High Intensity Business

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis,Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Listen to my previous podcasts with Luke HERE. In this episode, Luke Carlson talks about the details and nuances around the MedX Leg Press to help you improve your trainer’s performance and allow clients to perform better. You’ll learn how to utilize it in the best way, coaching clients on the leg press, how to configure the setting effectively, and much more.  Also, Luke gives an overview of the upcoming virtual REC – incredible keynote speakers, and great content that's going to boost your strength training knowledge and help you grow your high intensity training business.  Grow your HIT lifestyle business For all of the show notes, links and resources - Click Here

Luke Carlson, Adam Zickerman, and Melinda Hughes join me on another Live Q&A to discuss updates on their HIT business, what are they changing in terms of COVID-19 safety protocols, how to grow virtual training, how to plan for the future, and much more. Listen to Part 1 HERE. There are tons of tips, strategies, and solutions that you can take from this episode to implement in your own business.  Grow your HIT business  For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Listen to my previous podcasts with Luke HERE. Own a Discover Strength franchise HERE. Sign up for Virtual REC HERE In this episode, Luke Carlson shares strategies to resolve fitness business constraints, productivity hacks, how to get the most from clarity breaks, ways to deal with overwhelm and decision fatigue, and much more.  Don’t miss out on Luke’s diet, meal plans, and strength training routine towards the end!  Access proven HIT business systems For all of the show notes, links and resources - Click Here

Sherry McKenna is the co-owner and Chairman of the video game company Oddworld Inhabitants, which is primarily known for the Oddworld series of video games. She has over 20 years of experience producing special effects for feature films and motion base ride films. Her work includes the production of Back to the Future, Hanna Barbera, The Last Starfighter 2010, and various award winning commercials. In this episode, you get the opportunity to get inside the mind of a senior executive and understand how they think about their investment in personal training, how much they value HIT, and why you should probably increase your prices! Sherry McKenna talks about her career, HIT journey and personal training experience, importance of sleep for recovery, benefits of HIT on cognitive health and ageing and much more.  Grow your high intensity training business with HIT Business Membership For all of the show notes, links and resources - Click Here

Luke Summers is the COO of Power Athlete, co-Founder/co-host of Power Athlete Radio, and a Power Athlete coach. He’s been coaching athletes, training clients, and educated thousands of coaches around the globe since 2007.   After a 6-year stint running pricing and product strategy at a Fortune 500 company, he took the plunge into the gym business to follow his passion. Since then, he has helped grow power athletes, and turned a brick and mortar gym averaging 500 clients annually into a multi-million-dollar online business. Now, Power Athlete have 130+ coaches empowering thousands of athletes and coaches every single month. In this episode, Luke Summers shares the story of Power Athlete, training components to improve client retention, adaptability in training, virtual training tips, client acquisition strategies, and much more.  Grow your virtual personal training business For all of the show notes, links and resources - Click Here

Nick Paterson is an engineer, former RAF and commercial pilot, and Owner of Ultimate Fitness where he provides personal training, diet, and biometric monitoring services. On his blog, LIHF (Low Inflammation, High Fat) Living, Nick writes about his research, client results, and personal health journey. In 2012, Nick bumped into a friend who had experimented with a high-fat low-carb (HFLC) diet and lost some body fat. Despite some good fat loss in the beginning, Nick soon hit a plateau and discovered that low-carb wasn’t the entire answer. This led him to invest a ton of time to figure out the optimal diet for himself to help him lose his excess body fat and optimize his health.  Listen to my previous podcast with Nick HERE.  In this episode, Nick Paterson discusses his theory of inflammatory hysteresis, metrics for inflammation, the critical role of diet on joint health, health coaching business, client retention strategies, and much more.  Start your own HIT Business For all of the show notes, links and resources - Click Here

Julian Massler (jm @ aurumfit.com) is the co-founder of Aurum Fit, a high intensity training company in Zurich, Switzerland that provides adaptive resistance technology. Aurum Fit’s innovative training concept was developed in 2018 which focuses on effectiveness, time efficiency and safety. To date, a total of $1.9 million of venture capital has been invested in the development of the system. AURUM strives to introduce the gold standard in strength training and medical training therapy.  In this episode, Julian Massler shares Aurum Fit’s success story, how to create a market research process and identify buyer personas, specific marketing tactics, and much more.  Learn different marketing strategies and grow your HIT Business For all of the show notes, links and resources - Click Here

Dr Ben Bocchicchio (drbenbo @ hotmail.com) has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s. He also developed and owned spine and cardio vascular rehabilitation centers, where he used his S.Ma.R.T.-EX™ program. Listen to my previous podcasts with Dr. Ben HERE.  This week, Dr. Ben talks about virtual personal training for clients who are deconditioned, overweight, or seniors, advantages of resistance bands, how to use bands efficiently in your virtual workout sessions, and much more.  For band orders: contact Lifeline Fitness - Joyce 618) 392-0408. Ext: 4238 Grow your virtual personal training business For all of the show notes, links and resources - Click Here

Patty Durell, alongside her husband, Dave Durell, owns and operates Rock Solid Fitness, a one-on-one personal training studio in Dunedin, Florida. Their unique high-intensity training philosophy has helped thousands of clients increase strength, lose fat, improve conditioning and rehabilitate injuries.  Patty has been helping people achieve their fitness goals for over 25 years. She is a Master Level Personal Trainer, Certified Conditioning Specialist, Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation.  Listen to my previous podcasts with Patty HERE.  In this episode, Patty Durell shares the RSF proactive retention process, mistakes to avoid, tips to improve client experience, why retention is everything in growing your studio, and much more.  Access proven business systems inside HIT Business MembershipSupport High Intensity Business For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Learn how you can own a Discover Strength franchise HERE Listen to my previous podcasts with Luke HERE. Michael Petrella is the owner and head trainer at STG Strength and Power. STG is regarded by many as one of the finest and best equipped private gyms in the world. Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records. Listen to my previous podcasts with Michael HERE. In this episode, Michael Petrella and Luke Carlson talk about the future of HIT,  how to start a HIT studio post COVID-19, how to identify your target market, marketing and client acquisition strategies, and much more.  Learn the fundamentals on how to start a HIT studio   Support High Intensity Business  For all of the show notes, links and resources - Click Here