
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Jan 21, 2022 • 20min
Career Therapy: Mastering a Side Hustle & Full-Time Job
I sent out an ask on Twitter, asking Founder’s Journal listeners to hit me with some of their buring career questions that I would answer on the pod. I’m joined by one of those listener’s in today’s episode. Landon Campbell, joins me to discuss juggling a side gig while working a full time job.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 19, 2022 • 10min
How to Harness Your Creativity
Creativity is a skill not an art. In this episode, I break down why it’s worth taking the time to practice up. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 snips
Jan 17, 2022 • 10min
Great Questions, Great Leaders
The greatest leaders ask the best questions. In this episode, I help you understand why questions matter so much & why it’s worth your time to get better at asking questions. You interested? Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 14, 2022 • 8min
Why We Procrastinate & How to Stop It
We all procrastinate. And it sucks. We scroll through social media instead of doing work. We watch TV instead of working out, and then we feel bad about it. In this episode, I discuss why we behave in irrational ways & how we can combat it so we don’t screw over our future selves. As mentioned, you may want to check out previous Founder’s Journal episodes: My Favorite Productivity Method, The Spotlight Effect and Lessons from Starting a Book ClubCheck out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 12, 2022 • 9min
My Top 4 Biggest Career Mistakes
From the outside it looks like I have it altogether. Nothing can be further from the truth. I have made countless mistakes & on this episode, I talk about my top 4. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 10, 2022 • 10min
How to Increase Your Salary
Maximizing your compensation in your career is part-art, part-science. 90% is based on performance. 10% is based on self-advocacy. I give you a framework for both, so you can confidently maximize your value in your career. As mentioned, you may want to check out a previous episode: The Power of StorytellingCheck out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 7, 2022 • 11min
Are Resumes Dead?
Resumes have barely changed since 1482, when Leonardo da Vinci wrote a letter to the Duke of Milan. That is freakin wild. Today, I explore the purpose of the resume and predict how it may evolve in the future. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 5, 2022 • 10min
A Book That Predicted the Future
I’m reading a book right now that absolutely blew my mind. It predicted cryptocurrency, the metaverse, a viral pandemic, and so much more. And get this, it was written in 1997. In this episode, I talk about some of the book’s predictions, and more importantly, a framework we can all use to make informed guesses about where the world is going.As mentioned in the episode, you might want to check out previous episodes: How Incentives Can Make or Break Your Business and Lessons From Starting a Book Club.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 3, 2022 • 11min
A Letter to Myself for the New Year
I share a letter I wrote to myself in an effort to bring intention and aspiration to the five pillars of my life and hold myself accountable in 2022 and beyond.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 31, 2021 • 14min
Your Best Self #6: The Art of Gratitude
In this episode, I talk about the power of gratitude as a daily practice. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices