Behavioural design: from dark to bright patterns | Joey Thompson, Miro (ex. Intercom)

Joey Thompson is a Product Designer, Growth at Miro. Joey shared his personal growth story with us, transition from an opera singer to UX designer and how he developed his passion for behavioural design.

Our discussion turned into a thought-provoking roundtable where we explored cognitive psychology principles, dark patterns, and bright patterns, and discussed examples from products like linking Duolingo, TikTok, and many more.

What's inside:

[02:57] Joey's transition from opera singer to UX and Growth designer

[14:36] What is Behavioural design?

[17:30] How Duolingo is using "boost" principles

[30:16] Discussing "Hick's law" as one of behavioural principles

[36:26] Where you can find "Dark patterns"

[49:37] Bright patterns: Procreate, TikTok, Midjourney

[1:03:00] Recommendations for inspiration

Where to find Joey Thompson:

* LinkedIn: https://www.linkedin.com/in/josephfordthompson/

* Twitter: https://twitter.com/jfordthompson

Where to find Kate Syuma, Head of Growth Design at Miro:

* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/

* Blog: https://medium.com/@kate_syuma

* Twitter: https://twitter.com/kate_syuma

* Website: https://katesyuma.com/

Where to find Oscar Torres:

* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/

* Website: https://www.oscartorres.me/

Resources mentioned:

* Hooked by Nir Eyal: https://www.amazon.nl/-/en/Nir-Eyal/dp/0241184835/ref=sr_1_2?crid=3NEVI274VXSF6&keywords=hooked&qid=1680364867&sprefix=hooked%2Caps%2C90&sr=8-2

* Growth.design | The Psychology of Design: https://growth.design/psychology

* Engaged: Designing for Behavior Change by Amy Bucher: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/

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