Ecommerce On Tap

Nathan Resnick and Aaron Alpeter
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May 9, 2023 • 18min

The Future of D2C Marketing - An Interview with Hemant Desai, CEO of DigiCom

📢 Join us for an exciting discussion with Nathan Resnick and Hemant Varshney, CEO of DigiCom! 🤝 🚀 Hear from Hemant about his decade-long journey as a marketing expert and the founding of DigiCom. 📲 Learn about the latest iOS update and its effects and changes in digital marketing. 💰 Gain insights into the eCommerce market with affected stats like CAC, CPA, CPMs, and more. 🎯 Understand new marketing strategies such as influencer marketing, sponsored content, and more. 📈 Explore changing trends for audience targeting on TikTok. 🌍 Finally, join the discussion about the rise and fall of eCommerce during the pandemic.
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Apr 25, 2023 • 18min

Blurring the Lines Between Organic and Paid Marketing with Tyler Horsley

Our special guest, Tyler Horsley CEO of Nuclear Networking, shares some fascinating marketing insights for brands struggling with growth today. Join the conversation as they discuss: The less clicks, the better for conversion rate. Blurring the lines between organic and paid marketing to generate leads Significance of Content Product Optimized Pages Multi-step checkout vs single page checkout Plus, gain valuable insights from Tyler's personal experience as a CEO, Investor, Private Equity, Business Growth Advisor and an INC 500 Company Creator. Learn from Tyler's lessons and insights such as: Learning to say "No" to opportunities as an entrepreneur Mergers and Acquisitions
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Apr 11, 2023 • 19min

How is eCommerce related to Real Estate? With former Tennessee state representative Julia Hurley

What’s it like for a former state representative turned entrepreneur to be in the eCommerce industry for decades? Our guest for this episode of eCommerce on Tap, Julia Hurley, former Tennessee state representative, shares her experience and tells us how she witnessed the whole real estate sector learn from and adopt eCommerce operational models during Covid. An exciting conversation with a remarkable personality awaits that goes over a diverse range of topics such as: 🏠 How is eCommerce related to real estate? 📈 The rise of demand in real estate and the innovation of unseen site purchases 📜 The Truth in Advertising and Coming Soon rules of real estate. 🕴️ Julia’s Journey, from State Rep. to Real Estate Agent to an Entrepreneur and an Author 📖 Sneak peek of a chapter from, “Unauthorized Success” by Julia Hurley
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Mar 28, 2023 • 17min

Macroeconomic conditions in the eCommerce industry with Noah Healy

In today’s episode of eCommerce on Tap, Nathan invites Noah Healy, owner of Coordisc and an expert in macroeconomics and marketing to discuss how market conditions and consumer spending affect ecommerce businesses.  Noah explains the concept of 'commodifying your compliments' and how forming alliances with other companies in the industry can help create marketplaces for the products and industries. He also sheds light on the current recession and the effects of inflation on the ecommerce world. Topics discussed: 🔍 Coordisc 🛒 Macroeconomic conditions in the eCommerce industry 🏭 Limitations of contemporary eCommerce business models 📈 Recessionary circumstances and inflation in 2023 💰 Growth and growing debts   👉 Do you think eCommerce business models in today’s day and age are redundant? 👉 If all eCommerce businesses dependent on their industry category, why not work with others to create a collaborative and mutually beneficial ecosystem? 👉 Are supply chains and businesses in 2023 going to witness drastic changes due to inflation?   Answers to these questions and much more await in this episode of eCommerce On Tap! 
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Mar 13, 2023 • 25min

Subscription Revenue for eCommerce businesses

Prive Co-Founders, Alex Craciun and Claudia Laurie join Nathan Resnick on this episode of eCommerce on Tap! Join them as they discuss: - Origins of Prive - Subscription Revenue - Introducing subscription models into existing and new eCommerce businesses - Challenges and common mistakes to avoid for high ARR, MRR and CLV. - Customer lifecycles and churn rate identification! Tapping everything eCommerce, listen in to brew your point of view! www.tryprive.com
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Feb 28, 2023 • 21min

Jack Benzaquen, founder of Duradry

Welcome to another episode of eCommerce on Tap! In this podcast, Sourcify founder Nathan Resnick invites Jack Benzaquen of Duradry as they go over their remarkable journey as an expert in the field and talk about contemporary eCommerce problems, reasons and their possible solutions for businesses around the world. Tune in to learn about modern eCommerce opportunities, including promo codes and discount offers!
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Feb 14, 2023 • 24min

ERP with Prince Ghosh from Factored Quality

Prince is the CoFounder/CEO of Factored Quality - a digital platform that helps consumer goods brands run quality control, testing, and compliance across their global supply chains. Before that, he started and ran a Y-Combinator backed company called Workbench, a software platform that helped brands collaborate with their contract manufacturers and suppliers. Prince started his career working at NASA in Aerospace and Defense supply chains and holds degrees in Mechanical and Aerospace Engineering from Case Western Reserve University.
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Jan 31, 2023 • 17min

Anthony Chen - #1 at Flexport

Welcome to another episode of eCommerce on Tap! In this podcast, Sourcify founder Nathan Resnick invites Anthony Chen of Stealth as they go over their remarkable journey as an expert in the field and talk about contemporary eCommerce problems, reasons and their possible solutions for businesses around the world. Tune in to learn about modern eCommerce opportunities, including promo codes and discount offers!
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Jan 17, 2023 • 26min

James Thomson: Former Business Head at Amazon Services

James Thomson is the Managing Partner of Equity Value Advisors, advising brand executives and investors that are seeking guidance on how to accelerate ecommerce revenues, and to align ecommerce and physical retail distribution and pricing strategies. Formerly, James was the Chief Strategy Officer at Buy Box Experts, a managed services agency supporting brand executive teams selling online, as well as private equity investors evaluating brands sold on Amazon. He also served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and retail banker. In 2015, James co-founded the PROSPER Show, a continuing education conference for large Amazon sellers, and in 2017 co-authored the book “The Amazon Marketplace Dilemma”, designed for brand executives seeking to optimize their Amazon marketplace distribution strategy. In 2020, he co-authored the book “Controlling Your Brand in the Age of Amazon”, designed for brand executives struggling to handle critical channel management issues caused by pressures from the Amazon marketplace. He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing & Distribution) from Northwestern University (Kellogg School). James has guest-lectured at more than a dozen business schools around the world, including Stanford University, Northwestern University, University of Michigan, University of Notre Dame, Cornell University, and Dartmouth University. James has been featured over 400 times in Wall Street Journal, The New York Times, Wired, Forbes, The Washington Post, Consumer Reports, Entrepreneur, Inc., CNBC, Bloomberg, Internet Retailer, Globe and Mail, CBC, and many more. He has also done television interviews on CNBC, PBS Frontline and CBC. James is an investor and board member/advisor for Mamenta, Mavi.io, DaVinci Micro Fulfillment, Fakespot and Logie.ai. James is also a paid advisor to Fortunet.
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Jan 3, 2023 • 24min

How Taylor Offer started Feat Clothing

Taylor Offer is the Founder/CEO of feat clothing. One of the most followed accounts on LinkedIn. Forbes 30 under 30 for Ecommerce.

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