Hustle & Flowchart: Mastering Business & Enjoying the Journey

We’re still in lockdown, but fear not, we still have our flow! Today we have a legend in our marketing space, Russell Brunson. Not only is he well known for his product on how to make a potato gun, but he is also the founder of ClickFunnels. He wrote Expert Secrets, Dotcom Secrets and today we are going to hone in on his latest book, Traffic Secrets. What we both love about this new book is it details the paradigm shifts that you need to go through to really understand traffic, and not just the ad networks but the business as a whole. Even though we had a briefer conversation than usual with Russell, this show is densely packed and we really got as much as we could in a shorter window. You’ll get to hear how he was able to get on The Profit show with Marcus Lemonis and you’ll also understand why you should be using these different traffic sources and what their uses are vs. the actual tactics, which you can get in his book, Traffic Secrets. Whether you are a novice or a veteran, we guarantee there are things you probably haven’t even thought about, and we cover this at a high level in today’s show. When you’re done, get some more funnel tactics from our talks with Dave Woodward and Nicholas Kusmich. “My goal with this book was to get the whole conversation for all entrepreneurs to think differently about how to get traffic. There are so many ways to get traffic that aren't Facebook. Most are better, and nobody knows about it because they're all just focused on the one simple one that’s easy to do right now.” - Russell Brunson Some Topics We Discussed Include: What you can learn from selling a DVD on potato guns Why you want to be the one spending the most to get the customer The Dream 100 concept, how we were able to use it to get Russell on the show, and how Russell uses it as well. Why you should understand the history of these various traffic sources so that they will reward you  Russell’s new book and how it relates to his trilogy, which has been updated and expanded (and how you can get the new hardcover version along with a workbook to track your progress) How to build an affiliate army, and ways to entice them to continue to promote you, even if you are making the same offer for years Why amateurs only focus on the front end How to find out where your dream customers congregate And much, much more! Contact Russell Brunson: ClickFunnels References and Links Mentioned: ClickFunnels Funnel Hacking Live Get Russell’s Traffic Secrets book here! Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar.  The Perfect Facebook Ad Funnel - Nicholas Kusmich The Story Behind ClickFunnels And Their Biggest Promotions - Dave Woodward

On today’s show, we are chatting with Perry Marshall, one of the most well-known business strategists in the world. Perry has a wealth of knowledge and discusses some of the key concepts from his books about evolution and the 80/20 rule. Listen in as we talk about how to pivot against the recent economical changes and make yourself stand out and move forward, by running towards the chaos.  We also talk about Perry’s upcoming traffic seminar and how Perry has broken down the massive complex of traffic sources into four quadrants. You will learn how you can reach your customers in each one of these sections, even if you are only great at one of them, while also seemingly appearing to be everywhere on the internet. After listening in, be sure to check out our previous episode where Perry goes into depth about the 80/20 principle as well as more advice about finding your success with traffic from Robert Farrington.  “Evolution is not survival of the fittest, it’s survival of the most cooperative and agile.” - Perry Marshall Some Topics We Discussed Include: How to stand out and be of value during uncertain times The 80/20 rule and what it means for your business Why you should really run towards the chaos and how doing so over the years has proven to be successful in Perry’s life The best-kept secret in the world and why you should be grateful if you are in on this The social media maze and why you only really need to be great at one type of media yet still get ahead Why you should never, never, ever cancel a live event How to be the go-to person in the industry you know best Why creating hybrid models out of a catastrophe can actually be a good thing And much, much more! Contact Perry Marshall: PerryMarshall.com References and Links Mentioned: Evolution 2.0 book Definitive Traffic Seminar Memo from A Pink Koolaid Drinker 80/20 Sales And Marketing book Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar.  How 80/20 Thinking Applies To Absolutely Everything In Life - Perry Marshall How The CollegeInvestor.com Gets 3.5 Million Visitors Per Month - Robert Farrington

Today we are chatting with Ilana Wechsler who is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $30 million in Pay Per Click campaigns. Now, she runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency.  On today’s show, Ilana details her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. We talk about the best way to target without a high ad spend, and how to make retargeting work for you the right way as well as the use of in-market audiences. You’ll also hear why you shouldn’t be really focused on one traffic source, as they all have their place, and each source can feed each other. When you hear the way Ilana matches it out with her traffic puzzle, it makes so much sense. Now more than ever, ads prices are dropping, while internet usage is extremely higher, so this is the time to hone in on your traffic and dial in your puzzle.  After this episode, get more advice about how to run your ad traffic more effectively as well as get more visitors from Nate Broughton and Nicholas Kusmich “If you can't find a way to make retargeting profitable in your business, then the answer is not more traffic. The answer is to change your offer, because clearly your offer is not resonating with your audience.” - Ilana Wechsler Some Topics We Discussed Include: How to dial in your targeting on Facebook, Google, YouTube, etc. How to start with low hanging fruit first and expand from there What to do with your colder audiences How to use data from display targeting with your placement campaign How Google is shifting towards more identity-based targeting How to start small, be strategic and profitable instead of throwing away wasted dollars on ad spend How to get your fans to share and comment about your awesome offering The importance of brand traffic so you can send your visitors exactly where you want instead of Google (or worse, your competitors) And much, much more! Contact Ilana Wechsler: TeachTraffic.com References and Links Mentioned: Green Arrow Digital Teach Traffic - check here to learn about Ilana’s upcoming course where she will go into more depth about figuring out your puzzle pieces to paid ads Ilana’s Teach Traffic podcast Squadcast Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar.  How To Get Millions Of Visitors With SEO - Nate Broughton The Perfect Facebook Ad Funnel - Nicholas Kusmich

We’re back chatting with Rob Kosberg from Best Seller Publishing, another awesome friend who we connected with during our recent attendance at Rich Schefren’s event in Florida. Rob discusses his upbringing in an entrepreneurial family (which also included racing cars), how he survived through the real estate crash, and how advice from Dan Kennedy let him to publishing his first book way back in 2008 which led to major success as well as what Rob refers to as his “$1,000,000 mistake”.  We also chat about the right and wrong ways to self publish, what to include in your landing page, which types of content work well, how to get yourself on television, radio and yes - even podcasts! There’s plenty of wisdom in this show, and by the end, your wheels will be turning as you think about becoming an author yourself. After you have listened and realized the opportunity behind publishing, check out our chats with Chandler Bolt and Tucker Max for even more insight and vision into the world of self-publishing.  “You want the media, not just for the leads, you want the media for a way to warm up leads in the future.” - Rob Kosberg Some Topics We Discussed Include: How to get more qualified buyers in the door Who to go to for product fulfillment Why you do not want to work with a big publishing firm Examples of funnels for your book The best performing lead pages How to get hot leads literally - by actually lighting your book on fire?! How Rob is able to use ghostwriters to mimic the voice of the author Why you need to get on the radio and tv and the best way to get there And much, much more! Contact Rob Kosberg: BestsellerPublishing.org PublishPromoteProfit.com References and Links Mentioned: Audible ClickFunnels Brand Elevate Lulu 12 Rules by Jordan Peterson Any book by his favorite author, C.S. Lewis Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com A 3 Step Process To Envision And Write Your First Book - Chandler Bolt Why Every Book About How To Be A Writer Is Bulls#!t - Tucker Max

It’s been an interesting few weeks and in today’s show, we chat with Tom Kulzer, who is the founder and Chief Executive Officer at AWeber, a powerfully-simple email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers all over the world to grow their businesses. You’ll hear us chat about how AWeber was founded and got its name as well as how the recent turn of events has affected email marketing. We also talk about a really cool way to turn your email into an interactive web page. More importantly, Tom discusses the all-important best practices of what to do and what to avoid when sending emails to your list and the determining factors that can potentially flag your messages where they may be seen less or even be flagged as phishing emails. When you’re done listening, check out some more email strategies from Travis Ketchum and Wilco de Kreij. “I think it’s really important when you think about the folks that you’re communicating with as actual people and not ‘your list’.” - Tom Kulzer Some Topics We Discussed Include: How AWeber got its name and will the real Mr. Weber please stand up The Whack-A-Mole game at AWeber which makes it a better platform for us all How the coronavirus graph has mirrored email marketing Entrepreneurial mistake #1 (are you doing this as well?) What to do and say in your very first email to your subscriber  Why AWeber actually thinks your list should not be as big as you think What the heck is SPF & DKIM and how it relates to your deliverability The best ways to nurture your email list in order for your emails to actually get read A way to send out only one newsletter to both paid and unpaid subscribers, where the paid subscribers are not shown ads And much, much more! Contact Tom Kulzer: AWeber.com On Twitter @TKulzer On Twitter @AWeber References and Links Mentioned:   Zoom Amp For Email Setting up SPF & DKIM on your domain Remote by Jason Fried & David Heinemeier Hansson Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com How To Get More Of Your Marketing Emails In The Inbox - Travis Ketchum How To Engineer Viral Email List Growth - Wilco de Kreij

Today we are chatting with Matt McWilliams, who works with some of the biggest names in our industry, such as Brian Tracy, Michael Hyatt, Lewis Howes, Ray Edwards, and Rich Schefren. We also recently worked with Matt as we had the pleasure of attending Rich’s event that was streamed live in Florida.  Matt drops some golden nuggets on today’s show as we chat about how he transitioned from being a successful online golf instructor to running his own lead generation business to becoming known as “The Affiliate Guy”, a term well earned. Listen in as Matt gives advice on how to find the best affiliates, what to do if you are just starting out, how to run effective product launches as well as what not to say in your outreach emails. If you’re ready to take your affiliate income to a new level, be sure to check out these episodes with Dan Brock and Stephen Esketzis as well.  “To me, the single best way to disobey big tech and be platform proof, which means if Facebook were to go out of business tomorrow...is to have partners who have support you.” - Matt McWilliams Some Topics We Discussed Include: What do Bill Clinton and launch promotions have to do with each other?  How to email with efficiency without having to write a unique request each time Why you actually want to follow up over and over again (and over again!) Some easy ways to get someone’s attention without being spammy Why teaching golf to little old ladies in purple sweaters is not Matt’s life goal How one simple email to some competitors led to a flood of future opportunities Advice on how to promote a physical product (hint, hint - check out ours below!) Subject lines to get your requests seen And much, much more! Contact Matt McWilliams: Matt McWilliams.com References and Links Mentioned: Free Report To Find Your First 100 Affiliates RocketReach  Hunter.io LinkedIn Navigator  Asana The Art of Work The Affiliate Guy Podcast The best kind of background music to get you through a boatload of boring tasks. Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com.   How To Earn A Living Promoting Affiliate Products on YouTube - Dan Brock Affiliate Marketing Using Epic Content - Stephen Esketzis

We’re big fans of Repurpose.io, so it’s awesome to have Hani Mourra on the show today. We use this tool to convert audio from our podcasts into videos that are uploaded to the major platforms and get our content out there for maximum visibility. Hani lets us in all the behind the scenes features and tips for best use of this amazing tool, as well as how he got started, following his entrepreneurial spirit from a very young age, enduring some bumps along the way and finally becoming the successful business owner that he is today. We also chat about how he was able to promote one of his first attempts at software even though he did not have a huge list or audience at the time. By falling his calling, and his hunches, he was able to create something of value and tweak it to offer a super cool tool, while listening to his customers’ feedback for continuous improvement. He also gives some guidance in regards to how to deal with the different platforms as well as mindset advice when it comes to getting those ideas out of your head and into reality.   When you’re done getting software ideas from Hani, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Aaron Biblow and Triston Goodwin and Mike Filsaime. “You upload to Facebook and from there you can go everywhere. Upload, then turn on the captions and we can use those captions and burn them right into the video for you.” - Hani Mourra Some Topics We Discussed Include: The birth of a software platform  How to use the content you already have to create oodles more How the different platforms use your content in slightly distinct ways Hani’s video challenge results with LinkedIn How to offer your product when you are starting out with no audience Who remembers Blab? (R.I.P.!)  The best content for your landing page when people are learning more about you Fondly remembering Matt’s days creating plugins A simple trick anyone can do using Facebook live to get even more content Crowdsourcing your product creation the right way And much, much more! Contact Hani Mourra: Repurpose.io HaniMourra.com References and Links Mentioned: iLink Simple Podcast Press  Startups For The Rest Of Us podcast by Rob Walling Hustle and Flowshorts Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com.  The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime

In this episode, we are chatting with Anik Singal who is putting out some amazing stuff with copywriting, conversions and running webinars. Anik has been in the online marketing business for quite some time, and he has an infectious, positive energy to his content, both on his videos, podcast and here on today’s show. Listen in as we chat about how he’s been able to create over a quarter of a billion dollars worth of business, and how he has seen marketing and copywriting change over the years. He talks about how he has pivoted to create value in a way that really resonates with people and turns them into happy customers. We also talk about his five-step process and how to create your story so that it leads to a natural progression into your pitch, without it coming off as sounding too salesy. When you’re done, if you’re looking for more advice on copywriting, check out what Kevin Rogers and Connor Gallagher talked about.  “As of 2020, my mission is to bring the message of good copywriting to 100,000 entrepreneurs.” - Anik Singal Some Topics We Discussed Include: Anik’s copywriting skills and how he was able to make a quarter of billion dollars worth of sales online The evolution of direct marketing and how interactive marketing is changing how we sell things today The 5 steps to talking to your customers that will make them feel at ease, trust you and want to join your tribe How an unexpected, but special mentor changed Anik’s life forever What is the basis of “good copywriting” Why winning at copy and conversions is not as hard as you think  And much, much more! Contact Anik Singal: AnikSingal.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar.   The SiIent Salesman by Anik Singal Conversion Academy 21 Day ChallengeScaling Up by Verne Harnish Follow Anik on Good Reads Fighting Entrepreneur podcast Anik’s YouTube Channel Think and Grow Rich by Napoleon Hill Predictably Irrational by Dan Ariely How To Shift From A Freelancer To A Niche Influencer - Connor Gallagher The Essential Elements of Great Hooks And Sales Copy - Kevin Rogers

Today we are back, and we are talking with Scott Oldford who has an amazing story about how he was able to get back on track after being $1 million in debt. He talks about his rollercoaster trials as an entrepreneur as well as how he is coaching many super successful businesses and in doing so, why he is not necessarily focusing on strategies and tactics, but something much more important. We also chat about his thoughts about the future, what you should be focusing on both in a financial and mindset sense to prepare yourself for some major reactions to how people will be spending money and where they will be spending it. He also lets us in on some of the ways he coaches his clients so they can determine what needs to be fixed, where to best focus and what needs to be discarded. After you have listened, be sure to check out our shows with Ryan Deiss and Todd Herman for more insight on mindset and future trends.  “At the end of the day, you just need to turn off the news and say ‘What’s my opportunity, who can I help and how can I help get them the work?” - Scott Oldford Some Topics We Discussed Include: How to step back and make sure you are in alignment with your business The four-chair method for determining what’s missing from your business What to focus on in the months ahead The changes in the workforce now and how this will affect how we work for many years ahead What kind of businesses have a good chance for success during this time of change and uncertainty How Scott was able to get out of a million dollars in debt Why strategies and tactics are not as important as you think Making $3 million with online courses and spending less than $50,000 on ads And much, much more! Contact Scott Oldford: ScottOldford.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out this special deal from our sponsor and go-to SEO research tool, Ahrefs.com.  Trends To Watch In The Digital Marketing World - Ryan Deiss Creating New Identities to Achieve Your Goals - Todd Herman

We’re back and today we are chatting with Will Wang, who is a master at crafting interesting campaigns to get people’s attention. We cover a lot of specific examples too, such as how to get more affiliates to promote our products and how to create a cold outreach campaign to get that accomplished. There are so many strategies in this episode that you can swipe, whether you are a smaller operation or work for a large corporation.  Will runs his own agency out of Australia, GrowthLabz and has created all these campaigns as a way to sell using modalities that are super unique and not commonly done. He has perfected this model and has streamlined to it to a point, where he has created a lifestyle agency for himself.  We also talk about his early beginnings and the ups and downs of working for yourself, running his agency and getting to a point now where he is more focused, has much more time on his hands and is less stressed. In addition to all of that, we discuss his podcast at ContentDrivenBusiness. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Josh Turner. “If I was trying to get on a podcast, I’d listen to 5-10 episodes and reference them and say what I liked...and then I’d look at where do I think I can bring value to your audience or what are you trying to get out of your podcast that I can help you with.” - Will Wang Some Topics We Discussed Include: How to get on people’s radar through direct mail, LinkedIn, and cold email  The overlooked importance of research and some tools to help ease that process How to leverage cold outreach to bolster your e-comm platform Benefits of lumpy mail and how to set your piece apart so that it gets noticed and opened Will’s multi-step formula for outreach which gets great conversions Some highlights from his client’s campaigns which have resulted in open rates over 70% Great ways to use LinkedIn for both outreach and advertising How to sell a big-ticket product or service Using LinkedIn ads in both discovery and follow up And much, much more! Contact Will Wang: ContentDrivenBusiness GrowthLabz References and Links Mentioned:   Hunter.io Neverbounce QuickMail.io  Four Hour Workweek by Tim Ferriss Work Less, Make More by James Schramko Brain Audit by Sean D’Souza Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  With LinkedIn, you can reach the right people at the right time, and they are giving you a $100 free credit to start testing out some ads, so check it out to see what you can do. With Easy Webinar, Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop A Simple LinkedIn System To Grow Your Business - Trevor Turnbull A LinkedIn Strategy Guide - Josh Turner