Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Episodes
Mentioned books
Aug 17, 2021 • 25min
McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’
Send us a textDanielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s Sweet Tea.Loyalty360 CEO Mark Johnson — a huge McAlister’s Deli tea lover — spoke with Parra about the brand’s overall customer engagement practices, its loyalty programs, and the changes that have occurred over the last two years.
Aug 10, 2021 • 19min
Capriotti’s Sandwich Shop Combines Marketing and IT Efforts
Send us a textJane McPherson, Senior Vice President of Marketing for Capriotti’s Sandwich Shop and Wing Zone. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30 more restaurants internationally.Loyalty360 CEO Mark Johnson spoke with McPherson about their loyalty and customer engagement programs.
Aug 6, 2021 • 27min
AAA Northeast Focuses on the Person, Not the Vehicle
Send us a textRahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island.Loyalty360 CEO Mark Johnson caught up with Chand to discuss the customer engagement efforts of AAA Northeast and other programs they are working on.
Aug 5, 2021 • 28min
Toppers Pizza’s Upper Crust Society Designed for Product Addicts
Send us a textGreg Wold is Vice President of Marketing for Toppers Pizza, which has nearly 70 unit pizza franchises with locations across 12 states.He recently spoke with Loyalty360 CEO Mark Johnson about Toppers Pizza’s rewards and loyalty program and how much their customers enjoy their products.
Aug 2, 2021 • 32min
Celebrity Cruises Sets Sail on Improved Loyalty Program
Send us a textAndrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents.Celebrity Cruises was the first cruise ship to sail from U.S. waters in more than a year when it launched in June, and Loyalty360 CEO Mark Johnson had the chance to speak to Shey about their return to the seas and their loyalty and rewards program.
Jul 30, 2021 • 21min
Loyalty360 Loyalty Live - Aaron Mclean, Stuzo
Send us a textLoyalty360's Mark Johnson interviews Aaron Mclean, Stuzo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
Jul 27, 2021 • 18min
Loyalty360 Loyalty Live - Sumit Khandelwal, Xoxoday
Send us a textLoyalty360's Mark Johnson interviews Sumit Khandelwal, Xoxoday, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
Jul 27, 2021 • 19min
Firehouse Subs Gives Rewards, Plus Gives Back
Send us a textMatt Olsen is the Director of Digital Guest Experience at Firehouse Subs, which has more than 1,200restaurants in operation. It was founded in Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen.A portion of each purchase at all U.S. Firehouse Subs locations this year goes to the Firehouse Subs Public Safety Foundation to be used to provide lifesaving equipment to first responders. Since the Foundation started, it has granted over $60 million to provide equipment, training, and support to hometown heroes.Loyalty360 CEO Mark Johnson spoke with Olsen about the company's loyalty and rewards program
Jul 26, 2021 • 38min
Chuck E. Cheese Creating Experiences, Memories for Loyalty Members
Send us a textSherri Landry is the Chief Marketing Officer of CEC Entertainment, which owns the Chuck E. Cheese, Peter Piper Pizza, and Pasqually’s Pizza & Wings brands.Loyalty360 CEO Mark Johnson recently spoke with Landry about Chuck E. Cheese’s new promotions and its loyalty and rewards program.
Jul 23, 2021 • 18min
Loyalty360 Loyalty Live - Susan Frech, Vesta
Send us a textLoyalty360's Mark Johnson interviews Susan Frech, Vesta, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
