Welcome to The Bottom Line! In this episode, our discussion centers around the fascinating world of meta ads and the power of machine learning in optimizing ad performance.
Join us, Cody Wittick and Taylor Lagace, as we dive deep with Andrew Faris, former pastor turned Ecommerce maestro and current CEO of AJF Growth. We explore the intricacies of Facebook's meta machine learning system, successful strategies for media buying, and the importance of good creative and solid financial planning.
Learn about the new feature ASC vs. BAU, and why it’s more about repackaging existing principles than a groundbreaking change. Plus, stay tuned for insights on the upcoming meta performance summit and the key factors driving ad performance today.
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