What's Next! with Tiffani Bova

Tiffani Bova
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6 snips
Mar 14, 2019 • 36min

The Human Side of Marketing and Growth with Mayur Gupta

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the absolute pleasure of speaking with the first What's Next guest to also be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, where he is leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the "40 under 40" leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board Of Directors for D'Addario and TropicSport, and on various Advisory Boards including the IBM's CMO Council, Brand Innovators and Global MarTech Conferences. I am thrilled to have Mayur Gupta on the What's Next! Podcast today! THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time. TODAY'S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It's important and indispensable to use everything at your disposal: math, science, research. But, ultimately, it's all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand. WHAT I LOVE MOST… Mayur's transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer actually wants from us. Running time: 35:53 Subscribe on iTunes  Find Tiffani on social: Facebook Twitter LinkedIn  Find Mayur on social: Twitter LinkedIn Mayur on Medium: Medium
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Feb 28, 2019 • 35min

The "AND" Play - Giving Yourself Permission to be Uncomfortable, and Successful, and HUMAN with Beth Comstock

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the personal honor and pleasure of connecting with the accomplished, Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal, overseeing Ad-sales, Marketing, and Research. She led the company's digital efforts, including Peacock Equity acquiring iVillage.com and oversaw the founding of Hulu. She was then tapped by GE to accelerate its evolution from an old-school conglomerate to a global technology-driven company. Cultivating a start-up mentality across the organization for over two decades, she was a catalyst for growth and novel thinking within GE, ultimately operating their Business Innovation unit. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike's board of directors and a Forbe's World's 100 Most Powerful Women. Most recently she has become a published author with her brand new book Imagine It Forward. I am thrilled to have Beth Comstock on the What's Next! Podcast today! THIS EPISODE IS PERFECT FOR… anyone who wants to learn from one of the most successful 'introverted change-makers' about how to inspire teams, get uncomfortable, change jobs and companies gracefully, and transform a 125 year-old brand. TODAY'S MAIN MESSAGE… Beth shares nuggets of gold gleaned from her 20-year career at GE and NBC Universal. Beth provides inspiration and guidance in an age of staggering technological advancement, the ever-stronger pull of the "next big thing," and the gravity of the unknown. It is becoming exceedingly important to be self-aware and cognizant of the things that make our businesses human and creative. We work with and for humans, our customers and audiences are human, and likewise, it is important that our leadership be just as rooted in our humanity. It is our honest and dynamic experience as human beings that will allow us, and our businesses, to thrive in a world ruled more and more by algorithms and automation. WHAT I LOVE MOST… Beth is always looking to write her next story and live it as a courageous human being. She has learned along the way that our jobs do not define us. Who we are, the networks we create, the people we meet along the way–that's what is important. With each new opportunity comes the next story we will create! Running time: 34:41 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn Find Beth on social: Twitter LinkedIn Beth's Book: Imagine It Forward
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Feb 12, 2019 • 34min

Self-Development, Diversity, and True Leadership with Ron Carucci

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the great fun of connecting with the wonderful, Ron Carucci. Ron is a co-founder and managing partner at Navalent, where he works with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty-year track record helping some of the world's most influential executives tackle challenges of strategy, organization, and leadership. He is a best-selling author of 8 books, including the recent Amazon #1 book Rising to Power. THIS EPISODE IS PERFECT FOR… anyone looking to learn how to create truly diverse communities and support a thriving company culture helmed by true leadership. TODAY'S MAIN MESSAGE… Ron shares the four things that successful leaders have all done, and how you can position yourself for that success as well. He refocuses our thinking on leadership training, self-development, and a true understanding of diversity and, more importantly, diversity of thought. Ron also talks about some of his new ground-breaking research on honesty. WHAT I LOVE MOST… I love having a conversation about true leadership. I often hear" "I don't know where to begin," from people trying to move in their careers or who want to take on more management responsibilities. I think the way Ron shapes our thinking about training, self-development, and understanding diversity is invaluable to getting started. Running time: 33:50 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn  Find Ron on social: Twitter LinkedIn Ron on Navalent: Navalent Ron on Forbes: Forbes Ron's Books: Amazon
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Jan 31, 2019 • 41min

Diamonds are Forever, so is Candid, Radical Feedback with Kim Scott

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the pleasure of chatting with the ever-candid, Kim Scott. Kim is the author of three novels, and the New York Times and Wall Street Journal bestseller "Radical Candor: Be A Kickass Boss Without Losing Your Humanity." Previously, Kim was the Co-founder and CEO of Juice Software, a collaboration startup. She led ad sense, YouTube, and double-click online sales and operations at Google, before she joined Apple to develop and teach a leadership seminar. She also has been a CEO coach at Dropbox, Qualtrics, Twitter, and several other tech companies. She received her MBA from Harvard and her B.A. from Princeton University. THIS EPISODE IS PERFECT FOR… anyone who is open to becoming more self-aware, interested in learning how to give and receive candid and effective feedback. TODAY'S MAIN MESSAGE… Be able to show you that you care for those around you while also challenging them to be better. Candid, effective feedback is important, indispensable, and harder to come by than you might think. When you do get it, it's in your best interest to embrace it, apply it, and continue to encourage it. Kim shares her best advice on how you can be a better giver of this valuable feedback (both positive and negative), as well as a better receiver of it. WHAT I LOVE MOST… Kim believes, as do I, that giving feedback is not mean, if it's clear. Her personal anecdotes were illustrative, especially her own career re-focus with Sheryl Sandberg. I also love that she makes a point to remind us how important it is to make sure you take a moment in the day to thank somebody and recognize what they do and all that they bring to work, your business, or your life, every day. Running time: 40:34 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn  Find Kim on social: Twitter LinkedIn Facebook Kim's Book: Radical Candor
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Jan 17, 2019 • 35min

Making Your Emotions Work for You with Justin Bariso

Welcome to the What's Next! podcast with Tiffani Bova. This week I am excited to welcome Justin Bariso. Justin is an author, columnist, speaker, and consultant, and his thoughts on leadership management and emotional intelligence have been featured by Time, Business Insider, CNBC, and Forbes among others. He is the author of "EQ Applied: The Real-World Guide to Emotional Intelligence," which uses fascinating research, modern examples, and personal stories to teach you how to make emotions work for you. Today, Justin focuses on helping others harness the power of emotion for good. You can read Justin's work on INC.com, where over a million people a month read his column on emotional intelligence and leadership management. Justin has been recognized by LinkedIn as a top voice in leadership management and workplace culture. THIS EPISODE IS PERFECT FOR… This episode is a reality check for all of us. It is all about investing in the emotional side of our interpersonal interactions as humans both in the written word, as well as in the spoken word. TODAY'S MAIN MESSAGE… We spend so much time talking about the academic side of leadership, growth, marketing, and sales. We forget to account for our human emotions in a field that is so inextricably tied to human interaction. No matter how much time we take to think about things and to examine our own communication style, our own emotional style, we're still limited by our own perspective, by our own experiences and biases. WHAT I LOVE MOST… It was wonderful to have Justin come on and give us a gentle tap to remind us how important the human aspect of business and interaction is, and of course, tied to that is our rich emotional life. Running time: 34:47 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn  Find Justin on social: Twitter LinkedIn Justin's Writing: INC.com EQ Applied
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Jan 3, 2019 • 31min

The Cyborg Olympics and Becoming a Better Leader with Bonnie St. John

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the absolute pleasure of welcoming Olympic Medalist Bonnie St. John to the What's Next! Podcast. At the age of 5, Bonnie had her right leg amputated. And once you listen to this podcast, you will understand, there was no way that was going to stop her. At the age of 19, she became the first African-American to win medals at the 1984 Winter Paralympics in Innsbruck Austria. Bonnie was appointed by President Clinton as a director for Human Capital Issues on the White House National Economic Council and went on to represent the United States as a member of President Obama's official delegation to the 2010 Paralympic Winter Games in Vancouver and the 2016 Paralympic summer Games in Rio de Janeiro. Bonnie is also a Leadership Consultant for multiple Fortune 500 companies, the CEO of the Blue Circle Leadership Institute, and a best-selling author of seven books, including How Great Women Lead: A Mother-Daughter Adventure into the Lives of Women Shaping the World, and her latest title Micro-Resilience: Minor Shifts for Major Boosts in Focus, Drive, and Energy! I am thrilled to have Bonnie St. John on the podcast! THIS EPISODE IS PERFECT FOR… anyone! If you want to overcome your own personal talk track that the obstacles you face are insurmountable, then this is for you. I can't think of a better way for you to spend thirty minutes of your time than listening to "one of the five most inspiring women in America!" (NBC Nightly News) TODAY'S MAIN MESSAGE… Today's episode is a fantastic reminder to always use your challenges, your obstacles, and your unique experiences to become a better leader. Great leaders take cues from the potential connections that can form all around them to change the way they think and therefore lead. Today, we're looking at those connections and how to constantly look for the small, subtle changes in your day to day behavior that can help you become a better leader. WHAT I LOVE MOST… Bonnie taking my Bullish and Bearish scenario from just "robots having their own Olympics," to having "cyborgs" be the answer. I think it's a great example of Bonnie's amazing sense of humor, and I loved learning more about her, her humility, and all the amazing things she's been able to accomplish in her life (and career) thus far. It was a real treat learning more about what makes the legendary Bonnie St. John such a special human being. Running time: 31:14 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn  Find Bonnie on social: Twitter Facebook LinkedIn
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Dec 20, 2018 • 35min

Super Phoning in with Ryan Leslie

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the pleasure of welcoming our first Grammy-nominated recording artist, record producer, and musician, Ryan Leslie. If that isn't impressive enough, Ryan is also a technophile, entrepreneur, and genius Harvard graduate who conferred his degrees in political science and macroeconomics at the ripe old age of 19. While at Harvard, Ryan taught himself basic production skills and also developed a musical style all his own. This led him to produce music for a variety of prominent artists, including Usher and Britney Spears, in multiple musical genres ranging from R & B and hip-hop, to pop and gospel. But, it doesn't end there, Ryan co-founded Super Phone to help track conversations via text and interact more personally and effectively with his fans. Now, he's turning Super Phone into a full-fledged CRM with a new app and funding from the likes of venture capitalist Ben Horowitz. I am very excited for you to learn more about Ryan Leslie in this episode of What's Next! THIS EPISODE IS PERFECT FOR… aspiring artists, entrepreneurs, and professionals of any kind who have a strong appetite for education and believe in the value of human connection. It is also for anyone who is looking for inspiration to tackle their own challenges and opportunities with a renewed passion! TODAY'S MAIN MESSAGE… This episode is about Ryan's journey through and from academia to entertainment, and entertainment to tech. But, more importantly, it is about Ryan's crusade to make sure that meaningful connections between human beings continue to be made, even as technology advances into new places where individuals feel like human connection is being lost. WHAT I LOVE MOST… I love how humble Ryan is about all of his amazing success and what he's trying to do to give back to his community of fans. I was so inspired by his message when I met him at the 2018 Harvest Summit not only from an academic standpoint, but how wise he is about what's really important in life. Running time: 35:28 Subscribe on iTunes  Find Tiffani on social: Facebook Twitter LinkedIn  Find Ryan on social: Twitter YouTube Facebook Instagram  Text Ryan at: http://textryan.com/ +1-646-798-6566
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Dec 6, 2018 • 30min

Shifting Ahead with Allen Adamson

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the pleasure of welcoming Allen Adamson to the What's Next! Podcast. Allen is a noted industry expert in all disciplines of branding and the Co-Founder of Metaforce. He is also a published author with multiple marketing titles including Shift Ahead, Brand Simple, and The Edge. Prior to co-founding Metaforce, Allen was the Chairman of North America of Landor Associates, a global branding firm. Before joining Lander, Allen was an executive at Unilever and held senior management positions at Ogilvy & Mather and DMB&B. Allen is also a sought-after industry commentator and has appeared on shows such as NBC's Today Show and Fox Business Network's Closing Bell. THIS EPISODE IS PERFECT FOR… individuals who are trying to build a memorable brand with advertising, social media, product design, and user interfaces to convey a story which resonates with employees and customers. TODAY'S MAIN MESSAGE… Find your relevance! Get out of your marketing bubble and don't wait for things to go wrong to step on the gas and shift your strategy. Once the marketplace signals your misstep, it's often too late. Shifting ahead to success is all about being proactive and attentive, and learning not just to listen passively, but watch actively and ask the right questions! WHAT I LOVE MOST… I loved talking about what "brand" truly is and how we can better understand it. It is one of the most misunderstood concepts in business and sales today. Everyone is chasing after what they think it means, and often this leads to a sense of disingenuousness. Running time: 29:40 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn  Find Allen on social: Twitter LinkedIn  Metaforce
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Nov 22, 2018 • 34min

Find Your Inner Mogul with Tiffany Pham

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the pleasure of welcoming another Tiffany to the What's Next! Podcast. Tiffany Pham is the Founder and CEO of Mogul, an award-winning, worldwide platform that connects women to trending content and courses, and personalizes it to meet the needs of the individual users. Mogul is visited by millions of women from over 196 countries and territories and 20,000+ cities worldwide. Mogul was named one of the top sites for marketing your company online by Forbes in 2015 and Tiffany was named one of Forbes' 30 Under 30 in Media in 2014 as well as Business Insider's 30 Most Important Women Under 30 in Technology in 2014. She is the co-author of the book From Business Strategy to Information Technology Roadmap and a graduate of Yale University and Harvard Business School. Her newest book You Are a Mogul, is in bookstores now. THIS EPISODE IS PERFECT FOR… aspiring millennial moguls, parents of teens, or anyone who is interested in attracting more millennials to their workforce, or to buy their products. If you want to be inspired to reach your full potential and build something innovative and impactful, this episode is perfect for you. TODAY'S MAIN MESSAGE… This episode is all about understanding what drives millennials and challenging yourself to go out and be a mogul. Tiffany talks about starting where you are and allowing your passions to drive and inspire you to push yourself farther and reach higher. She also shares her insights into the minds of millennials and how they view education and their overall contribution where they work and to the world. Tiffany shares her own journey of excellence from immigrating to the U.S. at a young age, to becoming a "Millennial Mogul." WHAT I LOVE MOST… Tiffany's inspirational personal story and how her promise to her grandmother drove her to become the influential and inspiring media and technology mogul she is today. Tiffany's story makes me want to wake up tomorrow and stay inspired! Running time: 34:20 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn  FindTiffany on social: Twitter LinkedIn  Mogul
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Nov 8, 2018 • 36min

The Pumpkin Plan and Running Your Business Like Clockwork with Mike Michalowicz

Entrepreneur Mike Michalowicz shares insights on the Pumpkin Plan, prioritizing profit, and designing your business to run like clockwork. Learn how to identify your unique seeds for growth and systematize your business for success.

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