Empire Building

Are you thinking about buying a business but not sure where to start? In today’s episode, we’re joined by Bekki Lowrance, an expert business owner and buyer who has successfully transitioned from real estate to buying and scaling multiple businesses.Bekki shares the story of her journey—how she went from taking anything that came her way in real estate to becoming highly selective in her business ventures. She discusses the mindset shift that allowed her to focus on business acquisitions, and how she now buys companies that align with her family’s values and long-term goals.If you're ready to take the leap into buying businesses or scaling your empire, this episode will give you the clarity and motivation you need to get started.Resources:Follow Bekki on Instagram: @bekkilowranceCheck out Her Best LifeConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Starting a business with friends and family—what could go wrong? Well, as it turns out, there are a lot of lessons to learn along the way. In today’s episode, we’re diving into the unique challenges and rewards of building a business with those you’re closest to. Since 2019, we’ve been lucky enough to work alongside some of our best friends on ventures like starting our company, Her Best Life, and hosting our podcast (which has now surpassed 250 episodes and almost a million downloads—how crazy is that?).But here's the thing: when you go into business with friends or family, it’s not all smooth sailing. There’s the good, the bad, the ugly—and a ton of pro tips that we’ve learned along the way. Whether you’re considering working with loved ones or want to know what to expect, this episode is packed with insights on what makes these partnerships work, and what pitfalls to watch out for. If you’re thinking about teaming up with your friends or family, stick around—this is the episode you won’t want to miss!Resources:Check out Her Best LifeRead Fierce Conversations by Susan ScottConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Are you ready to turn your vision into action? Here's the deal: The second Friday in January is Quitter's Day—the day most people abandon their New Year's resolutions. Less than two weeks into the year, those big goals and optimistic plans often fall apart. Why does this happen? It's simple: people set the goal but skip the steps. Without executable strategies, even the best intentions fizzle out.In today's episode, we're diving deep into how to avoid the Quitter's Day trap. Whether it's your personal resolutions or big-picture business strategies, execution is the secret sauce. Execution means turning strategies into results—and while it sounds simple, it's far from easy.As empire builders, we know the struggle: You spend Q4 revisiting your vision, setting ambitious goals, and strategizing. But, like 80% of companies and countless individuals, you might find yourself falling short without the right steps in place. That's why we're breaking down five practical steps inspired by the book The 4 Disciplines of Execution by Franklin Covey. Plus, we've got a bonus empire builder step—because we always bring a little extra flavor to help you ensure success.Get ready for tactical advice, actionable strategies, and a fresh perspective to help you execute your goals like the empire builder you are.Resources:Check out Her Best LifeConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

We all have to exit our businesses at some point. It’s good to know what options you have early on so you can feel confident that all your hard work will pay off when the time comes.In today’s episode, we discuss the five ways you can exit your owner-operator business: sell (or gift), referral, affiliate, train your replacement, or partnership.If you’ve been feeling burned out, looking to retire, or just want a partner to help carry the load, this episode is for you.Resources:Learn more about DealonomyCheck out Her Best Life Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

When you’re an Empire Builder, you tend to watch TV a little differently.In this episode, we discuss what leadership lessons we’ve noticed in the TV show “Ted Lasso.” We identify seven of them and break them down for you.From the “Believe” sign to “Be a goldfish,” join us on our deep dive into one of our favorite TV series.Resources:Learn more about Her Best LifeConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

When Tiffany introduced herself on stage at the 2020 Mega Agent Camp, she described herself as “financially free.” That caught the attention of many folks, and rightfully so.What does it mean to be financially free? That’s what we get into in today’s episode.We discuss the difference between financial freedom and financial independence. We swap stories about how we were raised to understand money and how that has shifted over our lives. Most importantly, we have a conversation about how money interacts with purpose and joy.Are you financially free? Listen in and let us know what you think!Resources:Read “Die with Zero” by Bill PerkinsConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Almost every business faces the same challenge: How do you convert live leads into successful sales? In real estate, we call these kinds of leads "sign calls." They're when someone calls you out of the blue to ask you a question about something you're selling. If you're prepared for these conversations, they can be absolute gold.We break down everything you need to know into three key sections: mindset shift, conversation framework, and follow-up systems.Remember: The primary goal is not to answer their questions. It's to establish trust, understand their needs, and guide them to the next step.Resources:See if “Your First Home” is a helpful resource for your clientsConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Feeling stuck about your gift-giving this year? In this episode, we give you specific gift ideas so you can sprint through that part of your to-do list without a sweat.Plus, we share tips on doubling up on marketing and gifts and on leveraging your credit card points.Big or small, affordable or pricier, for loved ones or colleagues, we’ve got you covered! Be sure to check the show notes for links to the products we mention.Resources:For Loved Ones:Earrings by Seychelle’s daughter, QuinnYou Got This Card Deck by Sam WedelichCozy Earth SheetsTelestrations Board GameJBL Portable Speaker The Normal BrandDrape Front Jacket by SpanxLiquid Leather Jacket Glerups All natural slippersFor Team Members: HidrateSpark Water BottleLands’ EndBELLA+CANVASAcademyreMarkable tabletCameoNotecards for team membersContact Susan with the Austin Ad Group about branded merch at Susan@AustinAdGroup.comConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Have you lost that spark of joy you used to have about your business? Have things started to feel heavy in a way they didn’t before? In this episode, we discuss our personal experience adjusting our business model to find joy again.At our recent flagship event, Brianna Wiest put it perfectly: “Growth can often mean letting go of the person or the business that has kept you safe in order to become the one who can set you free.” Listen in as we discuss how we facilitated deep discussion among ourselves about the changes that needed to be made at “Her Best Life.” If you’re interested in exploring your growth and transformation more in-depth, come join us. Apply at: https://www.herbestlife.com/empirecircle.Resources:Apply to join our Empire Circle community at https://www.herbestlife.com/empirecircle Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

In today’s episode, we discuss the often overlooked step that goes after setting your goals and before acting on them: SWOT analysis. We dig into everything you need to know about the practice and walk you through how to do one.SWOT stands for strengths, weaknesses, opportunities, and threats. Completing a personal SWOT analysis helps you map out how to most efficiently reach your goals, including how to stay resilient when challenges arise.Put some time on your calendar to do a SWOT analysis. Your future self will thank you.Resources:Listen to Episode 98. Strategic Business Planning - How to Do a SWOT AnalysisRead “Dare to Lead” by Brene BrownLearn more about the DiSC assessmentDownload the free Keller Personality AssessmentListen to Episode 133. Own Your StrengthsLearn more about Gallup’s StrengthFinderJoin the Her Best Life Empire CircleConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.