What's Next! with Tiffani Bova

Welcome to the What's Next! podcast with Tiffani Bova. This week, I have the pleasure of bringing back an insightful conversation with Mark Bonchek. Mark is the Founder and Chief Epiphany Officer of Shift Thinking. He leads organizations to make the shift from incremental to exponential growth and to achieve transformational change so that they can more effectively compete in their market, engage their customers, and organize their teams. THIS EPISODE IS PERFECT FOR… anybody willing to reimagine their business framework to create industry disruption. TODAY'S MAIN MESSAGE… we seldom look past the surface of a business model. But every business creating waves in the market is creating a strategy around the deeper layer, the mental model. WHAT I LOVE MOST… you don't need to get rid of everything to transform your business. It might just be a matter of gaining a better understanding of your mental model. Running Time: 32:46 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Mark on Social: Twitter LinkedIn Harvard Business Review

Welcome to the What's Next! podcast with Tiffani Bova. This week on the podcast, I'm looking back to a conversation I had with Nancy Duarte. Nancy is a communications expert who's been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, and on CNN. Her firm, Duarte Inc., is the largest design firm in Silicon Valley as well as one of the top women-owned businesses in the area. It's the global leader behind some of the most influential visual messages in business and culture, creating more than a quarter of a million presentations. As a persuasion expert, she has cracked the code for effectively incorporating story patterns into business communications. She's written five best-selling books and is ranked #1 on the list of the World's Top 30 Communication Professionals. Her TED Talk, The Secret Structure of Great Talks, has over 1 million views. THIS EPISODE IS PERFECT FOR… anyone wanting to learn how to use stories to make real connections. TODAY'S MAIN MESSAGE… creating real connections in a B2B situation goes beyond PowerPoint or pitching off of a slide deck. It ultimately comes down to doing your research, asking the right questions, and not wasting anyone's time. WHAT I LOVE MOST… stories as an empathy builder that create a bond between people and brands. Running Time: 32:45 Subscribe on iTunes Find Tiffani on Social Media: Facebook Twitter LinkedIn Find Nancy on Social Media: Website Twitter LinkedIn

Welcome to the What's Next! Podcast with Tiffani Bova. This week I'm thrilled to share a LinkedIn Live chat with a guest whose book has changed the way we look at business growth. Renée Mauborgne is the co-author of Blue Ocean Strategy, which has sold more than 4 million copies. She is also a fellow and a professor of strategy at INSEAD. She is also the co-director of the INSEAD Blue Ocean Strategy Institute. I'm really excited about Renée's new book Beyond Disruption, written with her co-author, Chan Kim. I got an early copy of it, and it's fantastic! THIS EPISODE IS PERFECT FOR… anybody who is thinking about how to stand out from their competition as well as anybody who has adopted the Blue Ocean Strategy and is eager to take it a step further. TODAY'S MAIN MESSAGE… market disruption is the go-to strategy for business growth, but it can be reckless and destructive for others in the path. Renée presents a different strategy that she calls nondisruptive creation, or entering new markets without any displacement at all. WHAT I LOVE MOST… leaders pursuing nondisruptive creation will not only set their business up for success but will inherently create social good through this thoughtful approach. Running Time: 31:53 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Renée's Book: Beyond Disruption

Welcome to the What's Next! Podcast with Tiffani Bova. This week I'm thrilled to bring you an episode of What's Next! Podcast with Mitch Joel. Mitch Joel is the Co-Founder of ThinkersOne, a platform that empowers companies with personalized and bite-sized thought leadership from the best thinkers in the world. He's written two amazing books, which I love. His first was Six Pixels of Separation, named after his successful blog and podcast, and is a business bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. THIS EPISODE IS PERFECT FOR… anybody wondering what the rapid rate of AI implementation means for organizations and the future of the work. TODAY'S MAIN MESSAGE… there's no doubt we are living through an exponential shift in technology and we're seeing AI inject itself into every domain of our workflows. While some fear it will make many jobs obsolete, Mitch sees it as an aid for creativity and accessibility. WHAT I LOVE MOST… any great technology works best when it's invisible to the public or the consumer. The organizations who are implementing AI successfully aren't the ones who are talking it about, they're the ones who are just doing it (and probably have been for some time). Running Time: 28:25 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Mitch Online: Official Website LinkedIn Instagram Mitch's Book: Six Pixels of Separation

Welcome to the What's Next! Podcast with Tiffani Bova. This week, we're replaying an exciting conversation with guest, Tamara McCleary. Tamara is an international branding expert, a technology futurist, and the CEO of Thulium. She was named the #1 Most Influential Woman in MarTech by B2B Marketing, and ranked by LeadTail as the 3rd most mentioned person on Twitter by CMOs. THIS EPISODE IS PERFECT FOR… anyone intrigued by the potential AI has to revolutionize the future of commerce. TODAY'S MAIN MESSAGE… people have changed, expectations have changed, and the future of retail, artificial intelligence, and customer success is changing daily. WHAT I LOVE MOST… how Tamara fits marketing, AI, customer experience, and 3D-printed shoes into one conversation! It's fascinating how all of these components fit together. Running Time: 33:15 Subscribe on iTunes Find Tiffani on Social Media: Facebook Twitter LinkedIn Find Tamara on Social Media: Website LinkedIn Twitter Facebook

Welcome to the What's Next! Podcast with Tiffani Bova. This week I'm thrilled to bring you an episode of What's Next! Podcast with Nick Sonnenberg. Nick Sonnenberg is an entrepreneur, WSJ Bestselling Author, Inc. columnist, and guest lecturer at Columbia University. He's the Founder and CEO of Leverage, a leading operational efficiency consultancy that helps companies implement the CPR Business Efficiency Framework defined in Nick's book, Come Up for Air. Before founding Leverage, Nick spent eight years working as a high-frequency trader on Wall Street, where he developed a love for efficiency. THIS EPISODE IS PERFECT FOR… leaders who want to pinpoint areas of inefficiency in their organizations. TODAY'S MAIN MESSAGE… the lack of organized systems and clear training on tools is a source of inefficiency for many companies but isn't something that is given much attention. Creating order across the organization creates valuable time - as much as an extra business day per week - for more focused and productive work. WHAT I LOVE MOST… Nick's strategy to view the time on a calendar like a heat map. Instead of doling out each hour equally, Nick suggests identifying which times are most productive and allocating those to the things that require the most brain power. Running Time: 27:40 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Nick Online: Official Website LinkedIn Instagram Nick's Book: Come Up for Air

Welcome to the What's Next! Podcast with Tiffani Bova. This week I'm thrilled to bring back a conversation of the What's Next! Podcast with Naomi Simson. Naomi has held corporate careers in marketing with Apple, IBM, Ansett and KPMG before founding RedBalloon, an online marketplace for experiences, in 2001. RedBalloon now sits within Big Red Group, which she co-founded in 2017. Naomi is known as an entrepreneur and business leader, and media commentator for business owners. She's a regular panelist on ABC The Drum and is a best-selling author, podcaster, and speaker. You might recognize her from Shark Tank Australia, where she was the 'Red Shark.' THIS EPISODE IS PERFECT FOR… anyone who wants a peek at what Naomi's life is like. After spending three days with her, I know I had to invite her to the show! TODAY'S MAIN MESSAGE… it's about doing your best work. It doesn't matter if you're starting a business in your 20s, in your 60s, or even if you're making a pivot in your current career. Naomi teaches how important it is that fear doesn't stop you. Look at the long journey ahead and take responsibility for the life you want. WHAT I LOVE MOST… Naomi's personal motto–if it's meant to be, it's up to me. This clearly spells out her work ethic, her personality, and the reason why she's a role model to so many. Three days with a Shark taught me to continually question and re-assess my roles. What can she teach you? Running Time: 34:47 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Naomi on Social: LinkedIn Facebook Twitter Instagram

Welcome to the What's Next! Podcast with Tiffani Bova. This week I'm thrilled to bring you an episode of What's Next! Podcast with Dr. Gabriella Rosen Kellerman Gabriella has served as Chief Product Officer and Chief Innovation Officer at BetterUp, head of BetterUp Labs, founding CEO of LifeLink, and an advisor to healthcare, coaching, and behavior change technology companies. Gabriella is trained in psychiatry and fMRI research and holds an MD with honors from Mount Sinai School of Medicine and a BA summa cum laude from Harvard University. Her work has been published and featured in The Atlantic, Harvard Business Review, Forbes, and many more. She is also the author of Tomorrowmind. THIS EPISODE IS PERFECT FOR… organizations seeking to foster greater resilience and creativity in their teams. TODAY'S MAIN MESSAGE… when the going gets tough, there's a natural inclination to retreat to our foxholes and safe places. Gabriella suggests we can prepare for these moments by learning and teaching our teams skills for resilience. The result is a powerful trickle effect: resilient leaders encourage resilient employees, and resilient employees create a competitive advantage for the organization. WHAT I LOVE MOST… the path before us does not revolve around any one single change. It's not about a pandemic or recession. The work to be done is preparing for the entire body of challenges rather than reactively responding to each one that we encounter. Running Time: 26:07 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Gabriella Online: Official Website LinkedIn Instagram Gabriella's Book: Tomorrowmind

Welcome to the What's Next! podcast with Tiffani Bova. This week I am thrilled to be bring back an insightful conversation I had with Raja Rajamannar! For this special episode, I'm sharing my February, 12th LinkedIn Live chat with the Chief Marketing & Communications Officer for Mastercard, and President of the company's healthcare business. Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 "World's Most Influential CMOs" by Forbes, top 10 "World's Most Innovative CMOs" by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. ​​​ THIS EPISODE IS PERFECT FOR… anyone developing a career in marketing, anyone seeking to understand how rapidly marketing is evolving, and anyone wanting to know how to get ready for this dramatic shift. TODAY'S MAIN MESSAGE… Raja shares his own journey as well as his insight on how technology has continually evolved in the last several decades and how marketing has had to change with it, evolving through four significant stages. What happens next in the fifth stage, or Fifth Paradigm as he puts it, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. Raja shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. ​​WHAT I LOVE MOST… Raja's assertion that trust will be one of the biggest differentiators between brands, and that the key to trust will be to demonstrate your purpose and belief in it, and then boldly and consistently act with purpose to earn that trust!​ Running time: 33:47 Subscribe on iTunes Find Tiffani on Social: ​ Facebook Twitter LinkedIn Instagram Find Raja Online: LinkedIn Twitter Instagram Raja's Book: Quantum Marketing

Welcome to the What's Next! Podcast with Tiffani Bova. This week I'm excited to bring you an episode of What's Next! Podcast with a dear friend of mine, Laura Gassner Otting. For this episode, I'm sharing my February 22nd LinkedIn Live chat with Laura as we dive into the tricky territory that lies between success and happiness. Laura Gassner Otting's rebellious and entrepreneurial edge has been well-honed over a 25-year career that started when she dropped out of law school to join an unknown southern governor's presidential campaign, and ended up as a Presidential Appointee in Bill Clinton's White House, where she helped shape AmeriCorps. She left a leadership role as the youngest Vice President at a nationally respected search firm when she realized that her boss's definition of success didn't align with hers and, instead, founded and ran one of the fastest-growing search firms in the country. In 2015, Laura sold that firm to the team who helped her build it and since that time, has appeared regularly on Good Morning America and the TODAY Show. Laura's writing has been seen in Harvard Business Review, Forbes, HR Magazine. Laura is the author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, Mission-Driven: Moving from Profit to Purpose, and is soon to release Wonderhell. THIS EPISODE IS PERFECT FOR… anybody trying to make sense of the emotion-filled limbo that lives between success and happiness. TODAY'S MAIN MESSAGE… success can bring complicated emotions. On the one hand, it's exhilarating. On the other hand, we tend to quickly jump to the next goal and become overwhelmed or stressed about the rising challenge of the next steps. Laura explains how to navigate the "wonderhell" of this tension and find happiness in the process. WHAT I LOVE MOST… the idea of being a student of the process. Approaching big moments with openness to learn gives us a great awareness of the wonder and possibilities around us. Running time: 29:00 Subscribe on iTunes Check out the LinkedIn Live Chat Find Tiffani on Social: Facebook Twitter LinkedIn Find Laura Online: Official Website Twitter LinkedIn Laura's Book: Wonderhell Laura's HBR Article: Are You Pursuing Your Vision of Career Success — or Someone Else's?