What's Next! with Tiffani Bova RELOAD: Doing Good, Embracing Discomfort, and the Final Marketing Frontier with Cindy Gallop
Welcome to the What's Next! Podcast with Tiffani Bova.
This week I’m bringing back an episode with the wonderful Cindy Gallop. Cindy has over 30 years of experience in brand-building, marketing, and advertising. Cindy took a risk when she entered advertising, and she hasn’t stopped taking them since. In 1998 she moved from the UK to New York and began building one of the fastest-growing agencies in Europe’s US branch, the New York office of Bartle Bogle Hegarty (BBH). Four years later, BBH US was named Ad Week’s Eastern Agency of the Year, and in 2003 Cindy was named Advertising Woman of the Year. In 2005 she resigned as Chairman of BBH to pursue other projects. She continues to work in advertising and marketing, but is also tending to other fascinating projects of her own as well. At TED 2009, she launched MakeLoveNotPorn, she is the founder and CEO of IfWeRanTheWorld, a co-action software that enables brands to implement the business model of the future: Shared Values + Shared Action = Shared Profit (financial and social).
THIS EPISODE IS PERFECT FOR… marketers and anyone on a mission to bring more diversity to their organization and brand, and those interested in learning more about the final marketing frontier!
TODAY’S MAIN MESSAGE… Cindy Gallop takes us on a journey through the history of advertising and how we can be more mindful of inclusion and being more diverse moving forward. She also tackles the uncomfortable but necessary topics we simply aren’t addressing and the importance of the final marketing (in her mind) frontier: sex. Cindy is fearless and thoughtful on the topic and presents compelling evidence on the importance of being more willing to take risks when it comes to advertising and sex.
WHAT I LOVE MOST… Cindy opens up a dialogue that will make us uncomfortable and get us thinking about all of the opportunities yet to be explored in marketing, as well as thinking critically from a health and wellness perspective.
Running time: 34:43
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