Startup to Last

Topics:Rick gives an update on open enrollmentTyler talks about some upcoming product launches including the new Zapier integrationRick is refining his Adwords approachRick is starting to think about 2023Tyler talks about project managementLACRM had a CRM Coach culture refreshWe talk about the recent wave of AI innovation

Topics this week:I mean, Twitter, obviouslyRick gives an update on open enrollment including...Sales so farHis misadventures with Google advertisingWebsite positioning and designTyler gives an update on LACRM's integration projectLACRM just went through a process that happens every six monthsWe talk fruitlessly about the potential recession and tech layoffs

Topics from this episode:Rick gives a big update on how LegUp Health is prepping for open enrollmentHis goal is to be long-term patient, but have short-term urgencyHe doesn't have enough traffic for retargetingOutreach will be their main leverThis weekend is his chance to get everything ready for November 1stTyler talks about his time at Founder SummitLACRM is thinking about brand marketing instead of just performance marketingTyler recounts a churn cohort analysis they did at LACRMRick shares some advice he got from a friendTyler gives an update on LACRM's integration partnersWe discuss "Courses as marketing"We talk about the value of sharing what you're working on with other people

Topics this week:Tyler is getting ready for Founder SummitRick is learning about digital advertising, and we discuss whether tracking people on the internet is a net good or bad thingTyler gives an update on his NPS sagaTyler talks about a joint webinar he did with ZipMessageRick describes his chamber of commerce webinar strategyWindfall is opening a Utah officeRick is getting ready to do outreach, but needs to reduce friction firstTyler is making some changes to how he approaches project management and prioritizationWe discuss a possible niche audienceRick explains how a major hole in the health insurance laws has been fixedTyler started listening to the ShipSaaSFaster podcast

I (Tyler) am traveling and don't have time to write up show notes, so the other topics in this episode are a mystery. Enjoy!

Topics this week:Figma got acquired by Adobe AND I DONT WANT TO TALK ABOUT IT I'M NOT CRYING YOU'RE CRYING SHUT UP YOU'RE NOT MY REAL DADRick spent a week in Cancun and soaked up some sweet business wisdomTyler is experiencing a period of calm at work and has done some coding for the first time in a long timeLACRM decided not to hire interns next summerRick and JD planned their marketing blitzTyler gives an update on his work to make LACRM into a platform for API integrationsWe discuss how a company should decide what they're willing to spend on customer acquisitionTyler heard a new take on what "product-led growth" means from this podcast episode

Topics:LACRM had a great growth month in August, mostly because of expansion revenue.JD, Rick's business partner, is doing a great job.Rick is oscillating between investing in more resources and staying focused.Rick gives an update on his recent local marketing blitz.Tyler is rethinking the customer onboarding flow.LACRM is shifting around their marketing priorities.Rick shares some wisdom from Jason Lempkin.Rick is learning how it's hard to not have authority.Tyler talks about hollow abstraction by mostly just parroting what's said in this video.We talk about "Zucking" (please don't look it up on Urban Dictionary, we're not talking about that kind of Zucking).

Topics this episode:Summer is ending at LACRM and things are going back to normal.Rick attended a company offsite last week, and now he's behind.LegUp Health is planning a local marketing blitz.Tyler gives an update on pay transparency at LACRM.Tyler has been doing some cold outreach to try to find API partners.There's a new VP at Lucid.Tyler talks about how this episode of Default Alive has an interesting take on no-code.Tyler and Rick talk about how it seems like it's getting harder to build a SaaS business, largely inspired by this episode of Out of Beta.

Topics in this episode:LACRM got DDoSed *again*Rick went to some networking eventsTyler is ending his newsletterRick gives a chamber of commerce updateLegUp Health is seeing early success with an incentive offerWe discuss handling an employee who leaves for an extended period and whether the goal should be to have no single points of failureRick talks about how intentional assumptions can combat fearTyler gives an LACRM product-led growth update

Topics in this episode:Less Annoying CRM hit $3.5 million ARR.Rick and LegUp Health have signed up for several in-person networking events as well as a number of chambers of commerce.LACRM had a new CRM Coach start.Tyler reflects on why his updates haven't been interesting recently, and what that might mean about how he'd feel running a bigger company.Rick got a new client who followed the ideal customer journey. Feels good.Rick is considering working with an SEO contractor.We discuss how to pick a digital marketing agency, and whether it even makes sense to do so.In this episode, we discuss DemandMaven and JH Scherck.