The Boss Code

Meet Joseph Maier, a former US Green Beret who brought F45 Training to South Korea and turned it into a thriving franchise business. In this exclusive Boss Code interview, he shares how he spotted a rare opportunity, overcame cultural and operational challenges, and applied military discipline to succeed in one of the toughest business environments in the world.In this episode, you will learn:What it’s like starting a business in Korea as a foreignerHow franchising works behind the scenesThe mindset shift from war zones to entrepreneurshipThe rise of fitness culture in AsiaLessons from building F45 Korea from scratch

Ben Hu is the co-founder of Liulishuo, an AI-powered language learning platform that uses advanced speech recognition and adaptive learning technology. His work has helped make language education more personalized and accessible worldwide.

Nick Hsu is an AI algorithm engineer who was a founding team member of RedNote in its early startup days. In this episode, we discuss how the Chinese social media algorithms actually work.

Alex Blania is the Co-founder and CEO of Tools for Humanity, a multi-billion-dollar crypto startup pioneering the development of a global digital identity system utilizing iris scanning technology. Join us as we explore how Blania and his co-founder, Sam Altman, are reshaping the future of digital identity and authentication.

Naveen Jain is a contributor to the Tari Protocol, a platform redefining digital ownership through blockchain technology. Focused on empowering creators, enabling secure decentralized asset management, and offering easy mining on personal devices, Naveen is leading a transformative movement in the digital economy. Discover his mission to shape the future of digital innovation and creator rights.

Joojin Kim is a former corporate lawyer and the founder & CEO of Solutions for Our Climate (SFOC), an independent nonprofit organization that aims to accelerate effective climate action and energy transition in Asia. In this episode, we discuss the global climate crisis and delve into the pioneering experience of establishing a major climate NGO in Korea.

JP Thor is the founder of THORChain, one of the most significant decentralized liquidity protocols in the cryptocurrency space. He is recognized for his innovative contributions to decentralized finance (DeFi), helping THORChain achieve a valuation exceeding $2 billion and facilitating billions in transactions through its cross-chain liquidity solutions.

Yat Siu is a Hong Kong-based entrepreneur, crypto investor, and co-founder of Animoca Brands, a company focused on gamification, AI, blockchain, mobile technology, and creating products that utilize popular brands.

Thomas Brag is one of the co-founder of the popular YouTube channel Yes Theory, which has over 8.5 million subscribers. Yes Theory's mission is to explore new places, embrace diverse cultures, and live by the mantra "Seek Discomfort." In this podcast episode, Thomas takes us on his journey, where he risked everything to grow their YouTube channel into a thriving business, all while traveling to some of the world's most unique places, including troubled regions like Syria. Don't miss this inspiring conversation.

Collin Abroadcast is a content creator, YouTuber, and bargaining expert. He took a leap of faith by leaving his job and moving to China to teach English. This marked the beginning of his creator journey, during which he explored different parts of Asia, gaining practical skills about effective bargaining in the region's bustling fake markets. If you want to learn how to get great deals through bargaining and want to know about life in China from an American perspective, you're in the right place.