Agency Blueprint

What does it mean to do things the go-giver way? Is it something you’re ready to incorporate as the leader of your agency? Being a go-giver means moving your focus off yourself and making it about solving others’ challenges and helping bring them closer to happiness.   In this episode of The Agency Blueprint, I’m joined by Bob Burg, the co-author of the international best-seller The Go-Giver and a sought-after speaker at sales and leadership conferences. We talk about how creating value for others through communication can build influence for you. Listen in to learn more about how to build a go-giver mentality to scale your agency.   Key Questions:   Are you focused on where your customers are coming from and providing them with value? (2:54) How are you communicating, appreciating, and showing up for your customers in a non-monetary effort?  (5:38) How do you genuinely create influence with a go-giver mentality? [14:57] What You’ll Discover: The Go-Giver – shifting your focus from getting to constantly providing value to others (1:44) The five elements of value and how to communicate them to your customer (3:23) How to provide value by communicating to your customer how you want them to feel (5:38) How to build influence by focusing on the other person instead of yourself (15:10) The misconceptions of a go-giver plus the honorable way to reject an offer (18:54) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How do you follow up with your prospects and turn them into buying customers? Did you know that 80 percent of sales come from the fifth to the twelve contact? This means that you need to nurture your prospects, until they feel safe.  In this episode of The Agency Blueprint, I’m joined by a Creative Agency Success team member Darren Ward who also works exclusively with agencies. We talk about the simple and scalable follow-up system that you should put in place in your agency.  Tune in to learn how to approach a prospective client in every stage of their buyer journey.  Key Questions:   How are you creating meaningful interactions with your prospects allowing them to know you better? (6:37) Do you have the relevant information to help you support your prospects in their buyer’s journey? (9:04) What are you doing to get to know your prospects more and add value to them? (19:38) What You’ll Discover: The importance of building confidence with a prospective client through consistent follow-up (2:28)  How to add value to your prospect instead of being salesy, plus know when to step back [4:23] The different ways you can warm up to your prospects by providing value (7:56) How to recognize your prospects’ stage in their buyer’s journey (9:04) How to turn a cold lead into a warm lead and then into a trusting lead (12:24) The importance of recognizing dead leads to avoid any damage [14:57] The importance of calling a prospect to get to understand them better (17:09) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Are you looking to make things easier as you grow and scale within your agency? There’s a framework with some foundational key ingredients necessary for growing and scaling your creative agency. In this episode of The Agency Blueprint, I explain the five key items that if implemented in your business, will lead to success. I explain in detail how you can improve yourself, your agency, and have a better understanding of your ideal client. If you’re keen on making work easier, outsourcing, and helping your clients achieve their goals, then this is the right podcast!  Key Questions:   In what ways are you improving yourself to produce the best results for your client? (1:10) What is the mindset you have around the management of your business? (5:03) What tasks can you automate in your business to make work more efficient? (7:02) How can you supplement yourself or strategically outsource so you have the resources to help you scale? [9:13] What You’ll Discover: The importance of continually growing and having refined expertise around what you do (0:43) Have a community of people who’ve been there before or are going through the same problem (3:32) How to invest in technology for proper management tools and automation (6:10) Have defined Standard Operating Processes (SOP) around how you work (7:51) Understand your ideal client so you can provide a lifetime value (10:00) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How would you like to get referrals for your agency without being overly promotional about it? In this episode of The Agency Blueprint, I’m joined by Stacey Brown Randall, award-winning author of Generating Business Referrals Without Asking. We talk about how you can generate referrals naturally without manipulation or compensation. If you want to know the secret to boosting your referral system, tune in to the podcast. Key Questions:  What is your center of influence and how can they help increase the agency’s referrals? (4:30) What is the initial reason why someone would want to make a referral? (7:40) How you can stay on top of mind so people will refer your agency? (14:26) What You’ll Discover: The reality about getting referrals for your agency (1:53) The 4 types of referral sources (4:03) The psychology behind why people will refer you (12:18)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Does it feel like your team isn’t performing as well as you want them to? Then, maybe it’s time for you to look at your leadership style. In this episode of The Agency Blueprint, I’m joined by Darren, one of our agency mentors. We talk about what it means to be a leader in a creative agency. And we discuss how leadership styles have changed over time, as well as how you can improve to be the driving force in your agency. If you want to learn how to be the leader who builds and fosters a relationship with your team, tune in to the podcast. Key Questions:  What is the difference between the leader of a country and an agency leader? (2:08) How much has the workplace evolution changed the way agency owners should lead? (4:47) What are the qualities of a good and bad leader? (15:28) What You’ll Discover: The important role of an agency owner as the driving force of the agency (1:03) The benefit of creating a circle of influence around your team that’s built on mutual respect (9:38) How to interact and communicate with your team to establish mutual respect with each other (19:45)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Is your agency in need of good reputation management? One of the best ways to do that is through targeted publicity. In this episode of The Agency Blueprint, I’m joined by Christine Haas, an Emmy award-winning TV anchor and the CEO of Christine Haas Media. She runs a firm dedicated to delivering publicity and branding in a simplified way. And we talk about what publicity means for agencies so you can use it to help boost your authority. Tune in to know how you can use publicity as a lead generation strategy. Key Questions:  What is a realistic expectation that agency clients should have when it comes to PR strategy? (4:06) What is the Google Test and how does it help your agency’s credibility? (12:52) What should you look for when looking for a PR firm? (16:34) What You’ll Discover: The reality about targeted publicity and how to make sure your clients are clear on targeted goals (1:13) How agencies can leverage current events as a PR strategy (8:21) How to use PR to help balance bad reviews and bolster authority (15:29)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Do you have difficult clients? I’m talking about those who don’t respond to your emails. Or come to your meetings late. Worse, they have a habit of treating your team badly. In this episode of The Agency Blueprint, I talk about how you can avoid bad clients. I also discuss why you need to set client boundaries so you can create mutually beneficial relationships. If you want to learn how to turn your bad clients into A clients, tune in to the podcast. Key Questions:  Why do agency owners end up having bad clients? (0:39) How should a relationship with a client start? (3:54) How can you transform a bad client into an A client? (9:31) What You’ll Discover: How to set up a mutually beneficial relationship with agency clients (1:47) Tips on how to evaluate your clients so you can avoid getting F clients (7:26) The cultural mind shift and internal changes needed to create a better relationship with clients (15:14)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How do you package and price the services you offer in your agency? This is what Ben, an agency owner and recent member of the Agency Blueprint Mastermind Program, was struggling with. In this episode of The Agency Blueprint, I feature a live consulting session I had with Ben. I help him answer two key questions that can solve his pricing and packaging issues in his agency. If you’re going through the same struggles, tune in to know how we carved the path forward for his agency. Key Questions:  What’s the best way to package and price an agency’s service? (2:05) How can you position the agency’s packages to encourage ascension and upselling? (6:29) What is the right pricing mindset that will help agency owners set a price that clients can’t say NO to? (14:23) What You’ll Discover: 2 methods to package agency services (4:21) How to conduct an effective consultation meeting with a client (10:40) Why it’s more beneficial to give less information when giving prices to clients (17:12)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Humor is one of the most effective ways to attract and hold someone's attention. And when you can make people laugh, they're more likely to remember your message. In this episode of The Agency Blueprint, our special guest Mickey Taylor, the Creative Director of Adweak, will tell us why every brand should be using humor in their social media marketing and how to do it. Key Questions:  Why should agencies use humor in their marketing and branding? (1:48)How do you utilize humor while making sure that you aren't insulting or hurting anyone's feelings? (6:50) How do you create humor-oriented content that hits your client's key selling points that evokes the action that you're looking for? (14:17)What You’ll Discover: Why marketers tend to shy away from humor marketing. (4:48)How you can be funny without being offensive. (7:28)Collaborate with your client while also having free creative reign. (16:25)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

The best way to attract your ideal clients is by establishing your authority. People have to recognize your expertise so they can trust you enough to get your agency’s services. In this episode of The Agency Blueprint, I converse with Erik Jensen and we focus on how you can plant your flag of authority as an agency. We also share tips on how you can promote your expertise - specifically through content. If you want to learn how to use your authority to attract your ideal clients, tune in to our discussion. Key Questions:  How can you establish your agency’s expertise in the market? (3:27) Is there an easy system that can help agencies consistently produce valuable content? (7:38) What do we mean by cornerstone content and how can it be used to build authority? (15:11) What You’ll Discover: Different truths to help agency owners build their authority (1:41) How to be a transformational agency that gives high-value content (5:17) How to create multiple content from a single high-context piece (16:47)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.