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Startup to Last

Latest episodes

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Mar 1, 2022 • 60min

The importance of patience and impatience when hiring

Topics this week:Tyler is reading The Great CEO Within.Rick shares some early sales wins.LegUp Health is learning about their ICP (Ideal Customer Profile).Tyler has been experiencing ups and downs when it comes to design, but overall has learned a lot the last two weeks.Rick is making Sunday a "no work" day.Less Annoying CRM is hiring, and Tyler thinks there needs to be more of a sense of urgency.Rick has set a quarterly goal, but it's about learning rather than hitting certain metrics.Rick has additional responsibilities at Windfall.Tyler shouts out a few products from Elgato, especially the low-profile mic arm.We compare starting a business when you're younger vs when you're older.Update from last episode: This is the compensation agreement Rick finalized with his first employee.
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Feb 15, 2022 • 57min

Funding your startup with a day job

This episode dives into the balance between a full-time job and startup life, with insights on adaptive compensation models. The hosts share excitement over software enhancements and clever productivity hacks. They explore the odd allure of NFTs and question their underlying value. A listener's query sparks discussion on managing work-life balance amid evolving tech trends. The challenges of marketing strategies and user retention metrics reveal the complexities of navigating a growing business landscape while maintaining clarity and transparency.
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Feb 4, 2022 • 1h 4min

Giving early hires skin in the game

Topics this week:Tyler is considering going to Founder Summit in Ashville this fall.LegUp Health signed a partnership deal with Pando Labs.LACRM is on a hiring spree.LACRM has a new thriving wage.We discuss whether video testimonials are a good idea.Tyler heard a podcast which made fun of LACRM's design, and this resulted in him getting some design coaching.We discuss how Rick can structure a partnership agreement with his first hire.
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Jan 21, 2022 • 1h 24min

Rebirth / Welcoming 2022

This is our annual retro/goal-setting episode. Here's what we cover:Personal updates from 2021TylerGoal from last year: ✅Spend more time with family and friends once vaccinatedOther updatesStarted exercisingFroze embryosRickGoals from last year✅ Get sleep under control✅ Adjust to being a dadOther updatesWasn't good about exercisingHas only been on one date with SableProfessional updates from 2021TylerGoals from last year✅ Get marketing to a point where if can be delegated❓ Design a new appointment scheduler product✅ Biggest worry: Growth leveling off❓ Want to learn: Re-learn how to iterate and move fastBiggest disappointment: Losing a developer right when the product team was building momentumBiggest learning: Wants to be a product designerOther updates:Fewer management responsibilitiesSigned biggest client to-dateFull-funded the treasuryRickGoals from last year❌ Get to $10k MRR. ✅ Automate/delegate so service can be scalable. ✅ Biggest worry: Being able to scale service. ✅ Want to learn: Learn more coding, especially working with API data and generating dynamic emails.Biggest disappointment:  Not being able to work on LegUp Health full timeBiggest learning:  Sharing the journey at LegUp Health is better than going solo Other updates: Tried bringing on another friend as a Marketing contractor, but he decided to take a full-time job before he ramped up 2022 Personal themes/goalsTylerPlan for travel as part of relationshipBuild more schedule flexibility so things can be done without needing willpower (e.g. exercise mid-day)RickReprioritize daily personal health habits (write/exercise before family wakes up, daily calorie tracking)Spend more quality time with Sable (have a date most weeks) and Oliver (take on errands)2022 Professional themes/goalsTylerTheme: Spend more time working, but on my own termsMake space to do more individual contributor design workOther thingsRelease 3.9 designTwo blog post-worthy releases per quarterBy end of year, have an equal balance of tech debt, core CRM, strategy, and product-led growth work on the dev teamRun the coding fellowshipRickSupport the growth of LeUp HealthStructure a partnership and financial plan that enables JD to go full-timeGrow the business to 400 clientsFully automate the new user onboarding experienceHelp scale Windfall the right way Prioritize both performance and peopleBe a team playerDeliver on my responsibilitiesBiggest worryTyler: Growth slowed in 2021. Will it come back?Rick: Retaining JD for the long termWhat do we want to learn?Tyler: More professional visual designRick: First principles of leading others (e.g. influence, motivation, habits, trust, negotiation, communication, and decision-making)PredictionsLast yearTyler: ❌ San Francisco will become a good place for early-stage startups againRick: ❓ Asynchronous video will become big in professional settingsNext yearTyler: The world will be less interested in speculative bubbles (NFTs, meme stocks, etc.)Rick: VR headset use is going to become as common as playing a Wii
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Aug 17, 2021 • 52min

The final episode

This is our last episode. Thanks to everyone who has listened and supported us over the last couple years. We're going to miss you 😢Topics in this episode:Rick accepted a new job. What does that mean for LegUp Health?Rick finished migrating his help site to Webflow.Rick notified his free users that the free service is shutting down.Tyler talks about compounding and what it means for thinking about the future.We discuss how it might be harder to start a company these days because there are so many success stories that are hard to live up to.We discuss Datafetcher.com as a nice no-code tool.We discuss the build vs. buy tradeoffs.
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Aug 10, 2021 • 54min

Sustainability starts with planning

Topics this week:Rick is canceling his CRM subscription.Tyler is considering where his newsletter fits into his overall plan.Based on our conversation last week, Rick has new clarity around the future of LegUp Health.Tyler explains how LACRM came up with their long-term product roadmap.Rick is going through continuing education.We discuss some touchy feely things related to the passage of time.
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Aug 5, 2021 • 58min

What to cut and what to keep

Topics from this episode:Less Annoying CRM is back to remote-first because of the new wave of the virus.LACRM had a new developer start this week.Rick is thinking about how to simplify his business. Specifically, what can he cut?We discuss what it means to be a calm company. Or is that even the goal?
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Jul 26, 2021 • 42min

Home runs vs. consistency

Topics from this episode:Tyler hit 2,000 Twitter followers, and we discuss how Twitter is a hits-based business which doesn't suit Tyler's strengths.Rick gives an update on his personal website and newsletter optimization efforts.Rick reached the first page on an important search term.Less Annoying CRM is tweaking the format of help articles to appeal more the the easily distractible internet user.Rick has finished his javascript course.Tyler discusses the LACRM product roadmap.
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Jul 20, 2021 • 1h 1min

Throwing things at the wall to see what sticks

Topics this week:Tyler had fun with a once-per-year football bet, and Rick had to put in a full day of dad duty.Tyler is considering taking the ShiftNudge design course to get better at design. He also purchased a license to Tailwind UI so he can copy from better designers.LACRM is tweaking it's policy that everyone at the company must do an hour or support each week.Rick reflects on the value he gets from both writing and reading personal newsletters.LACRM is tweaking it's policy around employee conversation, partially based on a conversation we had on this podcast a couple weeks ago.Tyler's Mixergy interview is live.Now that Rick has a sense of what is and isn't working at his business, he wants to simplify which will mean cutting some current complexity away.
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Jul 13, 2021 • 1h 1min

The thing about utopias is that they're not real

Topics this week:Rick launched LegUpBenefits.com.We discuss Rick's new no-code tool: Outseta.Less Annoying CRM has a new developer starting next month.Tyler has refined his approach to writing internal documentation, and Rick makes a fantastic analogy.Tyler's co-founder/brother will be in town next week.Rick wants to keep practicing coding so his skills don't deteriorate.Rick is taking a break from podcasts.Tyler wants Rick's help to teach the coding fellows about no-code use cases.We discuss Rick's notes on Anything You Want which leads to a conversation about whether startup utopias are real.

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