Leaders in Customer Loyalty, Powered by Loyalty360

Send us a textAt Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge Pottery. Popular in the south and southeast, the number of stores grew to 50 over the course of the next three decades. In 2012, company leadership changed, and by 2014, the name evolved to At Home.Now with 267 stores, At Home specializes in product categories ranging from furniture, rugs, curtains, wall décor, bed and bath, and more while promising customers “new thousands of lower prices storewide” every day. For Insider Perks members, the brand offers exclusive low pricing on select deals, receiptless returns, and sneak peeks for special promotions and events while adding on special gift eligibility and the opportunity to become a VIP and enjoy additional benefits.Mark Johnson, CEO of Loyalty360, spoke with Susan Rodgers, CMO of At Home, about the brand’s customer loyalty program, the importance of delivering a true value proposition, and how the co-branded Synchrony credit card affords members easy access.

Send us a textFamiliar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (CRM) strategies and programs. The company’s signature software bundle, Customer 360, provides brand teams with a shared view of customer information at every phase of the customer journey, allowing clients to enhance customer relationships, streamline sales and marketing efforts, and scale to accommodate business needs.Loyalty360 recently spoke with two Salesforce associates, James Murphy, Senior Manager – Retail Industry Advisor, and Sara Fefferman, Product Marketing Manager. They discussed how Salesforce is helping brands leverage technology to build and maintain customer loyalty

Send us a textFor the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clients from a wide range of industries in selecting, implementing, and optimizing their technology, as well as bring loyalty experiences to life through strategic consulting, mobile app design, website development, creative, analytics, and more.Loyalty360 CEO, Mark Johnson, spoke with Ellen Green, Vice President of Loyalty Strategy at Bounteous, to learn more about her experience in consulting and how Bounteous partners with brands to build successful customer loyalty strategies.

Send us a textThe company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa countryside has grown to 400 locations across 13 different states in the Midwest, and today, Kum & Go brings A Fresh Perspective™ to the customers and communities it serves.The brand’s purpose to make days better for customers can be found in its broad range of products offering more than traditional convenience store fare. Whether it’s freshly brewed coffee or fresh hot food that’s made to order in each store every day, Kum & Go has created a place where customers can fuel up at the pump and fill up in-store.Kum & Go’s &Rewards program allows members to earn at the pump and in-store. Points can be converted into fuel discounts or cash. Redemption starts at 100 points. Exclusive member-only deals on food, beverages, fuel, and more offer customers additional incentives to enroll in the program through the app, via the brand’s website, or even in-store.Mark Johnson, CEO of Loyalty360, spoke with Matt Riezman, Director of Brand Marketing, Matt Anderson, Director of Digital Customer Experience, and Matt Weber, Director of Business Insights & Analytics at Kum & Go, about the brand’s &Rewards program, the impact of the electronic vehicle (EV) market on loyalty strategies, and how the pandemic forced Kum & Go’s team to become more agile in leveraging technologies.

Send us a textThirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together over 300 brands and thousands of retailers and service locations, offering collectors — the program’s members — a massive amount of choice encompassing everyday and aspirational products, travel options, events, and attractions. Today, AIR MILES is making a resurgence as brands come together to share customer relationships, data and insight, and the power of the network. It’s a perfect time to re-energize the AIR MILES brand, making the most of its assets, including its nearly 10 million collector base, a mountain of data, and most importantly, the value the program brings to Canadians.  Uniting a coalition of brands together under the auspices of AIR MILES created a powerful program not only because of how collectors can earn rewards points but also because of how they can be used. There’s real power in giving people more choices and allowing them to earn and redeem wherever they shop.  Mark Johnson, CEO of Loyalty360, spoke with Shawn Stewart, President of AIR MILES, about the recent acquisition by BMO Financial Group (BMO), changing strategies to better serve the brands utilizing the program, and leveraging data to increase personalization. 

Send us a textPDI Technologies has decades of industry experience, gathering customer data and providing expert consulting to fuel stations for increased efficiency and profitability.Adapting to new changes in the industry, like electric vehicles (EVs) and sustainability, PDI Technologies has supported clients in their loyalty strategies to attract all kinds of customers — and drivers — to make the most use of their space, bringing shoppers from the fuel/charging stations to inside the convenience stores.Loyalty360 spoke with Brandon Logsdon, President of Consumer Engagement Solutions at PDI Technologies, about his experience within the loyalty industry, new trends in sustainability, and how brands can leverage data to support customer engagement. Logsdon has over 20 years of customer loyalty experience under his belt, adopting innovative strategies to shape customer loyalty programs for various brands.

Send us a textTeriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom-and-pop shops during college, a vision was born: introduced Seattle-inspired teriyaki rice bowls to the rest of the world.  By 2003, the first fast-casual Teriyaki Madness restaurant was opened in Las Vegas, NV. The company began to offer franchising opportunities in 2005. Now with more than 130 locations, Teriyaki Madness can be found in over 30 states and in Mexico and Canada. In recent years, the company has seen marked growth. Teriyaki Madness opened 10 new restaurants and awarded 45 units in 2023, and the company has observed a 21% year-over-year systemwide sales increase. Mark Johnson, CEO of Loyalty360, spoke with Jodi Boyce, CMO of Teriyaki Madness, about the Mad Rewards program, the integration of new technologies into its app, and meeting evolving customer expectations.  

Send us a textJenna O’Connor, Director of Loyalty Marketing, has 14 years of tenure at GNC, with a focus on the member marketing strategy and management and direction of the loyalty program. She has been an industry leader in loyalty management and has developed a successful deployment of GNC’s multi-tier loyalty program to give shoppers more ways to save and boost customer engagement. Loyalty360 interviewed O’Connor to talk about the journey of developing GNC’s new loyalty program, managing long-term projects and brand consistency while finding the best strategy to innovate in a growing, evolving loyalty industry.

Send us a textMastercard® has been a leader in payments since the late 1960s. Over the past decade, the company has evolved its suite of services to help customers make smarter decisions with improved outcomes. When it comes to consumer engagement, Mastercard works with brands to deliver better experiences and ultimately drive long-term loyalty.   Kyle Clark, Senior Vice President of Merchant Loyalty at Mastercard, has seen many changes in consumer behavior, especially in recent years as consumers increasingly shift to digital. Clark’s focus is on supporting brands across industries to build loyal relationships with their consumers.  Loyalty360 sat down with Clark to talk about recent news and developments in the customer loyalty industry.  

Send us a textIn 1919, Conrad Hilton was on his way to buy a bank in Cisco, TX. When the price was raised at the last moment, Hilton left the deal on the table, quickly pivoted, and purchased the 40-room Mobley Hotel located in the same town. This decision would forever change the world of hospitality.  It wasn’t until 1925 that the first hotel bearing the name Hilton was opened in downtown Dallas, TX, targeting business travelers while also offering downtown shoppers a place to stay. This was the first newly constructed hotel for the brand, with exciting amenities such as elevators and laundry chutes. Forward-thinking design helped combat the heat of the hot Dallas sun; no guest rooms were built on the western-facing side of the building. Innovation, embracing new technologies, and a passion for delivering exceptional stays to guests continue to fuel the purpose and vision of today’s Hilton. Its award-winning Hilton Honors loyalty program leads the industry in creating seamless digital experiences while rewarding members early with valuable points earning and redemption opportunities. Mark Johnson, CEO of Loyalty360, spoke with Brad Anderson, Vice President of Hilton Honors Program Strategy at Hilton, about the program’s built-in customization and flexibility, technology enhancements to ensure guest experiences are valuable, and collecting customer feedback on active products.