Episode #1: B2B Trends, Measuring Marketing’s Impact, & Budget Tips

In this episode of The GTM Pack podcast, we interview B2B marketing veteran Matt Heinz, President at Heinz Marketing based out of Seattle WA.

In this conversation we dig into topics such as:💡 Has he ever seen this level of uncertainty in his career before and how he's seeing marketing and sales teams adapt to doing more with less?💡 What trends is he seeing in B2B marketing right now that stand out and that he encourages his clients to implement?💡 He recently posted that we need a better way to measure marketing’s impact on sales and revenue in complex GTM situations. How is he seeing most marketers measuring impact today, what’s wrong with it, and how does he think they should be measuring impact?💡 What advice would he give leadership teams around budget allocation in 2023?💡 We’ve seen he talk about the recent layoffs in tech and an initiative called Great People Available Now. He gives us an overview about it, the impact he's seeing from it, and how folks can get involved?

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