SharkPreneur

Unveiling the Power of Customized Marketing CampaignsLogan Rae, Argon Agency– The Sharkpreneur podcast with Karl McKinnie Episode 1002 Logan RaeLogan Rae is the founder of the digital marketing company Argon Agency. In the ashes of 2020, a team of serial entrepreneurs came together and noticed a void in the digital marketing realm. A black hole, if you will. Traditional digital marketing was a series of smoke screens, empty promises, one size fits all cookie cutter campaigns, and charts and graphs that look pretty, but don’t actually mean much. There had to be a better way. There had to be a way to provide clear, customized marketing campaigns that provided results, not just pretty charts and vague answers as to where your budget went. From that realization was born Argon Agency. Listen to this informative Sharkpreneur episode with Logan Rae about the power of customized marketing campaigns.Here are some of the beneficial topics covered on this week’s show:- How Argon Agency’s approach involves custom-built, results-focused marketing campaigns tailored to each client’s goals.- Why Argon Agency delivers customized solution instead of offering a one-size-fits-all service.- How Argon Agency keeps up with industry trends and identifies opportunities for its clients.- Why a using a trend should positively contribute to a brand and align with the company’s goals.- How it’s important to provide trustworthy service while having open communication with your clients. Connect with Logan:Guest Contact Info Links Mentioned: argonagency.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

AI-Driven Marketing Magic: Nowsite’s Journey to 70,000 Happy CustomersJustin Belobaba, Now.Site – The Sharkpreneur podcast with Seth Greene Episode 1001 Justin BelobabaJustin Belobaba is the Founder & CEO of Nowsite, the #1 AI-powered online marketing platform for solopreneurs. A serial tech entrepreneur with three successful exits, he was recognized as the Canadian Young Entrepreneur of the Year, and has had his companies ranked among the Top 10 Fastest Growing in Canada four times. Justin is a graduate of Harvard (magna cum laude) and Oxford. He is a CrossFit enthusiast, and a proud dad to three awesome young boys. Listen to this informative Sharkpreneur episode with Justin Belobaba about AI-driven marketing magic.Here are some of the beneficial topics covered on this week’s show:- How building a professional and trustworthy social media presence is a good start for entrepreneurs.- Why Nowsite focuses on creating original content and engaging with others to build trust and relationships.- How AI has enabled Nowsite to simplify content creation for its users who aren’t tech savvy.- Why it’s important to stay optimistic and determined while dealing with the challenges of running a tech company.- How having a work life balance and being present in your personal life are vital for success. Connect with Justin:Guest Contact InfoFacebookFacebook.com/nowsiteofficial Links Mentioned:Now.Site  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transforming Wastewater and Digital MarketingSuzan Chin-Taylor, Creative Raven – The Sharkpreneur podcast with Karl McKinnie Episode 1000 Suzan Chin-TaylorSuzan Chin-Taylor founded Creative Raven in 2004 to offer firms in the water, wastewater and underground infrastructure industry a means to access all of the services of a marketing and business development firm that really understood their market and the unique challenges needed to succeed. With over two decades in the industry, she considers herself a “sewer rat” and feels incredibly blessed to have the privilege of working in an industry that is so vital to daily life and is filled with wonderful, generous un-sung heroes. In 2016 she was able to follow a long-held dream to bring her passion and love for the trenchless industry to parts of the world that need it, starting first with India, beginning with the opening of an office in Bangalore. When not being fascinated with all things wastewater, Suzan is an avid hiker in the Red Rock country of Northern Arizona, singer in her spiritual community choir and a supporter of organizations that support entrepreneurship, the protection of wildlife and the environment. Listen to this informative Sharkpreneur episode with Suzan Chin-Taylor about transforming wastewater and digital marketing.Here are some of the beneficial topics covered on this week’s show:- How good word of mouth marketing can lead your business to steady growth.- Why digital marketers need to understand their client’s needs, target audience, and content preferences.- How consistency, frequency, and persistence are crucial elements of successful digital marketing.- Why digital marketing will play a pivotal role in the future of wastewater and water treatment.- How creating engaging and educational content builds trust with your customers. Connect with Suzan:Guest Contact InfoFacebook facebook.com/CreativeRavenMarketing facebook.com/thetuitgroup.comLinkedIn linkedin.com/in/creativeraven Links Mentioned:a thetuitgroup.comCreativeraven.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

AI-Driven Marketing StrategiesDr. Brett Lane, BrettSLane.com – The Sharkpreneur podcast with Seth Greene Episode 999 Dr. Brett LaneDr. Brett Lane is an SEO expert and digital marketing consultant who helps businesses of all sizes grow their online presence and achieve their goals through SEO, content creation, link building, and social media marketing. He is the founder and owner of SEO Outsourcing, a digital marketing agency that provides personalized and comprehensive services to clients across various industries, such as hotels, insurance, toys, products, banks, services, and auto.With over 20 years of experience in the field, Dr. Brett has a proven track record of delivering results and value for his clients, having worked with major brands like Four Seasons Hotels, Progressive, and Nationwide Insurance. He is also a lifelong learner who constantly updates his skillset and credentials, having earned his Doctorate in Digital Marketing in 2023 and completed digital marketing certifications from Harvard and Oxford University in 2022. He is a sought-after speaker and a TEDx presenter, sharing his insights and expertise on digital marketing topics. Dr. Brett is passionate about helping content creators, influencers, streamers, industry leaders, entrepreneurs, and businesses grow their following, views, and engagement on social media, SEO, and video content platforms. He is also a dedicated husband and father of two. Listen to this informative Sharkpreneur episode with Dr. Brett Lane about AI-driven marketing strategies.Here are some of the beneficial topics covered on this week’s show:- How it’s important for businesses of all sizes to be easily scalable.- Why business owner should use AI tools to create and distribute content at scale.- How using AI to create content is efficient and cost effective.- Why businesses should be utilizing technology to accelerate their growth.- How efficient planning can save your business time and money. Connect with Brett:Guest Contact Info Links Mentioned: brettslane.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Maximizing Investor Returns in Mobile Home ParksCharlotte Dunford, Johns Creek Capital – The Sharkpreneur podcast with Seth Greene Episode 998 Charlotte DunfordCharlotte Dunford is a graduate of The Georgia Institute of Technology where she earned her B.S. in Business with a focus on business analytics and technology. Charlotte, along with her business Partners, currently sponsors the repositioning of 24 value-added and turnaround mobile home parks. Listen to this informative Sharkpreneur episode with Charlotte Dunford about maximizing investor returns in mobile home parks.Here are some of the beneficial topics covered on this week’s show:- How mobile park homes have high-cap rate deals with less competition than multifamily properties.- Why investing in mobile parks can help address the affordable housing crisis in the United States.- How it’s important to improve the curb appeal and infrastructure in mobile home parks.- Why landlords should advocate for tenants, especially during challenging times.- How creating better living conditions for those whole live in mobile home parks increases its value. Connect with Charlotte:Guest ContactInfo Twitter @CapitalJohnsInstagram @johnscreek.capitalFacebook facebook.com/johnscreekcapitalLinkedIn linkedin.com/company/johns-creek-capital-llcLinks Mentioned:johnscreekcapital.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Reinventing the Agency ModelMatt Gerchow, Agency Hub – The Sharkpreneur podcast with Seth Greene Episode 997 Matt GerchowMatt Gerchow, as a digital marketing and SEO expert, has led a successful career spanning two decades. Originally from Seattle, Washington, Matt’s career led him to live in various countries, including Colombia, Thailand and Mexico while traveling to more than 30 countries. During his time living and traveling abroad, he gained invaluable insights into different markets, enabling him to adapt and thrive in dynamic environments.While in Mexico, Matt founded SteadyContent, a digital marketing agency specializing in creating high-quality content for businesses. As the digital landscape changed, and the demand for more comprehensive services grew, Matt transformed SteadyContent into AgencyHub.com. This new venture provided a range of services to help clients navigate the complexities of digital marketing.Throughout his career, Matt’s unique approach combining technical expertise with creative strategy has earned him a reputation as a leading authority in the field. He has launched and managed numerous digital marketing agencies, including the highly regarded SteadyContent, which provides SEO-driven content for businesses, aFax which provides fax numbers, and AgencyHub. His diverse portfolio highlights his ability to identify and capitalize on emerging trends.As a committed entrepreneur, Matt is passionate about sharing his knowledge and expertise with others. He has served as an instructor and mentor for various digital marketing courses and has been a featured speaker at industry online events. His thought leadership has also been published in prominent digital marketing publications, inspiring countless individuals to pursue their own entrepreneurial dreams.Apart from his professional accomplishments, Matt is an avid traveler and adventurer. He enjoys exploring new cultures, cuisines, and destinations, often drawing inspiration from his experiences to fuel his creativity and innovative thinking. Matt is also a dedicated supporter of various charitable organizations and is committed to making a positive impact on the world through his philanthropic endeavors.As a highly respected digital marketing expert, entrepreneur, and educator, Matt Gerchow continues to push the boundaries of what is possible in the world of online business development. With his extensive knowledge and diverse skillset, he remains an influential force in the digital marketing industry, providing innovative solutions to help businesses achieve their goals and unlock their full potential. Listen to this informative Sharkpreneur episode with Matt Gerchow about reinventing the agency model.Here are some of the beneficial topics covered on this week’s show:- How Agency Hub offers a marketplace with approximately 90 different digital marketing products for agencies.- How Agency Hub uses a three-way chat so businesses can have direct communication with their clients.- Why Facebook ads, affiliates, content marketing and podcasts can help you scale your team.- How it’s important for leaders to find an effective way to deal with stress.- Why having a mentor can lead you and your business to success. Connect with Matt:Guest Contact InfoFacebook facebook.com/angencyhubpage facebook.com/mgerchowLinkedIn linkedin.com/company/agencyhub Links Mentioned: agencyhub.com mattgerchow.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Game Changing LinkedIn StrategiesCatherine Roy, LHM International – The Sharkpreneur podcast with Seth Greene Episode 996 Catherine RoyCatherine B. Roy is the Founder of LHM International, an internationally recognized Business and Personal Growth Coach with a client base worldwide, TEDx Keynote Speaker, Podcaster, and Bestselling Author, also known as LinkedIn Wonder Woman. She is a MENSA member with an IQ of 156 which qualifies her to be in less than 1% of the human population. Listen to this informative Sharkpreneur episode with Catherine Roy about game changing LinkedIn strategies.Here are some of the beneficial topics covered on this week’s show:- How many people don’t realize how great LinkedIn can be for networking and finding job opportunities.- Why it’s vital for people to build a personal brand on LinkedIn and be visible to the right audience.- How using hashtags on LinkedIn are indexed by google and can increase your visibility.- Why AI can play a crucial role by reducing time spent on marketing and strategy implementation.- How entrepreneurs need a clear business plan and cost-revenue balance. Connect with Catherine:Guest Contact InfoTwitter @catherinebroyInstagram @catherinebroy Links Mentioned: catherinebroy.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Growing a Multi-Unit Franchise EmpireJesse Keyser – The Sharkpreneur podcast with Seth Greene Episode 995 Jesse KeyserJesse Keyser lives in St Louis, Missouri and is a franchisee of 31 units of Sport Clips, Little Caesars, and Oxi Fresh Carpet Cleaning. He has served on the advisory councils for all three brands, and he was the 2013 Sport Clips Owner of the Year as well as the 2018 Oxi Fresh Carpet Cleaning Owner of the Year. He also enjoys serving as a business mentor to fellow entrepreneurs.  Listen to this informative Sharkpreneur episode with Jesse Keyser about growing a multi-unit franchise empire.Here are some of the beneficial topics covered on this week’s show:- How buying a franchise allows entrepreneurs to learn how to run a business effectively.- Why the unit economics of franchising allows business owners to scale easily.- How it’s important to develop the right team so your business can handle growth.- Why training your employees well is vital to running a successful business.- How diversification reduces stress for business owners. Connect with Jesse:Guest Contact InfoFacebook facebook.com/JesseKeyserEntrepreneurLinkedIn linkedin.com/jesse-keyser-94513b10  Learn more about your ad choices. Visit megaphone.fm/adchoices

From Homeless Teen to Entrepreneurial DreamNatasha Miller, Entire Productions – The Sharkpreneur podcast with Seth Greene Episode 994 Natasha MillerNatasha Miller sits at the helm of Entire Productions, but she isn’t your average CEO - She is a hyphenate entrepreneur who began her career in entertainment as a celebrated jazz artist with seven records released on her own label, Poignant Records. Having founded Entire Productions in 2000, when she was still performing, this single mother and Des Moines, IA native single-handedly built a multi-million dollar company.Today, Entire Productions is the go-to experience design and entertainment booking company in San Francisco and has expanded to Los Angeles and London. Their client base is growing exponentially and Natasha’s vibrant personality and client management prowess are at the core of it all. With the support of her amazing staff handpicked by Natasha, Entire Productions’ trusted expertise is relied upon to execute a slate of high-end social and corporate special events for an enviable roster of clients including Apple, Google, Gap, Louis Vuitton, Tiffany & Co., Salesforce and more. They have been on the the Inc 5000 list of fastest growing companies in America for the last two years as well as designated by Entrepreneur Magazine as one of the top 360 companies in the country.Natasha and Entire Productions are no strangers to media, either—they have each garnered press in their respective genres. In addition to performing as a jazz vocalist, Natasha employed her training as a classical violinist in the role of concertmaster for various orchestras and performed with her own Sapphire String Quartet until 2009. Her talent has been recognized by the Los Angeles Times, the San Francisco Chronicle, and The Wall Street Journal. Likewise, Entire Productions has been featured in Inc. Magazine, Modern Luxury, Bizbash, and more. In 2017, Entire Productions was also named on The Knot Wed 100 list, which includes the most amazing wedding pros in the country.Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She founded and supports the Bobby Sharp Scholarship Fund at Blue Bear School of Music, in memory of her beloved mentor who was best known for writing Ray Charles hit song Unchain My Heart. She has also served on the boards of the Symphonix Advisory Board and the International Live Events Association (ILEA) while volunteering and donating to numerous charities including Bread and Roses, Alameda Education Foundation, Little Kids Rock, Relay for Life, Alameda Hospital, Sophia Project, Midway Women’s Shelter, Music In Schools Today (MUST), and the Red Cross. Listen to this informative Sharkpreneur episode with Natasha Miller about going from homeless teen to entrepreneurial dream. Here are some of the beneficial topics covered on this week’s show:- How it’s important for people to find strength within themselves to overcome obstacles.- Why thinking big can help you achieve your goals and lead to success.- How business owners must delegate tasks to navigate various parts of your business.- Why the Entrepreneurial Operating System can positively impact your business.- How it can be difficult to manage time and numerous projects effectively. Connect with Natasha:Guest Contact InfoTwitter @entireeventsInstagram @natashamillersf @entireproductionsFacebook facebook.com/natashamillerEntrepreneur facebook.com/entireproductionsExperienceLinkedIn linkedin.com/in/natashamillerLinkedin.com/company/entire-productions Links Mentioned: natashamiller.comEntireproductions.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Helping Federal Employees Achieve Financial FreedomJeffrey Gill, Peak Mutual – The Sharkpreneur podcast with Seth Greene Episode 993 Jeffrey GillJeffrey Gill, the founder of Peak Mutual, embarked on his financial industry journey in 2001 and found an immediate fit. Intrigued by the complexities of the industry and the immense potential it held to help others achieve their financial goals, Jeff soon became a prominent figure in his field.In 2019, he decided to shift his focus towards enabling others to accumulate wealth using the strategies and methods he had mastered over his years in the industry. His passion for his work is palpable, and his greatest joy lies in witnessing the financial success of others and helping them avoid common tax obstacles that can impede growth.Away from his professional pursuits, Jeff is a loving husband to Sarah and a proud father to their three children, Josephine, and twins, Jett and Jewel. The family resides in Chickamauga, Georgia, where they own a charming small farm. When they're not tending to the farm or enjoying quality family time, they love to traverse the globe, immersing themselves in new experiences and creating unforgettable memories.Jeff is licensed to operate in 46 states, broadening the scope of his services and the number of individuals he can assist. With his wealth of experience and his passion for helping others, Jeff is determined to make Peak Mutual a trusted partner in your financial journey. Listen to this informative Sharkpreneur episode with Jeffrey Gill about helping federal employees achieve financial freedom.Here are some of the beneficial topics covered on this week’s show:- How federal employees have unique benefits and challenges in retirement planning.- Why federal employees shouldn’t be too conservative with investments or carry a high level of debt.- How people should balance their investments for protection and potential growth.- Why people need to look for income generating assets.- How financial advice should be based on individual clients’ needs, lifestyle, and retirement goals. Connect with Jeffrey:Guest Contact Info Links Mentioned: peakmutual.com  Learn more about your ad choices. Visit megaphone.fm/adchoices