Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.

Learn how you can own a Discover Strength franchise HERE

Listen to my previous podcasts with Luke HERE.

Michael Petrella is the owner and head trainer at STG Strength and Power. STG is regarded by many as one of the finest and best equipped private gyms in the world.

Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records.

Listen to my previous podcasts with Michael HERE.

In this episode, Michael Petrella and Luke Carlson talk about the future of HIT, how to start a HIT studio post COVID-19, how to identify your target market, marketing and client acquisition strategies, and much more.

Learn the fundamentals on how to start a HIT studio

Support High Intensity Business

For all of the show notes, links and resources - Click Here

285 - Mike Petrella and Luke Carlson - How to Adapt your HIT Startup to the New World