The Do More Podcast

Madeleine Raiford-Holland is shaking things up in the world of short-term rentals, and she’s here to share her journey with us. After stepping away from a demanding corporate role as a COO, she went into the short-term rental market. She saw incredible success, quickly scaling to manage 20 properties while spending less than an hour a week on the business. We’ll explore how she leverages automation and smart systems to create a hands-off operation, making it easier for others to step into this lucrative space. Madeleine also discusses the financial and tax advantages of short-term rentals, including the “short-term rental tax loophole” that can significantly benefit high-income earners. Join us as we unpack her insights, strategies, and tips for those looking to break into the short-term rental game.Takeaways: Madeleine Raiford-Holland transitioned from being a COO to managing short term rentals to create a legacy for her family. She emphasizes the importance of automation and processes in running a short term rental business effectively and efficiently. Investing in short term rentals can yield significant cash flow and tax benefits if managed properly. Choosing the right market for short term rentals can lead to higher occupancy rates, even in less popular locations like Athens, Georgia. The short term rental tax loophole allows owners to offset active income, making it a strategic investment for high earners. By focusing on self-management and using technology, hosts can retain more profit and streamline operations in the short term rental space. Links referenced in this episode:L4Investing.commadeleineraifordholland.cominstagram.com/madeleineraifordhollandThe Do More Podcast https://creativecommons.org/licenses/by-nd/4.0/

On the brink of leaving his nine-to-five job, we learn about Mike Perkin's inspiring journey from law enforcement to self-storage entrepreneurship. Mike shares how he transitioned from a stressful career in police work to seeking freedom through business ownership. After years of hard work and persistence, including nearly two years of cold calling before landing his first deal, he’s now managing two self-storage facilities, one in Georgia and another in Missouri. What stands out is Mike's approach to education and action; he emphasizes that taking immediate steps is key to success, as he learned from our previous conversations. We wrap up with a discussion about the importance of maintaining balance in life while pursuing passion, as Mike reflects on his health journey along the way.Takeaways: Mike Perkins shares his journey from law enforcement to the self-storage industry, highlighting the pivotal decision to leave his stressful job for a more balanced life. He explains how he became obsessed with learning about self-storage, dedicating countless hours to education while working a full-time night shift job. The importance of persistence is emphasized, as Mike reveals it took nearly two years of cold calling before he closed his first deal in the self-storage market. Mike discusses the significance of relationships in finding deals, showcasing how networking and communication can open doors in the competitive business landscape. The episode explores the mental challenges faced during the entrepreneurial journey, particularly the importance of maintaining a positive mindset and resilience amid setbacks. Mike highlights the necessity of taking action after education, stating that true learning occurs when one applies knowledge and engages actively in the business. Thanks for following, subscribing and listening to this episode of The Do More podcast hosted by Jon Farling. To learn more or ask questions, go to l4investing.com.The Do More Podcast https://creativecommons.org/licenses/by-nd/4.0/

Michael Redd II joins us to share his journey as the son of NBA Hall of Famer Michael Redd and his passion for aviation. You'll learn how he discovered his path away from basketball and into aircraft brokerage, establishing his own company, Essor Jet Sales.Michael talks about the insights he gained while shadowing industry professionals and how he leveraged those experiences to start his own business at a young age. He emphasizes the importance of asking for opportunities and the power of networking, which helped him connect with key players in the aviation field. As he looks ahead, Michael shares his ambitious vision for growing his brokerage into one of the leading firms in the industry, blending traditional sales strategies with innovative technology.Takeaways: Michael Redd II shares his journey from basketball to aircraft brokerage, emphasizing the importance of following one's passion. Growing up as the son of an NBA Hall of Famer, Michael discusses the unique pressures and expectations placed on him. Michael explains how he decided to step away from basketball to pursue an aviation career, highlighting his love for the industry. He emphasizes the role of networking and mentorship in his career development, showcasing how he reached out to industry professionals for guidance. The conversation touches on the challenges of navigating relationships and expectations in light of his father's fame. Michael expresses confidence in building his own aircraft brokerage, aiming to leverage technology to innovate in the aviation sales space. Thanks for following, subscribing and listening to this episode of The Do More podcast hosted by Jon Farling. To learn more or ask questions, go to l4investing.com.The Do More Podcast

I look at the nuances of obsession, what it means to find your passion, and how it can set you apart from the crowd.Obsession can often get a bad rap, but I'm here to argue that it can actually be a powerful force for good. Being obsessed with the right things—like personal growth, business, or even hobbies—can lead to incredible achievements and satisfaction. I reflect on my experiences as a parent and a business owner, sharing how my own "obsession" with tools like ChatGPT helps me improve not just my work, but my life overall. I explore the difference between mere interest and true obsession, emphasizing how that distinction can be the key to hitting our goals. Takeaways: Obsession can actually be a positive force in our lives if focused on the right things. Being labeled as obsessed by others may simply indicate a deep passion for what we do. The line between interest and obsession is crucial for achieving our goals and dreams. Many people reach out with interest, but only a few are truly obsessed and take action. The Do More Podcast https://creativecommons.org/licenses/by-nd/4.0/

If you’ve ever wondered what goes into making a killer protein bar or starting a business from scratch, this episode is full of tips and stories you’ll definitely want to hear!Today, we’re jumping into the awesome story of James Oliver, the guy behind Atlas Bars—a brand known for its high-protein, low-sugar snack bars made with super clean ingredients. James opens up about launching his business right after college because he wanted more freedom and was passionate about making snacks that actually fit his own diet. He talks honestly about the ups and downs he’s faced, like how crucial it is to keep your mindset in check as an entrepreneur and why learning from all kinds of feedback really matters. We also get into what makes Atlas Bars different from everything else out there—their unique ingredients and their serious focus on quality and health. Takeaways: Starting a business often stems from a personal need, as seen with Atlas Bars. Entrepreneurs must manage their own psychology, balancing freedom with the weight of responsibility. Sourcing high-quality ingredients globally is crucial for maintaining product integrity and taste. Customer retention is driven by consistent quality and addressing feedback effectively to improve products. The landscape of entrepreneurship favors lean operations and technology to maximize efficiency. Understanding the difference between theoretical knowledge and practical experience is vital for entrepreneurs. Links referenced in this episode:atlasbars.comvitacost.comThanks for following, subscribing and listening to this episode of The Do More podcast hosted by Jon Farling. To learn more or ask questions, go to l4investing.com.The Do More Podcast

Let’s break down the pros and cons of cash flow versus equity gains, and help you figure out which route aligns best with your goals.Understanding the type of investor you want to be is crucial, especially when diving into real estate. Today, I’m sharing insights on the two main paths you can take: chasing predictable cash flow or aiming for those big equity pops. Whether you're working a 9-to-5 or already leaning into entrepreneurship, it's vital to know what you're looking for in your investments. We’ll explore how each approach can impact your financial freedom and what that means for your long-term strategy. Takeaways: Understanding what type of investor you want to be is crucial for success in real estate. There are two main paths in real estate investing: focusing on cash flow or aiming for equity pops. Predictable cash flow provides financial stability and allows you to automate your investments more effectively. Investing in properties for cash flow often requires a more conservative approach to ensure long-term success. The Do More Podcast https://creativecommons.org/licenses/by-nd/4.0/

Today, I'm diving into the top social media influencers I follow and why they matter. It's all about getting value from our feeds instead of just mindlessly doomscrolling. I’ve got a list of 15 or so people who consistently provide insights that I find relatable and actionable, whether it's about business, mindset, or just life in general. For me, engaging with their content feels like reading a good book or listening to a podcast—it's all about learning and growing. I’ll share who these influencers are and what makes them stand out, hoping you'll find some new voices to follow that resonate with you too.Takeaways: In the podcast, I discuss how social media should be used to gain valuable information, rather than just scrolling mindlessly. I emphasize the importance of following influencers who provide insights and knowledge in areas like business and mindset. Throughout the episode, I share a list of my top influencers, highlighting their unique contributions to my learning process. I talk about how social media allows us to quickly filter through content, making it easier to find what truly resonates with us. The influencers I mention range from real estate experts to mindset coaches, each offering valuable strategies and perspectives. Lastly, I encourage listeners to reach out with recommendations for AI influencers that can help in our learning journey. Thanks for following, subscribing and listening to this episode of The Do More podcast hosted by Jon Farling. To learn more or ask questions, go to l4investing.com.https://creativecommons.org/licenses/by-nd/4.0/The Do More Podcast

I'm giving you a peek into my daily life as a real estate investor and entrepreneur, where time freedom plays a huge role. I'll walk you through my typical day—from morning workouts to spending quality time with family and handling business tasks. My routine is organized but flexible, helping me juggle work commitments and personal happiness. I can't stress enough how having a solid team and good systems lets me concentrate on planning big moves while keeping everything running smoothly day-to-day. So come along as I share insights from others that have influenced how I tackle productivity and success in both business and life!Takeaways: In this episode, we explore how to achieve time freedom while managing responsibilities effectively, particularly in entrepreneurship. We discuss the importance of having a structured daily schedule to balance work and family commitments successfully. The value of maintaining a healthy lifestyle through exercise and personal development is emphasized throughout the conversation. I share my insights on the significance of teamwork and communication in running a business effectively and efficiently. Networking plays a crucial role in entrepreneurship, and I highlight the benefits of having regular calls with other professionals. Finally, I explain how reflecting on daily goals and gratitude can lead to a more fulfilling and productive life. Thanks for following, subscribing and listening to this episode of The Do More podcast hosted by Jon Farling. To learn more or ask questions, go to l4investing.com.The Do More Podcast https://creativecommons.org/licenses/by-nd/4.0/

I talk about how belief is the top trait among successful people. It might sound simple, but it's a game-changer not just in business but in life overall. I share some personal stories about my journey from being a hesitant athlete to becoming a confident player, thanks to mentors who believed in me. This belief has been key in my ventures, especially with self-storage and real estate investing, where trusting myself has helped me tackle challenges head-on. Bottom line: building strong self-belief is crucial for success and overcoming hurdles, no matter what you're doing.Takeaways: Belief in oneself is the foundational trait that distinguishes successful individuals in all areas of life. Growth in personal belief often requires external validation, as demonstrated through my experience with Coach Frost. The journey from self-doubt to self-belief involves hard work and perseverance across various endeavors. It is crucial to assess whether you genuinely believe in your capabilities to achieve your goals. Success requires both belief and hard work; without belief, achieving your goals becomes significantly tougher. Belief can be cultivated over time through experiences and support from mentors or coaches. The Do More Podcast https://creativecommons.org/licenses/by-nd/4.0/

Today, I talk more about the concept of the BRRRR strategy in self-storage investments, outlining how it has shaped my real estate journey. The BRRRR strategy stands for Buy, Rehab, Rent, Refinance, and Repeat, and serves as a powerful tool for generating equity in properties. I share a practical example from a recent deal in which I acquired two self-storage properties for $3.35 million, illustrating how I leveraged equity from an existing property to finance this new acquisition. Through this process, I highlight the importance of understanding financing options and the nuances of valuation in commercial real estate, particularly in the self-storage sector, where value is derived from operational income rather than comparables. Ultimately, I emphasize that substantial equity gains do not always require doubling a property's value, but rather focusing on effective cash flow and strategic refinancing can lead to significant financial success.Takeaways: The BRRRR strategy involves buying, rehabbing, renting, refinancing, and repeating to build wealth. In commercial real estate, asset value is determined by net operating income rather than comparable sales. An example of a successful Burr deal illustrates extracting equity to finance new property purchases. Investors should focus on cash flow rather than solely aiming to double property values for success. Securing the right financing options, like SBA loans, can greatly enhance investment opportunities. Long-term planning is essential in real estate to adapt to changing market conditions and financing terms. The Do More Podcast Thanks for following, subscribing and listening to this episode of The Do More podcast hosted by Jon Farling. To learn more or ask questions, go to l4investing.com.https://creativecommons.org/licenses/by-nd/4.0/