

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Sep 11, 2023 • 8min
Hacking Engagement With TwitterX Ads
E68: People are converting from my TwitterX ads after the campaigns have stopped. This got me thinking... people are already sharing my ads while they are running; how can I increase this? Engagement hacking is one of the most fascinating areas of the Internet, and TwitterX ads give me a huge canvas to paint on.

Sep 10, 2023 • 11min
The Creator of Adventure Time Hates Me
E67: It's a simple lesson - don't get angry, don't be arrogant. If there's somebody you don't like, ignore them. But it's a hard lesson. And the only way to learn it is to make mistakes. While I often talk about networking wins I've had, and how I've done them, networking losses are also important to discuss. So, in today's show, I discuss one of the biggest losses you can make: burning a bridge.

Sep 9, 2023 • 11min
The Celebrity Birthday Party I Went to 2 Nights Ago
E66: 12 years ago my friend was a struggling actor serving wine at events to make money. Two nights ago he rented out a top NYC rooftop club with an open bar and celebrity performances. This is that story.

Sep 8, 2023 • 15min
I'm on a New Level - I Have One of the Most Popular Websites in the World
E65: TwitterX ads are even better than I thought. They put my websites into the top 1,000,000 most popular websites in the world. This has unlocked all sorts of superpowers for me, the least of which is access to Help A Reporter - one of my favorite marketing tools.

Sep 7, 2023 • 17min
The Shocking Marketing Secret I Learned While Living in Belarus
E64: I never expected to learn such an impactful marketing secret during my stay in Belarus in 2019. + I saw Casey Neistat this morning!

Sep 6, 2023 • 10min
How I Started Threads With Jason Calacanis, Fred Wilson, Naval Ravikant, Mark Pincus, and More
E63: A press and email trick you can use for getting in touch with influential investors. Here's how I started email threads with Jason Calacanis, Fred Wilson, Naval Ravikant, Mark Pincus, and Tekin Salimi.

Sep 5, 2023 • 25min
Forbes Executive Director Reveals How He Got Kim Kardashian on His Podcast at 16 Years Old
E62: Brett Cohen, Executive Director of Events at Forbes, comes onto the show to talk about a podcast he had 15 years ago. Long ago, at 16 years old, Brett was one of the first podcasters. With possibly less than 100 listeners per episode and no brand recognition, he managed to get Kim Kardashian, Jimmy Fallon, Paris Hilton, and others as guests. He shares exactly how he did this and how you can still do it today.

Sep 4, 2023 • 16min
Can't Sleep. The Greatest TikTok Ever.
Explore the most insane TikTok hack that pays for itself and earns millions. Learn about leveraging the video format for brand promotion and gaining popularity. Create engaging TikTok content using unique city planning facts and an AI-generated voice. Discover how to generate revenue on TikTok through ad reads and creating a funnel. Monetize content by creating your own product and interviewing high-profile guests.

Sep 4, 2023 • 19min
This TikTok Channel Makes 2.7 Million Dollars a Year
This podcast discusses a TikTok channel that has the potential to make over $2 million per year. They analyze the revenue sources, including ad revenue and affiliate partnerships. The channel uses AI narration and captivating videos to monetize. They also explore the strategy of using your face to generate ad revenue. Overall, it's an inspiring and informative episode.

Sep 2, 2023 • 16min
What I Learned From Almost Getting a TV Show
E59: The TikTok I thought of on yesterday's episode just passed 100k views. + Why TwitterX will win. + What I learned from almost getting a TV show 11 years ago.


