What does it mean to do things the go-giver way? Is it something you’re ready to incorporate as the leader of your agency? Being a go-giver means moving your focus off yourself and making it about solving others’ challenges and helping bring them closer to happiness.

In this episode of The Agency Blueprint, I’m joined by Bob Burg, the co-author of the international best-seller The Go-Giver and a sought-after speaker at sales and leadership conferences. We talk about how creating value for others through communication can build influence for you.

Listen in to learn more about how to build a go-giver mentality to scale your agency.

Key Questions:

Are you focused on where your customers are coming from and providing them with value? (2:54)
How are you communicating, appreciating, and showing up for your customers in a non-monetary effort? (5:38)
How do you genuinely create influence with a go-giver mentality? [14:57]

What You’ll Discover:

The Go-Giver – shifting your focus from getting to constantly providing value to others (1:44)
The five elements of value and how to communicate them to your customer (3:23)
How to provide value by communicating to your customer how you want them to feel (5:38)
How to build influence by focusing on the other person instead of yourself (15:10)
The misconceptions of a go-giver plus the honorable way to reject an offer (18:54)

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Season 6 | Ep 63 | The Go-Giver Way - With Bob Burg