Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes
Dec 16, 2020 • 10min
How to Make Reference Checks Less Terrible
Today I propose how companies can actually make reference checks useful.
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Dec 15, 2020 • 7min
Everyone Is a Project Manager
Today I talk about the importance of creating processes that turn employees into project managers.
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Dec 14, 2020 • 7min
You Are Unoriginal
Today I discuss a recent experience that reminded me that our problems are not unique to us.
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Dec 11, 2020 • 12min
Monthly AMA: Startups vs. Big Business, Staying Creative, and Opportunity Cost
Today I answer listener questions on the safety of startups, how to stay innovative, and a missed opportunity I'm grateful for.
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Dec 10, 2020 • 10min
The Controversial B Word In Business
Today I debate if and when business builders need to invest in brand.
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Dec 9, 2020 • 12min
Two Lessons From Our Two-Day Offsite
Behind-the-scenes of a company off-site, discussing prioritization and data. Lessons on tension and data approach. Importance of collecting and analyzing data on the audience. The value of click data and the need for prioritization.
Dec 8, 2020 • 8min
It's Okay To Not Be Contrarian
Today I explain why you should pay attention to the most obvious decisions, and discuss the media channel that I am most bullish on.
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Dec 7, 2020 • 10min
Iterative Repetition and More Business Lessons from Archery
Today I reflect on my archery session and discuss the importance of iterative repetition.
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Dec 4, 2020 • 9min
The Stress of Taking Time Off
Today I talk about the importance of taking time off, and why it's difficult to unplug as a founder.
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Dec 3, 2020 • 8min
Mental Readjustments During the Business Building Process
Today I reflect on the mental readjustments I've had to make while growing Morning Brew.
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