Hustle & Flowchart: Mastering Business & Enjoying the Journey

Today’s episode with Julie Adams is a real mind bender and we love that Julie has a thriving affiliate business, while also keeping it simple. We talk about her goals of retiring early and she dissects her entire business model as she’s an open book. Julie’s business model is so tactical and you’ll be able to take her way of thinking and apply even parts of it to your own business. She just wants to make sure she is showing up on Google without worrying about Facebook ads or even email lists. She’s just sticking to keeping it lean, mean and profitable.  Julie has a small portfolio of these sites, which are doing great, and it’s really smart how diversified she is. She discusses how she manages the content, the three most important things to have dialed in on your site, what type of time frame you should look at, how she gets her sites ranks, what to do to get backlinks, as well as how to approach affiliate offers and how to get a higher commission right off the bat. Once you’re done listening, be sure to check out our chats we mentioned with Nate Broughton and Matt Diggity. “Google is able to understand language at this point, so if you answer the question in a sentence format, they are able to better understand.” - Julie Adams Some Topics We Discussed Include: Julie’s relatively small portfolio of affiliate sites that will bring her enough money to retire in style Whether you should buy a older domain or a new fresh one to start off The three most important things that no one should overlook When you can expect to get out of the sandbox How to increase your commission potential right off the bat Why being a little less introverted will go a long way The no brainer way to get backlinks that are quality Julie’s rule of thumb when hiring content writers Keyword research tactics and which sites to compare Resources From Julie Adams: SERP Decoder Julie Adams on Twitter References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Scale And Flip Affiliate Marketing Websites For Six-Figures - Matt Diggity How To Get Millions Of Visitors With SEO - Nate Broughton

Greg Elfrink is back for another round and he’s been working at Empire Flippers for several years now. This is the first time that he feels with 100% certainty that it’s a seller’s as of the recording of this show. There are so many opportunities now for sellers and a lot of folks have content or media sites, but they may not want to do with them necessarily. On today’s show, we dive into all the possibilities behind both selling and buying businesses, which is the better course of action based on your abilities, why you want to set up your site to be more like a magazine as opposed to a brochure, and what you can expect for a return.   We also talk about various ways to make your site even more attractive to potential buyers, how to rise above the majority of the other affiliate marketing sites out there, and what you need at a minimum level in order to put your site up for sale. When you’re done listening, be sure to check out our previous chat with Greg and our episode with Sergei & Vadim Revzin where they discuss what other things to have in place if you are thinking of starting a business to sell down the road.    “The market is so flushed with cash, there are so many people getting into the space, multiples are being driven up. It’s a great time to be a seller.” - Greg Elfrink   Some Topics We Discussed Include: Why media empires are so valuable right now How to proceed, if you are starting out Why selling a site that has problems with Google may be a good thing Thinking about buying a “smelly site”? It’s not a bad idea! You never want to sell your site based off this one important thing The power of content that a lot of marketers do not understand Check out this hack to find a content manager for your site Medieval swords, soldering equipment and red ovens Beating out Super Bowls ads for audience reach A new business model that you’ve never heard about before in our space   Resources From Greg Elfrink: Empire Flippers.com/capital The Opportunity Podcast EF Capital   References and Links Mentioned: Investor Ivan - and many more investor profiles Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. What Venture Funds Look For In Businesses - Sergei & Vadim Revzin How To Buy and Sell Online Businesses - Gregory Elfrink

Marley Jaxx is on the show today, and she is a content marketing, storytelling, YouTube, and branding expert ninja. Listen in as you’ll hear all about her paid challenges she holds where she’s walking people through these bite-sized chunks of content that leads them to a graduation event, which turns into a high ticket paid offer. If you are curious as to how the challenge model works, she breaks it all down here and you can see how a product can be sold at a low ticket price, but then how that turns into a high ticket offer.  We also chat about what she uses for her frameworks in her storytelling, how she uses proprietary ideas to build her following and keep people tuned in to the end, even creating super fans that sign up for the challenge again and again. There are a lot of strategies packed into this one, and after you’ve listened check out our previous shows with Pat Flynn and Gideon Shalwick for more insights on how to build super fans and using video for your content.  “You have to bring your audience on the journey, even when it’s hard. When you hit rock bottom, that’s when they need to see you the most because when you are on your up they are going to be cheering you on and say ‘I got to witness that and be a part of that’, and that’s going to create your relationship which is going to lead to your sales.” - Marley Jaxx Some Topics We Discussed Include: Why you need to “Stop The Pop!” How to set up your proprietary mechanism in your challenge How to space out your content into bite-sized chunks and save the best for the last Knowing your value ladder before you even start Who is Elsa and why we are talking so much about her? More insights into the Clubhouse app! How to get people to stick with your challenge to the end Creating raving fans Positioning your hook, story, and offer The perfect challenge length Resources From Marley Jaxx: Infinite Cashflow Blueprint Infinite Video Impact Challenge Follow Marley on Instagram as she’s very funny while being educational too @MarleyJaxx (and on YouTube and Clubhouse as well) References and Links Mentioned: Ride Of A Lifetime by Robert Iger Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Strategies To Turn Followers Into Superfans - Pat Flynn Video Hacks For Creating Easy Content - Gideon Shalwick

The new iOS14 Update has a lot of marketers freaked out. It even freaked out Facebook, who took out an ad in the New York Times about how Apple is making life harder for small businesses. In this bonus Saturday episode, we chat with data-scientist, Mario Filho, about what's happening and what it means to us as marketers. You'll likely see more of these shorter but timely episodes pop up from time to time on weekends. These are bonus episodes. There are no shownotes and no action guides on these. These are purely bonuses for those that subscribe to our feed on a podcast app. To watch the livestreams when we do them live, make sure you join the communities... Facebook Group: http://FlowchartGroup.com YouTube Channel: http://HustleAndFlowchart.tv Enjoy!

Today we are talking with John Warrillow, who has written three books -  Built To Sell, The Automatic Customer, and The Art Of Selling Your Business. These books cover the basics of how to design your company so that it can be sold in the future, generating revenue from your business, and how to finally make that exit happen. During our chat today, we talked about how to set up your business, why you want to have recurring payments as opposed to a lifetime offer, and how to build a business to potentially scale and exit if it’s built on the back of an influencer or personal brands.  We cover a lot of ground in this episode and this is a great conversation for our listeners as a lot of folks are building fan bases, thinking about the marketing side of it, and building traffic to them. This is a great conversation to consider what makes up the value of your business, regardless of whether you are going to sell or not. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Dan & Joe Kalis. “You should focus on branding products in your overall business. So there’s this concept of service providers, coaches and consultants productizing, and it’s the process of making your service look like a thing, ideally making it run as its own entity on an automatic or recurring revenue cycle.” - John Warrillow Some Topics We Discussed Include: Who else wants a “sailboat business”? (putting your feet up while enjoying the view and people are sending you checks) Dissecting how Elon Musk runs his business Best tactics if you are a digital marketer Building a brand into your business so you can eventually walk away What’s a trojan horse got to do with your marketing? Subscriptions models vs. launch models The biggest mistake people make when trying to build a recurring business model and how to get around that Why having a monthly payment model beats the one time, lifetime payment How to deal with subscription fatigue Resources From John Warrillow: Built To Sell The Automatic Customer The Art Of Selling Your Business BuiltToSell.com BuiltToSell.com/Selling - Get some free gifts when you buy the book References and Links Mentioned: Lost And Founder by Rand Fishkin Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Boost The Salability And Valuation Of Your Company - Dan & Joe Kalis How To Buy Businesses Without Putting Up Any Money - Carl Allen

Marx Acosta-Rubio joins us today for yet another episode and he’s probably the smartest guy we know when it comes to doubling your income and increasing your revenue while also taking more time off to do the fun stuff. We go very deep as always, as he lists out all these amazing tools and principles, such as the Hawthorne Effect, the Getting Things Done principle, the 80/20 rule, the Vital Three, and many more. Then, because he’s read so many books, he’s distilling information from these foundational books and wraps them up into a process that you can apply to your business and your life. The goal here is to double your income to yourself while also doubling your time off. Even though this is counter-intuitive, the more you contain your work time, and plan for trips and/or fun stuff, that’s going to allow you to focus on the core things you need to get done to achieve what you want to achieve. We cover six specific principles in this episode that you can apply, and you’ll see how when you tie them all together, it’s both possible and something special. After you’ve listened, be sure to check out our conversations with Dr. Steve Ruden and David Allen for more information on havening and how to change your habits to get things done. “That’s one of the tricks and how we do that is when the only thing on your mind is the only thing on your mind, and you are aware of that, then time slows down.” - Marx Acosta-Rubio Some Topics We Discussed Include: How to slow the day time so you can put a week’s worth of experiences in a day Wise lessons from Bruce Lee The 3 laws that need to be invoked to really move the needle How to get yourself out of your business plateau The Power of Three A walkthrough of Marx’ day and the keys elements to starting off your morning right  The $1,000 a day question we ask Putting Parkinson’s law into play as you work The three steps for delegation and which one to use when Really thinking about the love strategies for those close to you Dealing with more dangers and more opportunities ahead Resources From Marx Acosta-Rubio: You can reach out to Marx at: MarxAR@Me.com  References and Links Mentioned: Unreasonable Success by Richard Koch Getting Things Done by David Allen Wim Hof breathing method Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen

We have been using the Clubhouse app for just under a month now, and we are super pumped about the platform. There’s a bunch of high-level folks in there, talking about some of the rawest and open things about their business. In this episode, we are going to deep dive about Clubhouse, what we like about it and don’t like, where we see it going, how we see using it as marketers and podcasters, and tactics on how you can grow your own audience in the quickest way possible.    We also chat about some of the cool things we have going on in our business, some future opportunities which we’d love to get your feedback on, and the breakthroughs and shifts in thinking which we have experience and that can apply to your own business as well. After you have listened, check out our previous chats with Nic Peterson and Justin Schenck where we discuss how to make the right connections and grow your audience along the way to your biggest goals.    “Usually the most connected people are popping in on the platform now... the sooner you are in there, the faster you can get connected with people you might not have chatted with in a long time.” - Joe Fier   “Early adopters still have this ability to get great user names right now. Can you imagine getting @podcast or @marketing on Twitter?” - Matt Wolfe   Some Topics We Discussed Include: An intro to Clubhouse and how to use it if you are just starting out From bitcoin to parenting to micro-dosing, there’s a room for everyone Connecting with venture capitalists, actors, and authors How to get an invite to the Clubhouse Why Clubhouse is better than Zoom What the venture capitalists say about this new app How to be strategic about who you recommend to the platform What you want to include in your bio How to leverage the level playing field of Clubhouse and grow a following from day one How to use Clubhouse to pitch your product Our thoughts on whether Clubhouse is going to kill podcasting Caviar, Paris Hilton & hanging out with celebs What’s ahead in our business and the potential opportunities for us to work with you   References and Links Mentioned: Be sure to follow us on Clubhouse: @MattWolfe & @JoeFier Reserve your Clubhouse user name if you haven’t already  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners and get your fat discount! How To Define Success To Reach Your Goals Faster - Nic Peterson How To Build A Platform And Connect With Anyone - Justin Schenck

André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge.    We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge.   “Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing   “That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon   Some Topics We Discussed Include André Chaperon &  Shawn Twing: The three components under emergent marketing Playing the long term game and not selling to your audience until much later down the road A cool story about writers, and chats about emojis and selfies How to be the person who stands out in the room Lessons from their Black Friday promotion which you can implicate any time of the year Bringing your customers alongside your journey every step of the way Email segmentation tactics - you know you need to do this with your list The balance between descriptive and prescriptive course work What do Kevin Costner and Leonard DaVinci have to do with great storytelling?   Resources From André Chaperon &  Shawn Twing: TinyLittleBusiness.com   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice How To Get More Of Your Marketing Emails In The Inbox - Travis Ketchum

We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.    If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze.  “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: Perspectives on the zero clicks search problem  Checking out the Crack Shack (it’s not what you think!) How to get honed in on a specific audience that will convert better What do cookies and strange pajamas have to do with advertising? Why getting people to like and share should be your secondary goal From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! Which ad networks are lacking in quality and which ones you should be using Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: SparkToro Something is Rotten in Online Advertising Lost And Founder by Rand Fishkin References and Links Mentioned: MOZ SimilarWeb Buzzsumo Full Contact Clearbit The Butt Pajamas Will Follow You Forever HelloWoofy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze      

Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention.    We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank.   “The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people.” - Salome Schillack Some Topics We Discussed Include: Who knew that Joey from Friends had a social media strategy?  Facebook ad account secrets? Shhhhh What to do if you have no audience yet and want to run your first Facebook ad How to revive an older Facebook or Instagram account whose engagement has dropped How to use quizzes in your funnels Growing your podcast audience with Facebook ads The sweet spot for ad costs  Examples of ad content to use for multiple purposes Facebook quizzes that are tanking? Are you running one of these?  Getting the basics done first before you get into the fancy tactics Resources From Salome Schillack: ShineAndSucceed.com The Shine Show Podcast References and Links Mentioned: Interact  Active Campaign  Help Scout  Rev.com  WordPress  Kajabi  Searchie.io  Riverside.FM Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Force Facebook To Give You Cheap Opt-ins - Curt Maly 10x Your List Growth Using Quiz Funnels - Ryan Levesque