to teaching anyone who will listen about what they can do if only they believe.  2023 forges a new path for Mignon’s career as she adds author to her resume. In her memoir, Made from Scratch: Finding Success Without a Recipe, Mignon shares her story of finding success with no presets in place, mapping a journey that led to the joy that has become synonymous with Mignon François.  Listen to this informative Sharkpreneur episode with Mignon François about going from having $5 to creating a ten-million-dollar empire.Here are some of the beneficial topics covered on this week’s show:- How stay-at-home moms can bring valuable contributions to the table.- How starting a business in your home can provide low overhead and a work-life balance.- Why it’s important to wait until you’re making money before opening a new location.- How writing a book is a great way to share your experiences and help others bring their ideas to the marketplace.- Why empowering others to pursue their dreams is one of the most statisfying things you can do. Connect with Mignon:Guest Contact InfoTwitter @cupcaketweetsInstagram @thecupcakecollectionFacebook facebook.com/cupcakecollection Links Mentioned: thecupcakecollection.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTube DominationAleric Heck, AdOutreach – The Sharkpreneur podcast with Seth Greene Episode 987 Aleric HeckAleric Heck is a YouTube Ads Expert & the Founder of AdOutreach. He has been on YouTube for over 12 Years, first growing a YouTube Channel to over 500,000+ Subscribers. Over the last 7 Years, Aleric has taught thousands of Entrepreneurs & Business Owners how to Grow & Scale their business using laser-targeted YouTube Ads. Collectively, Aleric has helped his clients generate over $200 Million+ in sales from YouTube Ads & scaled his own business to over 8 Figures. Listen to this informative Sharkpreneur episode with Aleric Heck about dominating YouTube.Here are some of the beneficial topics covered on this week’s show:- How there are three main ways to stand out on YouTube and what they are.- Why creating content that resonates with you target audience is foundational approach to building a successful YouTube channel.- How in-stream YouTube ads can be targeted to the right audience for direct response marketing.- Why advertisers should tap into the segment of YouTube viewers who want to learn.- How direct response ads are ideal for advertisers looking for specific results, like sales conversions. Connect with Aleric:Guest Contact InfoFacebook facebook.com/groups/advanced/youtubeadsLinkedIn linkedin.com/in/alericheck Links Mentioned: adoutreach.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Happiness HabitKara Payton, Re-Authenticated – The Sharkpreneur podcast with Seth Greene Episode 986 Kara PaytonKara Payton is an author, motivational speaker, authenticity strategist, and subconscious reprogramming expert. She is a top 10% ranked podcast host with 5 years’ experience in events production and volunteer team building for Tony Robbins.  As the Host of The Happiness Habit Podcast and Founder of Re-Authenticated, she helps people create an identity of freedom through authenticity so you can end self-abandonment, heal your nervous system of emotional addictions, and stop keeping the secret of you. Her workbook, “Re-Authenticated,” a revolutionary self-transformation guide to personal freedom, is releasing on Amazon this fall.  She is a sought after thought leader specializing in intensive transformation in the behavioral health field. Her expertise has been featured in the Kansas City Star, KCTV 5, Mental Health News Radio Network, Rumble, Voyage, & Authority Magazine. Known as “The Authenticity Anti-Hero,” she helps people overcome anxiety, overwhelm & self-doubt to increase their income, productivity & confidence! Listen to this informative Sharkpreneur episode with Kara Payton about her new book, The Happiness Habit.Here are some of the beneficial topics covered on this week’s show:- How pursuing traditional methods of success doesn’t always lead to happiness.- Why having prominent figures in your life as mentors can be life changing.- How it’s important to show genuine emotions and to connect deeply with others without any pretense or staging.- Why people need to challenge their false beliefs and make positive changes in their lives.- How people should be open to finding the truest versions of themselves. Connect with Kara:Guest Contact InfoInstagram@karapayton_ Links Mentioned:karapayton.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Your Brain Friendly WorkplaceFriederike Fabritius, FriederikeFabritius.com – The Sharkpreneur podcast with Seth Greene Episode 985 Friederike FabritiusFriederike Fabritius, MS, is a Wall Street Journal bestselling author, neuroscientist, and trailblazer in the field of neuroleadership. Her brain-based leadership programs have transformed how Fortune 500 executives think, innovate, and navigate change. Fabritius is a thought leader and keynote speaker, known for engaging global audiences at organizations such as Google, Ernst & Young (EY), Boston Consulting Group (BCG), Adecco, Accenture, Deloitte, BMW, Bayer, SAP, Harvard Business Review, trivago, and Audi. An alumna of McKinsey & Company and the Max Planck Institute for Brain Research, she has delivered keynotes for executives in over 164 countries.  Fabritius is author of the Wall Street Journal Bestselling The Brain-Friendly Workplace: Why Talented People Quit and How to Get Them to Stay and the award-winning book The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Her work has been featured in HBR, The Wall Street Journal, Forbes, Newsweek, Huffpost and many more. She is recognized as a LinkedIn Top Voice, focusing on Work-Life Balance. As a keynote speaker, Friederike consistently receives amazing feedback from her clients and is routinely asked to return time and time again. Listen to this informative Sharkpreneur episode with Friederike Fabritius about finding a brain friendly workplace.Here are some of the beneficial topics covered on this week’s show:- How the biggest mistake leaders make is neglecting their foundations like sleep, exercise, and nutrition.- Why you should trust you gut and follow you instincts.- How supporting different brain types in your business will allow for optimal performance.- How many companies haven’t fully embraced neurodiversity and why that is a mistake.- Why employees should have the freedom to choose how they reach their goals. Connect with Friederike:Guest Contact InfoTwitter @FriederikeFabInstagram @friederikefabritiusFacebook facebook.com/FriederikeFabritiusLinkedIn linkedin.com/in/friederikefabritius Links Mentioned: FriederikeFabritius.com Learn more about your ad choices. Visit megaphone.fm/adchoices

My Favorite Part is the FailureJamie Sheppard, Mauka Digital – The Sharkpreneur podcast with Seth Greene Episode 984 Jamie SheppardJamie Sheppard, CEO of Mauka Digital has been in the Digital Marketing and Software Development industry for over 20 years. Jamie has helped build companies and digital agencies over the years including two of his own. Mauka Digital is the latest. And if you ask him, it’s his favorite! Listen to this informative Sharkpreneur episode with Jamie Sheppard about how failing is an important aspect of success.Here are some of the beneficial topics covered on this week’s show:- How business owners must do proper research and identify where their customers are to avoid wasting budget on random marketing efforts.- Why businesses shouldn’t lay off their sales force or marketing agencies during difficult times.- How cutting off inbound sources of revenue is detrimental to a business’s growth.- Why embracing failure and learning from it allows people to improve their companies.- How AI is a great tool but shouldn’t be used for content creation. Connect with Jamie:Guest Contact InfoTwitter @MaukaDigitalFacebook facebook.com/MaukaDigitalLinkedIn linkedin.com/company/maukadigital Links Mentioned: maukadigital.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazon Inventory OptimizationChelsea Cohen, SoStocked.com – The Sharkpreneur podcast with Seth Greene Episode 983 Chelsea CohenChelsea Cohen, an Amazon inventory management expert, and the co-founder and CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker, and consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events and the Prosper Show and Amazing Summit stages, among others. Listen to this informative Sharkpreneur episode with Chelsea Cohen about Amazon inventory optimization.Here are some of the beneficial topics covered on this week’s show:- How it’s important to utilize data from Amazon’s API to track and calculate inventory levels while considering sales history and allowing for customization on a seller and product basis. - Why marketing efforts should focus on grassroots strategies and leverage relationships within the Amazon community.- How AI can assist with data analysis but isn’t always reliable when it comes to predictions over a timeline.- Why profitability is a major concern for Amazon sellers.- How sellers must understand the avoidable fees, predict upcoming fees, and create strategies to offset the fee changes. Connect with Chelsea:Guest Contact InfoFacebook facebook.com/SoStockedLinkedIn linkedin.com/company/sostocked Links Mentioned: SoStocked.com  Learn more about your ad choices. Visit megaphone.fm/adchoices