Hustle & Flowchart: Mastering Business & Enjoying the Journey

Today we are chatting with Mark Joyner, author of Your Roadmap To Money In 2020: A Cautionary Tale Of Hope. Mark Joyner is known as the father of internet marketing, having created the first pixel tracking, the first funnel, the first ebook publishing company, and the first one-click upsell. All of these terms we talk about in the internet marketing world were essentially invented by Mark. We are talking today about his roadmap which is all about the future, where technology is headed and how to apply it in your business and prepare yourself for the years ahead. There’s value in all of this and this is a layer where most people are not thinking. If you’re curious enough in what’s happening on a deeper level, it’s going to get you thinking in such a way that will only benefit you. So this is your opportunity to get ahead. Make sure you grab Mark’s report as well since, with everything we talked about in this episode, he goes ten times deeper.  When you’re done, be sure to check out our show we recorded with Rich Schefren and Mike Koenigs, on the future of technology and how to keep up with ever-changing trends.  “Part of our existence is that life is warfare, so don't feel bad about having to do this as part of the grand design. I love using the military as a metaphor for many things because it is so apt for so many things.” - Mark Joyner Some Topics We Discussed Include: From being self-taught with no formal education to getting books published as textbooks How to go down the rabbit hole on a particular topic while not getting misled by the media Who can you really trust when watching the news? What is ‘The Big Five Phenomena’ and why it’s not necessarily a good thing Epistemological illiteracy and how it relates to your beliefs How the rate of paradigm shifts has constantly increased and what you can do to keep up What do Astroturf and Coco Puffs have in common? How to survive in this new landscape Untold secrets even with top-level CIA clearance  Why the future is in the hands of entrepreneurs and how you can be a part of it And much, much more! Contact Mark Joyner: Simpleology.com References and Links Mentioned: Your Roadmap To Money In 2020: A Cautionary Tale Of Hope - get your free ebook Integration Marketing Simpleology Our video interview with Mark Joyner Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Will Humans Become Obsolete In The Near Future? - Mike Koenigs Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren

This episode is one of those blueprint episodes where once you grab the notes and listen through, you’ll have a business model that you could implement either as a brand new one or model in your own niche if you want.  We’re talking with Russ Henneberry, who is the founder of The Clikk.com, a newsletter business with awesome open rates. Listen in as he gives us the play by play that goes into his business and how he’s got his advertising dialed in so he does not need a sales team. Russ has a huge history of content marketing in general and has worked for some really large companies doing a lot of interesting things.  With his newsletter, he sends out a daily email to digital business owners and is able to monetize it through affiliate marketing and sponsorships. Most of his content is essentially curated that he finds around the web that is relevant to his subscribers. We really go into a lot of topics such as how to get better open rates with your emails, how to get better deliverability so they actually make it to the inbox as well as how Russ is able to locate the content to curate.  When you’re done, get some more advice about success with newsletters from our conversations with Doberman Dan and MaryEllen Tribby.  “Every business has a couple of metrics that really need to be watched daily. And for us, open rate is that so it comes out that my advertisers are happy with the number of clicks they're getting simply because we're getting enough opens.” - Russ Henneberry Some Topics We Discussed Include: Three different monetization models and how to make money from each one How to charge CPM’s for your advertisers How to get referrals for lead generation Various ways to use contests in your marketing for viral shares Tips on improving your email marketing How to use this method in your own business model Proven examples of email headlines to get yours opened When to segment your list and how to clean it up How to re-engage those who haven’t opened up emails in a while And much, much more! Contact Russ Henneberry: The Clikk.com References and Links Mentioned:   The Modern Publisher The Clikk BuzzSumo BuySellAds Active Campaign Upviral Built to Sell The Automatic Customer Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Creating Your Own Inbox Magazine - MaryEllen Tribby How To Create And Sell A Physical Print Newsletter - Doberman Dan  

We loved speaking with Susie Moore, who has such fun energy, and today we talk about her recently released book, called Stop Checking Your Likes. Susie also runs a media company and has been on Oprah and the Today Show. Listen in as she breaks down all these limiting beliefs that a lot of us carry around unknowingly, and has some very simple ideas on how to deal with that because it’s not serving you.  We talk about what it means to “stop checking your likes” as it's something that holds a lot of people back from growing their business since they are scared of what people might think of what they're doing, as the need for approval stops a lot of people from having those necessary conversations. We also touch on some PR strategies and some golden nuggets on how to get in touch with the right people in the media. After the show, make sure to listen to our previous episodes with Kamal Ravikant and Craig Ballantyne, which will give you even more insight on mindset, and how to focus more on yourself while you move towards your goals. “Are we giving ourselves credit? Are we giving ourselves compassion? are we allowing things to be easy? I think this is the key to everything becoming far simpler in our lives and allowing us to be more successful” - Susie Moore Some Topics We Discussed Include: How to get over the need for approval from others Why it’s a good thing to admit to not being the expert Ways to step away from constantly needing social media gratification How to find your customer avatar Ways to promote yourself using the power of the media Moving forward in your business via course correction and losing products that don’t serve you  The imposter syndrome concept and how to use it to your advantage How to break down barriers that are limiting your potential And much, much more! Contact Susie Moore: Susie-Moore.com References and Links Mentioned: RocketReach.co Hunter.io  Stop Checking Your Likes Becoming Supernatural by Joe Dispenza  Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Love Yourself Like Your Life Depended On It - Kamal Ravikant How To Overcome Anxiety And Dominate In Business - Craig Ballantyne

Mike Long is a part of internet marketing royalty, and in today’s show, you’ll hear his story of where he started off back in the ’90s, made it through the dotcom burst and made his first million. Mike has learned and adapted through the years and there’s a lot of lessons that we walked through in this episode, which we can also apply now. He was also involved with many well-known milestones in internet marketing history and we talk about how we are going through a crazy time again where the economy is going to bust, and people are realizing that the internet has become vital to our world. We talk about what you should be leaning into right now, what things are making people lots of money right now, and how this is a masterclass of looking at historical evidence that directly relates to what we should be looking at right now. The way Mike has made his riches is to make other business owners aware of how to use these methods to save your business. Now is the time to double down on your skill sets and run towards the chaos. So strap yourself in, as you are in a real treat! And when you are done, be sure to check out our episodes with Moe Abbas and Abdo Riani to get more advice about sharing and monetizing your knowledge.  “If you're in business, those customers are your lifeline and any one customer can be a connector who’s going to bring back other people.” - Mike Long Some Topics We Discussed Include: The story of the $1,000,000 day launch  What Mike had learned from copywriting geniuses How a simple call to action on a legal pad led to the beginning of a business Lessons learned from the dotcom bust and how they relate to the pandemic today From humble beginnings to owning a Rolls Royce Vital services that will always sell Why you want to run against the crowd Mike’s award from his $50,000,000 funnel The “Perfect Storm” for a particular business model How to use the pandemic to your advantage and be a savior to your community And much, much more! Contact Mike Long: Cooked Up In Amsterdam References and Links Mentioned: FlowchartGroup.com - join our Facebook Group! OMG Machines Register here for Mike’s webinar: CookedUpInAmsterdam.com/hustle Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Done For You Marketing Help For $50 Per Month  - Moe Abbas Unique Strategies To Bootstrap New Business Concepts - Abdo Riani

David Wood has an interesting background, from working with various businesses to coaching sessions with prisoners and wardens in maximum security prisons. He is using the same mechanism across the board, and by listening to today’s show, you’ll have the opportunity to get it for free. You’ll also hear us doing this in a role play fashion with a real scenario that we had in our business recently.   In this episode, we discuss ways to have difficult conversations with people that we know we need to speak with and how to approach having them, where you may be anxious or worked up about it ahead of time. If you follow this framework, then you really shouldn’t get too worked up, as it becomes a process, not a personal emotional thing. You’ll also realize that we are in our heads a lot, and anxiety pops up as we think of things that we consider to be reality, but this process will help to bring out a logical process where you’ll uncover what to do. It’ll work for your employees, your boss, your spouse, etc. and it’s a process about having tough conversations no matter who you are talking to. If this episode helps in ways to shift your own mindset around dealing with difficult situations, be sure to check out our episodes with Dr. Steve Rudens and David Allen as well. “The last 25 years have been about the other stuff. It's about telling the truth….learning to actually like myself more has been the journey.” - David Wood Some Topics We Discussed Include: How to approach conversations you don’t want to have with your spouse, boss, employee, business partner, etc.  How to deal with the “mouse in the room” (and it’s not by getting a cat!) How David helps his clients like themselves so they can love themselves more The tendency to gloss over feeling contracted and how to bring that to light What’s it like running this model in a maximum security prison Lots of examples on what to say when you are trying to begin the conversation Why just filling out the worksheet can reveal some a-ha moments and win over ego How this method works with our own real life example  And much, much more! Contact David Wood: PlayForReal.life References and Links Mentioned: Download David’s worksheet for having these tough conversations at PlayForReal.life Byron Katie The Work Authentic Relating.org Get Paid For Who You Are Tough Conversations Podcast Loving What Is by Byron Katie Request a Discovery Session with David Wood Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen

We’re back and today we are chatting with Dan Clark, the CEO and Owner of Brain FM. You’ve probably heard us talking a lot about Brain FM recently, because we are generally nerding on it. This is a tool that plays music but it can help you relax, sleep, and meditate. By using this app you can get into whatever zone you are trying to get into, much quicker and easier.  On the show today, Dan lets us know how this works, and there’s some legit data behind this as we chat about all the cool neuroscience involved. On the other side of things, he’s a productivity hacker and we dig into some of his best ideas that you can incorporate, and great habits to make the most of your time no matter what you are doing. You’ll be able to learn how to use these tools to get into flow and focus. After you listen, be sure to check out our other episodes with Angelo Sisco and Christy Whitman, for more golden nuggets of wisdom in regards to business, focus, and health. “It’s really about the psychological triggers taking effect. And if you can have psychological triggers and the science in combination you’re on a rocket and that’s what we are trying to equip people with” - Dan Clark Some Topics We Discussed Include: How Dan set himself up to work with an amazing company he loved and knew was on the path for success What’s up for the future of wearable technology Tips on how to increase productivity, especially when you are in a noisy, busy environment  A simple trick to trigger your mind for success How to habit stack and use your calendars wisely Getting into a flow state, even if you do your best work in the middle of the night The interesting science behind binaural beats And much, much more! Contact Dan Clark: Brain FM References and Links Mentioned: Brain FM - sign up here and get 5 free sessions then, 20% off Freedom app to increase productivity Deep Work on YouTube Atomic Habits by James Clear Relentless by Tim S. Grover Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar.   This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Keep Your Brain Focused On Abundance - Christy Whitman The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco

On today’s show, we are chatting with Tommie Powers, a/k/a “Tommie Traffic”. Tommie specializes in scaling growth and revenue online with paid media and video advertising, is a natural at looking at patterns and data, and he has used this gift to be at the forefront of online opportunities over the years. We chat about his early days being an undercover nerd which got him into the NASA Space Grant Program, then later in life as he stumbled upon making money with Google ads. We also talk about how he currently helps businesses with their creatives, how the current economy is affecting marketing costs, and why you want to take advantage of that, as well as how to reverse engineer successful campaigns without the use of blackhat tactics. This episode is stuffed with YouTube expertise, but if you’re craving more, go check out our conversations with Aaron Biblow, Triston Goodwin, and John Belcher. “There’s a lot of people online, and they are looking for ways to either extend what they’re currently doing with this homebound situation or some people are looking to pivot.” - Tommie Powers Some Topics We Discussed Include: How a near-death experience turned Tommie’s life around Media planning, and why everyone needs to do it first  How the reduction in CPM’s are affecting the industry Why you should be spending money on ads now more than ever to grow your brand and be top of mind Yet another shout out to Dan! How to structure creatives for the best ROI The importance of qualifying your audience on your videos How Tommie handles research and reverse engineers winning videos And much, much more! Contact Tommie Powers: TommieTraffic.com References and Links Mentioned: Temi The Big Leap by Gay Hendricks Good to Great by Jim Collins Books by Dan Ogilvy  Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin YouTube Ad Strategies From Someone Who Worked At Google - John Belcher

Today we are talking to an absolute legend in the marketing world, Jay Abraham. Jay has not only written countless books but is the $21.7 billion dollar man and highest paid marketing consultant and has an uncanny ability to solve both complex and simple problems out there for business owners, whether it be underperforming businesses or employees transitioning to an entrepreneurial role. He has weathered four different recession type economies and with his expertise, you will get some actionable and tactical advice after listening to this episode. Jay is a high-level thinker and thinks of businesses in ways that most people don’t.  We talk about how to combine one business with another and make it more profitable for everyone involved, and with this interview, we manage to get very tactical as to how to approach these conversations and contact these people. During this quarantine time, we have been learning a lot of strategies and methods that we should have been doing anyway, so these methods we discuss lately are relevant even when you are not in quarantine. After you’ve listened, be sure to check out the past shows we’ve done with Dustin Mathews and Bob Serling to give you some additional intake on creating successful business relationships.  “If you have not just critical thinking, but consequential thinking and you understand probability and outcomes, then it’s not as daunting as you think. There’s only a finite number of scenarios that will probably happen” - Jay Abraham Some Topics We Discussed Include: Jay’s story about working with Robert Allen and Mark Victor Hansen on their book, Cracking the Millionaire Code Ways to ensure your mindset is in the right place  Non-linear strategies that will put you ahead of the rest  How to set up deal structures when setting up meetings How to approach businesses that need help and come out as their savior, while also creating a new revenue stream for yourself Why you should attend the ‘Aikido School of Marketing’ The right kind of connections to search for when looking at LinkedIn The beauty of business arbitrage, and a variety of ways to creatively put yourself in the middle What to do right now, to make sure your business is running most efficiently  And much, much more! Contact Jay Abraham: Abraham.com JayAbraham.com References and Links Mentioned: Cracking the Millionaire Code The Jay Abraham Story Ultimate Entrepreneur podcast Bedtime Stories for Business Owners Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com and by Easy Webinar. Leveraging Strategic Partnerships To Scale A Business - Dustin Mathews A Joint Venture Strategy that Gets People’s Attention - Bob Serling

We’re still in lockdown, but fear not, we still have our flow! Today we have a legend in our marketing space, Russell Brunson. Not only is he well known for his product on how to make a potato gun, but he is also the founder of ClickFunnels. He wrote Expert Secrets, Dotcom Secrets and today we are going to hone in on his latest book, Traffic Secrets. What we both love about this new book is it details the paradigm shifts that you need to go through to really understand traffic, and not just the ad networks but the business as a whole. Even though we had a briefer conversation than usual with Russell, this show is densely packed and we really got as much as we could in a shorter window. You’ll get to hear how he was able to get on The Profit show with Marcus Lemonis and you’ll also understand why you should be using these different traffic sources and what their uses are vs. the actual tactics, which you can get in his book, Traffic Secrets. Whether you are a novice or a veteran, we guarantee there are things you probably haven’t even thought about, and we cover this at a high level in today’s show. When you’re done, get some more funnel tactics from our talks with Dave Woodward and Nicholas Kusmich. “My goal with this book was to get the whole conversation for all entrepreneurs to think differently about how to get traffic. There are so many ways to get traffic that aren't Facebook. Most are better, and nobody knows about it because they're all just focused on the one simple one that’s easy to do right now.” - Russell Brunson Some Topics We Discussed Include: What you can learn from selling a DVD on potato guns Why you want to be the one spending the most to get the customer The Dream 100 concept, how we were able to use it to get Russell on the show, and how Russell uses it as well. Why you should understand the history of these various traffic sources so that they will reward you  Russell’s new book and how it relates to his trilogy, which has been updated and expanded (and how you can get the new hardcover version along with a workbook to track your progress) How to build an affiliate army, and ways to entice them to continue to promote you, even if you are making the same offer for years Why amateurs only focus on the front end How to find out where your dream customers congregate And much, much more! Contact Russell Brunson: ClickFunnels References and Links Mentioned: ClickFunnels Funnel Hacking Live Get Russell’s Traffic Secrets book here! Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar.  The Perfect Facebook Ad Funnel - Nicholas Kusmich The Story Behind ClickFunnels And Their Biggest Promotions - Dave Woodward

On today’s show, we are chatting with Perry Marshall, one of the most well-known business strategists in the world. Perry has a wealth of knowledge and discusses some of the key concepts from his books about evolution and the 80/20 rule. Listen in as we talk about how to pivot against the recent economical changes and make yourself stand out and move forward, by running towards the chaos.  We also talk about Perry’s upcoming traffic seminar and how Perry has broken down the massive complex of traffic sources into four quadrants. You will learn how you can reach your customers in each one of these sections, even if you are only great at one of them, while also seemingly appearing to be everywhere on the internet. After listening in, be sure to check out our previous episode where Perry goes into depth about the 80/20 principle as well as more advice about finding your success with traffic from Robert Farrington.  “Evolution is not survival of the fittest, it’s survival of the most cooperative and agile.” - Perry Marshall Some Topics We Discussed Include: How to stand out and be of value during uncertain times The 80/20 rule and what it means for your business Why you should really run towards the chaos and how doing so over the years has proven to be successful in Perry’s life The best-kept secret in the world and why you should be grateful if you are in on this The social media maze and why you only really need to be great at one type of media yet still get ahead Why you should never, never, ever cancel a live event How to be the go-to person in the industry you know best Why creating hybrid models out of a catastrophe can actually be a good thing And much, much more! Contact Perry Marshall: PerryMarshall.com References and Links Mentioned: Evolution 2.0 book Definitive Traffic Seminar Memo from A Pink Koolaid Drinker 80/20 Sales And Marketing book Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar.  How 80/20 Thinking Applies To Absolutely Everything In Life - Perry Marshall How The CollegeInvestor.com Gets 3.5 Million Visitors Per Month - Robert Farrington