The GTM Pack Show
Assetmule
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
Episodes
Mentioned books
May 24, 2023 • 15min
Episode #2: How to Measure Success as a Product Marketer
In this episode of The GTM Pack podcast, we interview B2B product marketer and former sales engineer Stephanie (Schroeder) Madsen, Senior Product Marketing Manager at People.ai based out of Chicago, IL.In this conversation we dig into topics such as:💡 What is product marketing and what inspired her to move into this role from her previous role as a sales engineer?💡 What are the biggest challenges of the transition from SE to PMM? 💡 What are the skills that you gained as an SE that transferred over to your new role as a PMM that gives you an edge?💡 What's one product marketing hack that you have seen done or done yourself that you are most excited about right now?💡 What is product marketing and how do you measure success as a PMM?💡 What is your advice to product marketers for better aligning with their sales team; and vice versa?Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
May 10, 2023 • 17min
Episode #1: B2B Trends, Measuring Marketing’s Impact, & Budget Tips
In this episode of The GTM Pack podcast, we interview B2B marketing veteran Matt Heinz, President at Heinz Marketing based out of Seattle WA. In this conversation we dig into topics such as:💡 Has he ever seen this level of uncertainty in his career before and how he's seeing marketing and sales teams adapt to doing more with less?💡 What trends is he seeing in B2B marketing right now that stand out and that he encourages his clients to implement?💡 He recently posted that we need a better way to measure marketing’s impact on sales and revenue in complex GTM situations. How is he seeing most marketers measuring impact today, what’s wrong with it, and how does he think they should be measuring impact?💡 What advice would he give leadership teams around budget allocation in 2023?💡 We’ve seen he talk about the recent layoffs in tech and an initiative called Great People Available Now. He gives us an overview about it, the impact he's seeing from it, and how folks can get involved?Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
