Growth Think Tank

Content marketing is all the rage. To some people it's just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important to grow your business. Every business that has an online presence is judged by the content they publish or don't publish. Get the show notes for 095 Gene Hammett | Why Content Marketing Is Not the Silver Bullet Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #ContentMarketing #Buzzword #Episode095 #Podcasts Give Leaders in the Trenches a review on iTunes!

Sales to many people represents the pushy and sometimes even the slimy. When you have even the slightest resistance to sales, you tend to look for ways to avoid it. Let me share a secret with you: this kind of thinking is hurting your business (and your bank account). Wes Schaeffer from The Sales Whisperer talks with me about Sales and the mindset that creeps into our heads causing us to make excuses about not making that sales call or even that follow- up call that is important to our business. Listen in to this interview to shift your sales into a new gear. Get the show notes for 094 Wes Schaeffer | Do You Believe Sales is a Dirty Word? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #HurtingyourBusiness #Mindset #Episode094 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many people have misconceptions about events. Not all events are three days and hundreds or thousands of people. In fact, events come in all sizes. Today we talk about small intimate events that can boost your business. Abbie Burhans with Event Foundations has worked in the hospitality industry for years and she now helps coaches (and others) organize their small events to showcase their brilliance. Listen in to this episode for a dose of creativity to grow your business. Get the show notes for 092 Abbie Burhans | The Power of Connecting Through a Live Event Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #misconceptionsaboutevents #growyourbusiness #Episode092 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many entrepreneurs hold the common belief that "trying harder" will lead them to personal and financial success. They continue to try harder even though results are lacking. "Trying Harder" is not the solution. In fact, trying harder is the problem, because it keeps you from seeing what you need to see. Emily Chase Smith shares her journey from being a bankruptcy lawyer to becoming Financially Savvy. Emily talks about how she used to work harder to find her way (sound familiar?) to discovering the power of stepping back and gaining a new perspective. Get the show notes for 091 Emily Chase Smith | Trying Harder Is Not The Solution, It Is The Problem Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #TryingHarder #NewPerspective #Episode091 #Podcasts Give Leaders in the Trenches a review on iTunes!

I love podcasts. But I love being a podcaster even more. This is the best decision I have ever made for my business marketing and lead generation. There are so many advantages to having your audience listen to your voice (typically without the distraction of a screen). Where do you listen to podcasts? See what I mean. Listen in to this episode where I share how podcasting is creating "super fans" and what that means they are connecting with the audience in a deeper way than other platforms can offer. Also register for the next webinar on my podcast system (the tools, steps and tricks). Go to this URL for the next training: http://leadersinthetrenches.com/podcast. Get the show notes for 089 Gene Hammett | Power of Podcasting Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Podcasting #ConnecttoAudience #Episode089 #Podcasts Give Leaders in the Trenches a review on iTunes!

Entrepreneurs get into business because of a skill and to solve problems. However, they rarely think of the mindset of being an entrepreneur. Your inner beliefs, values and possibility is all contained in your mindset. Michael Gerber, author of The E-Myth Revisited , shares his insights on being a successful entrepreneur. This episode dives deep into the thinking and the limitations we set for ourselves. Get the show notes for 088 Michael Gerber | Entrepreneur, Do You Know How Broken Your Mindset Is? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @MichaelEGerber #InnerBeliefs #SuccesfulEntrepreneur #Episode088 #Podcasts Give Leaders in the Trenches a review on iTunes!

Building a business is not easy because there are so many skills, talents and other factors that impact your success. There are challenges that impede you and most of them are not external factors. Dr. Carri Drzyzga shares how a "true" coach has changed her trajectory of her business. Discover why Dr. Carri got a coach and see what that can do for you. Join me in the interview on Leaders in the Trenches. Get the show notes for 087 Dr Carri Drzyzga | The True Value of a Business Coach Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @DrCarriD #Coach #BuildingaBusiness #Episode087 #Podcasts Give Leaders in the Trenches a review on iTunes!

Do you know what keeps you from charging more for your services (and products)? In this episode, Joan Sotkin shares her discoveries that require your attention if you want to raise your pricing options. We talk about how emotions relate to money and even talk about the fear that it evokes. Join us for this episode, especially if you want to make more money. Get the show notes for 086 Joan Sotkin | What To Do To Charge More For Your Services Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JoanSotkin #Brand #Marketing #Episode086 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many people use the terms branding and marketing interchangeably. There is a difference…a BIG difference actually. Re Perez with Branding for the People shares his view of branding. Get the show notes for 085 Re Perez | Branding is not Marketing Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @bftpagency #Branding #Marketing #Episode085 #Podcasts Give Leaders in the Trenches a review on iTunes!

Yes, I had to put the word SEX in the title. In fact, this is a first here at Leaders in the Trenches. Its the first time we have ever discussed sex and we talk about it throughout the whole episode. Don't worry…it's not just for shock value either…SEX is a big part of this episode. Get the show notes for 084 Tony and Alisa DiLorenzo | What does Sex have to do with Business? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @alisadilorenzo #Branding #Marketing #Episode084 #Podcasts Give Leaders in the Trenches a review on iTunes!