
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Feb 7, 2022 • 11min
How to Maximize Your Own Evolution
“Pain plus reflection equals progress.”That’s a quote from Ray Dalio, the founder of Bridgewater Associates, the largest hedge fund firm in the world. In this episode, I break down one of the principles from his best-selling book.Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 4, 2022 • 13min
Life & Business Lessons from Will Smith
In this episode, I share lessons from the life of one of the greatest entertainers of our generation, Will Smith, including my favorite quotes from the audiobook for his new memoir Will.As mentioned, you may want to check out previous Founder’s Journal episode Lessons from Starting a Book ClubCheck out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 2, 2022 • 12min
The Secret Killer of Companies
In this episode, I break down why gossip is a poison that can kill a company from the inside.Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 31, 2022 • 12min
Lessons from Bootstrapping a Business
Today Morning Brew is a 9-figure business with 200 employees. Six years ago it was a 0-figure business with 0 employees. In this episode, I share 8 of my greatest lessons as a bootstrapped entrepreneur.Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28, 2022 • 17min
Mental Health #6: The Digital Therapist
We’re closing out this week’s miniseries with a brand edition of Startup Crossfit. I take a business idea and run it through the gauntlet to see if it is poised for success or primed for failure.Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28, 2022 • 12min
Mental Health #5: Meeting My Executive Coach (Classic)
I reflect on my first executive coaching session.Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 26, 2022 • 30min
Mental Health #4: COO Kat Cole on Knowing What You’re Capable Of
Enjoy a special sneak peek of Morning Brew's new show Imposters, where host Alex Lieberman talks to Kat Cole, President and COO of Athletic Greens, about how having a difficult childhood and an alcoholic father propelled her career success. Rather than being hindered by having to help raise her sisters in a single-parent household, Kat tells Alex why having to grow up so quickly boosted her confidence in the workplace. If you have any thoughts or reactions to this preview of Imposters, go ahead send an email to alex@morningbrew.com or DM on Twitter @businessbarista. Your feedback means EVERYTHING to us as we refine this show leading up to it's full launch with two special episodes on Tuesday Feb 15, and don't forget to CLICK HERE to follow the show on your favorite podcast platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 26, 2022 • 18min
Mental Health #3: How to Deal with Imposter Syndrome (Classic)
We’re serving up another miniseries this week all about mental health. In this classic episode, I share my experiences with imposter syndrome and some techniques I use to cope with it.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 24, 2022 • 10min
Mental Health #2: My Love/Hate Relationship with Social Media
In this episode I talk about how avoid doom scrolling, comparing myself to others and making sure social media benefits my mental healthCheck out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 24, 2022 • 13min
Mental Health #1: How I Manage Anxiety (Classic)
We’re serving up another miniseries this week all about mental health. In this classic episode, I share my approach to living with anxiety in a productive and healthy way.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices