Leaders in Customer Loyalty, Powered by Loyalty360

Send us a textFor over 75 years, Best Western Hotels has inspired guests to travel through unique experiences and comfortable stays. The company’s success comes from its team’s caring spirit and a deep commitment to providing guests with excellent service.Best Western Hotels & Resorts has led the hospitality industry with its wide brand of hotels across the United States and 100 countries and territories. The hotel brand has received high praise for its customer loyalty program for guest satisfaction and has garnered several loyalty industry awards like the Tripadvisor® Travelers’ Choice Award and Newsweek’s America’s Best Loyalty Programs of 2023.Larry Cuculic, the President and CEO of Best Western Hotels, talks about his history with the global hospitality brand and how it has developed key partnerships with like-minded organizations and innovative loyalty rewards incentives to stay ahead of the competition. CEO of Loyalty360, Mark Johnson, sat down with Cuculic to discuss how customer service improves customer loyalty and lasting memories.Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/exceeding-travelers-expectations-a-q-a-with-best-western-hotels-on-leadership-customer-loyalty-a

Send us a textHilton, founded in 1919 by visionary Conrad Hilton, is an iconic brand recognized worldwide. From its humble beginnings in Cisco, TX, the brand’s innovative leadership, dedicated team members, devotion to delivering the best possible stay for guests, and drive to create extraordinary customer experiences have gone on to change the world of hospitality.  That passion remains part of the global hospitality company’s practice today and is reflected in the brand’s values: Hospitality, Integrity, Leadership, Teamwork, Ownership, and Now — operating with a sense of urgency. In other words, Hilton. Beyond its award-winning Hilton Honors customer loyalty program, the brand continues to explore opportunities to understand and celebrate its members and guests through special experiences and unique benefits. Mark Johnson, CEO of Loyalty360, spoke with Jenn Chick, Senior Vice President & Global Head, Hilton Honors & Customer Engagement, about the upcoming National Woman Road Warrior Day, how the company leverages women in leadership, and how Hilton makes it easier to bring families along on the journey — even when traveling for business.  Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/celebrating-women-who-travel-a-q-a-with-hilton-s-jenn-chick-about-national-woman-road-warrior-day-a

Send us a textParkland traces its beginning back to a single retail location established in the 1970s in rural Alberta, Canada. For the next four and a half decades, in addition to establishing its own fuel station chain, the brand further grew through a series of acquisitions, including a number of retail fuel operations, a refinery in British Columbia, and most recently, a major frozen food retailer, M&M Food Market. Parkland Corporation has expanded across Canada and the United States, and into the Caribbean. The company now boasts over 4,000 global retail and commercial locations.In Canada and the U.S., the company operates under the familiar field brands of Chevron, Pioneer, Fas Gas Plus, RaceTrac, Superpumper, Ultramar, and Esso. Internationally, Parkland operates mostly under the Sol brand. Additionally, Parkland has the rights to the On the Run brand in Canada and the U.S. The fuel distributor and retailer serves over one million customers with fuel, convenience store items, and refreshments every day. Mark Johnson, CEO of Loyalty360, spoke with Derek Wiedl, Director of Loyalty at Parkland, about the brand’s Journie™ Rewards program, building customer loyalty in a space where drivers make choices based on fuel price and location, and the value of strategic partnerships ranging from banking to air travel.  Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/turning-left-or-right-a-q-a-with-parkland-on-creating-customer-loyalty-in-the-retail-fuel-space

Send us a textLendingClub® was founded in two unlikely ways. First, it began during the Great Recession of 2007, when banks were not issuing loans because of the economic climate. Second, it started as a Facebook app connecting users with personal lenders. But its model disrupted the personal loan industry. At a time when banks were looking out for their own interests, LendingClub® was working to take care of its members. The company focuses its efforts on developing financial health in its members. With this focus, it provides a range of perks, benefits, and support to build space in members’ budgets and put cash in their pockets. One of its primary resources is the Stackit rewards program, which uses customer data to automatically deliver discounts and cashback on purchases. Mark Johnson, CEO of Loyalty360, spoke with Amber Carroll, SVP, Membership & Lifecycle Marketing for LendingClub®, about the brand’s customer loyalty initiatives, how it continues to disrupt the industry, and how Stackit uses personalization to drive engagement with the program.  

Send us a textLoyalty360's Mark Johnson interviews Kim Welther, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a textAristocrat is a global leader in gaming content and technology and a top-tier publisher of free-to-play mobile games. Operating in the Americas, Europe, Middle East and Africa, and Asia Pacific, the brand delivers end-to-end solutions for customers in more than 300 jurisdictions across the globe.A finalist for the 2023 Loyalty360 Awards at this year’s Loyalty Expo in Orlando, FL, in the B2B Customer Loyalty category, Aristocrat received the silver award.Mark Johnson, CEO of Loyalty360, spoke with Vanessa Lisnard, the Program Manager of Commercial Strategy at Aristocrat Technologies, Inc., about the brand’s award-winning presentation, bringing a B2B loyalty program to the gaming industry, and the next exciting step for Aristocrat.

Send us a textSignia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarters in Denmark and another U.S.-based headquarters in Iselin, NJ. Through several transitions in its 140 years of experience in the hearing industry, the company leverages its experience with innovation to develop a firm foundation that enables it to be a key player in the hearing space today.Signia has grown to be one of the leading hearing aid brands worldwide. Through its B2B member-focused Aspire program, mutually-beneficial relationships are formed to help audiologists and other hearing loss professionals serve their patients while building successful practices. For those members, Aspire delivers opportunities to choose the benefits they need as they grow and strengthen their businesses.Mark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about engaging members through the “three pillars” of its B2B loyalty program, offering a “white glove service,” and building meaningful relationships with member practices.Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/signia-aspire-prioritizing-meaningful-relationships-with-b2b-customers-produce-loyal-program-member

Send us a textFounded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since, Tractor Supply has been passionate about making sure it serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and everyone who enjoys a lifestyle the company calls “Life Out Here.” Over 52,000 Team Members deliver ‘legendary customer service’ when assisting customers as they shop for everything they need for “Life Out Here,” in categories including pet food and supplies, livestock and equine, hardware and power tools, clothing, and lawn and garden. A Fortune 500 company, Tractor Supply is the largest rural lifestyle retailer in the U.S., with over 2100 stores across 49 states. In 2002, the company’s annual sales hit $1 billion, followed by another milestone, $5 billion, in 2013. Most recently, in 2022, Tractor Supply’s annual sales reached a whopping $14 billion. The brand is clearly doing something right. Mark Johnson, CEO of Loyalty360, spoke with Kimberley Gardiner, Chief Marketing Officer at Tractor Supply, about what it means to be a “Neighbor,” the essentiality of building customer loyalty, and how culture and real corporate social responsibility go hand in hand.   Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/tractor-supply-company-building-strong-customer-loyalty-with-a-devoted-rural-demographic/

Send us a textDeloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organization has established itself as a powerhouse in name and brand recognition.Deloitte’s loyalty practice and consulting services support brand clients in any stage of their customer loyalty efforts, whether a client is looking to launch a loyalty program for the first time, relaunch an existing program, or enhance any number of touchpoints within a customer journey.When it comes to loyalty, Deloitte’s team has noticed some changes in the industry, with many clients concentrating on broadening the geographic scope of their loyalty programs and learning and utilizing innovative tools in order to stay ahead of the technology curve.Mark Johnson, CEO of Loyalty360, spoke with Oliver Page and Adrian Trzaskus of Deloitte about a number of current customer loyalty industry trends. Page has 18 years of experience at Deloitte and has been a partner for the past 5 years. Both Page and Trzaskus worked for various marketing and loyalty technology departments before settling into their current roles at Deloitte. They are passionate about finding new ways to improve customer engagement and brand connection using new loyalty management technologies.Read the full Q&A interview here: https://loyalty360.org/content-gallery/daily-news/loyalty-live-deloitte-q-a-on-the-state-of-the-industry-build-vs-buy-decision-making-and-the-futu

Send us a textSince 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip, and face. They make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be clean, vegan, and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. The brand is also widely available at leading retailers such as Target, Walmart, and Ulta Beauty.With its focus on disrupting industry norms, the e.l.f. Cosmetics Beauty Squad rewards program delivers a seamless experience, allowing its community to enter the beauty verse and earn points on their purchases from any in-store or online location. e.l.f. loyalists can shop where, when, and how they want while still earning points. Recently, e.l.f. teamed up with American Eagle (AE) to launch a first-of-its-kind denim-inspired beauty collection. Both e.l.f. and American Eagle are GenZ favorites! This limited edition e.l.f. x American Eagle collection was all about bringing good looks and good jeans for your eyes, lips, face, and *both* sets of cheeks. For this collab, e.l.f. shared first access to its loyalty program members.Mark Johnson, CEO of Loyalty360, spoke with Courtney Wachs, Vice President of Digital Commerce and Consumer Experience at e.l.f. Beauty, about the Beauty Squad rewards program, how the brand improves its customer experience for program members, and the recent AE partnership.Read the full interview on Loyalty360 here: https://loyalty360.org/Content-Gallery/Featured-Story/Connecting-with-Community-How-the-e-l-f-Cosmetics-