In this Marketing Over Coffee: In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more! Direct Link to File Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute The Content Advisory Get the book: Content Marketing Strategy – Harness the Power of Your Brand’s Voice Shoutout to Douglas Burdett The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now! What’s the focus of your operations? Miro – Your first three boards are free forever, just sign up at miro.com/podcast Make sure your big ideas aren’t trapped in small containers Merchandising your content Pressure testing the brand story Principles by Ray Dalio Rita Gunter McGrath’s The End of Competitive Advantage Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Talking Content Marketing Strategy with Robert Rose appeared first on Marketing Over Coffee Marketing Podcast.

Explore the world of Black Hat SEO and negative SEO tactics. Uncover the vulnerabilities in Google search and the impact of entity poisoning. Discover the truth behind organic SEO and the challenges of generative AI. Understand the distinction between white hat and black hat SEO techniques.

Learn about what's going on at OpenAI, using generative AI for marketing, tech updates and holiday gear, building a prompt library, and marketing challenges and planning for 2024.

Dan Ariely, Professor Ariely talks about what makes rational people believe irrational things. Topics include: stress as a catalyst for misbeliefs, the complexity of stories, the role of social forces in sealing the deal, how social media violates communication standards, and potential actions to counteract misbelief.

OpenAI announces new AI features and price cuts, including GPT-4 Turbo with vision capabilities. Hubspot's acquisitions and AI integration with Clearbit and TikTok. Chris moves over to Substack for improved deliverability. Also, online discussions, SEO, and gluten-free cookies!

Christopher Lochhead, author of the 22 Laws of Category Design, talks about the recent attacks in Israel and what CMOs need to consider. They also discuss their new book and its connection to the 22 Immutable Laws of Marketing, the impact of AI startups on entrepreneurship, the trend of corporations taking sides in debates and its implications for marketers, and the conflict between Israel and Hamas.

In this Marketing Over Coffee: Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more! Direct Link to File Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a sales job The sales guy starts doing photo and video 7:14 – 8:31 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! A fun brand with unmatched service Fighting back against the big box office stores of the 90’s Shifting to digital made easier since they were already supporting unique pricing for 250k customers Fighting Amazon Moving from products around paper, to those around people Replacing a customer’s habit How is selling and marketing to Gen Z different? Post image from wbmasonco on Instagram Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Matt Rogers of W.B. Mason on Dealing with Constant Disruption appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? Huge opportunity for in game advertising 8:32 – 10:28 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Threads is good. Will the algorithm grant what you ask? NPR releases stats on leaving Twitter Fairness and bias in AI 20:05 – 21:06 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Wednesday October 25th at 7pm. Lisa Shaw “Original content is king” get more from your events Chris learns Polish instantly Full Page Screenshots Amazon Prime – Martech stats say flat – John’s Shopping Guide Chris’ free webinar with SiteImpove – The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Now with More Games, Threads, and Fairness! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between issues and a crisis Who runs it internally? HR, Comms, Customer Service? 7:25 – 8:58 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! Gini vs. the AI! Practice and proactive vs. Dumpster Fire Management 16:37 – 17:26 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Wednesday October 25th at 7pm. What is AI appropriate for in Crisis Planning? What’s the #1 message to get across? Get in touch with Gini From AfM – Livesafe for Higher Education Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Crisis Communications with Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see – The Large MultiModal Models are here – Upload images to Google Bard, GPT-4V now rolling out Meta rolling out new glasses 7:05 – 8:28 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Taylor Swift and the NFL, movie coming. Big topic in AfM 15:28 – 17:26 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! 5 GA Reports to check out AI creating a marketing talent crisis? AI coaching you on the fly to work and interview X not on Linda Yaccarino’s home screen TikTok $4.99 subscription? iPhone 15 road test, Mac Sonoma – Airpods, gaming mode, pet detection Chris’ free webinar with SiteImpove – The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Now with More Large Multi-Modal Models, and Taylor Swift appeared first on Marketing Over Coffee Marketing Podcast.