What's Next! with Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m bringing back an episode with the wonderful Cindy Gallop. Cindy has over 30 years of experience in brand-building, marketing, and advertising. Cindy took a risk when she entered advertising, and she hasn’t stopped taking them since. In 1998 she moved from the UK to New York and began building one of the fastest-growing agencies in Europe’s US branch, the New York office of Bartle Bogle Hegarty (BBH). Four years later, BBH US was named Ad Week’s Eastern Agency of the Year, and in 2003 Cindy was named Advertising Woman of the Year.  In 2005 she resigned as Chairman of BBH to pursue other projects. She continues to work in advertising and marketing, but is also tending to other fascinating projects of her own as well. At TED 2009, she launched MakeLoveNotPorn, she is the founder and CEO of IfWeRanTheWorld, a co-action software that enables brands to implement the business model of the future: Shared Values + Shared Action = Shared Profit (financial and social).    THIS EPISODE IS PERFECT FOR… marketers and anyone on a mission to bring more diversity to their organization and brand, and those interested in learning more about the final marketing frontier!   TODAY’S MAIN MESSAGE… Cindy Gallop takes us on a journey through the history of advertising and how we can be more mindful of inclusion and being more diverse moving forward. She also tackles the uncomfortable but necessary topics we simply aren’t addressing and the importance of the final marketing (in her mind) frontier: sex. Cindy is fearless and thoughtful on the topic and presents compelling evidence on the importance of being more willing to take risks when it comes to advertising and sex.   WHAT I LOVE MOST… Cindy opens up a dialogue that will make us uncomfortable and get us thinking about all of the opportunities yet to be explored in marketing, as well as thinking critically from a health and wellness perspective.   Running time: 34:43   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Cindy Online: LinkedIn Facebook   Cindy’s Websites: Cindy's Website Make Love Not Porn   Cindy's TED Talk  

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the honor and pleasure of welcoming Caroline Adams Miller to the show today.    For over three decades, Caroline has been a pioneer with her groundbreaking work in the science of goal setting, grit, happiness, and success. She is recognized as one of the world’s leading optimistic psychology experts. She is the author of nine books but we’re here to discuss her most recent book, Big Goals.   THIS EPISODE IS PERFECT FOR… anyone who wants to set bigger, more meaningful goals and follow through with success.   TODAY'S MAIN MESSAGE… most people approach goal setting the wrong way—relying on outdated methods, setting goals that are too small, or giving up too soon. Caroline Adams Miller shares why the science of goal setting is crucial for success and proposes new strategies to push past mediocrity and create a more fulfilling life.   KEY TAKEAWAYS: Meaningful goals should challenge you and push you outside your comfort zone. The best goals align with what you won’t regret pursuing later in life. Learning goals require patience and time, while performance goals demand high standards of excellence. Who you surround yourself with can determine your success—seek out supporters, not frenemies. Goal-setting isn’t about quick wins; it’s about creating long-term strategies for success.   WHAT I LOVE MOST…Caroline’s insight that true goal setting isn’t just about ambition—it’s about meaning. The goals that truly change our lives are the ones that challenge us, push us forward, and align with what we’ll be proud of in the long run.   Running Time: 25:53    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Caroline Online: LinkedIn   Caroline’s Book: Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life

This discussion features Daniel Marcos, Co-founder and CEO of Gazelles Growth Institute, who is dedicated to helping entrepreneurs scale their businesses. He emphasizes that growth is a decision that requires careful planning and discipline. Key topics include the four stages of growth, the critical mindset needed for entrepreneurs, and the importance of empowering teams. Marcos shares personal anecdotes about leadership challenges, illustrating the balance between opportunity and strategic focus in business success.

Christoph Senn, an adjunct professor at INSEAD and co-director of their Marketing & Sales Excellence Initiative, discusses transformative sales strategies. He emphasizes the importance of aligning with customer strategies instead of just pitching products. Christoph introduces the 'Triple Fit Strategy,' advocating for long-term relationships and effective engagement. He also highlights how integrating short-term and long-term goals can drive sustainable success and the need for transparency in sales to build trust and enhance value.

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the honor and pleasure of welcoming Topaz Adizes to the show today.    He is an Emmy Award-winning writer, director, and experience design architect. He is an Edmund Hillary fellow and Sundance/Skoll Stories of Change fellow. His works have been selected to Cannes, Sundance, IDFA, and SXSW; featured in New Yorker magazine, Vanity Fair, and so much else. He has garnered an Emmy for new approaches to documentary and two World Press Photo awards for immersive storytelling. But what I'm here today to talk to him about is his new book called 12 Questions for Love.    THIS EPISODE IS PERFECT FOR…anyone looking to build stronger relationships—at work or in life—through the power of better questions.   TODAY’S MAIN MESSAGE…we often focus on having the right answers, but real connection comes from asking the right questions. Topaz Adizes has spent over a decade studying human connection, guiding more than 1,200 pairs of people through transformative conversations. In this episode, he shares how the way we ask questions can strengthen workplace culture, improve team dynamics, and create more meaningful personal relationships. By shifting our approach—from looking for the “right” answer to fostering authentic dialogue—we unlock deeper understanding, trust, and collaboration.   KEY TAKEAWAYS… The best conversations start with thoughtful, well-constructed questions. Shifting from binary to open-ended questions leads to richer, more meaningful responses. A strong workplace culture starts with intentional communication and connection. Small shifts in how we structure meetings can make them more productive and engaging. Great leaders aren’t just problem-solvers—they’re great guides who know how to ask the right questions.   WHAT I LOVE MOST…Topaz’s insight on the power of well-constructed questions. His technique to ask open-ended, connective, and intentional questions creates space for deeper conversations, whether at work or in personal relationships.   Running Time: 31:43    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Topaz Online: LinkedIn  Website   Topaz’s Book:  12 Questions for Love: A Guide to Intimate Conversations and Deeper Relationships

Welcome to the What's Next! Podcast with Tiffani Bova.     This week I’m eager to replay a conversation with Bill Wooditch. Bill is the founder and CEO of Wooditch Enterprises. He works with Fortune 500 companies like AIG, Old Republic, Zurich, and Bank of America to improve their sales and leadership. He appeared regularly on Steve Harvey’s “Act Like a Success” show and has also appeared on CNBC, Fox, and CBS. He has written for Inc., New York Daily News, and the American Management Association.   THIS EPISODE IS PERFECT FOR… anyone who wants to succeed and learn how to use their indispensable failures to get there faster!   TODAY’S MAIN MESSAGE…..it’s the serious student of success that treats failure as the indispensable teacher. Unless you’re able to first move through the pains of rejection and the fear of the attempt, you will not be able to move forward to create the lifestyle you dream of. The key here is to be dispassionate about failure and check your irrational fears, ego, and the fear of losing prestige because this can paralyze your progress. Bill shares some wisdom and strategies for addressing fear, failure, and the pursuit of success.   WHAT I LOVE MOST… it’s a pleasure to have someone on the What’s Next! Podcast who talks about fear of failure and having the courage and fortitude to lean into the kind of discomfort that leads to success.    Running time: 32:34   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Bill Online: LinkedIn Website   Bill’s Books: Fail More Always Forward

Christian Terwiesch, a Professor at Wharton’s Operations and Information Management department, dives into the dynamics of innovation and customer engagement. He discusses the concept of innovation tournaments, likening them to talent shows, and emphasizes the need for structured creativity in organizations. The conversation also highlights the crucial role of trust in customer relationships, especially around data sharing. Additionally, Terwiesch explores emerging business models in sectors like healthcare and education, advocating for continuous connection with customers to enhance their experiences.

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I have the wonderful pleasure of welcoming two guests. The first is Wes Adams. He is the founder and CEO of SV Consulting Group. He has led teams that were recognized as one of Fast Company's most innovative brands, won multiple Webby Awards, and received two James Beard Award nominations. Also joining him is Tamara Myles. She is a consultant and an international speaker with over two decades of experience helping leaders improve business performance. She is a professor at Boston College and an instructor at the University of Pennsylvania and author of The Secret to Peak Productivity. But the reason they're here today is because they have a new book coming out called Meaningful Work.   THIS EPISODE IS PERFECT FOR… leaders and managers looking for actionable ways to create more meaningful and fulfilling workplaces.   TODAY’S MAIN MESSAGE… research shows that finding meaning at work is the single most important factor in creating fulfilled, high-performing teams. In this conversation, Wes and Tamara explore how leaders can foster environments where employees feel a sense of purpose and impact. They share a simple yet transformative framework—community, contribution, and challenge—that helps align individual fulfillment with organizational success.    KEY TAKEAWAYS… Meaning happens in moments. Paying attention to details can go a long way. Creating community at work starts with authentic connections and showing genuine care for colleagues. Recognizing the contribution of employees strengthens engagement and enhances performance. Meaningful work is not just beneficial for individuals but drives long-term organizational success.   WHAT I LOVE MOST… these three simple but powerful questions for leaders: Did I connect with someone today? How did my work have a positive impact? Did I learn something new today? These reflections inspire actionable steps toward more meaningful work environments.    Running Time: 23:57   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Wes Online: LinkedIn    Find Tamara Online: LinkedIn    Wes and Tamara’s Book:  Meaningful Work: How to Ignite Passion and Performance in Every Employee  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m reflecting on a conversation with Heather Monahan that I think is valuable to everyone, no exceptions! Heather is a best-selling author, keynote speaker, entrepreneur, and founder of Boss In Heels. As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018. Heather is a confidence expert and her book Confidence Creator shot to #1 on Amazon’s Business Biographies and Business Motivation list the first week it debuted on Amazon, and her show “Creating Confidence with Heather Monahan” can be found on Apple podcasts.    THIS EPISODE IS PERFECT FOR… anyone who wants to reach his or her full potential and needs that important confidence boost!    TODAY’S MAIN MESSAGE… take ownership of your mental platform and be intentional about the tape you run repeatedly in your head. Confidence is the key to unlocking your full potential, and that confident mindset starts with you. It starts by developing that confidence skill through discipline and frequency. When that confidence muscle is strong, scary does not mean freeze, it means go faster. So, take action! Major action is the catalyst that accelerates the confidence growth cycle. There are many paths to confidence, but not all the steps along those paths are created equal, and the bigger the risk, the bigger the confidence reward. Stop letting self-limiting beliefs and fear tell you you’re stuck. No excuses. Just take action!    WHAT  I  LOVE  MOST… Heather has no shortage of passion for building confidence, taking risks, “firing your villains,” and making the big decisions that will lead you where you need to be and doing what you love!    Running Time: 30:03     Subscribe on iTunes    Find Tiffani Online: LinkedIn Facebook X    Find Heather Online: LinkedIn    Heather’s Book:  Creating Confidence

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I have two amazing guests on the show. The first is Bob Moesta. He is a founder, maker, innovator, speaker, and professor. He is the president and founder of the Rewired Group, as well as an adjunct lecturer at the Kellogg School of Management at Northwestern and a research fellow at the Clayton Christensen Institute. But what I love most about him is he co-created the famous Jobs to Be Done theory, which I use in almost every keynote I have. Alongside Bob, and not to be outshined by any stretch, is Michael Horn who strives to create a world in which all individuals can build their passions, fulfill their potential, and live a life of purpose. He is the co-founder of and a distinguished fellow at the Clayton Christensen Institute, a nonprofit think tank. He also teaches at Harvard Graduate School of Education.    THIS EPISODE IS PERFECT FOR…anyone navigating career decisions, seeking purpose, or looking for strategies to make meaningful progress in their work.   TODAY’S MAIN MESSAGE…making career moves isn’t just about finding the next big opportunity—it’s about aligning your work with your values, energy, and aspirations. In this conversation, Bob and Michael discuss how to evaluate your current situation, identify opportunities for growth, and take steps toward a more fulfilling career.    KEY TAKEAWAYS: Align your career with what energizes and fulfills you. Evaluate your current role to identify opportunities for growth. Instead of making a person fit the work, make the work fit a person’s strengths.   Thoughtful career moves start with clarity about your values and goals.   WHAT I LOVE MOST…Bob and Michael’s insight that career fulfillment doesn’t always mean a big leap—it can come from small, intentional changes that better align your work with your strengths and aspirations.   Running Time: 31:03   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Michael Online: LinkedIn   Find Bob Online: LinkedIn   Michael and Bob’s Book:  Job Moves: 9 Steps for Making Progress in Your Career   Job Moves Assessment