The Boss Code

Brian Wong, founder of RADII and author of The Tao of Alibaba, was the first American hire of Alibaba. Brian worked directly with Jack Ma and helped lead the company through its explosive growth to over 100,000 employees.In this Boss Code conversation, Brian shares the leadership principles, company culture, and personal values that shaped one of the most consequential Chinese companies to go global.Whether you’re a founder, executive, or simply figuring out your own path, Brian’s story will challenge your definition of success.

Tony, widely recognized as "Tony from LC Sign," is a Chinese marketing professional who has gained international fame for his viral TikTok videos for LC Sign, a company specializing in LED and neon signage. His unique sales approach involves using various accents, comedic skits, and pop culture references to make product showcases entertaining, which has resonated with a global audience and contributed to a notable increase in the company's customer base. He initially rose to fame through his viral Trump impersonation, which helped cement his place as a standout content creator.

In this episode of Boss Code, we sit down with Jordan Fisher, CEO and co-founder of Zehitomo — the platform that’s revolutionizing how local businesses in Japan connect with customers.Jordan shares the real story behind launching a startup in Japan as an outsider, why Japan’s small business economy was facing a crisis, and how Zehitomo is creating new opportunities for local service providers across the country.

Matt Wright is building a platform, Gaia, that lets anyone create their own autonomous AI agents using open-sourced large language model. In this episode, we dive deep into the future of AI agents, how they will disrupt industries, and why open-source is the only path to true innovation.

Meet Joseph Maier, a former US Green Beret who brought F45 Training to South Korea and turned it into a thriving franchise business. In this exclusive Boss Code interview, he shares how he spotted a rare opportunity, overcame cultural and operational challenges, and applied military discipline to succeed in one of the toughest business environments in the world.In this episode, you will learn:What it’s like starting a business in Korea as a foreignerHow franchising works behind the scenesThe mindset shift from war zones to entrepreneurshipThe rise of fitness culture in AsiaLessons from building F45 Korea from scratch

Ben Hu is the co-founder of Liulishuo, an AI-powered language learning platform that uses advanced speech recognition and adaptive learning technology. His work has helped make language education more personalized and accessible worldwide.

Nick Hsu is an AI algorithm engineer who was a founding team member of RedNote in its early startup days. In this episode, we discuss how the Chinese social media algorithms actually work.

Alex Blania is the Co-founder and CEO of Tools for Humanity, a multi-billion-dollar crypto startup pioneering the development of a global digital identity system utilizing iris scanning technology. Join us as we explore how Blania and his co-founder, Sam Altman, are reshaping the future of digital identity and authentication.

Naveen Jain is a contributor to the Tari Protocol, a platform redefining digital ownership through blockchain technology. Focused on empowering creators, enabling secure decentralized asset management, and offering easy mining on personal devices, Naveen is leading a transformative movement in the digital economy. Discover his mission to shape the future of digital innovation and creator rights.

Joojin Kim is a former corporate lawyer and the founder & CEO of Solutions for Our Climate (SFOC), an independent nonprofit organization that aims to accelerate effective climate action and energy transition in Asia. In this episode, we discuss the global climate crisis and delve into the pioneering experience of establishing a major climate NGO in Korea.