Marketing Over Coffee Marketing Podcast

Christopher Lochhead, author of the 22 Laws of Category Design, talks about the recent attacks in Israel and what CMOs need to consider. They also discuss their new book and its connection to the 22 Immutable Laws of Marketing, the impact of AI startups on entrepreneurship, the trend of corporations taking sides in debates and its implications for marketers, and the conflict between Israel and Hamas.

In this Marketing Over Coffee: Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more! Direct Link to File Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a sales job The sales guy starts doing photo and video 7:14 – 8:31 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! A fun brand with unmatched service Fighting back against the big box office stores of the 90’s Shifting to digital made easier since they were already supporting unique pricing for 250k customers Fighting Amazon Moving from products around paper, to those around people Replacing a customer’s habit How is selling and marketing to Gen Z different? Post image from wbmasonco on Instagram Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Matt Rogers of W.B. Mason on Dealing with Constant Disruption appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? Huge opportunity for in game advertising 8:32 – 10:28 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Threads is good. Will the algorithm grant what you ask? NPR releases stats on leaving Twitter Fairness and bias in AI 20:05 – 21:06 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Wednesday October 25th at 7pm. Lisa Shaw “Original content is king” get more from your events Chris learns Polish instantly Full Page Screenshots Amazon Prime – Martech stats say flat – John’s Shopping Guide Chris’ free webinar with SiteImpove – The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Now with More Games, Threads, and Fairness! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between issues and a crisis Who runs it internally? HR, Comms, Customer Service? 7:25 – 8:58 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! Gini vs. the AI! Practice and proactive vs. Dumpster Fire Management 16:37 – 17:26 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Wednesday October 25th at 7pm. What is AI appropriate for in Crisis Planning? What’s the #1 message to get across? Get in touch with Gini From AfM – Livesafe for Higher Education Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Crisis Communications with Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see – The Large MultiModal Models are here – Upload images to Google Bard, GPT-4V now rolling out Meta rolling out new glasses 7:05 – 8:28 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Taylor Swift and the NFL, movie coming. Big topic in AfM 15:28 – 17:26 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! 5 GA Reports to check out AI creating a marketing talent crisis? AI coaching you on the fly to work and interview X not on Linda Yaccarino’s home screen TikTok $4.99 subscription? iPhone 15 road test, Mac Sonoma – Airpods, gaming mode, pet detection Chris’ free webinar with SiteImpove – The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Now with More Large Multi-Modal Models, and Taylor Swift appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear of C.C. Chapman for Podshow Creating what today we would call a performance marketing agency while becoming a NYT Best Selling Author with Trust Agents 8:56 – 10:20 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Flinch Breather and raising VC 20:16 – 21:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee The difference between and entrepreneur and and operator You have to love the customer Tamsen and The Red Thread Raising $10m for Practice The Thiel Fellowship On the reading table: Elon, Titan, The Path to Power, The Big Switch Kota the Friend Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Catching up with Julien Smith of Practice appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to buy less – 63% to spend the same, 9% more? Huh, what? The cost of polarization of the culture Will AI bring about the end of hourly billing? 7:55 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality AI Point solutions and the importance of asking about the foundation models Container Store text message segmentation 17:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Chris goes iPhone 15, but marketers have to fear iOS 17 Only UTM survives Upgrades for Bose John visits the Van Gogh VR exhibit John at INBOUND, Huberman, John Radoff, show floor busy Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post iOS 17 Is Coming To Break All Your Tracking! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks! Direct Link to File Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: transactional mail, commercial space, retail, and marketing Paper pricing stabilizing Working the house list to keep customers warm – house lists are considerably larger than they were 10 years ago 6:20 – 8:10 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Cutting edge service with the customer portal Postcard strategies and avoiding the price point trap LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making the Inc 5000 Fastest Growing right in time for their 40th Anniversary! Mailworks at Delivered 2023 Doing more to take advantage of cross-channel in 2024 How will 2024 elections affect DM and client timelines? Headway App for book summaries Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post DM Update with Brianne Baggetta and Sarah Hodges! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals – Where’d your traffic go? Google outbound links if you are in the generative search pilot 7:27 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Mailworks at Delivered 2023 X Paywalls XPro (pka Tweetdeck) 3D Virtual Influencers – Lu has 30M followers North America only makes up 6.7% of social media 950 Million LinkedIn Members 14:38 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Crowdfunding is the new focus group Gender Bias in AI Companies that don’t want employees loading data into ChatGPT – Should you block the bots? TikTok runs at Instagram with Lemon8 but it’s slowing quickly? CEOs and Strategic AI John at INBOUND Judging podcasts for the Davey Award (AIVA Academy of Interactive and Visual Arts) Ashoka Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Now with More Signals, XPro, and Virtual Mascots! appeared first on Marketing Over Coffee Marketing Podcast.

Louis Gudema, marketing expert, discusses prioritizing marketing tactics, the concept of bullseye marketing, and challenges in reaching B2B customers. He emphasizes the importance of optimizing existing marketing assets and aligning sales and marketing. Additionally, he explores the limitations of small data for SMBs and statistical significance in data interpretation.