The Hitstreak

Episode 180 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by TWO incredible people. The Co-Founder of Sense Development, Marketing and Sales Expert, Entrepreneur, and Business Strategist, Clayton Geiser AND the Owner of Charge Forward Solutions, Business Coach, Host of the Charge Forward Podcast, and Guinness World Record Holder, Jim Cripps!Episode in a Glance:Check it out! In this episode, Clayton Geyser, Jim Cripps, and I discuss the evolving landscape of data strategy and its critical role in business success. We dive into the evolution of choice in data and how data management has transformed client engagement. We emphasize the importance of building relationships over transactions and the need for unique leads in business growth. Finally, we go into the fact that successful marketing requires understanding customer needs and being intentional in outreach efforts.Key Points:- Fresh tactics are essential for modern data strategies.- Understanding customer data is key to engagement.- Automation increases the need for vast data volumes.- Data strategies must evolve with market changes.- Targeting specific demographics enhances lead quality.- Understanding the size of your market is essential for growth.- Building relationships is key for long-term success.About our guests: Clayton Geiser is an entrepreneur, marketing strategist, and sales expert with a proven track record of driving business growth. As co-founder of Sense Development LLC, he helps companies maximize marketing investments, optimize sales pipelines, and execute high-impact strategies.A former Marine, Clayton brings a strong work ethic and results-driven mindset, making him a trusted advisor for executives and sales teams. Outside of business, he values time with his girlfriend, Lisa, their blended family, and his daughter, Sophia, who remains his greatest motivation.Follow and contact:Instagram: @claygeiswww.sensecustom.comJim Cripps is a seasoned business coach and dynamic leader with over two decades of experience in driving growth and inspiring high performance. He transformed a company from $6 million to over $100 million in annual revenue and led a team of nearly 500 people, earning back-to-back recognition as Nashville Business Journal’s Fastest-Growing Company. Jim values the relationships he's built and believes success is amplified by the people around you, including collaborators like Randy Huth and Nick Hiter. Jim’s personal achievements include holding a Guinness World Record for bowling backwards. His insights into success emphasize the importance of strong partnerships, both in business and personal life.Follow and contact:Instagram: @chargeforwardpodcast | @jim_crippschargeforwardsolutions.com/podcastSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

Episode 179 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the Founder of Satisfied Life, a successful author, speaker, and entrepreneur, Alex Peykoff!Episode in a Glance:Check it out! In this episode, Alex and I delve into the profound influence of family, particularly the lessons learned from parental relationships. We explore the importance of emotional vulnerability, the impact of social media on youth, and the necessity of being emotionally present in relationships. Our discussion also touches on finding gratitude in adversity, the significance of connection, and the lessons learned from loss. Tune in as we emphasize the value of time and memories, the dynamics of family legacy, and the challenges of emotional debt. Ultimately, the conversation highlights the importance of teaching resilience and overcoming fear in both parenting and personal growth. Alex and I also explore the importance of embracing failure as a learning tool, the motivation behind personal growth, and the impact one can have on others. The episode imparts the significance of perspective, resilience, and time management, emphasizing the need for accountability and self-reflection. The conversation finally highlights the importance of positivity, humor, and the journey of self-discovery, culminating in a discussion about the Satisfied Life Foundation and its mission to help teens facing challenges.Key Points:- The influence of family shapes our values and beliefs.- Emotional vulnerability can be a source of strength.- Social media can distort perceptions of self-worth.- Being emotionally present is crucial for meaningful relationships.- Gratitude can transform our perspective on adversity.- Connection is essential for mental well-being.- Loss can lead to profound personal growth and resilience.- Family dynamics play a significant role in personal development.- People need to let their kids fail to learn.- Perspective is key to overcoming challenges.- Time management is crucial for success.- Accountability is essential for personal growth.- Self-discovery is a continuous journey.- Asking for help fosters connection.About our guest: Alex Peykoff, founder of Satisfied Life, grew up watching his father and brother build Niagara Bottling into the world’s largest privately owned bottling company. Despite wealth, influence, and success, he felt empty—“rich on paper, poor in life.”Realizing true fulfillment goes beyond financial success, Alex now helps high achievers find purpose through live events, coaching, and masterminds. A successful author, speaker, and entrepreneur, he credits two mentors—and his daughter, Mia—for his transformation.Born in Newport Beach and a Chapman University graduate, he also leads the Satisfied Life Foundation, supporting teens overcoming trauma.Follow and contact:Instagram: @alexpeykoffalexpeykoff.comSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

Episode 178 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by TEDx Speaker, PGA Professional, Podcaster, and Author, Virgil Herring!Episode in a Glance:Check it out! In this episode, Virgil Herring shares his journey from being a golf professional to a renowned TEDx speaker and coach. He discusses the five non-negotiables for success, the impact of his TEDx talk, and the importance of resilience and adaptability in overcoming personal struggles. The conversation emphasizes the significance of a growth mindset and the championship process, encapsulated in the acronym 'G.E.T. A. P.E.A.R.' Herring's insights on navigating life's challenges and the power of networking provide valuable lessons for listeners. Virgil and I also delve into the emotional aspects of golf and business, emphasizing again the importance of resilience, preparation, and adaptability. We explore how competition with oneself can lead to personal growth and improvement. The episode also touches on the evolution of golf through technology and new formats, as well as a unique wine event Virgil hosts that fosters human connection and storytelling. We highlight the significance of building relationships and the joy of sharing experiences, ultimately encouraging listeners to strive for continuous improvement in their personal and professional lives.Key Points:- Touching people's hearts is crucial for leadership.- Life will hit you hard; resilience is key.- Your network is your net worth.- Adapting to change is essential for survival.- Emotional responses can hinder decision-making.- Every challenge is an opportunity for growth.- Preparation and adaptability are key to success.- Competing with oneself leads to personal growth.- Human connection is essential for fulfillment.- Engaging in fun activities can lead to better business relationships.- Continuous improvement is a lifelong journey.- There are no limits to how good one can be.About our guest: Virgil Herring is a PGA Professional whose coaching career has earned him numerous accolades, including being named INPGA Teacher of the Year in 2003 and 2015. He has coached two PGA Tour winners, six National Champions, and three players who reached #1 in the NCAA. In 2019, he led Ensworth to its first-ever TSSAA championship and has helped 138 junior golfers earn over $11 million in scholarships. A three-time best-selling author (The Golf Journal, Elevated, and Excavated), Virgil is also the host of two popular podcasts (Elevated and On The Virg). He is a former Golf Channel Academy coach and currently serves as a Golf Analyst for NewsChannel 5 WSMV-TV in Nashville. In August 2023, he was a featured speaker at TEDxOldHickory. Virgil is passionate about helping people achieve their goals—both on and off the course—through mentorship, coaching, and personal development.Follow and contact:Instagram: @virgil.herringvirgilherring.comSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

Episode 177 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the Founder of Vine Christian Academy, Amanda Auer!Episode in a Glance:Check it out! In this episode, Amanda Auer discusses her journey in founding Vine Christian Academy, a hybrid school that combines homeschooling with classroom education. We highlight the importance of personalized education, parental involvement, and the role of faith in the learning process. Amanda shares insights on the growth of the school, the value of time in education, and the community impact of their approach to learning. Rhiannon and Amanda emphasize the unique needs of each family and the importance of creating a supportive educational environment. Amanda teaches about the importance of community in education, the challenges and opportunities in homeschooling, and the innovative approaches her academy is taking to serve families. She emphasizes collaborative leadership, the need for adaptability in decision-making, and the significance of extracurricular activities, particularly sports, for homeschoolers. Amanda also shares insights on the growth of the Vineyard program and the importance of maintaining quality while expanding opportunities for students.Key Points:- The importance of personalized education for different learning styles.- Hybrid schooling offers flexibility and parental involvement.- Time management is crucial for student success and personal development.- Parental accountability enhances the educational experience.- Faith-based education fosters a strong community and values.- Mentorship is a key component of the educational approach.- Collaborative leadership is key to effective decision-making.- Feedback from parents is crucial for curriculum development.- Community engagement is essential for school growth.- The Vineyard program offers a unique homeschooling option.- Sports opportunities for homeschoolers are expanding.- Community and academics should go hand in hand.- It's important to support families in their educational journeys.About our guest: Amanda is a multi-faceted mom of 4 children, the founder of Vine Christian Academy (a faith-based hybrid program serving over 600 students in Williamson County, Tennessee), and a devoted musician's wife. Her rich story of faith includes walking the path of motherhood through both medical crisis and domestic adoption through kinship care. As a long-time homeschooler, Amanda believes deeply in the value of character training as a core piece of each family's educational path - something that homeschooling has offered for her 9 years of practice in it. She shares openly through each season she walks on her instagram, penning heartfelt posts geared toward connection for all the lives she's already lived - and the ones He has coming for her.Follow and contact:Instagram: ⁠@amandaauer⁠⁠https://www.vinechristian.com/⁠Subscribe to Nick's top-rated podcast The Hitstreak on Youtube:⁠ ⁠https://www.youtube.com/NickHite⁠r⁠Follow and Rate us on Spotify:⁠⁠https://spotify.com/NickHiter⁠⁠Follow and Rate us on Apple Podcast:⁠⁠https://podcasts.apple.com/NickHiter⁠⁠Follow and Rate us on iHeartRadio:⁠⁠https://www.iheart.com/NickHiter⁠

Episode 176 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by Public Speaker, Author, Philanthropist, Entrepreneur, and Real Estate Broker, Gerard Bullock!Episode in a Glance:Check it out! In this episode, Gerard Bullock and I explore the intricate balance between family life and professional success. We discuss the importance of accountability in leadership roles, the dynamics of a supportive family, and the strategies that have led to our collective achievements. Gerard shares insights into managing time effectively, the innovative approach to the daycare industry, and the significance of encouraging positive choices in parenting. Our conversation emphasizes the value of hard work, prioritization, and the courage to embrace challenges, all while maintaining strong family bonds. Throughout the episode, Gerard and I delve into the themes of leadership, personal growth, and the challenges of navigating corporate culture. We end the episode by touching on the significance of accountability and the value of sharing experiences through keynote speaking.Key Points: - Family dynamics play a crucial role in personal success.- Time management is essential for balancing work and family.- Encouragement and accountability are key in parenting.- Innovative approaches can redefine traditional industries.- Prioritizing family time can lead to greater overall success.- Hard work and dedication are foundational to achievement.- Personal growth often comes from shared family experiences.- Learning from mistakes is crucial in all environments.- Tough love in management can lead to better accountability.- Transitioning careers often involves taking risks for personal growth.- Understanding the real estate market requires awareness of timing and personal readiness.- Keynote speaking can be a platform for sharing valuable life lessons.- Facing challenges head-on is essential for personal and professional development.- Every day is an opportunity to improve and be better than yesterday.- Short-term solutions won’t address long-term problems effectively.About our guest: Gerard Bullock is a proven leader, entrepreneur, and community advocate. A University of Maryland graduate, he began his career at UPS before joining Under Armour as Head of North American Distribution. In Mt. Juliet, he launched a 1.3-million-square-foot distribution center, creating 1,000 jobs and managing a $58 million payroll. In 2018, Gerard transitioned to entrepreneurship, founding a residential real estate firm and co-launching MeTime Drop-In Childcare with his wife, Sara. With multiple locations and expansion plans in Nashville, he is also a top real estate broker specializing in residential and industrial developments. A podcaster and author, he ranks among Nashville's leading agencies. Gerard serves as board secretary for Ensworth School and supports causes like Second Harvest Food Bank. He previously led the Mt. Juliet Chamber of Commerce and Planning Commission. A member of Leadership Nashville’s Class of 2025 and a Rotarian, Gerard balances his career with family life, cheering on his four athletic children and enjoying biking, hiking, and grilling.Follow and contact:Instagram: @bullockgerardgerardbullock.comSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate

Episode 175 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by an Oppositional Defiant Innovator, and The Architect and Designer Of The Root Brands, Clayton Thomas!Episode in a Glance:In this episode, Clayton and I explore themes of self-discovery, authenticity, and the importance of understanding one's position and purpose in life. We discuss the impact of nootropics on brain function and wellness, emphasizing the role of intention in health. We also touch on the spectrum of abilities, the significance of trust in relationships and business, and the journey of self-discovery and spirituality. Clayton and I highlight the importance of marketing and influence in business, advocating for a focus on genuine connections and value creation. We also touch on health and nutrition, the impact of beliefs on personal growth, and the journey of redemption. Tune in as the conversation encourages listeners to embrace new information to change their beliefs and improve their lives. We end the episode touching on the unique impact individuals can have in the marketplace and the responsibility of entrepreneurs to address societal issues as we delve into the importance of taking personal responsibility for our environment and choices.Key Points: - Authenticity is key to connecting with others.- Trust must be earned in relationships and business.- Investing in yourself is the most valuable investment you can make.- The journey of self-discovery is essential for spiritual growth.- It's essential to serve the community to build trust and loyalty.- Understanding the roots of health can lead to better choices.- Admitting when you're wrong is a sign of growth.- The journey of redemption is available to everyone.- Failing forward is essential for personal development.- Your environment can either forge you or break you.About our guest: Clayton is a seasoned professional with 45 years of experience in integrative health and performance, working with both humans and animals. Over the past two decades, his focus has shifted towards environmental toxicology, where he has become a recognized expert in understanding and mitigating the impacts of toxins on health and well-being. As an oppositional defiant innovator, Clayton has never been content with the status quo, constantly pushing the boundaries of conventional thinking to create breakthrough solutions. This drive has led him to become a pioneering force in the business world, where he has designed and architected The ROOT Brands—a unique social sharing platform that not only offers transformative  health solutions but also places an emphasis on rewarding a company’s most valuable asset: its people.Follow and contact:Instagram: @theclaythomastheclaytonthomas.comSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

Episode 174 of The Hitstreak, a podcast where we talk about anything and everything! This week we are joined by the Founder and CEO of Lightspeed VT, Author, and the Host of Dropping Bombs, Brad Lea! Episode in a Glance: In this powerful conversation, Brad and I delve into the importance of overcoming fear through knowledge, the power of confidence, and the authenticity required in sales. We discuss how mindset shapes success and the significance of personal branding and awareness in achieving one's goals. The episode emphasizes that success is subjective and encourages listeners to define it for themselves while embracing failure as a stepping stone to growth. In this conversation, we’re going to explore themes of aging, personal growth, authenticity in media, and the importance of mindset, skillset, and habits in achieving success. Brad and I discuss the significance of embracing change, the value of personal responsibility, and the impact of choices on one's life trajectory. The introduction of the 'Real Training' program is highlighted as a means to empower individuals to improve their lives and careers through practical skills and mindset shifts. Finally, Brad and I highlight the necessity of building a strong team to scale businesses and the significance of setting actionable goals for the future. Key Points: - Replace fear with knowledge to achieve success.- Mindset is crucial for overcoming obstacles.- Embrace failure as part of the journey to success.- Helping others is more valuable than selling to them.- Focus on what you can control: your mindset.- Practice is essential for building confidence.- Change is essential for personal growth.- Personal responsibility is key to achieving goals.- Happiness is a conscious choice we can make.- Success requires consistent personal development.- Building a team is crucial for scaling a business and achieving long-term success.- Action is the key to success; potential alone is not enough. About our guests: Brad Lea built LightSpeed VT into a multi-million dollar global tech company from scratch. As its founder and CEO, his vision led into lightspeed VT becoming the world's leading interactive training system - a system that he's proud to share with others. In addition to being CEO, Brad also hosts the top-rated podcast Dropping Bombs and is the author of the best-selling book, The Hard Way. Brad has helped numerous companies and individuals generate millions, including such heavy hitters as Tony Robbins, Zig Ziglar, Grant Cardone, Tom Hopkins, World Series Poker, Top Chef, Chase Bank, and many more. He’s also been featured in Forbes, The Huffington Post, Inc. Magazine, GCTV, and is a regular guest on several top-rated podcasts.Follow and contact:Instagram: ⁠@therealbradlea⁠⁠bradlea.com⁠Subscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/@NickHite⁠r Follow and Rate us on Spotify: ⁠https://open.spotify.com/show/61mf8Q1aa6qwj955krpTBt⁠ Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/us/podcast/the-hitstreak/id1589470829⁠ Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/podcast/269-the-hitstreak-151991440/⁠

Episode 173 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by a Former College Baseball Player, turned Yankees Assistant Hitting Coach and Baseball Developer, Casey Dykes!Episode in a Glance:In this engaging conversation, Casey Dykes, assistant hitting coach for the New York Yankees, shares his journey from being a D1 athlete to coaching at the highest level in baseball. He emphasizes the importance of listening, building relationships, and maintaining a strong team culture. Casey discusses the challenges of transitioning from player to coach, the significance of family, and the necessity of setting short-term goals. He highlights the role of self-care and discipline in achieving success and the impact of first impressions in the coaching world. In this conversation, Casey shares his journey from college coaching to professional baseball. He discusses the challenges and expectations that come with coaching at such a high level, the importance of mindset and preparation for athletes, and the lessons learned from his experiences. Dykes emphasizes the significance of adapting, and maintaining a focus on what truly matters in both sports and life.Key Points:- Listen more than you speak to learn from others.- Building relationships is crucial for success in any field.- Culture is a living organism that needs daily attention.- Every decision you make impacts your journey.- Confidence comes from consistent work and preparation.- Self-care is essential for maintaining high performance.- Short-term goals help in achieving long-term success.- Family support is vital in balancing work and personal life.- Embrace challenges to grow.- Being thrown into the fire can be the best way to learn.- Hitting in the big leagues involves dealing with failure.- Trusting your individual process is essential for success.About our guest: Casey Dykes, a Franklin, TN native, played baseball at Western Kentucky University, earning a degree in Sport Management and a master’s in Athletic Administration. After his playing career, he coached at WKU, Virginia Military Institute (VMI), and Indiana University, where he helped lead IU to a Big Ten title. Dykes then joined the New York Yankees organization, coaching at Double-A, Triple-A, and, since 2021, as an Assistant Hitting Coach in the MLB. In 2024, the Yankees led the league in home runs, walks, and runs. Dykes is married to Chaney, a former WKU basketball player, and they have three children.Follow and contact:Instagram: @caseydykes1https://www.mlb.com/yankeesSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: https://www.youtube.com/@NickHiterFollow and Rate us on Spotify: https://open.spotify.com/show/61mf8Q1aa6qwj955krpTBtFollow and Rate us on Apple Podcast: https://podcasts.apple.com/us/podcast/the-hitstreak/id1589470829Follow and Rate us on iHeartRadio: https://www.iheart.com/podcast/269-the-hitstreak-151991440/

Episode 172 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the Head Football Coach of MTSU’s Blue Raiders, Derek Mason, as well as, the President and Co-Founder of ALC, Brandon Jarnigan!Episode in a Glance:Check it out! Today's episode explores the evolving landscape of college athletics, particularly focusing on the impact of Name, Image, and Likeness (NIL) on student athletes. We highlight the partnership between MTSU and the Athlete Licensing Company (ALC) to create opportunities for athletes to monetize their personal brands while fostering community connections. Brandon, Derek, and I also delve into the challenges and opportunities presented by NIL, the importance of education for athletes and their families, and the future of college sports in this new era. Later on in the episode, we delve into the complexities of financial literacy for young athletes, the significance of intellectual property rights, and the burgeoning creator economy. Brandon and I discuss the importance of contracts and agreements in protecting athletes' interests, the future of NIL (Name, Image, Likeness) monetization, and the value of social media as a brand asset. Finally, we're also going to highlight the need for transparency and support for athletes navigating these new financial landscapes, culminating in a discussion about an upcoming event aimed at educating and empowering athletes and their families.Key Points:- The landscape of college football has changed significantly due to NIL.- Community engagement is crucial for college programs.- Understanding contracts and agreements is essential for athletes.- Athletes need to be aware of tax implications related to NIL income.- Building a strong personal brand can enhance an athlete's marketability.- Transparency in NIL agreements is vital for all parties involved.- The future of college sports will continue to evolve with NIL. - Financial literacy is crucial for young athletes.- Social media accounts are valuable brand assets.- Intellectual property rights must be protected.- The creator economy is rapidly growing and evolving.- Athletes need support in navigating monetization.- The upcoming event aims to educate athletes and families.About our guests: Derek Mason, with 30 years of collegiate coaching experience, is in his second season as head coach at Middle Tennessee, taking the helm on Dec. 6, 2023. Before MTSU, Mason worked as an SEC Network analyst in 2023 and served as defensive coordinator at Oklahoma State (2022) and Auburn (2021). From 2014-2020, Mason was Vanderbilt's head coach, leading the program to two bowl appearances and notable SEC victories, including over Tennessee and Georgia. At Vanderbilt, he also coached consensus All-American Zach Cunningham. A standout player at Northern Arizona, Mason graduated with a degree in criminal justice in 1993. He and his wife, LeighAnne, have two daughters, Makenzie and Sydney.Follow and contact:Instagram: @coachderekmason | @mt_fb | @mtathleticsgoblueraiders.comBrandon Jarnigan is President & Co-founder of ALC,  an NIL rights management company that delivers Strategic NIL Services and Technology to Universities, Student-Athletes and Licensees. ALC works with programs in the largest, most competitive athletic conferences, including the SEC, Big 10,ACC and Big 12.He is a finance executive with 20+ years of experience in finance & accounting. Brandon is a Nashville native and former collegiate athlete in track & field at Belmont University and holds an MBA from UNC-Chapel Hill. He resides in Nashville with

Episode 171 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the CEO and Founder of VIRALISH and Story House Media, Adley Kinsman!Episode in a Glance:In this engaging conversation, Adley and I discuss the intricacies of creating viral content and the importance of mastering retention in the first few seconds. We explore the journey of Adley Kinsman, CEO of Viralish, who shares her insights on organic social media marketing, overcoming initial fears of content creation, and the significance of a multi-platform strategy. The discussion emphasizes the need for a strong hook in content, the value of personal branding, and the importance of analyzing audience feedback to refine content strategies. We also go into the challenges and strategies of content creation and business coaching in the ever-evolving landscape of social media. Adley and I emphasize the importance of external perspectives, community building, and adapting to changes in algorithms. The conversation also touches on the significance of hiring the right people, the future of shoppable content, and the role of AI in content creation. Ultimately, tune in as we advocate for a fun and engaging approach to content while maintaining a focus on systems and repeatable success.Key Points:- 90% retention on the first six seconds is crucial.- Organic social media is the greatest wave of free advertising.- Starting content creation is often the hardest part.- Volume of content increases visibility and engagement.- Personal branding can significantly impact business success.- Experimenting with different content types is essential.- Analyzing audience feedback helps refine content strategies.- The hook is the most important part of any content.- Viral success is often about timing and relatability.- External perspectives are crucial for growth.- Hiring the right people is essential for success.- Adapting to social media changes is necessary to thrive.- Shoppable content is the future of marketing.- AI tools can assist but cannot replace creativity.- Rerunning successful content can maximize impact.- Continuous learning and adaptation are key to long-term success.About our guest: Adley is one of the most-viewed female producers & content suppliers in Facebook history, continuously averaging over 1 billion monthly views. She is the CEO and Founder of Story House Media and VIRALISH, a Creator collective based in Nashville, TN helping brands and creators integrate themselves into viral communities at scale.Having become one of the most sought-after experts in branded content distribution, Adley has designed campaigns for some of the world's leading corporations. Her expertise has been utilized in social campaigns for clients such as Land Rover, TikTok, Charmin, Airheads, Drumstick, Frito-Lay, Children’s Miracle Network, 1st Phorm, and more.Adley is also the host of a new songwriting reality competition show, ChartBreakers, airing Fall 2024. Beyond the screen, she has spoken on stages for Ad World, ManyChat, Dan Fleyshman, Pace Morby, Jen Gottlieb, Sean Kelley and more.Follow and contact:Instagram: @adleyhttps://viralish.com/Subscribe to Nick's top-rated podcast The Hitstreak on Youtube: https://www.youtube.com/@NickHiterFollow and Rate us on Spotify: https://open.spotify.com/show/61mf8Q1aa6qwj955krpTBtFollow and Rate us on Apple Podcast: https://podcasts.apple.com/us/podcast/the-hitstreak/id1589470829Follow and Rate us on iHeartRadio: https://www.iheart.com/podcast/269-the-hitstreak-151991440/