They say the best lessons in life can’t be taught in a classroom, and they were right. In today’s podcast, Craig and Bedros share the greatest lessons they learned from their crazy fathers. They weren’t crazy by text book definition, they were crazy because they dared to take risks in order to succeed. And now, Craig and Bedros have taken those lessons and used them to build their empires.    Here’s what you’ll discover:   1:16 - Why work is holy and drives our purpose forward. 3:45 - How Craig’s life on the farm with his father taught him how to plan ahead in order to be successful. 7:50 - How Bedros’ father showed him you need to be a little bit crazy to take risks and accumulate massive wealth. 15:44 - Why the best lessons we’re taught are learned and passed down through environmental exposure.

Super Bowl Champion turned Fitness Entrepreneur, Steve Weatherford is rapidly switching industries and breaking the mold to impact more lives and share his vision. How is he scaling so quickly? In this episode, Craig and Bedros share how Steve is moving the needle in his business by focusing on his vision, seeking help from experienced mentors, and sharing his story with the world – and you can too. Here’s what you’ll discover: 2:40 - How Steve Weatherford went from retired athlete to selling a successful fitness program online. 5:04 - One of the biggest keys to success you can implement right now in your business. 7:30 - How Steve turned a one-off sale into a continuity program to help more people while still making a profit. 8:56 - Why resiliency is the number one trait all successful leaders share when building their empire. 15:05 - Why investing in a mentor will save you time, money, failures, and energy.

As an entrepreneur, you have an obligation to yourself and your business to strive for continuous personal growth in order to scale your empire. In this episode, Craig Ballantyne and Bedros Keuilian share their top 10 books that helped them take control of their mental state so that they could become better leaders, persevere through challenges, and dominate their path. Here’s what you’ll discover: 6:35 - How this Dan Kennedy book will help you learn how to manage people and profits to keep your empire from collapsing. 9:38 - How Maxwell Maltz reveals the effects self image has in achieving our goals in his book “Psycho-Cybernetics”. 15:06 - How Bedros used the strategies from Craig’s “Perfect Day Formula” to become more disciplined and structured in his life. 18:35 - How to forget what we can’t control and focus on what we can through our thoughts, words, and actions. 20:23 - How former U.S Navy SEAL, Robert O’Neill, teaches you to develop mental toughness, leadership, and decision making skills to conquer obstacles.

A new year brings new trends, and 2018 is going to bring some big changes to the entrepreneur world. In today’s podcast, Craig Ballantyne and Bedros Keuilian talk about the marketing and empire building predictions that are going to move the needle in your business. By the end, you’ll be one step ahead of the competition so that you can make a bigger impact and create massive wealth. Here’s what you’ll discover: 4:17 - The number one fastest way to stand out from the competition so you can have a bigger impact and make more money. 9:08 - How Bedros used Navy Seal books to become an effective leader and take action. 15:48 - Why more empire CEOs will fire themselves to move onto bigger and better opportunities this year. 18:46 - How giving out free content before you ask for the sale will bring in more clients. 23:38 - How to use social media for mass, one-on-one selling.

How many times have you created a list of big goals you want to achieve, and by the end of the year you realize you haven’t even executed one? The problem is when you set too many goals, your efforts become diluted. The solution? Create an actionable blueprint with deadlines. In this episode, Craig and Bedros walk you through the exact steps you need to take in the next 24 hours to set a game plan and turn those dreams into empire goals. Here’s what you’ll discover: 4:08 - Why you should stop setting so many goals—and focus on the ones that matter. 10:00 - How process goals will help you control your outcomes. 12:52 - How to win new referrals by simply asking your clients for them. 16:30 - The easy social media technique that will attract warm leads to your business. 18:21 - How to build momentum towards your goals with an “easy win.”

Craig Ballantyne and Bedros Keuilian have met countless entrepreneurs who open one successful business location, and want to go even bigger. But there’s one hurdle they’re forgetting to jump - just because you have one location running smoothly, does that make your business a scalable idea to survive anywhere? In this episode, Craig and Bedros will teach you the steps to opening multiple locations that have the legs and systems in place to thrive in various regions. Here’s what you’ll discover: 1:18 - How to prove your concept and find your unique selling point to expand your locations. 4:55 - Why you need to replace yourself and hire a talented team who can follow your systems. 7:03 - Why Curves failed and Fit Body Boot Camp is succeeding. Hint: proven results and culture matters! 9:32 - The three things you need in order to scale your business to its highest potential. 15:30 - Why patience is key and ego is your downfall.

You may not realize this, but selling is a part of everyday life. You’re constantly selling yourself, an idea, your business, or even just selling people on a TV show. But if you’re word vomiting on people and not paying attention to their wants and needs, you’re going to lose the sale every time. In this episode, Craig and Bedros teach you how to close sales and influence decisions by being genuine in your approach, and identifying the problem so that you can offer the solution.   Here’s what you’ll discover:   3:13 - How Pete Vargas sold Bedros on his two day stage workshop through authenticity, referrals, and addressing the problem. 7:21 - How Bedros was unsold by a contractor who over-talked his way out of a $200,000 sale. 9:16 - Why transference of feelings is the biggest mistake people make when selling. 10:48 - How Craig uses social media to provide value and come into the sale warm. 14:22 - Why you need to listen to your prospect’s wants and make them feel understood in order to close the sale. The more talking you do, the more you talk people out of the deal. 16:23 - Why you need to share your struggles to build a rapport and trust with your prospects.

Wouldn’t you like to know how to sell your high performance coaching programs or masterminds faster and more efficiently than ever before? In this podcast, Craig and Bedros share how you can skip the old school, low barrier info product method and go straight to selling your high-end programs through social media connection building. With platforms like Instagram, Facebook, and YouTube, you can now create a relationship with your audience where they know, like, and trust you. That way, you get them on board right away without having to work them up to your top tier coaching! Here’s what you’ll discover: 1:20 - Why the info product method is a longer, less efficient way of selling your coaching or mastermind programs. 2:15 - How social media allows you to position yourself as the best coach, and move people directly to your programs. 5:33 - How Craig uses his “honey trap” method on social media to connect with his audience and get them in his Perfect Life Workshop. 8:20 - Why starting the conversation through direct messaging is revolutionizing marketing. 10:25 - Why you should ask your audience for private messages to keep the dialogue going and move to the application process faster.

If you want to make more money, have a bigger impact, and execute your vision, then you’re ready to MAN UP. In this episode, Craig and Bedros share the 5 principles you need to follow to become the massively successful entrepreneur you were born to be. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to stop making excuses, take control of the situation, and rise to your fullest potential in business and every other aspect of life. Go to ManUp.com to order your copy!   Here’s what you’ll discover: 1:21 - How Bedros took control of his life, “manned up”, and became an effective leader. 3:57 - How to be more decisive in your everyday life so that you can make quick decisions for your business, and course correct if needed. 6:13 - Why you need clarity of vision and path so that you can effectively lead your team to your goals. 9:50 - How to stop reacting under stress and start responding so that you can strategically problem solve. 13:24 - Why you need to eliminate the crop dusters and hire a high performance team in order to grow your empire.

In this episode, Craig and Bedros talk about the seven strategies behind building a brand for your business. Today, people don’t solely buy things for the service it provides. They buy into the personal identity of your business. The more connected customers feel to your brand, the more you can dominate the competition in your market. Here’s what you’ll discover: 2:25 - How Fit Body Boot Camp builds a deep connection with the end user by stepping out of the studio and into the comedy. 4:03 - How bringing charity into your business inspires global and local change while adding a competitive edge. 6:58 - Why you need to embrace change and lead with courage and confidence before you perish. 9:43 - Why building morale around your brand will create a strong culture and crush the competition. 15:10 -  How building your team members up into fighter jets grows your brand and impact.