
Marketing Over Coffee Marketing Podcast
At the Intersection of Marketing and Technology
Latest episodes

Feb 2, 2024 • 0sec
Now with More Taylor Swift Fans!
Famous singer and songwriter Taylor Swift discusses email deliverability, the issue of AI-generated deep fakes involving her, and the impact of deep fakes on elections. They also touch on the co-branding campaign by Bose and the potential of shooting spatial video using the iPhone 15 Pro.

15 snips
Jan 26, 2024 • 0sec
Mordy Oberstein of Wix on Site Management and SEO
Mordy Oberstein, Head of SEO Brand for Wix and formerly at SEMRush, talks about content management and brand repair. They discuss the SEO feature set, Google Merchant Center Feed, Amazon App, and a new Zapier integration for ecommerce. They also mention Wix's SEO Learning Hub and adding AI for tagging. The chapter descriptions include positioning Wix as a CMS for digital marketers and SEO agencies, healing brand image, catering to hardcore SEO, automation tools for marketers, and improving SEO at scale.

Jan 19, 2024 • 0sec
Now With More Fake Comments
In this Marketing Over Coffee:
Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more!
Direct Link to File
Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights
How the LinkedIn Algorithm Works
AI generated comments (aka turds)
Fixing Email Deliverability
What do Instagram Influencers get paid? – Football and India Rule, as does 18-24
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Adam Mosseri of Insta and Threads
Water You Drinking?
Apple Vision Pro
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
WP Beginner Article on why you were banned from Google
John’s treadmill phone stand, and shooting while running
No Hard Feelings – Fosslien and Duffy, When I was Your Age – Keenan Thompson, The Gift by Lewis Hyde
Join John and Chris on threads, or on LinkedIn: Chris and John
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Now With More Fake Comments appeared first on Marketing Over Coffee Marketing Podcast.

Jan 12, 2024 • 0sec
Marconi Plays the Mamba
In this Marketing Over Coffee:
Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more!
Direct Link to File
Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights
OpenAI did not go to Microsoft
The GPT store opens
Mixtral and other multi-modals like Meta’s virtual actors
Rise of the Synthetic Influencers
8:53 – 10:02 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Summary of the Lessons from 12 Days of Data
X Flight Drives up LinkedIn Prices
The Stanley Tumbler
John fires up the Echo Studio, Anker Space One Headphones
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John and Chris on threads, or on LinkedIn: Chris and John
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Marconi Plays the Mamba appeared first on Marketing Over Coffee Marketing Podcast.

Dec 21, 2023 • 0sec
2023 Year End Wrap Up!
The podcast covers topics like AI compliance, tech startups, and generative AI. They recommend political thrillers, mystery series, and documentaries. They discuss current interests and hobbies, including documentaries, music, and video games. The speakers share their goals and predictions for the upcoming year and express gratitude to the listeners.

Dec 15, 2023 • 0sec
Talking Content Marketing Strategy with Robert Rose
In this Marketing Over Coffee:
In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more!
Direct Link to File
Brought to you by our sponsor: Trust Insights and Miro
Discovering Content Marketing as a Silicon Valley CMO
Chief Strategy Advisor with The Content Marketing Institute
The Content Advisory
Get the book: Content Marketing Strategy – Harness the Power of Your Brand’s Voice
Shoutout to Douglas Burdett
The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now!
What’s the focus of your operations?
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Make sure your big ideas aren’t trapped in small containers
Merchandising your content
Pressure testing the brand story
Principles by Ray Dalio
Rita Gunter McGrath’s The End of Competitive Advantage
Join John and Chris on threads, or on LinkedIn: Chris and John
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Talking Content Marketing Strategy with Robert Rose appeared first on Marketing Over Coffee Marketing Podcast.

Dec 7, 2023 • 0sec
Eric Schwartzman on the Myth of Organic SEO
Explore the world of Black Hat SEO and negative SEO tactics. Uncover the vulnerabilities in Google search and the impact of entity poisoning. Discover the truth behind organic SEO and the challenges of generative AI. Understand the distinction between white hat and black hat SEO techniques.

Dec 1, 2023 • 0sec
Use Generative AI for Marketing!
Learn about what's going on at OpenAI, using generative AI for marketing, tech updates and holiday gear, building a prompt library, and marketing challenges and planning for 2024.

Nov 17, 2023 • 0sec
Dan Ariely Talks About Misbelief
Dan Ariely, Professor Ariely talks about what makes rational people believe irrational things. Topics include: stress as a catalyst for misbeliefs, the complexity of stories, the role of social forces in sealing the deal, how social media violates communication standards, and potential actions to counteract misbelief.

Nov 10, 2023 • 0sec
OpenAI, Hubspot, Substack and More!
OpenAI announces new AI features and price cuts, including GPT-4 Turbo with vision capabilities. Hubspot's acquisitions and AI integration with Clearbit and TikTok. Chris moves over to Substack for improved deliverability. Also, online discussions, SEO, and gluten-free cookies!
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