Hustle & Flowchart: Mastering Business & Enjoying the Journey

Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis.  We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails. And, if George’s advice resonated with you, be sure to check out podcast strategies from Rob & Kennedy, plus be sure to listen to refresh your memory with our previous show with George. “When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six.” - George Bryant Some Topics We Discussed Include: How to create a magical experience for your customer’s journey Why parenting a 4-year-old is like writing an email sequence The customer journey email sequence that George has never spoken about before Getting them from opt-in to opening that first email How to change your default from going to logic and showing them what to do next The one thing we changed in our own email tactics lately which has made a huge difference Duration vs. direction: which are you going to use? When to send your broadcast emails and why the amount of those should be way, way less than you think How George took a client from near bankruptcy to a complete turnaround How to stop thinking from the quick sale standpoint and get people into the customer journey you design for them Three Words: Email. Is. Easy Resources From George Bryant: LightMyEternalFlame.com TheEternalFlameMethod.com References and Links Mentioned: Tattoos On The Heart and Barking To The Choir by Gregory Boyle Man’s Search For Meaning by Viktor E. Frankl Atomic Habits by James Clear The Catalyst by Jonah Berger Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Create Raving Fans That Buy For Life - George Bryant Email Marketing Tactics From A Mind Reader And A Hypnotist - Rob & Kennedy

Dean Graziosi is an entrepreneur, marketer, author, and has years of business knowledge behind him. Even in this crazy world, it doesn’t mean you don’t have even more opportunities. You just need to shift your marketing, reevaluate how you run your company, or find new ways on how to start one, so listen in and grab your takeaways. Dean drops some real knowledge bombs in this one, as we chat about his various successes over the years, how he got to work alongside such great leaders like Michael Jordan and Tony Robbins, and even how he teaches his kids to be successful at a young age.  We also talk about what to do if you are struggling in today’s economy and some thoughts about what lies in store for the years ahead. After listening to today’s show, you are going to be pumped for action! Once you are done, be sure to check our previous chats with Jay Abraham and Perry Marshall for more insight into finding your motivation and success, even during uncertain times. “Sometimes when you think you are lacking resources, shift that mindset and realize that a lot of people in the world found a way to be resourceful.” - Dean Graziosi Some Topics We Discussed Include: Life lessons from the laundry room! How to get liberated and focus on solutions to solve your problems Why you need to share your experiences Dean’s unique way in which he reached out to one of the greatest basketball players of all time  How to get disturbed with inaction to propel you forward Approaching your launch with insane value for both your affiliates and customers Questions to ask yourself to determine if you should really join forces with someone else Resources From Dean Graziosi: DeansTraining.com The Underdog Advantage by Dean Graziosi References and Links Mentioned: Man In The Arena speech by Theodore Roosevelt Knowledge Broker Blueprint Unreasonable Success and How to Achieve It by Richard Koch  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Run Towards The Chaos - Perry Marshall Be The Victor, Not The Victim - Jay Abraham

Gert embraces SEO as a long term game and chats with us about a whole boatload of tactics to rank your sites using the best practices to make Google happy without sacrificing content. We also talk about what to do with older links that are not ranking any longer, how to structure your content using a content silo, Gert’s “ERICA” framework which is the basis of his SEO strategy, and how to look at the whole picture of your site and not just the quality content.  After you’ve listened be sure to check out our previous chats with Karl Steinmeyer, an SEO Ninja who is helping us with our Homebrew Academy site, and Nikhil Aitharaju and Ryo Chiba who dive into SEO audits and backlinking strategies. “Whenever you are on the user’s side on a consistent basis, there’s not much you can do wrong. It can be harder or easier to rank in certain niches and for certain keywords, but if you really try to defend as much as possible the best user experience, you’re in the right place.” - Gert Mellak Some Topics We Discussed Include: Fundamentals of a good site audit Whether or not to consider using AMP on your site and what to do if you have it and want to switch back How to keep up with the Google penguins and pandas To de-index or not and what to do with your older articles that have lost their ranking ability How to get backlinks from other sites The beauty of the content silo and why your site needs one How to make use of the content explorer from one of our favorite tools: Ahrefs Gert’s E.R.I.C.A. framework of his SEO strategy A super-easy way to learn how to rank that most people are probably not doing Resources From Gert Mellak : SEOLeverage.com References and Links Mentioned: SurferSEO Ahrefs.com InLinks Studio1Design Cloudflare Broken Link Checker Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How We’re Scaling Homebrew Academy - Karl Steinmeyer Artificial Intelligence, SEO, and Copywriting - Nikhil Aitharaju & Ryo Chiba

On today’s show, we have Anfernee Chansamooth who is presenting a completely new concept that we have not chatted about before on the show, which details how to create case studies in your marketing. Anfernee is a content strategist, writer, podcaster, speaker, and the owner of Simple Creative Marketing, a company known for creating case studies and content that drive leads and sales for fast-growing services businesses.  He dives into six steps to create your case studies which are very strategic and are written in a specific format that he gives us and has some awesome tactics for getting eyeballs on these case studies, how to share them as well as how to use them land clients and increase your conversions. When you’re done, get some additional ideas about content creation and case studies from our conversations with Mark Webster and Matthew Woodward. “The content can be amazing, but if no one sees it, it’s never going to get you the results you are looking for.” - Anfernee Chansamooth Some Topics We Discussed Include: What does a Star Trek costume party have to do with content marketing? How to showcase your results even if it’s with a “boring” business model Working with the B2B marketplace and providing your client’s insights that they can truly understand How to get people to see your case studies The one-page marketing strategy that Anfernee uses with all of his clients The five big mistakes that people are making with their content marketing strategy How to implement an understanding of your brand so that it flows within your content and lets people know what makes you different from all the others How to get people to share with you their success for your case study How to approach doing a case study for both affiliate marketing as well as with your own product Resources From Anfernee Chansamooth: SimpleCreativeMarketing.com/Hustle References and Links Mentioned: Repurpose.io 15 Ways to Share Your Business Case Studies With The People Most Likely To Buy The 1 Page Marketing Plan by Alan Dib Obviously Awesome by April Dunford  Positioning Al Reis and Jack Trout Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. The Practical 5-Step SEO Framework - Matthew Woodward The Most Effective Content Marketing Strategies - Mark Webster

We first heard about Marc Guberti from our Facebook group, where people were singing his praise as the go-to guy for YouTube tactics and growth strategies. Marc is a content machine, having already published 30 books at a young age, has another one in the works, and is growing two YouTube channels at a rapid pace.  On the show today, he spills the goods on how to gain traction fast with your channel, as well as best tactics for your description, comments section, thumbnails, end cards, and titles. We also chat about how he puts the tools he uses the most to work and how he’s able to publish such a huge amount of books in quick succession. After you’ve listened, round out your YouTube insights listening to our previous episodes with Aaron Biblow & Triston Goodwin and their flywheel strategy and with Tobias Rauscher where we dive into his YouTube satellite strategy. “If you can weave current events into your channel content, it does give you a lot of potential search traffic..and if you can tie into a current event, which is easy to do with an investment channel, you can get some of that initial momentum.” - Marc Guberti Some Topics We Discussed Include: Topics to help you gain momentum with YouTube traffic fast How to get to the point where you can monetize your channel the quickest Tactics for finding keywords, tags, and best practices for your descriptions How to leverage YouTube with your podcast What makes a great thumbnail The beauty of using hashtags and why they are not just for Twitter! Best use of cards for keeping viewers on your channel Figuring out the YouTube algorithm and what metrics they want to see which will propel your channel quickly Marc’s strategy for getting his books created and out into the marketplace fast Resources From : Breakthrough Success podcast MarcGuberti.com Marc Guberti on Medium for investing content Beat The Market YouTube channel Marc Guberti on YouTube References and Links Mentioned: vidIQ Tube Buddy Canva Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin The YouTube Satellite Strategy - Tobias Rauscher

We have an awesome show today with Russ Morgan & Joey Mure of Wealth Without Wall Street. Listen in as they break down their four-step process for financial freedom and each one could be an episode in itself. They talk about getting clarity over your finances, using assessments, how much you should be spending on a monthly basis, then when you reach that goal, reinvesting it in your business. Once you make the money that funds your ideal lifestyle, you can figure out more beneficial ways to use those finances.  We also talk about the importance of improving your financial literacy which is super important and about picking your passive income paths, building your opportunity fund, and detailing the lifestyle you want. Russ and Joey also blend their community, podcast, and content which works great and is something we are headed towards ourselves. Stay tuned! If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Mark Joyner. “When we get clarity about what we want, then we can move in the right direction. Here’s the thing about entrepreneurs - we are great at making money, but we’re also great at making more jobs for ourselves.” - Russ Morgan “What most people do, is they come to us and ask what should they invest in...it doesn’t matter, because what you invest in should line up only with what you want money to do and what you want your life to look like.” - Joey Mure Some Topics We Discussed Include: That time when we thought about going into the cattle businesses Why typical financial advisors are not the best for entrepreneurs How to get clarity on your future investments The importance of cherishing what you’ve created and how to plan for your loved ones future so that is continues Figuring out your passive income scorecard so you know which debts to focus on paying down first Getting control of your cash flow and why the standard advice is not always the best The downfall of having a 15-year mortgage Why a podcast works for expanding your reach from having local clients to ones all across the globe Resources From Russ Morgan & Joey Mure: WealthWithoutWallStreet.com/Hustle - A free course for our listeners -  Financial Freedom 101  Wealth Without Wall Street podcast References and Links Mentioned: HustleAndFlowchart.com/Podlaunch - check this out if you’re looking for something to start from scratch Mighty Networks Becoming Your Own Banker by R. Nelson Nash Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Where To Focus For Exponential Wealth Growth - Mark Joyner Reverse Engineering How Much Income You Actually Need - James Altucher

One of the things we get asked a lot is what are the tools we use for various things in our business. So since we are affiliate marketers, today’s show is all about all the affiliate marketing tools that we use in our business when it comes to software, but more importantly how we use them and how they connect with each other.  You’ll hear all about the best tools we recommend for email automation, webinars, creating videos, membership, link shorteners, and a whole host of other stuff that we either use now or have used in the past. We also include some cool ways you can put these tools to use as well as how some of our previous guests have insights on these tools as well. After you have listened, be sure to check out some of the episodes we mentioned including our show with Brian Dean where we chat all about SEO and our show with Rob & Kennedy and their tactics with email marketing.  “If you can create this perfect journey for your customer, there are tools and if you string up the process, you can make it the most enjoyable journey for someone and they will have so much trust with you, and that’s why they will buy more stuff.” - Joe Fier “I almost see tech as a creative pursuit in the sense that I love trying to tie technical tools together in ways that people haven’t tied them. To me, there’s a creative art form about the tech that we do.” - Matt Wolfe Some Topics We Discussed Include: Why learning and using technology is actually a creative art form  How we are working more strategically so we end up working less time Why using a deadline funnel is the hot sauce to your marketing (put it on everything!) How to optimize articles you already have on your site to boost them up to page one Why we haven’t used Photoshop in over a year, and the easy tool we use instead Tools we have used to double in our opt-in rate How and why you want to create the ultimate customer journey so they will buy from you over and over again And much, much more! References and Links Mentioned: Active Campaign AWeber  Drip Convert Kit  Infusion Soft Convert Box Optin Monster Thrive Architect Groove Pages ClickFunnels Members Pro Snappa Deposit Photos Ahrefs Topic Deadline Funnel Pretty Links Loom Thrivecart Unicorn Equity Designrr Episodes with George Bryant and Rob & Kennedy for email tactics How Convert Box Doubled Our Opt-In Rate 12 Ways To Use Convertbox To Get More Opt-ins And Sales From Your Website Episdoes with Stephan Spencer, Brian Dean, Nate Broughton, David Sinik, and Matthew Woodward for SEO tactics Brian Dean’s Skyscraper Strategy Charley Valher of Valher Media who’s helping us grow our podcast Joe Kerns and Mike Alvarez from Majik Marketing, who are assisting us on the email automation side.  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Email Marketing Tactics From A Mind Reader And A Hypnotist - Rob & Kennedy Google And YouTube SEO Strategies For 2019 - Brian Dean

Today we are chatting with Jay Papasan, co-author of The One Thing who works alongside Gary Keller, of Keller-Williams Real Estate. Jay comes from a publishing background and has worked with some big names such as Mia Hamm and Bill Phillips to help them get their books published. He currently serves as the Vice President of the learning division of Keller-Williams, and today we talk about his perspectives about writing books, course creation, lead generation, time blocking, goal design, and more.  Jay also talks about knowledge management, which is a rabbit hole that we’ve been looking into, so the part where he dives into how to consume books and his process of reading and locking in the knowledge was a real win. Plus we talk about how to be well rounded and pulling sources and information from all walks of life, so as not to live in an echo chamber where our learning is stalled. After you’ve listened be sure to check out our previous show with The One Thing’s Geoff Woods for more goal setting tactics and our show with Jeff Spencer where we chat about the roadmap that champions follow and how to find the right goals for you.  “When we talk about a process for self-improvement, you have to read, you have to reflect on what you read, and that reflection is where you’re comparing your experience and your beliefs to what this person is telling you. And then you have to codify it in your notebook.” - Jay Papasan Some Topics We Discussed Include: What is Matt’s ideal job? (guitarist for a punk rock band? Instructor for a shark cave diving school? tune in to find out!)  How to read with purpose Time blocking to get more done and extra time for the things you love The one most important thing for every business Misconceptions around The One Thing concept When you should be challenging your beliefs Tips on learning that will cut out time-wasters and books you should probably not finish Why you want to read books on finances and money every year, even if you are an English major And much, much more! Resources From Jay Papasan: The 1 Thing.com The One Thing by Gary Keller & Jay Papasan References and Links Mentioned: Positioning & The 21 Immutable Laws by Al Ries and Philip Kotler The Road Less Stupid: Advice from the Chairman of the Board by Keith Cunningham How I Lost 170 Million Dollars by Noah Kagan Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How Billionaires Set Their Goals - Geoff Woods The Roadmap That Champions Follow - Jeff Spencer

When Melanie opens up about her “cage match” experience where she won against a well-known marketer, we knew we were in for a fun show! Melanie Benson is a fellow podcaster, revenue strategist, and business performance optimizer who guides entrepreneurs to accelerate their impact and income by making their business perform 10 times better. On today’s show, she gives us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make you they are a good fit for your business.  We also chat about what to do after the show has aired, how to connect with fellow podcasters the right way, and how to really build up your offer so that your listeners want more. If you enjoyed today’s show, check out our previous conversations with Greg Rollett and Justin Schenck, to learn more tactics on how to grow your brand by leveraging other platforms. “If you’re not in your sweet spot audience and you’re not talking to the people who really crave what it is that you do, and want to work with someone like you, it doesn’t matter what visibility is, they’re not going to take action.” - Melanie Benson Some Topics We Discussed Include: How Melanie won a “cage match” event against a well know marketer and how it all went wrong afterward Following the golden thread to get the right audience What you need to do after you get on the show Best practices for calls to action that not only get you takers but the match for you How to pick the right shows to go on Why we love Twitter so much Tactics for getting on other people’s shows How to spice up your chat if your topic is common and/or less than exciting What not to do when you go on a show And much, much more! Resources From Melanie Benson: MelCoach on Twitter Coach Melanie Benson on Instagram Amplify Your Success Podcast References and Links Mentioned: ListenNotes.com Get Melanie’s checklist: 17 Mistakes You Are Making In Your Podcast Guesting & Talks That Are Costing You Leads & Clients: MelanieBenson.com/Hustle Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett How To Build A Platform And Connect With Anyone - Justin Schenck

Joel Runyon started Impossible in 2010 as a way to push his limits and do something impossible. He’s a driven and determined entrepreneur, blogger, and athlete and his lifestyle challenges have allowed him to set records and give back by supporting education in communities that are in need of everyday resources like safe school structures. While running his own brand, he’s also running multiple other brands such as a meal plan company, a fitness app, a productivity app, as well as being an advisor to multiple other companies.  On today’s show, we talk about how he has built up his brand, how he has collaborated with other folks, and, similar to the way we run our business, how he is able to create opportunities with deal-making, rev shares, and building multiple brands. We also talk about how getting a major accomplishment done, whether it’s completing a marathon or getting your first podcast out there, has led to other potential relationships and future goals. When you’re done getting ideas from Joel, learn additional tips on how to systemize so you can have more time while also standing out and make a difference by checking out our previous episodes with Austin Sams and C.J. Martin. “Impossible is not a statement, it’s a challenge. A lot of people think “I can’t do it” but if it seems impossible, that’s the thing you probably should be doing” - Joel Runyon Some Topics We Discussed Include: What it’s like to be a bootstrap entrepreneur How to set yourself up for deal flows and equity ownerships Challenging yourself in physical ways to gain perspective for your business challenges How a chance conversation with a stranger in a coffee shop led to an insane amount of traffic - and even a mention on Oprah! The beauty of big world challenges and simultaneously giving back to make a difference How to balance a variety of businesses while traveling the world  And much, much more! Resources From Joel Runyon: ImpossibleHQ Ultimate Meal Plans MoveWell app Drink LMNT  References and Links Mentioned: Joel’s TedX talk on cold shower therapy Joel’s coffee shop conversation that got a ton of hits Like Joel, we are also looking to have a portfolio of companies ourselves, so if you have some really innovative companies, reach out to us at info@evergreenprofits.com Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. The 2 Hour A Day Business - Austin Sams Building A Standout Brand In A Crowded Market - C.J. Martin