Growthmates: Create and Grow Meaningful Products & Careers

Ioana Teleanu is a UX Manager at Miro, founder of UX Goodies Community and ex. founder of Mento Design Academy. Ioana shared with us her fascinating story of building a personal brand, creating and sunsetting her own businesses and growing through that experience.We delved into topics such as finding balance between side projects and a full-time job, growing a design community to over 220k people, the process of growing and exiting a design school, and maintaining a healthy work-life balance amidst it all. Additionally, we explored the impact of AI on the design world. Tune in to discover insights and inspiration from this engaging conversation![07:23] Staring the design community[08:40] Sunsetting your own business[13:57] Balancing work and side projects[15:58] Work-life balance in tech[18:30] Building yourself as a brand and dealing with vulnerability[30:00] Journey at UiPath[36:00] What role do you think AI will play in tech[47:52] Where to find inspirationWhere to find Ioana:* UX goodies: https://www.instagram.com/uxgoodies/* LinkedIn: https://www.linkedin.com/in/ioanateleanu/Where to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Twitter: https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/katusyuma/* Website: https://katesyuma.com/Where to find Oscar Torres:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/Resources mentioned:* Ben's bites newsletter: https://www.bensbites.co/* Visual Explanations, Edward R. Tufte: https://www.amazon.com/Visual-Explanations-Quantities-Evidence-Narrative/dp/1930824157Reach out to us for feedback or a potential podcast partnership → growthmates@googlegroups.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com Get full access to Growthmates with Kate Syuma at www.growthmates.news/subscribe

Joey Thompson is a Product Designer, Growth at Miro. Joey shared his personal growth story with us, transition from an opera singer to UX designer and how he developed his passion for behavioural design.Our discussion turned into a thought-provoking roundtable where we explored cognitive psychology principles, dark patterns, and bright patterns, and discussed examples from products like linking Duolingo, TikTok, and many more.What's inside:[02:57] Joey's transition from opera singer to UX and Growth designer[14:36] What is Behavioural design?[17:30] How Duolingo is using "boost" principles[30:16] Discussing "Hick's law" as one of behavioural principles[36:26] Where you can find "Dark patterns"[49:37] Bright patterns: Procreate, TikTok, Midjourney[1:03:00] Recommendations for inspirationWhere to find Joey Thompson:* LinkedIn: https://www.linkedin.com/in/josephfordthompson/* Twitter: https://twitter.com/jfordthompsonWhere to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Twitter: https://twitter.com/kate_syuma* Website: https://katesyuma.com/Where to find Oscar Torres:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/Resources mentioned:* Hooked by Nir Eyal: https://www.amazon.nl/-/en/Nir-Eyal/dp/0241184835/ref=sr_1_2?crid=3NEVI274VXSF6&keywords=hooked&qid=1680364867&sprefix=hooked%2Caps%2C90&sr=8-2* Growth.design | The Psychology of Design: https://growth.design/psychology* Engaged: Designing for Behavior Change by Amy Bucher: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/Reach out to us for feedback or a potential podcast partnership → growthmates@googlegroups.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com Get full access to Growthmates with Kate Syuma at www.growthmates.news/subscribe

We were talking about building happy teams, growing as a Product manager in Growth, how to create the best partnership with product designers, and how to shift the mindset of the company to be more growth-oriented.Here's what we covered:[02:34] Willie's story of becoming a Growth PM[06:02] Coming back to Dropbox and shift to Growth mindset[16:48] How to keep up the high energy in the team[26:15] Collaboration between Product Manager and Product designer[37:20] Successful experiments are not always the most "sexy" solutions[43:35] Building and defining happy teams[53:02] Shaping the culture of Core teams to Growth[1:00:00] Start applying the atomic habitsWhere to find Willie Tran:LinkedIn: https://www.linkedin.com/in/willietran/Where to find Kate Syuma, Head of Growth Design at Miro:LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/Twitter: https://twitter.com/kate_syumaInstagram: https://www.instagram.com/katusyuma/Website: https://katesyuma.com/Where to find Oscar Torres, Product Designer at Miro:LinkedIn: https://www.linkedin.com/in/oscartorrestryme/Website: https://www.oscartorres.me/Reach out to us for feedback or a potential podcast partnership → growthmates@googlegroups.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com Get full access to Growthmates with Kate Syuma at www.growthmates.news/subscribe