The Bottom Line: Ecommerce Tactics for Profitable Growth

In this episode of The Bottom Line, hosts Cody Wittick and Taylor Lagace engage with Jason Sommerville from GW Partners to delve into the nuances of maximizing enterprise value for founder-owned companies. With over $50 billion in executed transactions, Jason brings his vast expertise in capital markets and strategic planning to the table.Tune in as Jason demystifies common misconceptions about ad efficiency on Meta and Shopify when adding new sales channels like Amazon. He also underscores the importance of building a robust brand outside of Amazon before incorporating it as a sales channel, drawing attention to success stories like Wildbird. Dive deep into discussions about Return on Ad Spend (ROAS), customer acquisition costs (CAC), and the dynamic market for brand acquisitions.Don’t miss the practical tips on omnichannel strategies, brand building, and assembling a world-class team to drive your business forward.--------------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------------------------------------------Don't forget to like, comment, share, and subscribe for more episodes like this.Connect with Cody: https://www.linkedin.com/in/codywittick/Connect with Taylor: https://www.linkedin.com/in/taylor-lagace-5080a9b2/--------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode of The Bottom Line, host Cody Wittick sits down with Rachel Sanders, the CEO and co-founder of Rootine, a brand revolutionizing the future of supplements by using unique health data for targeted products.Rachel dives into how her investment banking background fortified her business acumen and aided in the daily operations at Rootine. This episode also touches on the strategy behind her organic social virality, with some of her reels amassing 5 to 10 million views.Tune in to gain crucial insights on product innovation, marketing spend, and the power of organic social content.----------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.----------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode of The Bottom Line, host Cody Wittick sits down with Tom Brown, the "Shopify DTC Guy," to unpack his journey from bootstrapping D2C brands to seven figures and working with 2,000+ merchants monthly.Tom shares his expertise on staying laser-focused, avoiding shiny object syndrome, and the power of customer obsession. Get the inside scoop on his new project, House of Neon, revolutionizing custom LED signs, and the lessons learned from Posted Protein.Tune in for tactical insights on influencer marketing, logistics, and scaling your brand.-----------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.---------------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.-------------------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

Join Cody Wittick as he discusses campaign structuring, the importance of diversified creatives, and the rationale behind using cost cap adjustments in media buying. Cody also explores how to manage ads when campaigns or ad sets stop spending and strategies for launching new creatives effectively.Learn about the effective use of cost controls to maintain efficiency at target, the impact of diversified creatives, and how to maximize ad spend potential. Plus, discover the best practices for creative testing and when to make campaign adjustments.----------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.---------------------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode, we delve into the nitty-gritty of our ad account philosophy, creative testing, and advanced marketing tactics.Join Cody Wittick as he discusses audience testing, the significance of Advantage+ Shopping Campaigns (ASC), and the rationale behind using cost controls in media buying. Cody also explores why separating testing and scaling campaigns might not be the best strategy and the importance of creative testing at a high level.Learn about the effective use of cost controls for holding efficiency at target, the impact of broad audience targeting, and how creative can unlock ad spend potential. Plus, discover the importance of new customer acquisition and why certain metrics might not be the best gauges for success.--------------------------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.-------------------------------------------------------------------------------------------------------Don't forget to like, comment, share, and subscribe for more episodes like this.Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.

In this episode, we delve into the world of Ecommerce growth, savvy marketing tactics, and impactful influencer strategies.Join us, Cody Wittick and Nik Sharma, as we discuss Nik's investment journey, including his role in Black Wolf Nation, emphasizing the importance of owning a 3PL for cost-saving. We explore the significance of celebrity power in driving sales and the need for authentic user-generated content amid the saturated market.Learn about the financial literacy of founders, the challenge of finding good investment opportunities, and the need for staying ahead with low CAC (customer acquisition cost) strategies. Plus, we touch on the impact of iOS changes on marketing and the various ways brands can efficiently work with influencers to build trust and drive sales.--------------------------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.-----------------------------------------------------------------------------------------------------Don't forget to like, comment, share, and subscribe for more episodes like this.Connect with Cody: https://www.linkedin.com/in/codywittick/ Connect with Nik Sharma: https://www.linkedin.com/in/mrniksharma/

Welcome to The Bottom Line! In this episode, our discussion centers around the fascinating world of meta ads and the power of machine learning in optimizing ad performance.Join us, Cody Wittick and Taylor Lagace, as we dive deep with Andrew Faris, former pastor turned Ecommerce maestro and current CEO of AJF Growth. We explore the intricacies of Facebook's meta machine learning system, successful strategies for media buying, and the importance of good creative and solid financial planning.Learn about the new feature ASC vs. BAU, and why it’s more about repackaging existing principles than a groundbreaking change. Plus, stay tuned for insights on the upcoming meta performance summit and the key factors driving ad performance today.Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.

We are back! Welcome to The Bottom Line! We've rebranded and leveled up from The Influencer Marketing Blueprint, keeping our Honest Ecommerce Conversations On Tactics For Profitable Growth, now with a fresh, broader perspective.Join us, Cody Wittick and Taylor Lagace, as we take you on a journey through the evolution of Kynship. Discover why we made the leap from The Influencer Marketing Blueprint and how we've expanded from influencer marketing to a comprehensive approach to Ecommerce growth, including contribution margin forecasting, meta ad accounts, and creative services.Get ready to dive into the epic story of Kynship's transformation from 1.0, focused on influencer seeding, to 3.0, where financial literacy, paid media, and killer creative content take center stage.Whether you're an Ecommerce brand chasing sustainable growth or looking to up your influencer game, this episode sets the stage for insightful discussions and expert advice in future episodes.-------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.

Paul Jauregui from BKBeauty joins Cody in this episode of the Influencer Marketing Blueprint to share his insights on TikTok shops and how they have experienced significant growth and success on the platform. They went from $300,000 in sales to $1.2 million in January on TikTok shops alone. Paul discusses the process of getting on TikTok shops, the integration with Shopify, and the importance of product seeding and influencer partnerships. He also emphasizes the power of social commerce and the halo effect of TikTok on other platforms. 00:00 Introduction to TikTok Shops 09:23 The Journey of BKBeauty and the Power of Product Seeding 16:33 Getting on TikTok Shops and the Closed Loop System 32:13 Trends and the Halo Effect of TikTok Shops 43:44 Final Thoughts and Advice on TikTok Shops Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. ⁠⁠https://mightyscout.com/⁠⁠ And Social Snowball: Frictionless affiliate programs for your customers & creators. ⁠⁠https://socialsnowball.io/⁠⁠ Cody Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠⁠ Taylor Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

In this episode of the Influencer Marketing Blueprint, your co-host Cody sits down with Preston Rutherford to discuss his 9-figure exit from apparel brand Chubbies. Preston co-founded popular men’s lifestyle brand Chubbies and shares his insights on measuring brand success, optimizing for contribution margin, and leveraging partnerships with influencers.They discuss the importance of brand building, the controversy surrounding it, and the integration of brand into direct response marketing.This conversation highlights the need for a holistic approach combining brand, influencer marketing, and profitability to drive long-term success. 00:00 Introduction 02:18 Defining Brand 07:53 The Controversy of Brand 12:18 Including Brand in Direct Response 26:21 Partnerships with Influencers 32:54 Bringing Brand, Influencer, and Profitability Together 35:48 Key Takeaways Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. ⁠⁠https://mightyscout.com/⁠⁠ And Social Snowball: Frictionless affiliate programs for your customers & creators. ⁠⁠https://socialsnowball.io/⁠⁠ Cody Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠⁠ Taylor Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...